Attendees won’t know the size of your booth until they visit the Expo Floor. Get on their short list BEFORE the event by educating them on your solution and how it differs from the tried-and-true vendors. These pre-event marketing tips help tech marketers get attention no matter how large your booth is.

1. (BOOTH) SIZE DOESN’T MATTER PRE-EVENT
PRE-EVENT MARKETING BEST PRACTICES
NO MATTER HOW LARGE
YOUR BOOTH IS
Enterprise Connect’s sister publication, NoJitter.com
offers the following programs:
• High Impact Web Advertising
• Native Advertising Programs to
highlight your latest whitepaper
• eNewsletters
CONTENT
ATTENDEES
WANT TO
SEE
WHO
ATTENDEES
WANT TO
SEE – STAFF
YOUR BOOTH
WISELY!
They like
email marketing
Your pre-show email
campaign should be
automated and on a
tight schedule that
does not flood your
prospects’ inboxes.
3-4
Months
Out
Finalize
your email
content plan;
properly
segment your
targets.
Promote your discount code & earn
rewards. Extend an exclusive $500 discount on
Conference Passes or a free Expo Plus pass to
your prospects and customers. Enterprise
Connect provides free marketing resources like a
co-branded landing page to help promote your
presence.
Conference Single Session Passes. Your
package includes at least 6 Single Session
Passes to invite your customers and prospects
on-site to attend relevant conference sessions.
One-time use of pre-registered attendee
postal mailing list. This is how you reach
registrants that may be unfamiliar with your brand.
Social Media. Include official show hashtag
#EC18 and/or show handle @enterprisecon to
qualify for the Most Social Exhibitor Contest &
reach the entire show community.
Mobile App. Engage with the Enterprise
Connect audience through the Mobile App.
Share your booth number in every announcement
to drum up traffic.
2-3
Months
Out
Begin emailing
your prospects;
hold off on
meeting invitations
but use content to
increase brand
awareness.
1-2
Weeks
Out
Confirm
appointments;
release any
additional
content.
1-2
Months
Out
Begin setting
appointments with
any prospects;
make sure to
create a sense
of urgency.
They check the
exhibitor list on the
event website
Make sure your logo,
website, and social
networks are all
up-to-date and your
company description
articulates the
problem you solve.
Timing is everything! Attendees won’t
know the size of your booth until they
visit the Expo Floor. Get on their short
list BEFORE the event by educating
them on your solution and how it differs
from the tried-and-true vendors.
SAMPLE PRE-EVENT EMAIL CAMPAIGN
GET ON THE ATTENDEES' SHORT LIST
LEVERAGE FREE PRE-SHOW EXHIBITOR
MARKETING OPPORTUNITIES
TEASE WHAT WILL BE AT YOUR BOOTH!
GET YOUR CONTENT IN FRONT
OF YOUR TARGET AUDIENCE
BEYOND ENTERPRISE CONNECT OFFERINGS
69% 57%
Technology specs
or other “how to”
materials
51%
Industry specific
information
TIP: Offer time slots
for attendees to meet with
a Subject Matter Expert
at your booth.
Tech demos
45%
Business case
information
43%
New product
announcements or
new launches
@enterprisecon | #EC19 | enterpriseconnect.com/orlando
45%
follow up with
vendors post-event
because they heard
from subject matter
experts at the
vendor’s booth.
SUBJECT
MATTER
EXPERTS
77%
say product
managers provide
the most useful
information at
a booth.
PRODUCT
MANAGERS
appreciate when
sponsors send
information prior
to the event, so
they can prepare
their agenda.
81%
of attendees are more
likely to visit the booth
of an exhibitor if they
have heard of them
before the event
80%
GET ATTENTION