The document discusses the evolution of digital publishing from the 1980s to today. It notes that early digital publishing in the 1980s focused on classifieds and news ads with no digital metrics, while today publishers can leverage behavioral analytics and native advertising to better engage readers. The rest of the document describes a platform called Delited that helps publishers create engaging content widgets to increase audience engagement, monetizable data, and ad revenues through features like interactive content and audience insights. It provides an example case study of how Delited helped increase engagement for TheNewsMinute.com's empathy quiz campaign.
Behind the Bounce: Understanding Metrics and EngagementTaboola
On Wednesday, November 4th Sr. Director of Audience Development, Chris Muller, presented a webinar on the importance of measurement in relation to engagement. He took a deeper dive into a variety of metrics, highlighting bounce rates and what they mean for your page.
HubSpot + Taboola: Winning with Content from Creation to DistributionTaboola
Two Taboola and HubSpot specialists teamed up to talk about how you can optimize your content for your goals, which channels are right for distribution, and took live questions from the audience.
Peter wants to reframe the discussion so it is not about attribution models but about techniques for optimising your marketing spend. He will talk about why the technique of attribution is wrong and where to invest your time/resources instead.
The Content Cycle by Fresh Egg - Brighton Digital Marketing Festival 2013Fresh Egg UK
A presentation by David Somerville, head of social media at Fresh Egg, given at the 2013 Brighton Digital Marketing Festival.
The presentation covers the five different stages of the content cycle, with the aim of helping you plan, implement, measure and improve upon the success of your content marketing strategy. These five stages are:
- Discovery – an investigation stage to guide your content strategy and campaigns
- Planning and setup – a stage that ensures your content is well thought-out and designed to meet specific objectives
- Execution – creating your content and promoting it
- Reporting, analysis and insight – measuring what has happened as a result of your content campaigns
- Refinement – learning from your reporting and feeding back into planning and setup to help guide future campaigns
In this presentation, Supermetrics’ Jouni Hyötylä and Hanapin’s Tanner Schroeder will show you all the awesome things you can do when Supermetrics and Google Sheets come together. Now the question is, what will you do with all of your free time?
Behind the Bounce: Understanding Metrics and EngagementTaboola
On Wednesday, November 4th Sr. Director of Audience Development, Chris Muller, presented a webinar on the importance of measurement in relation to engagement. He took a deeper dive into a variety of metrics, highlighting bounce rates and what they mean for your page.
HubSpot + Taboola: Winning with Content from Creation to DistributionTaboola
Two Taboola and HubSpot specialists teamed up to talk about how you can optimize your content for your goals, which channels are right for distribution, and took live questions from the audience.
Peter wants to reframe the discussion so it is not about attribution models but about techniques for optimising your marketing spend. He will talk about why the technique of attribution is wrong and where to invest your time/resources instead.
The Content Cycle by Fresh Egg - Brighton Digital Marketing Festival 2013Fresh Egg UK
A presentation by David Somerville, head of social media at Fresh Egg, given at the 2013 Brighton Digital Marketing Festival.
The presentation covers the five different stages of the content cycle, with the aim of helping you plan, implement, measure and improve upon the success of your content marketing strategy. These five stages are:
- Discovery – an investigation stage to guide your content strategy and campaigns
- Planning and setup – a stage that ensures your content is well thought-out and designed to meet specific objectives
- Execution – creating your content and promoting it
- Reporting, analysis and insight – measuring what has happened as a result of your content campaigns
- Refinement – learning from your reporting and feeding back into planning and setup to help guide future campaigns
In this presentation, Supermetrics’ Jouni Hyötylä and Hanapin’s Tanner Schroeder will show you all the awesome things you can do when Supermetrics and Google Sheets come together. Now the question is, what will you do with all of your free time?
Optimising Your Event Marketing ROI with Real-time DataEventbrite UK
*Where to look for opportunities to improve your marketing ROI
*The data points you need to be obsessing over
*What tools you need for measuring and optimising your marketing ROI
Alsoa is a platform that gives podcasters enhanced measurement and analytics about their listeners. We measure, distribute and host your podcasts with the simplicity to streamline our user's creative processes. Alsoa measures, distributes and hosts podcasts.
Alosa is a platform that gives podcasters enhanced measurement and analytics about their listeners. We measure, distribute and host your podcasts with the simplicity to streamline your creative process.
This presentation explains Girlguiding's Digital strategy for 2014/15. It covers everything from the research behind the digital strategy to a roadmap for implementation.
Leading with Intent: Leveraging the Long Tail and Measuring Content ROIgShift
Exploring intent-based lead generation from organic search and sponsored social ad perspectives. Learn how brands leveraging long tail keywords and mining social conversations for intent-based keywords and questions to more effectively drive their content marketing and social advertising strategies through to their target audiences. Further, find out how to leverage content engagement tracking via smart URLs to provide a feedback loop with insights for ongoing content, distribution and conversion optimization.
Spread your Faith! How to Leverage Eventbrite for Faith-based EventsEventbrite
Whether you’re in charge of planning an annual conference, a community fundraising event, mission trips, or adult retreats, organizing an event can be very time consuming. We'd like to share with you how Eventbrite can streamline your planning process, centralize your data all in one place, and help you share your faith with a broader audience!
How to Create Content that Converts (2016) Taboola
On April 6, 2016, Taboola's Senior Content Strategist, Inbar Yagur, presented on content marketing best practices. She discusses how to target the right audience and keep them on your page, optimize the user funnel, engage users, elicit the desired customer action, and more.
How to Set Up a Google Analytics Account?Vivek Tank
Google Analytics is used to track website activity such as session duration, pages per session, bounce rate etc. Here, you can How to set up a Google Analytics account?
The basics (and best bits) of Google Analytics - 2017 Edition Adam Vincenzini
This top line mini-guide provides readers with a jargon-free summary of Google Analytics in 2017 and how to get started with it as a tool. It is recommended for newbies and beginners.
Get some newly tricks to change Facebook password ad get your Facebook password recover or Contact to our Facebook Technical Support Number : +1-888-259-9422(US/CA)
Optimising Your Event Marketing ROI with Real-time DataEventbrite UK
*Where to look for opportunities to improve your marketing ROI
*The data points you need to be obsessing over
*What tools you need for measuring and optimising your marketing ROI
Alsoa is a platform that gives podcasters enhanced measurement and analytics about their listeners. We measure, distribute and host your podcasts with the simplicity to streamline our user's creative processes. Alsoa measures, distributes and hosts podcasts.
Alosa is a platform that gives podcasters enhanced measurement and analytics about their listeners. We measure, distribute and host your podcasts with the simplicity to streamline your creative process.
This presentation explains Girlguiding's Digital strategy for 2014/15. It covers everything from the research behind the digital strategy to a roadmap for implementation.
Leading with Intent: Leveraging the Long Tail and Measuring Content ROIgShift
Exploring intent-based lead generation from organic search and sponsored social ad perspectives. Learn how brands leveraging long tail keywords and mining social conversations for intent-based keywords and questions to more effectively drive their content marketing and social advertising strategies through to their target audiences. Further, find out how to leverage content engagement tracking via smart URLs to provide a feedback loop with insights for ongoing content, distribution and conversion optimization.
Spread your Faith! How to Leverage Eventbrite for Faith-based EventsEventbrite
Whether you’re in charge of planning an annual conference, a community fundraising event, mission trips, or adult retreats, organizing an event can be very time consuming. We'd like to share with you how Eventbrite can streamline your planning process, centralize your data all in one place, and help you share your faith with a broader audience!
How to Create Content that Converts (2016) Taboola
On April 6, 2016, Taboola's Senior Content Strategist, Inbar Yagur, presented on content marketing best practices. She discusses how to target the right audience and keep them on your page, optimize the user funnel, engage users, elicit the desired customer action, and more.
How to Set Up a Google Analytics Account?Vivek Tank
Google Analytics is used to track website activity such as session duration, pages per session, bounce rate etc. Here, you can How to set up a Google Analytics account?
The basics (and best bits) of Google Analytics - 2017 Edition Adam Vincenzini
This top line mini-guide provides readers with a jargon-free summary of Google Analytics in 2017 and how to get started with it as a tool. It is recommended for newbies and beginners.
Get some newly tricks to change Facebook password ad get your Facebook password recover or Contact to our Facebook Technical Support Number : +1-888-259-9422(US/CA)
Do it for the Vine: Vine Stars' Interactions on TwitterLeadtail
Vine was introduced in June 2012 as a new way to tell video stories. The six-second videos quickly resonated with a new, younger and mobile-first generation.
Since then, Vine has grown to 40 Million users, watching Vines loop more than 1.5 Billion times daily ranging from music and comedy to sports, stop motion art and anything else you could imagine in between.
The growth of social influencers, and their youthful audience has also helped fuel Vine’s continued development. In Mary Meeker’s recent Internet Trends report, 30% of Youth aged 12-24 reported using Vine.
The quick sharing and bite-sized videos are still hilarious, and the top Viners who kicked off the platform with such life are being replaced by a new wave of Viners vying to be the next star.
With that in mind, Delmondo has collaborated with Leadtail to take a close look at Vine Influencers who are leveraging this amazing platform to create brilliant content.
What can you learn from the social insights we’ve discovered?
Read on and find out...
Today, we have the reverse data problem. Too much data. Data is everywhere.
So, what exactly is Social Data? How is it different from Social Media? What are the traits of Social Data?
What can you do with Social Data to help your Business? How can you leverage Social Data for Market Research and Growth?
Everyone has a creative potential! Yes that's right. We all have the innate capacity for creative activity. ZaVue Solutions deals with providing novel business ideas and an opportunity to do online writing to earn a good amount in your lives.
Website: http://zavuesolutions.com/
Like and share our Facebook page to get updates;
https://www.facebook.com/zavuesolutions/
The social internet is big, noisy, and always in flux — which makes it really hard to know where your audience is spending their time and how to reach them there.
So, we've done the research for you. (You're welcome.)
In this deck, you'll learn:
- How to create your ideal social media mix
- The most up-to-date audience demographics from Facebook, Instragram, Twitter, Linkedin, etc.
- When to adopt new networks (and when to ignore)
- Where companies like yours spend time on social media (and where the missed opportunities are)
Content Marketing for B2B: Aligning Storytelling to Lead GenerationDigital Vidya
Explore effective content marketing strategy for B2B businesses. Gain insights from webinar on 'Content Marketing For B2B: Aligning Storytelling To Lead Generation' led by Bianca Ghose, Global Head – Content Marketing, HCL Technologies.
How to Stay on Top of Facebook Ad Comments (without losing your mind)AgoraPulse
If you have an active Facebook page, you’re probably pretty good at responding to comments on your organic posts. And you probably spend some money on Facebook advertising, boosted posts, or promoted posts.
How quickly do you respond to comments on your unpublished posts (also called dark posts) — those posts that appear in users’ news feeds when you create a Facebook ad and target the news feed?
Probably not as good as you should, right? We'll show you the best ways to communicate with all these important comments. After all, they'll improve the ROI of these Facebook ads!
Social Paid: Facebook Advertising Strategy by Alex Mari (Fennex)Alex Mari
Digital Academy Training
Importance of Facebook; Social Media Advertising Spend; Facebook Algorithm (EdgeRank) and Organic Reach; Converged Media; Fan Page and Facebook Insight; Creating the perfect ad (right format, right audience, right journey stage; right context).
Why digital Marketing necessary for business growth? How it is useful compare to tradition marketing. #Digital Marketing Benefits #Digital Marketing Channels #SEO #SMO #SMM #Email marketing #Blog #Analytics #Digital Marketing Strategies
How to plan your Digital Marketing? Boost up your online presence with many options listed. SEO, Social media Marketing, Search Engine Marketing explained.
Webinar: LinkedIn Marketing Solutions Overview for AgenciesLinkedIn
Discover how you can leverage the latest solutions from LinkedIn to help your clients reach, nurture and acquire prospects.
LinkedIn Agency Lead Ryan Wilson will share how agencies can take full advantage of the LinkedIn Marketing Solutions portfolio and help their clients reach, nurture and acquire more customers using the only professional platform built to impact every stage of the marketing funnel.
An Introduction on how to use digital content in your organisation to promote engagement and some ways to mix up your content to appeal to a wider audience.
DIS: State of the Industry with MailOnline: Branded Engagement: Content Marke...Digiday
Marketers have long been embedding their brand into content experiences in some ingenious ways -- and with a wide range of results. Some brands are becoming adept publishers in their own right and tapping into the more trusted nature of valuable content vs. advertising copylines. But creating great content is not trivial, nor is building a loyal audience. MailOnline CMO Sean O’Neal presents the findings of the State of the Industry Survey and discusses how brands are thinking about content marketing in a way that achieves scale. He'll also explore best practices for measuring paid, owned and earned media value.
Presenter: Sean O’Neal, global CMO, MailOnline @MailOnline
Non Profit Power Hour @LinkedIn Sydney - October 16th 2015Jesse Rothstein
Event information for Non Profit Power Hour 2015
Hosted by LinkedIn, Salesforce, Hubspot, Dropbox and Church Resources. Empowering non profits in the ANZ region with technology resources and ideas.
Falcon Live Class: Turbocharge Your UGC & Employee Advocacy Strategies Falcon.io
We've recently announced two exciting new partnerships with industry leaders in two important categories that will help boost your marketing efforts.
The first one is with StoryStream, a content curation platform that specialises in user-generated content; to help you acquire UGC, manage rights and activate it at scale.
The second with Sociuu, a simple, safe and smart employee advocacy platform for social media, designed to increase employee engagement and amplify companies’ social reach.
Let us take you through both of these product integrations and talk about how you can access them for your very own success story!
Digital marketing presentation - Overview, myths and factssaranshjain50
This presentation covers the overview of myths and facts about digital marketing. It covers the concept of PPC, ADWORDS, SEO, SEM, AFFILIATE MARKETING, EMAIL MARKETING ETC.
It also covers the trend of digital marketing in 2020 and 2021.
Register on the Best freelancing website
www.freelancemantra.com
Get the best digital marketing services from
www.ainitosh.com
Live Vote is a global sentiment and analytics platform that gathers consumer sentiment in an agile environment and delivers actionable data to publishers and advertisers, while allowing consumers to “Live Vote” and voice their opinions about topics they are passionate about.
Digital marketing is the marketing of products or services using digital technologies on the Internet, through mobile phone Apps, display advertising, and any other digital mediums.
Pranamya digital marketing corporate services profileKaran Patil
Pranamya is a digital marketing service and IT services provider in Mumbai and Navi Mumbai. Contact us for all your digital marketing and software needs!
Similar to Delited - Storytelling 2.0 - Solution Brief (20)
Pranamya digital marketing corporate services profile
Delited - Storytelling 2.0 - Solution Brief
1. The future of digital
publishing is about having
connections with readers
and the knowledge of what
those readers want
Seth Godin
2. 2000s
Print & Digital Ads
Desktop Based Websites
Minimal Audience Analytics
1980s
Classifieds, News Ads
Differentiation On Circulation
No Digital Metrics
Today …
Native Advertising
Effective Reader Engagement
Behavioral Analytics
2010 - 15
Digital Banner Ads
Responsive Mobile Experience
Only Engagement Metrics
THE NEW ERA IN DIGITAL PUBLISHING
3. THE JOURNEY IS GETTING REDEFINED
These readers give you insights that can help
you understand what works and what doesn’t
More Readers
Build a loyal reader base over time
who return & refer more ...
Audience Engagement
They will help you sharpen your
content & ad strategy
Audience Insights
Yes, the Journey will get you
there for sure …
More Revenues
4. Make Magic With Your Content
Storytelling 2.0
Created with by InsightsIO
5. WHO WE ARE
A platform where publishers can create non-intrusive & engaging content
widgets and integrate it quickly with their stories
6. 100% Cloud Based Platform, No
Dependency on Publisher’s Infrastructure
OUR PRODUCT & SERVICE OFFERING
More Interactive
Content
Increased Audience
Engagement
Monetizable Data &
More Ad Revenues
0% Effort, 100%
Guaranteed Results
7 Native widgets that create an IMPACT on audience engagement
Content Creation
Easy, 100% Lesser
Time Needed
A platform where publishers can create non-intrusive & engaging content
widgets and integrate it quickly with their stories
7. WHAT WOULD YOU GET
More Revenues
• Native Brand Ads
• Monetizable User Data
More Traffic
• Increased Social Shares
• Increased Referral Traffic
More Subscribers
• Subscribers from Widgets
• Demographic Data
Greater Engagement
• Improved Read Time
• Improved Click Through Rate
Better Insights
• AI Based Algorithmic Insights
• Intuitive Dashboard, Easy Reporting
Ease of Use
• 100% Cloud Based
• No Integration, 1 Minute Deployment
360° Benefit For Publishers
8. DELITED CASE STUDY: EMPATHY QUIZ ON NEWS MINUTE
• Delited powered TheNewsMinute.com’s personality
quiz for their campaign with the Live Love Laugh foundation.
• Empathy quiz to increase audience engagement along with
increasing redirects to main campaign page.
• Delited managed the end to end campaign from Design to
monitoring and data analysis
Engagement Numbers Within 30 Hours of Live Time
8.0%
Conversation Rate
30%
Completion Rate
3308
Quiz Takers
67 Seconds
Page Read Time Increased
9000+
Unique Votes Registered