1. Tips from the Pros
9

2. 1.

3. Benefits of Sponsored Updates
• Better way to put your content
• Narrowly limit the audience for the update
• Detailed analytics:
•Impressions
•Clicks
•CTR (click-through rate)
•CPC (cost per click)
•Total spent
•Social actions by campaign
•Audience demographics by campaign

4. 2. •Speaker videos
•Latest slide decks from
speaking engagements
•Launches and special projects
such as books and programs
•Recent articles or features in
the press
•Work samples and client work
Screenshots of social proof (for
example, tweets from your
speaking engagements)

5. Influence Networking
Stand Out of the Crowd
3.

6. • Stand out from your competitors
• More memorable and valuable to your
network members
• Potentially trigger the rule of reciprocity
• Easily engage your network members

7. Offer Value in Discussion Groups4.

8. Optimize Your Personal Profile5.

9. 6.

10. Focus on Small & Local
Discussion Groups
7.

11. Develop Relationships Instead of
adding Connections
8.

12. People Connect With You Not Your
Profile
9.

13. Make sure your profile is:
• Personal, professional and not a “business logo.”
• Relevant, with direct copy and clear “next steps” to find out more
about you.
• The real you, with no fake or “over-optimized” keywords.
• Targeted towards your “perfect” audience.
• Attention-grabbing.
• Different; you should stand out.
• Filled with recommendations from others
• Complete; use all available fields and values