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5
Essential
Steps for
Self-Publishing
Success
Thank you.
Hello!
Jon Swerens
The News-Sentinel
5
Missteps That
Will Kill Your
Self-Published
Book
5
Essential
Steps for
Self-Publishing
Success
Number of books
published per year in U.S.
Number of books
published per year in U.S.
1.1 million
Number of copies
average non ction book
  sells in U.S. per year
Number of copies
average non ction book
  sells in U.S. per year
     < 250
1. Don’t coddle. Coach.
Your book is
 an athlete.
2. Gather trusted advisors.
Your mom?
Your mom?
Your childhood
    friend?
Your mom?
 Your childhood
     friend?
Your buddy at the
   print shop?
It’s a matter of
  reputation
Editor
Editor
Graphic artist
Editor
Graphic artist
  Marketer
3. Sweat the details.
Decisions,
decisions
1.
Bulk purchase
or on-demand?
2.
Self-publish rm
or do-it-yourself?
Register a name
Register a name
      $11
Buy your ISBNs
ISBN 978-0-9795694-2-5
                     52995 >




 9 780979 569425
Buy your ISBNs
 1 for $125
Buy your ISBNs
 10 for $250
Buy your ISBNs
100 for $575
Get your bar code
Get your bar code
      free
Build a simple
  web site
Build a simple
   web site
> $100 a year
Create a simple
   logotype
Create a simple
   logotype
       ?
Bob’s Books
 ‘n Stuff!!
4. Dress for success.
Judge a book
 by its cover?
Yes!
Cover
Back cover
Typography
5. Be your own agent.
Get in front of
your audience
Too bad!
Social media
Social media
(esp. Facebook)
500 million +
 active users
Make a separate
Facebook page
jonswerens.com
All photos
  ©The News-Sentinel
 except The Crying Man
   ©Daniel Dickman
http://www. ickr.com/people/spunkinator/

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5 Essential Steps to Self-Publication Success

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