Looking for tips on how to become a better advertiser? These quotes from "The Father of Advertising", David Ogilvy, will show you the way.

1. 5 David Ogilvy Lessons
To Help You Become A
Better Advertiser

2. Who was
?

3. Advertising Exec
Founder of Ogilvy & Mather
“The Father of Advertising”

4. Here are his five best
lessons to help you
become a better advertiser.

5. DO YOUR HOMEWORK
“You don’t stand a tinker’s chance of
producing successful advertising unless
you start by doing your homework. I have
always found this extremely tedious, but
there is no substitute for it. First, study the
product you are going to advertise. The
more you know about it, the more likely you
are to come up with a big idea for selling it.”

6. DO YOUR HOMEWORK
“You don’t stand a tinker’s chance of
producing successful advertising unless
you start by doing your homework. I have
always found this extremely tedious, but
there is no substitute for it. First, study the
product you are going to advertise. The
more you know about it, the more likely you
are to come up with a big idea for selling it.”
Buy the book!

7. Translation: Don’t cheat advertising.

8. “On the average, five times as many
people read the headline as read the
body copy. When you have written
your headline, you have spent eighty
cents out of your dollar.”
FOCUS ON
YOUR HEADLINES

9. Or go headline-less.

10. MO’ INFO, MO’ DOLLARS
“The more informative your advertising, the
more persuasive it will be.”

11. MO’ INFO, MO’ DOLLARS
“The more informative your advertising, the
more persuasive it will be.”
Don’t be afraid of copy.

12. Yep, that’s more than enough info.

13. “If you’re trying to persuade people to do something, or
buy something, it seems to me you should use their
language, the language they use every day, the language
in which they think. We try to write in the vernacular.”
WRITE LIKE YOU SPEAK

14. Just don’t be Ralphy.
https://www.youtube.com/
watch?v=8KUZro9rwVg

15. PERSONALITY = DIFFERENTIATION
“There isn’t any significant difference between the various brands of whiskey
or cigarettes or beer. They are all about the same. And so are the cake mixes
and the detergents and the margarines . . . The manufacturer who dedicates
his advertising to building the most sharply defined personality for his brand
will get the largest share of the market at the highest profit.”

16. There you have it. Go be like
David and create great ads.

17. Just…don’t.