1. The document introduces basic Twitter terminology like tweets, handles, hashtags, retweets, and direct messages. It explains how Twitter allows for both public broadcasting to followers as well as private messaging. 2. Various account management platforms are discussed, including HootSuite, which allows scheduling posts to multiple social media profiles including Twitter, Facebook, and LinkedIn. 3. Examples of common hashtags are provided like #nowplaying and #fail, which allow people to categorize their tweets by topic to engage others interested in that discussion.