This document provides a 5-step process for moving from being "shit" to being "fantastic". Step 1 is to define the strategic objective. Step 2 is to define the current mindset. Step 3 identifies barriers preventing movement. Step 4 identifies what is needed to overcome the barriers. Step 5 defines the role of communications to fulfill those needs. The process is presented as a way to incrementally improve through becoming "less shit" rather than expecting to become amazing overnight.