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This Is
Your Brain
on Visuals
Rules and tools for
effective slides in
your presentations
Hi!
Get
up!
Thank you.
Thank you.
(and a caveat)
Jon
Swerens
Jon
Swerens
Martins
 Ferry
“Ah-hi-ya”
Perfecting your
 presentation
This Is
Your Brain
on Visuals
Rules and tools for
effective slides in
your presentations
Favorite pizza toppings:
•Bacon
•Green peppers
•Onions
•Canadian ham
•Pineapple
2
2
4
(Thanks to Garr
Reynolds for the
recommendation.)
Informative!


(Thanks to Garr
Reynolds for the
recommendation.)
Vision
trumps
all other
senses
vision
sound
       touch
taste/smell     vision
     speech
   planning
movement
       social
   memory
  emotions
         etc.
We don’t pay
attention to
boring things
Your brain
Your brain is
a theater
Your brain is
a theater

                Enormous
                audience
Your brain is
a theater

                Enormous
                audience


     Tiny
     stage
“We are biologically
incapable of processing
attention-rich inputs
simultaneously.”myth of
             The
            multitasking
             Dr. John Medina
“We are biologically
incapable of processing
attention-rich inputs
simultaneously.”
              Dr. John Medina
Not      TOO
enough   MUCH!
Favorite pizza toppings:
•Bacon
•Green peppers
•Onions
•Canadian ham
•Pineapple
Bacon
Bacon
Green
peppers
Pineapple
Vision
The talk leads
            trumps
            all
the slides.
            other
            senses
Nuts
and
bolts
Slides
Use a lot; they’re free
Avoid the
Microsoft
templates!
You are watching “Inception”   Warnerbros.com
Text
One font
with bold
One simple font
 with bold
Serifs:
Garamond
Georgia
Palatino
 Times
Sans serifs:
     Arial
Franklin Gothic
    Myriad
  Open Sans
One simple font
  plus bold
Not too small
With good
 contrast
Photos
Paid images
Free images
Your camera
Charts
Introducing:
The world’s worst
PowerPoint slide
sound
       touch
taste/smell     vision
     speech
   planning
movement
       social
   memory
  emotions
         etc.
1/3
1/3
sound
       touch    vision
taste/smell
     speech
   planning
movement
       social
   memory
  emotions
         etc.
68
miles
68
miles
68
miles
Vision
      trumps
      all other
      senses

We don’t pay
attention to
boring things
Credits and notes:
jonswerens.com
Vision
trumps
all
other
senses

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