Consumer Behavior Presentation
•
1 like•234 views
The document provides 5 recommendations to improve an e-commerce website. It suggests utilizing different colors and pictures to highlight the return policy and sell additional products beyond shoes. It also recommends making brands easier to search and emphasizing brands more. Further, it advises increasing pictures of different age groups to make the site appealing to all ages. Finally, it proposes comparing prices to other websites to demonstrate value and create loyalty through comparative advertising.
Report
Share
Report
Share
![Recommendation #1 ,[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommended
Personal branding - The SCREAM formula
This document provides tips for effectively selling yourself to others. It recommends telling a powerful, engaging, and believable story about yourself to build credibility. It also suggests thinking from the other person's perspective so your story resonates with them and makes clear why they should buy what you are selling. The document advises building relationships through genuine engagement and cultivating supporters who can help amplify your message. With practice, adding charm and thinking creatively can help take your pitch to the next level.
Warrior Internship Project
This document outlines a marketing campaign proposal for launching new Warrior lifestyle and training footwear. It includes research conducted with hockey and lacrosse players ages 15-22 to understand their lifestyle and preferences. The target profile is 15-year old Ryan Wheeler, who looks up to his older brother and spends time on social media. The objective is to position Warrior as an aspirational brand beyond its niche and appeal to those who don't relate to competitors. Elements of the creative brief and integrated campaign include a "All Hail the Code" tagline, print ads, an experiential "Warrior Road Trip" tour, a viral "Warrior Brawl" game, and an interactive digital media and social media
Brand story
A presentation I created after the SF Giants won the World Series in 2012. Talks about the importance of having a brand narrative and how over time, each story collectively makes up the DNA of how that brand is perceived
Ecommerce on Steroids: How to increase your digital dollars
Cassie Roberts provides tips on how to increase ecommerce sales and digital revenue. She recommends having a clear call to action on every page with a "Buy" button. Video and detailed product information can increase purchases by 12 times. Bundling items together and using promotional codes can boost sales. Mobile responsiveness is critical as 95% of local searches are on mobile and 61% result in a purchase. Selling sponsorships, advertisements, and registrations online opens revenue streams. The goal is to get more visitors to your homepage through marketing then improve conversion rates along the sales funnel.
Make a Mark [Media Markt] - William Do
The document discusses strategies for marketing to Generation Z consumers. It emphasizes engaging with them on their terms through contextual conversations on social media and sharing content in short, snackable formats. Brands are encouraged to listen first before speaking in order to understand Generation Z consumers' passions and build long-term relationships through personalized interactions and shared experiences. The future of marketing will involve having conversations with customers to sell products in a way that also builds the brand.
Lviv PM Club Аліна Марусик “Doppelgängers: PM and the Team”
This document discusses building an effective team as a project manager. It describes the ideal characteristics of a synergistic team, including common understanding, ownership, creativity, trust, personal development, and effective conflict resolution. It also identifies potential problems like being late, providing wrong estimates, constant complaining, and not following through on commitments. Finally, it provides tips for improving team dynamics, such as maintaining a positive attitude, focusing on solutions, and taking responsibility for mistakes.
5 Essential Steps to Self-Publication Success
What are the five essential steps to self-publication success? Jon Swerens, editor/designer of two books published by The News-Sentinel of Fort Wayne, shares what he learned in a 20-minute presentation first seen at the Allen County Public Library on April 23.
Photos are ©The News-Sentinel, except for the crying man, ©Daniel Dickman: http://www.flickr.com/people/spunkinator/
Craft your company story
The number one element in creating a strong brand that turns customers into superfans is your story! This is the ultimate guide to properly crafting your companies story.
Recommended
Personal branding - The SCREAM formula
This document provides tips for effectively selling yourself to others. It recommends telling a powerful, engaging, and believable story about yourself to build credibility. It also suggests thinking from the other person's perspective so your story resonates with them and makes clear why they should buy what you are selling. The document advises building relationships through genuine engagement and cultivating supporters who can help amplify your message. With practice, adding charm and thinking creatively can help take your pitch to the next level.
Warrior Internship Project
This document outlines a marketing campaign proposal for launching new Warrior lifestyle and training footwear. It includes research conducted with hockey and lacrosse players ages 15-22 to understand their lifestyle and preferences. The target profile is 15-year old Ryan Wheeler, who looks up to his older brother and spends time on social media. The objective is to position Warrior as an aspirational brand beyond its niche and appeal to those who don't relate to competitors. Elements of the creative brief and integrated campaign include a "All Hail the Code" tagline, print ads, an experiential "Warrior Road Trip" tour, a viral "Warrior Brawl" game, and an interactive digital media and social media
Brand story
A presentation I created after the SF Giants won the World Series in 2012. Talks about the importance of having a brand narrative and how over time, each story collectively makes up the DNA of how that brand is perceived
Ecommerce on Steroids: How to increase your digital dollars
Cassie Roberts provides tips on how to increase ecommerce sales and digital revenue. She recommends having a clear call to action on every page with a "Buy" button. Video and detailed product information can increase purchases by 12 times. Bundling items together and using promotional codes can boost sales. Mobile responsiveness is critical as 95% of local searches are on mobile and 61% result in a purchase. Selling sponsorships, advertisements, and registrations online opens revenue streams. The goal is to get more visitors to your homepage through marketing then improve conversion rates along the sales funnel.
Make a Mark [Media Markt] - William Do
The document discusses strategies for marketing to Generation Z consumers. It emphasizes engaging with them on their terms through contextual conversations on social media and sharing content in short, snackable formats. Brands are encouraged to listen first before speaking in order to understand Generation Z consumers' passions and build long-term relationships through personalized interactions and shared experiences. The future of marketing will involve having conversations with customers to sell products in a way that also builds the brand.
Lviv PM Club Аліна Марусик “Doppelgängers: PM and the Team”
This document discusses building an effective team as a project manager. It describes the ideal characteristics of a synergistic team, including common understanding, ownership, creativity, trust, personal development, and effective conflict resolution. It also identifies potential problems like being late, providing wrong estimates, constant complaining, and not following through on commitments. Finally, it provides tips for improving team dynamics, such as maintaining a positive attitude, focusing on solutions, and taking responsibility for mistakes.
5 Essential Steps to Self-Publication Success
What are the five essential steps to self-publication success? Jon Swerens, editor/designer of two books published by The News-Sentinel of Fort Wayne, shares what he learned in a 20-minute presentation first seen at the Allen County Public Library on April 23.
Photos are ©The News-Sentinel, except for the crying man, ©Daniel Dickman: http://www.flickr.com/people/spunkinator/
Craft your company story
The number one element in creating a strong brand that turns customers into superfans is your story! This is the ultimate guide to properly crafting your companies story.
Creative Couponing PP
The document provides information about creative couponing including details of shopping trips where large totals were paid using coupons, parts of a coupon, where to find coupons, how to organize coupons, fraudulent coupon usage, planning with coupons, possible coupon combinations, maximizing coupons, hosting a coupon class, and a class announcement.
Captifeye
This document outlines a service that allows brands to have their logos and props featured in photos taken by guests at events in exchange for payment per shared photo. The service provides branded props and drinks to encourage photo sharing, then monitors live content to protect the brand's image while gaining exposure through pictures shared on social media. It notes the large market for event advertising and quotes from customers interested in the photo sharing concept. Interested brands are invited to contact the CEO for more details on joining their movement to leverage user-generated content from live events.
Maximize Your Revenue through Online Sales- ARC 2015
Cassie Roberts from Saffire discusses strategies for maximizing revenue through online sales and ecommerce. She emphasizes that while only 1-2% of website visitors typically make purchases, various tactics can improve conversion rates. These include clear calls to action, allowing purchases from any page including photo galleries, detailed product information, early merchandising announcements, bundling related items, mobile responsiveness, and utilizing email marketing which has high open and purchase rates. She encourages attendees to think creatively about new ways to sell online and leverage various channels to reach more potential customers.
What is "Transmedia Storytelling for Brands"?
This document summarizes a presentation on transmedia storytelling for brands. It discusses how stories can inspire feelings and evoke emotions, helping audiences understand information. It also discusses brand equity, transmedia storytelling, examples of transmedia campaigns, and how to craft a brand's story across multiple media platforms to engage audiences and increase sales. The goal is to use emotional storytelling across different media to increase brand awareness, loyalty and profits.
Papaya social design magic
This presentation was given at the first London Game Developer Meet-up (http://www.meetup.com/London-Game-Developers/) at the Innovation Warehouse on 27/01/12
Keeping Happy Customers
The document discusses strategies for keeping happy customers such as appreciation cards, loyalty programs, referral programs, text specials, social media groups, newsletters and more. It provides tips on key components of an effective referral program such as good customer relationships, easy to use programs, clear communications, special rewards and a 5-star customer experience. It also mentions marketing tools and tips as well as information on Joe Girard, recognized as the world's greatest salesman for selling over 13,000 cars.
Final Part 1
An advertisement for a men's body spray uses persuasion techniques like power and sex appeal by implying the product will attract many women. It directly states the slogan "Spray More Get More" and shows images of women competing aggressively for a man's attention. The ad aims to boost men's self-esteem and sense of belonging by preying on their desire to be wanted, though the summarizer found the claims comical and would not purchase the product.
The 21 new rules of content marketing infographic.
The 21 new Rules of Content Marketing Infographic.
Are you ready for a new world of search engine optimization, social media, and content marketing? You had better be, because Google, Facebook, Twitter, and other popular Internet marketing tools are changing fast... the companies that adapt to "attractive" marketing methods are going to find more opportunities, while their competitors are going to be left behind.
Chapter 15
For over 47 years, Consumers Digest magazine has helped people make informed decisions in a complex marketplace. The document then discusses decision making processes for purchasing a car and cell phone, including identifying needs and wants, available options, desired satisfaction, and evaluating alternatives. It also lists some common discount stores, department stores, and specialty stores. The document concludes by defining impulse buying as quick purchases without consideration and providing some examples of common impulse buys like candy and gum.
Leveraging Data to Achieve Greater Sales
The document discusses how leveraging customer data through personalized product recommendations can help online retailers increase sales. It outlines the types of customer data that can be used for recommendations, such as purchase history, product views, and social profiles. Personalized recommendations are suggested to be integrated across various touchpoints like product pages, shopping carts, emails, and social media. Research is cited showing recommendations can boost sales by 25%, average order value by 50%, and conversion by 15%. The document provides guidance on how to design and merchandise recommendation features on websites to maximize their impact on shopping behavior and sales.
Wdy Brand Presentation 9 9 03 Tm
This presentation outlines the ad agency's rationale for recommending a brand-centric approach to TaylorMade Golf.
Brand Equity
Brand equity refers to the value of a brand and is made up of several components: brand loyalty, name awareness, perceived quality, and brand associations. Brand loyalty reflects how likely customers are to continue purchasing a brand even if prices or features change. Higher brand loyalty reduces marketing and distribution costs. Building brand awareness through memorable slogans, logos, and events helps customers recognize and recall a brand more easily. Perceived quality is customers' perception of a brand's quality and ability to fulfill its purpose compared to alternatives. Strong brand associations, like linking McDonald's to Ronald McDonald, help differentiate brands and create positive feelings. Maintaining consistency in associations over time is important.
Adv 435 ch 8 imc
The document discusses integrated marketing communications and various promotional tactics. It defines IMC as planning, creating, integrating and implementing communications elements like advertising, sales promotion, and PR/events. The goal of IMC is to deliver a consistent brand message and experience across all touchpoints. Sales promotion uses incentives to increase sales in the short term and should reinforce advertising messages. Examples of sales promotion tactics include sampling, couponing, premiums, rebates, contests and trade promotions. Public relations aims to promote brand policies and generate positive publicity. Direct marketing allows targeting specific audiences and measuring response to offers.
Adv 435 ch 8 imc
The document discusses integrated marketing communications and various promotional tactics. It defines IMC as planning, creating, integrating and implementing communications elements like advertising, sales promotion, and PR/events. The goal of IMC is to deliver a consistent brand message and experience across all touchpoints. Sales promotion uses incentives to increase sales in the short term and should reinforce advertising messages. Public relations aims to promote brand policies and combat negativity. Direct marketing allows for accountability through immediate response tracking and uses customer databases to target offers.
Brand Equity
Brands build equity through developing strong brand awareness, perceived quality, and loyalty over time. Brand equity provides value to both customers and firms. For customers, brand equity helps process information and make confident purchase decisions. For firms, brand equity enhances customer attraction and retention, allows premium pricing, and creates barriers for competitors. Building strong brands is challenging due to market complexity and pressure to prioritize short-term goals over long-term brand investment.
Exclusive Holiday Webinar - Make the Most of The Coming Holiday Season!
Last Q4 Nosto helped increase the conversion rate of over 700 retailers on average by 65% while AOV was increased on average by 25%. Our Exclusive Holiday Webinar will show you how they did it and what you need to be doing to make the most of your holiday period. Make sure you get a head start to your competitors and sign up now!
In our Exclusive Holiday Webinar you will learn how to increase conversion rate, average order value and customer retention on your store by delivering your customers a personalized shopping experience.
Will share proven tips on how to boost conversion rate and AOV by finding the right recommendation approach for you store.
Empower The Voice Of Your Customers With Referral Marketing
The document summarizes a webinar about empowering customer referrals through referral marketing. It discusses prerequisites for an effective referral program based on customer research, such as differentiating experiences and personalization. Examples are given of companies like Songza and Mondavi that drive word-of-mouth through relevance. Best practices for referral programs include creating compelling offers and promotions, making sharing easy, and measuring results. A company called Criquet Shirts describes their referral program's goals and positive results in acquiring new customers through referrals.
Managing Brand Equity
Brand equity refers to the value of a brand and consists of brand loyalty, brand awareness, perceived quality, and brand associations. Brand loyalty measures how attached customers are to a brand and are less likely to switch. High brand awareness means customers easily recognize or recall the brand. Perceived quality is customers' perception of a brand's quality compared to alternatives. Brand associations are anything linked to a brand memory, like product attributes, feelings, or symbols. Maintaining strong brand equity provides strategic benefits like reduced marketing costs and ability to command a price premium.
Brand Equity
Brand equity refers to the value of a brand and consists of brand loyalty, brand awareness, perceived quality, and brand associations. Brand loyalty measures how attached customers are to a brand and are less likely to switch. Brand awareness refers to a customer's ability to recognize or recall a brand. Perceived quality is a customer's perception of a brand's overall quality compared to alternatives. Brand associations are anything linked to a brand in a customer's memory, such as product attributes, feelings, or symbols. Maintaining strong brand equity provides strategic benefits like reduced costs and increased customer loyalty.
Brand building
Brand building involves activities to nurture a brand into a profitable stream for the company after launch. Advertising helps build brands by contributing to how consumers perceive the brand. A company's brand provides a competitive advantage and is a strategic asset. Brand equity refers to the value added to a commodity by associating it with tangible and intangible benefits in consumers' minds. Power brands generate large profits and strategic opportunities because they have a distinctive product, deliver on their brand promise, and have a strong personality and widespread presence. Building brand equity requires distinguishing the product, aligning advertising with what is delivered, and creating emotional bonds and relationships with customers.
Presentation - 5 Ways an Online Recommendation Engine can Increase Sales
Presentation on 5 amazing ways you can use your recommendation engine to increase sales - personalize, cross-sell, up-sell and more.
Brand Management in Politics
Does the concept of a brand exist in politics?
Link to videos
http://www.domovod.info/entry.php?106
I say YES - because a brand is fundamentally about a set of values and a long term relationship between a company and customer. That company can provide goods or services - and the services can be political.
I think that the concept of brand and especially brand management and brand equity might be more relevant in politics than anywhere else.
I have made a series of three videos.
Part 1: The basics of brands in business
https://www.youtube.com/watch?v=UzS3jUywcQk
Part 2: Does the phenomenon of brands exist in politics?
https://www.youtube.com/watch?v=HSi6Pu4qVlE
Part 3: Brand management in politics
https://www.youtube.com/watch?v=tvotlu4wpv8
This set of slides includes the slides from all three videos
More Related Content
What's hot
Creative Couponing PP
The document provides information about creative couponing including details of shopping trips where large totals were paid using coupons, parts of a coupon, where to find coupons, how to organize coupons, fraudulent coupon usage, planning with coupons, possible coupon combinations, maximizing coupons, hosting a coupon class, and a class announcement.
Captifeye
This document outlines a service that allows brands to have their logos and props featured in photos taken by guests at events in exchange for payment per shared photo. The service provides branded props and drinks to encourage photo sharing, then monitors live content to protect the brand's image while gaining exposure through pictures shared on social media. It notes the large market for event advertising and quotes from customers interested in the photo sharing concept. Interested brands are invited to contact the CEO for more details on joining their movement to leverage user-generated content from live events.
Maximize Your Revenue through Online Sales- ARC 2015
Cassie Roberts from Saffire discusses strategies for maximizing revenue through online sales and ecommerce. She emphasizes that while only 1-2% of website visitors typically make purchases, various tactics can improve conversion rates. These include clear calls to action, allowing purchases from any page including photo galleries, detailed product information, early merchandising announcements, bundling related items, mobile responsiveness, and utilizing email marketing which has high open and purchase rates. She encourages attendees to think creatively about new ways to sell online and leverage various channels to reach more potential customers.
What is "Transmedia Storytelling for Brands"?
This document summarizes a presentation on transmedia storytelling for brands. It discusses how stories can inspire feelings and evoke emotions, helping audiences understand information. It also discusses brand equity, transmedia storytelling, examples of transmedia campaigns, and how to craft a brand's story across multiple media platforms to engage audiences and increase sales. The goal is to use emotional storytelling across different media to increase brand awareness, loyalty and profits.
Papaya social design magic
This presentation was given at the first London Game Developer Meet-up (http://www.meetup.com/London-Game-Developers/) at the Innovation Warehouse on 27/01/12
Keeping Happy Customers
The document discusses strategies for keeping happy customers such as appreciation cards, loyalty programs, referral programs, text specials, social media groups, newsletters and more. It provides tips on key components of an effective referral program such as good customer relationships, easy to use programs, clear communications, special rewards and a 5-star customer experience. It also mentions marketing tools and tips as well as information on Joe Girard, recognized as the world's greatest salesman for selling over 13,000 cars.
Final Part 1
An advertisement for a men's body spray uses persuasion techniques like power and sex appeal by implying the product will attract many women. It directly states the slogan "Spray More Get More" and shows images of women competing aggressively for a man's attention. The ad aims to boost men's self-esteem and sense of belonging by preying on their desire to be wanted, though the summarizer found the claims comical and would not purchase the product.
The 21 new rules of content marketing infographic.
The 21 new Rules of Content Marketing Infographic.
Are you ready for a new world of search engine optimization, social media, and content marketing? You had better be, because Google, Facebook, Twitter, and other popular Internet marketing tools are changing fast... the companies that adapt to "attractive" marketing methods are going to find more opportunities, while their competitors are going to be left behind.
Chapter 15
For over 47 years, Consumers Digest magazine has helped people make informed decisions in a complex marketplace. The document then discusses decision making processes for purchasing a car and cell phone, including identifying needs and wants, available options, desired satisfaction, and evaluating alternatives. It also lists some common discount stores, department stores, and specialty stores. The document concludes by defining impulse buying as quick purchases without consideration and providing some examples of common impulse buys like candy and gum.
What's hot (9)
Maximize Your Revenue through Online Sales- ARC 2015
Maximize Your Revenue through Online Sales- ARC 2015
The 21 new rules of content marketing infographic.
The 21 new rules of content marketing infographic.
Similar to Consumer Behavior Presentation
Leveraging Data to Achieve Greater Sales
The document discusses how leveraging customer data through personalized product recommendations can help online retailers increase sales. It outlines the types of customer data that can be used for recommendations, such as purchase history, product views, and social profiles. Personalized recommendations are suggested to be integrated across various touchpoints like product pages, shopping carts, emails, and social media. Research is cited showing recommendations can boost sales by 25%, average order value by 50%, and conversion by 15%. The document provides guidance on how to design and merchandise recommendation features on websites to maximize their impact on shopping behavior and sales.
Wdy Brand Presentation 9 9 03 Tm
This presentation outlines the ad agency's rationale for recommending a brand-centric approach to TaylorMade Golf.
Brand Equity
Brand equity refers to the value of a brand and is made up of several components: brand loyalty, name awareness, perceived quality, and brand associations. Brand loyalty reflects how likely customers are to continue purchasing a brand even if prices or features change. Higher brand loyalty reduces marketing and distribution costs. Building brand awareness through memorable slogans, logos, and events helps customers recognize and recall a brand more easily. Perceived quality is customers' perception of a brand's quality and ability to fulfill its purpose compared to alternatives. Strong brand associations, like linking McDonald's to Ronald McDonald, help differentiate brands and create positive feelings. Maintaining consistency in associations over time is important.
Adv 435 ch 8 imc
The document discusses integrated marketing communications and various promotional tactics. It defines IMC as planning, creating, integrating and implementing communications elements like advertising, sales promotion, and PR/events. The goal of IMC is to deliver a consistent brand message and experience across all touchpoints. Sales promotion uses incentives to increase sales in the short term and should reinforce advertising messages. Examples of sales promotion tactics include sampling, couponing, premiums, rebates, contests and trade promotions. Public relations aims to promote brand policies and generate positive publicity. Direct marketing allows targeting specific audiences and measuring response to offers.
Adv 435 ch 8 imc
The document discusses integrated marketing communications and various promotional tactics. It defines IMC as planning, creating, integrating and implementing communications elements like advertising, sales promotion, and PR/events. The goal of IMC is to deliver a consistent brand message and experience across all touchpoints. Sales promotion uses incentives to increase sales in the short term and should reinforce advertising messages. Public relations aims to promote brand policies and combat negativity. Direct marketing allows for accountability through immediate response tracking and uses customer databases to target offers.
Brand Equity
Brands build equity through developing strong brand awareness, perceived quality, and loyalty over time. Brand equity provides value to both customers and firms. For customers, brand equity helps process information and make confident purchase decisions. For firms, brand equity enhances customer attraction and retention, allows premium pricing, and creates barriers for competitors. Building strong brands is challenging due to market complexity and pressure to prioritize short-term goals over long-term brand investment.
Exclusive Holiday Webinar - Make the Most of The Coming Holiday Season!
Last Q4 Nosto helped increase the conversion rate of over 700 retailers on average by 65% while AOV was increased on average by 25%. Our Exclusive Holiday Webinar will show you how they did it and what you need to be doing to make the most of your holiday period. Make sure you get a head start to your competitors and sign up now!
In our Exclusive Holiday Webinar you will learn how to increase conversion rate, average order value and customer retention on your store by delivering your customers a personalized shopping experience.
Will share proven tips on how to boost conversion rate and AOV by finding the right recommendation approach for you store.
Empower The Voice Of Your Customers With Referral Marketing
The document summarizes a webinar about empowering customer referrals through referral marketing. It discusses prerequisites for an effective referral program based on customer research, such as differentiating experiences and personalization. Examples are given of companies like Songza and Mondavi that drive word-of-mouth through relevance. Best practices for referral programs include creating compelling offers and promotions, making sharing easy, and measuring results. A company called Criquet Shirts describes their referral program's goals and positive results in acquiring new customers through referrals.
Managing Brand Equity
Brand equity refers to the value of a brand and consists of brand loyalty, brand awareness, perceived quality, and brand associations. Brand loyalty measures how attached customers are to a brand and are less likely to switch. High brand awareness means customers easily recognize or recall the brand. Perceived quality is customers' perception of a brand's quality compared to alternatives. Brand associations are anything linked to a brand memory, like product attributes, feelings, or symbols. Maintaining strong brand equity provides strategic benefits like reduced marketing costs and ability to command a price premium.
Brand Equity
Brand equity refers to the value of a brand and consists of brand loyalty, brand awareness, perceived quality, and brand associations. Brand loyalty measures how attached customers are to a brand and are less likely to switch. Brand awareness refers to a customer's ability to recognize or recall a brand. Perceived quality is a customer's perception of a brand's overall quality compared to alternatives. Brand associations are anything linked to a brand in a customer's memory, such as product attributes, feelings, or symbols. Maintaining strong brand equity provides strategic benefits like reduced costs and increased customer loyalty.
Brand building
Brand building involves activities to nurture a brand into a profitable stream for the company after launch. Advertising helps build brands by contributing to how consumers perceive the brand. A company's brand provides a competitive advantage and is a strategic asset. Brand equity refers to the value added to a commodity by associating it with tangible and intangible benefits in consumers' minds. Power brands generate large profits and strategic opportunities because they have a distinctive product, deliver on their brand promise, and have a strong personality and widespread presence. Building brand equity requires distinguishing the product, aligning advertising with what is delivered, and creating emotional bonds and relationships with customers.
Presentation - 5 Ways an Online Recommendation Engine can Increase Sales
Presentation on 5 amazing ways you can use your recommendation engine to increase sales - personalize, cross-sell, up-sell and more.
Brand Management in Politics
Does the concept of a brand exist in politics?
Link to videos
http://www.domovod.info/entry.php?106
I say YES - because a brand is fundamentally about a set of values and a long term relationship between a company and customer. That company can provide goods or services - and the services can be political.
I think that the concept of brand and especially brand management and brand equity might be more relevant in politics than anywhere else.
I have made a series of three videos.
Part 1: The basics of brands in business
https://www.youtube.com/watch?v=UzS3jUywcQk
Part 2: Does the phenomenon of brands exist in politics?
https://www.youtube.com/watch?v=HSi6Pu4qVlE
Part 3: Brand management in politics
https://www.youtube.com/watch?v=tvotlu4wpv8
This set of slides includes the slides from all three videos
Shopper Marketing and the Path to Purchase
The document discusses measuring how consumers purchase consumer packaged goods (CPG) categories. It suggests that research should focus on both "why" consumers purchase as well as "how" they purchase. It examines different trip types and buying styles, and how these may impact attitudes and behaviors toward price, brand, and category purchases for various CPGs like coffee, potato chips, frozen meals, and more. The document advocates measuring both the "how" and "why" of consumer purchase decisions and behaviors.
Brand equity-1231962670717439-3
This document discusses brands and brand equity. It defines a brand as a name, symbol or design that identifies a seller's goods/services and differentiates them from competitors. Brand equity refers to the assets or liabilities linked to a brand that add or subtract value. Key aspects of brand equity include brand awareness, perceived quality, brand loyalty, and brand associations. Strong brands create value for both customers and firms through familiarity and positive perceptions that can allow premium pricing and competitive advantages.
Big Brand Strategies for Small Business - FastTrac Presentation 2012
An introduction to the marketing strategies behind big-brands that you can use to help grow your small business.
Similar to Consumer Behavior Presentation (16)
Exclusive Holiday Webinar - Make the Most of The Coming Holiday Season!
Exclusive Holiday Webinar - Make the Most of The Coming Holiday Season!
Empower The Voice Of Your Customers With Referral Marketing
Empower The Voice Of Your Customers With Referral Marketing
Presentation - 5 Ways an Online Recommendation Engine can Increase Sales
Presentation - 5 Ways an Online Recommendation Engine can Increase Sales
Big Brand Strategies for Small Business - FastTrac Presentation 2012
Big Brand Strategies for Small Business - FastTrac Presentation 2012
Consumer Behavior Presentation
- 1. Jessica Wolf Kari Knight Kris Fitzgerald Reed PAnkratz K