Topco Zam Zam 916 Jewellery is a venture of leading business group (TOPCO ZAM ZAM) in the jewellery business, whose excellence in this trade is well known. Our mission is to provide quality products to our customers and give them the best value for their money through fair and honest business deals. Customers feel that they have stepped into a jewel palace in our extensive, attractive showroom, with the mind blowing settings of the exquisite jewels showcased.
When it comes to figuring out the best way to execute a social media marketing campaign, it's best to go with data-driven science.
Simply put, this means that if something isn't working, you need to identify it early, learn what you can from it, and find ways to pivot or change your approach.
How to Create a Cohesive Social Media Marketing PlanCindy Kim
So how do marketing professionals take the reins and steer a cohesive, integrated social media marketing plan? You start by understanding your marketing and content marketing model well enough to integrate social media practices and tools into the overall program. That takes good internal planning. My “5 Must Haves of Social Media Marketing” will help you get there. These must-haves are:
1. Shifting + Controlling of Consumers and Audiences
2. Planning with Internal + External Customers in Mind
3. Aligning + Orchestrating Integrated Content Strategy
4. Executing as a Team
5. Measuring Impact to Business with Focus
Create a social media strategy aligned with your brand's overall strategy and focused on achieving business and brand goals. Understand that each social media platform has different users and interfaces, so tailor your content appropriately. Create custom content for each platform to boost engagement and help audiences connect better. Focus your social media campaign on adding value for your audience rather than just selling to them.
Social Media marketing Companies Kolkata | PPC Marketing Services KolkataKundu Digital
If you have any business then you need to hire a digital marketing agency. Kundu Digital is one of the eminent Social Media marketing Companies Kolkata. PPC Marketing Services Kolkata if you have searched you can get. Visit: https://www.kundudigital.com/social-media-marketing/
Organic social impressions Vs paid social impressions by KRDS IndiaKRDS
In the era of Social Dominance how Paid and Organic Impressions makes an impact on your brands. Understand the dynamics and outcome of the Organic and Paid Social impressions for your brand’s Social Reach. Learn what parameters top measure in Paid and Organic Data/Media. How, Where and Why to spend?
For Organic Social Impressions vs Paid Social Impressions:
1) Opportunities with Paid Media on Social on different platforms
2) Opportunities to increase brand asset engagement without Media spends
3) How and Where to spend and why?
4) Building your Social Strategy with Media and Without Media
5) What Parameters to Focus on on Social – Organic VS Paid Media
6) Impact of Paid Media Impressions to brands
7) Use of Organic Data for analysis
8) Different channels – Different devices – Various Module of Paid vs Organic Media.
To create a successful social media strategy:
1) Determine goals and research how other companies engage audiences on different platforms.
2) Develop a content strategy by understanding what audiences want to discuss and where they engage online, then participate in those conversations.
3) Measure engagement metrics like likes, comments, and followers to assess content performance across platforms.
Topco Zam Zam 916 Jewellery is a venture of leading business group (TOPCO ZAM ZAM) in the jewellery business, whose excellence in this trade is well known. Our mission is to provide quality products to our customers and give them the best value for their money through fair and honest business deals. Customers feel that they have stepped into a jewel palace in our extensive, attractive showroom, with the mind blowing settings of the exquisite jewels showcased.
When it comes to figuring out the best way to execute a social media marketing campaign, it's best to go with data-driven science.
Simply put, this means that if something isn't working, you need to identify it early, learn what you can from it, and find ways to pivot or change your approach.
How to Create a Cohesive Social Media Marketing PlanCindy Kim
So how do marketing professionals take the reins and steer a cohesive, integrated social media marketing plan? You start by understanding your marketing and content marketing model well enough to integrate social media practices and tools into the overall program. That takes good internal planning. My “5 Must Haves of Social Media Marketing” will help you get there. These must-haves are:
1. Shifting + Controlling of Consumers and Audiences
2. Planning with Internal + External Customers in Mind
3. Aligning + Orchestrating Integrated Content Strategy
4. Executing as a Team
5. Measuring Impact to Business with Focus
Create a social media strategy aligned with your brand's overall strategy and focused on achieving business and brand goals. Understand that each social media platform has different users and interfaces, so tailor your content appropriately. Create custom content for each platform to boost engagement and help audiences connect better. Focus your social media campaign on adding value for your audience rather than just selling to them.
Social Media marketing Companies Kolkata | PPC Marketing Services KolkataKundu Digital
If you have any business then you need to hire a digital marketing agency. Kundu Digital is one of the eminent Social Media marketing Companies Kolkata. PPC Marketing Services Kolkata if you have searched you can get. Visit: https://www.kundudigital.com/social-media-marketing/
Organic social impressions Vs paid social impressions by KRDS IndiaKRDS
In the era of Social Dominance how Paid and Organic Impressions makes an impact on your brands. Understand the dynamics and outcome of the Organic and Paid Social impressions for your brand’s Social Reach. Learn what parameters top measure in Paid and Organic Data/Media. How, Where and Why to spend?
For Organic Social Impressions vs Paid Social Impressions:
1) Opportunities with Paid Media on Social on different platforms
2) Opportunities to increase brand asset engagement without Media spends
3) How and Where to spend and why?
4) Building your Social Strategy with Media and Without Media
5) What Parameters to Focus on on Social – Organic VS Paid Media
6) Impact of Paid Media Impressions to brands
7) Use of Organic Data for analysis
8) Different channels – Different devices – Various Module of Paid vs Organic Media.
To create a successful social media strategy:
1) Determine goals and research how other companies engage audiences on different platforms.
2) Develop a content strategy by understanding what audiences want to discuss and where they engage online, then participate in those conversations.
3) Measure engagement metrics like likes, comments, and followers to assess content performance across platforms.
Event Hacks: 8 ways to transform attendees into your event ambassadorsPeatix
Looking for ideas to promote your event? Try leveraging the power of social media and word of mouth with these 8 ideas to get the word out about your event. Get to engage your community and create awesome instagrammable moments at the same time.
Get the ultimate toolkit to organizing amazing events for your community at http://ptix.co/293YKIh
Follow us for more event marketing #peatips and #eventhacks.
This is my presentation to the meetup.com Online Marketing Sydney group on 28 May, 2015.
You can read the blog post that accompanies the presentation here: http://mikehickinbotham.com/organic-and-paid-social-media-marketing-strategy/
Brands are built on the people that believe in them. Your marketing content is first step to building that brand, but you must include a solid community strategy. This presentation covers both.
Social media network Snapchat has finally given its top creators some special analytics tools. The Snapchat influencers who are a part of the network's Snapchat's Official Stories program or users who have large following have access to the new tools. Not everyone gets access to these features, and Snapchat declined to comment on specifically how many accounts will have access to the new analytics data and tools.
Digital Marketing is Not Social Media MarketingDini Prathivi
The document discusses how digital marketing is more than just social media marketing. It notes that while a company may be posting high quality content on social media regularly, they still may not be seeing results like conversions or leads if they do not have a holistic marketing strategy in place. An effective digital marketing approach requires understanding business goals and having strategies beyond just social media management alone.
Social Media Marketing for Restaurants: 21 tipsWishpond
Do you work for, manage or own an eating establishment? Do you want to know how to use social media to market your restaurant?
It’s a common problem - restaurants want to be engaging with their clientele; they want to use social tools to get more patrons walking through their doors - but they just don’t know how.
Adding social media to your marketing mix can hugely increase awareness about your restaurant, generate motivated engagement with your food, and get you more customers in your door.
In this presentation, I'll show you 21 actionable tactics and tips for using Facebook, Instagram and Twitter to market to your customers.
This morning while drinking my latte, I get a call from a new prospective client there very first question. How do I track the ROI in social? This question resonates with all businesses & marketers as we’re always looking to see the conversions of our investments.
3 Social Media Marketing Tips for finally Getting Started Real-Time OutSource
Getting started with social media marketing shouldn't be confusing or difficult.
It's all about how you approach it, how much work and time you are willing to put into it, and what your final goal is. These tips will help you gain control of your social media profiles and amp up your engagement.
Brandscaping involves marketing partnerships between brands with shared customer demographics. It is a successful strategy for several reasons:
1) Cross-promotional social media campaigns that include multiple brands usually cost the same as a single brand campaign but reach a larger audience.
2) Brands can pool resources to create content like videos or infographics that individual brands could not produce alone.
3) Customers enjoy discovering new ways to use their favorite products, especially when brands that complement each other form partnerships.
Brandscaping makes brands seem more approachable than worried about competition. It is a way for brands to network and engage with thought leaders in their industry. When done correctly, brandscaping can significantly
This document summarizes a webinar about integrating social media with paid social advertising. The webinar covers:
1) Why you should use paid social to boost the reach of organic social media posts, such as to larger audiences and with more targeting options.
2) How to create effective paid social content, including ensuring it is tailored to the target audience and platform guidelines.
3) Ways to repurpose existing organic social media posts, such as boosting posts or creating new ads, with a focus on photos and videos for engagement campaigns.
4) Common mistakes made in paid social advertising and strategies for extending web content, including extracting elements into new formats like videos and banners.
Deekshith Deva - Social Media Marketing Tips That Will Better Your StrategyDeekshith Deva
This document provides social media marketing tips from Deekshith Deva. It recommends writing attention-grabbing headlines to draw readers in on Facebook. It also suggests setting goals for social media campaigns to direct strategy, such as boosting sales or engaging customers. Additionally, it advises using LinkedIn's blog feed application to cross-post blog posts for more exposure. Finally, it stresses the importance of thoroughly understanding your target audience and the types of content they want to see.
How to create a Winning Social Media Marketing Strategy in 2018 Real-Time OutSource
Today, most millennials interact with various brands on social media at least once a month, and that is why many businesses have a presence on different social platforms. Your presence on social media is a step in the right direction, but it will take more than that to succeed in 2018.
Going an extra mile to invest in effective social media marketing strategies and focusing on engagement are some of the aspects you will need to consider adopting.
Failure to invest in the right marketing strategy may cause your business to lose valuable clients. Here are three steps to creating a winning social media marketing strategy for this year.
Smart Social New York 2017 Breakout Session
Speakers:
Shanna Carpenter, Director of Social Media at Equinox
Gemma Craven, SVP, Head of Social & Mobile at McCann
Ray Rahmati, Senior Market Director at Spredfast
Influencer marketing is an important part of any modern marketing campaign, and Instagram is one of the best places to implement this strategy.
Instagram's strong suit is its ability to showcase beautiful images and videos. Through influencer marketing, you can craft a strong message to the followers of a specific person with a big following on the social network. Finding the right people on Instagram isn't easy, though, and it's one of the most important parts of influencer marketing.
Here are a few tips that will help you identify good Instagram influencers to work with.
Harnessing the Power of Social Media InfluencersBBDO
This document provides an overview of how brands can engage social media influencers to promote their products and services. It defines influencers as passionate content creators with engaged online audiences. Influencers can help brands reach new audiences, build awareness, and drive actions like app downloads. While brands relinquish some creative control, influencer marketing generates higher engagement than traditional ads. The document outlines best practices for identifying the right influencers, developing campaigns, and measuring success through case studies.
With 2017 almost halfway through, it is always good to keep an eye on the future to see what trends are playing out currently, and what it means for the future.
Social media trends are incredibly important to monitor, simply because they change so quickly. Social media has evolved at breakneck speed, and this has meant that digital marketing strategies must be adjusted accordingly to keep up.
Here are just some of the trends to keep an eye on as 2017 plays out, and might also be worth incorporating into future digital marketing strategies.
How should we measure social media? Why are social media campaigns even more important? This presentation shows the basics of how planning a strategy and measuring social media effectively can enhance your social presence
How To Unleash Your Social Marketing Strategy in 2016 TINT
This document outlines tips for unleashing a social media marketing strategy in 2016. It discusses leveraging user-generated content, follower psychology, mapping out campaigns seasonally or around events, running contests and giveaways, leveraging customer reviews, creating a website social hub, choosing an effective hashtag, executing campaigns by creating awareness, focusing on content, assigning roles, and reviewing analytics post-campaign. The webinar goals were to discuss conception/logistics, execution, and analytics review of social media strategies.
Managing Your Social Media Marketing ExpectationsDiarmuid Latimer
This document provides guidance on setting realistic expectations for social media marketing. It emphasizes that social media marketing is a marathon, not a sprint, and requires a consistent long-term content strategy. Unrealistic goals like millions of followers in a few months will not be achieved. The purpose of social media marketing is to engage with current and potential customers to build loyalty over time, not immediately generate sales. Understanding industry benchmarks and the scope of an agency's work is important for setting achievable goals. Communication between clients and agencies is also essential for campaign success.
Social media refers to websites and applications that allow users to create and share content or participate in social networking. It enables the sharing of ideas, thoughts, and information through virtual networks and communities. Some key advantages of social media include worldwide connectivity, information spreading fast, and sharing with others. Some disadvantages are privacy problems, lifestyle changes like sleep disruption, and reduced family intimacy. SEO aims to improve search engine rankings by increasing traffic to a website through targeting relevant keywords in order to boost business. Social media can impact SEO positively by increasing backlinks, engagement, and brand awareness when used strategically.
Event Hacks: 8 ways to transform attendees into your event ambassadorsPeatix
Looking for ideas to promote your event? Try leveraging the power of social media and word of mouth with these 8 ideas to get the word out about your event. Get to engage your community and create awesome instagrammable moments at the same time.
Get the ultimate toolkit to organizing amazing events for your community at http://ptix.co/293YKIh
Follow us for more event marketing #peatips and #eventhacks.
This is my presentation to the meetup.com Online Marketing Sydney group on 28 May, 2015.
You can read the blog post that accompanies the presentation here: http://mikehickinbotham.com/organic-and-paid-social-media-marketing-strategy/
Brands are built on the people that believe in them. Your marketing content is first step to building that brand, but you must include a solid community strategy. This presentation covers both.
Social media network Snapchat has finally given its top creators some special analytics tools. The Snapchat influencers who are a part of the network's Snapchat's Official Stories program or users who have large following have access to the new tools. Not everyone gets access to these features, and Snapchat declined to comment on specifically how many accounts will have access to the new analytics data and tools.
Digital Marketing is Not Social Media MarketingDini Prathivi
The document discusses how digital marketing is more than just social media marketing. It notes that while a company may be posting high quality content on social media regularly, they still may not be seeing results like conversions or leads if they do not have a holistic marketing strategy in place. An effective digital marketing approach requires understanding business goals and having strategies beyond just social media management alone.
Social Media Marketing for Restaurants: 21 tipsWishpond
Do you work for, manage or own an eating establishment? Do you want to know how to use social media to market your restaurant?
It’s a common problem - restaurants want to be engaging with their clientele; they want to use social tools to get more patrons walking through their doors - but they just don’t know how.
Adding social media to your marketing mix can hugely increase awareness about your restaurant, generate motivated engagement with your food, and get you more customers in your door.
In this presentation, I'll show you 21 actionable tactics and tips for using Facebook, Instagram and Twitter to market to your customers.
This morning while drinking my latte, I get a call from a new prospective client there very first question. How do I track the ROI in social? This question resonates with all businesses & marketers as we’re always looking to see the conversions of our investments.
3 Social Media Marketing Tips for finally Getting Started Real-Time OutSource
Getting started with social media marketing shouldn't be confusing or difficult.
It's all about how you approach it, how much work and time you are willing to put into it, and what your final goal is. These tips will help you gain control of your social media profiles and amp up your engagement.
Brandscaping involves marketing partnerships between brands with shared customer demographics. It is a successful strategy for several reasons:
1) Cross-promotional social media campaigns that include multiple brands usually cost the same as a single brand campaign but reach a larger audience.
2) Brands can pool resources to create content like videos or infographics that individual brands could not produce alone.
3) Customers enjoy discovering new ways to use their favorite products, especially when brands that complement each other form partnerships.
Brandscaping makes brands seem more approachable than worried about competition. It is a way for brands to network and engage with thought leaders in their industry. When done correctly, brandscaping can significantly
This document summarizes a webinar about integrating social media with paid social advertising. The webinar covers:
1) Why you should use paid social to boost the reach of organic social media posts, such as to larger audiences and with more targeting options.
2) How to create effective paid social content, including ensuring it is tailored to the target audience and platform guidelines.
3) Ways to repurpose existing organic social media posts, such as boosting posts or creating new ads, with a focus on photos and videos for engagement campaigns.
4) Common mistakes made in paid social advertising and strategies for extending web content, including extracting elements into new formats like videos and banners.
Deekshith Deva - Social Media Marketing Tips That Will Better Your StrategyDeekshith Deva
This document provides social media marketing tips from Deekshith Deva. It recommends writing attention-grabbing headlines to draw readers in on Facebook. It also suggests setting goals for social media campaigns to direct strategy, such as boosting sales or engaging customers. Additionally, it advises using LinkedIn's blog feed application to cross-post blog posts for more exposure. Finally, it stresses the importance of thoroughly understanding your target audience and the types of content they want to see.
How to create a Winning Social Media Marketing Strategy in 2018 Real-Time OutSource
Today, most millennials interact with various brands on social media at least once a month, and that is why many businesses have a presence on different social platforms. Your presence on social media is a step in the right direction, but it will take more than that to succeed in 2018.
Going an extra mile to invest in effective social media marketing strategies and focusing on engagement are some of the aspects you will need to consider adopting.
Failure to invest in the right marketing strategy may cause your business to lose valuable clients. Here are three steps to creating a winning social media marketing strategy for this year.
Smart Social New York 2017 Breakout Session
Speakers:
Shanna Carpenter, Director of Social Media at Equinox
Gemma Craven, SVP, Head of Social & Mobile at McCann
Ray Rahmati, Senior Market Director at Spredfast
Influencer marketing is an important part of any modern marketing campaign, and Instagram is one of the best places to implement this strategy.
Instagram's strong suit is its ability to showcase beautiful images and videos. Through influencer marketing, you can craft a strong message to the followers of a specific person with a big following on the social network. Finding the right people on Instagram isn't easy, though, and it's one of the most important parts of influencer marketing.
Here are a few tips that will help you identify good Instagram influencers to work with.
Harnessing the Power of Social Media InfluencersBBDO
This document provides an overview of how brands can engage social media influencers to promote their products and services. It defines influencers as passionate content creators with engaged online audiences. Influencers can help brands reach new audiences, build awareness, and drive actions like app downloads. While brands relinquish some creative control, influencer marketing generates higher engagement than traditional ads. The document outlines best practices for identifying the right influencers, developing campaigns, and measuring success through case studies.
With 2017 almost halfway through, it is always good to keep an eye on the future to see what trends are playing out currently, and what it means for the future.
Social media trends are incredibly important to monitor, simply because they change so quickly. Social media has evolved at breakneck speed, and this has meant that digital marketing strategies must be adjusted accordingly to keep up.
Here are just some of the trends to keep an eye on as 2017 plays out, and might also be worth incorporating into future digital marketing strategies.
How should we measure social media? Why are social media campaigns even more important? This presentation shows the basics of how planning a strategy and measuring social media effectively can enhance your social presence
How To Unleash Your Social Marketing Strategy in 2016 TINT
This document outlines tips for unleashing a social media marketing strategy in 2016. It discusses leveraging user-generated content, follower psychology, mapping out campaigns seasonally or around events, running contests and giveaways, leveraging customer reviews, creating a website social hub, choosing an effective hashtag, executing campaigns by creating awareness, focusing on content, assigning roles, and reviewing analytics post-campaign. The webinar goals were to discuss conception/logistics, execution, and analytics review of social media strategies.
Managing Your Social Media Marketing ExpectationsDiarmuid Latimer
This document provides guidance on setting realistic expectations for social media marketing. It emphasizes that social media marketing is a marathon, not a sprint, and requires a consistent long-term content strategy. Unrealistic goals like millions of followers in a few months will not be achieved. The purpose of social media marketing is to engage with current and potential customers to build loyalty over time, not immediately generate sales. Understanding industry benchmarks and the scope of an agency's work is important for setting achievable goals. Communication between clients and agencies is also essential for campaign success.
Social media refers to websites and applications that allow users to create and share content or participate in social networking. It enables the sharing of ideas, thoughts, and information through virtual networks and communities. Some key advantages of social media include worldwide connectivity, information spreading fast, and sharing with others. Some disadvantages are privacy problems, lifestyle changes like sleep disruption, and reduced family intimacy. SEO aims to improve search engine rankings by increasing traffic to a website through targeting relevant keywords in order to boost business. Social media can impact SEO positively by increasing backlinks, engagement, and brand awareness when used strategically.
Social media marketing has matured over the last decade to
become an integral part of the marketing mix for both large
and small businesses. It can have a significant and measurable
impact on your bottom line and – when done well – can be a
powerful marketing tool. Whether you are trying to reach
a local audience or launching a brand nationwide, social
media marketing should be considered as part of your
marketing activity
How to create a social media marketing strategy for a mobile worldVantageITes
Having a social media presence is must for business today. Learn to make social media marketing strategy from us to generate more traffic and customer engagement for your business.
Singapore Management University Marketing BootcampJustin Lee
These are the slides from the Digital Marketing lecture series at Singapore Management University.
Table of content:
1. Digital Trends in 2019
2. Introduction to Key Marketing Concepts
3. Building Buyer Personas & Brand Story
4. Introduction to Distribution Methods
5. How to Analyze Your Marketing Data
6. How to Build a Marketing Engine
Master the art of Social Selling to increase sales by fostering relationships...VereigenMedia1
The goal of “social selling” is to increase sales by fostering relationships with potential prospects and stimulating conversations with those customers through social media platforms. For
example, on LinkedIn, marketing specialists share advice with a targeted audience of firms in a specific area (e.g., eCommerce, SaaS, finance).
Consistent participation on the platform increases their credibility and eventually, their
clientele. This approach allows you to market your business without making your posts look
like ads.
The goal of both traditional social media marketing and social selling is to make a sale. Social media marketing focuses on branding and aiming to reach a wider audience rather than just deal closures. On the other hand, in social selling, you leverage your own personal brand to connect with potential buyers. To put it simply, social selling is sales-focused, while social media marketing is more concerned with expanding a company’s brand. It’s setting yourself up as a credible thought leader or industry expert to get more sales.
This document discusses social media and its benefits for business. It begins with definitions of social media and lists the top 10 social media websites used for business marketing, including Facebook, Twitter, and LinkedIn. Several sections provide details on why businesses should use social media, highlighting 8 key benefits such as improved customer service, brand building, and increased website traffic. Statistics are presented showing high rates of social media adoption among users and brands. The document concludes by introducing Matmon as a social media solution for businesses, offering services like consulting, platform setup and maintenance.
20 Reasons Why Your Business NEEDS Social Media MarketingHaidi Demneri
Did you know that 90% of all marketers say social media marketing has increased their business exposure?
I can help you Create and grow your Online Business contact me on Fiverr: haidid
Or that 66% of marketers that spend at least 6 hours on social per week have seen more leads? No matter what you sell and who you sell it to, using social media as a marketing tool can help you grow your brand and pad your wallet.
With over 2 billion active social media users, maintaining an active presence on these networks is crucial to getting in front of your ideal audience. You see, more consumers want to engage and connect with their favorite brands on social. One-third of millenials state they actually prefer to communicate with brands on social media (Source: Business2Community).
Developing a strong social media marketing strategy will help boost brand awareness, increase followership, drive traffic to your website and generate leads for your sales funnel. In 2017, no brand should be without a plan that actively places their business on social media.
Here are five simple yet profound steps to creating your social strategy to build a stronger presence today.
88% of organizations use content marketing, but only 30% think they’re effective at it. Content marketing is not just doing traditional push marketing using content, it's a whole new way for marketers to research, create and engage. Unlearn these 7 content marketing myths to be successful.
This document provides an overview of why social media is important for accountancy firms and individuals within those firms. It discusses how social media allows for ongoing engagement and reputation building compared to traditional media. The document also outlines the top 10 benefits of social media, such as raising awareness, thought leadership, and lead generation. It stresses that social media requires a clear strategy with objectives, roles, content planning, and metrics to measure success.
Public Relation Presentation by Yağmur Sena MEMİŞOĞLUIamRain2
The document discusses various aspects of marketing communications and public relations. It defines marketing communication as influencing target markets so consumers feel enthusiastic about a company's products. The main functions of marketing are identified as promotion, selling, product management, pricing, financing and distribution. Various types of marketing communications are discussed, including advertising, sales promotion, public relations and social media marketing. The differences between online and offline marketing are outlined related to scope, audience targeting, cost, measurability, interactivity and tangibility. Barriers to effective marketing communications are also mentioned such as lack of understanding the target audience.
How To Boost Engagement With This Content Marketing Checklist in 2021Nishagoyal40
The document provides an 11-point list of strategies for expanding a company's content marketing efforts. It discusses understanding the target audience, creating engaging content, developing a flexible work plan, using visually appealing images, generating trending content ideas, strong copywriting skills, search engine optimization, social media planning, content marketing tools, optimizing content for search engines, and promoting content. The overall goal is to provide value to customers through relevant and high-quality content while driving traffic and engagement.
Grow Your Business with Social Media optimization | WDP TechnologiesWDP Technologies
By following mentions of your brand name, username, and other relevant terms, you can get a real insight into what people like or dislike about your products and services, customer pain points you can address, and so on.
Visit Us: https://www.webdevelopmentpark.com/grow-your-business-with-social-media-optimization/
Developing a Social Media Marketing Strategy - Liam Crowe (Head of Digital Ma...Klyp
Failing to plan is planning to fail when it comes to your business' social media marketing strategy. Learn the 6 steps to success with this presentation, originally shown at CLICK! Digital Expo 2014 in Australia.
Social Media can be a very useful and affordable tool to market your company. It gives you the ability to reach many people across the globe for a pretty low cost. Putting together an effective strategy takes time. Get tips to build your business using Social Media
Startup and social media how to effectively execute your social media marketi...Dr. Deepika Salwankar
Today, we live in the world built around content and chaos. All brands, with any kind of budget want to get their message across to the same consumer through social media. In a world that is fighting for the 8-second attention span of a consumer, it’s easy for a startup to get overwhelmed while figuring out a social media strategy. Creating a brand presence and breaking through the clutter may not be an easy task, but it can get easier if you follow the five key steps.
The document provides guidance on developing a successful social media content marketing plan. It discusses crafting personas based on research to understand target audiences, creating an editorial team and calendar, finding the right words to engage communities by asking customers, sales teams and monitoring industry conversations, choosing the best content types and social media channels for distribution. The key aspects are understanding the audience and providing useful content to engage and educate customers.
Content Marketing: A definitive guide for 2022steeve jonsons
By using content marketing, you can win the hearts of your audience.
Create an immersive experience for potential customers so they can see
how your product or service solves their problems or fulfills their desires.
Do this, and you'll get more sales.
How to Boost Your SEO with Influencer Marketing (and vice versa)The Shelf
This document discusses how to strategically use influencer marketing to boost SEO. It recommends carefully selecting influencers whose audiences and content align with the target keywords. Influencers should produce diverse, relevant content around niche concepts to target long-tail keywords. Their high-quality, frequently shared content helps build domain authority and visibility through social virality. By baking keywords into influencer content, campaigns can complement SEO and help brands get found online through organic search.
Factors affecting undergraduate students’ motivation at a university in Tra VinhAJHSSR Journal
ABSTRACT: Motivation plays an important role in foreign language learning process. This study aimed to
investigate student’s motivation patterns towards English language learning at a University in Tra Vinh, and factors
affecting their motivation change toward English language learning of non-English-major students in the semester.
The researcher used semi-structured interview at the first phase of choosing the participants and writing reflection
through the instrument called “My English Learning Motivation History” adapted from Sawyer (2007) to collect
qualitative data within 15 weeks. The participants consisted of nine first year non-English-major students who learning
General English at pre-intermediate level. They were chosen and divided into three groups of three members each
(high motivation group; average motivation group; and low motivation group). The results of the present study
identified six visual motivation patterns of three groups of students with different motivation fluctuation, through the
use of cluster analysis. The study also indicated a diversity of factors affecting students’ motivation involving internal
factors as influencing factors (cognitive, psychology, and emotion) and external factors as social factors (instructor,
peers, family, and learning environment) during English language learning in a period of 15 weeks. The findings of
the study helped teacher understand relationship of motivation change and its influential factors. Furthermore, the
findings also inspired next research about motivation development in learning English process.
KEY WORDS: language learning motivation, motivation change, motivation patterns, influential factors, students’
motivation.
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...AJHSSR Journal
ABSTRACT :This research aims to analyze the correlation between employee work stress and digital literacy
with employee performance at PT Telkom Akses Area Cirebon, both concurrently and partially. Employing a
quantitative approach, the study's objectives are descriptive and causal, adopting a positivist paradigm with a
deductive approach to theory development and a survey research strategy. Findings reveal that work stress
negatively and significantly impacts employee performance, while digital literacy positively and significantly
affects it. Simultaneously, work stress and digital literacy have a positive and significant influence on employee
performance. It is anticipated that company management will devise workload management strategies to
alleviate work stress and assess the implementation of more efficient digital technology to enhance employee
performance.
KEYWORDS -digital literacy, employee performance,job stress, multiple regression analysis, workload
management
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
2. Defining an Objective
◉ It is extremely important to define what you wish to achieve
from social media activations.
◉ Likes, followers, grids, posts but what is the purpose?
◉ Having a clear unidirectional objective will help in planning
campaigns, media spends & make your social media activity
measurable.
If you don’t know where you want to go, how can anyone take you
there? 2
3. Planning Content
◉ Content is usually focused on communicating the what, how &
why but from the audience perspective it needs to pass the ‘So
What’ test.
◉ Your post has reached them, it even made them pause & see
it, but once the information is consumed, it must go beyond
just being more content in their feed.
Your posts may look great to you & your known circle, but does the
audience care? 3
4. Defining an Audience
◉ An audience may interact with multiple brands online but
never become paying customers & vice versa.
◉ So who do you want to engage?
◉ Are they decision makers?
◉ And if you even reach the decision makers are they the ones
that will take the communication further?
Planning the user journey is critical to achieving success on social.
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5. Choosing kinds of Posts
Informative
It’s easy to assume
basics about your
brand, but a good
digital strategy
assumes nothing. So
never ignore stating
the basics & having a
long term consumer
education strategy.
Engaging
Not all posts will or
need to go viral, but
having one such
activation every so
often can boost
brand awareness
tremendously.
Conversion based
When you know you
want to sell, be
honest. Users are a
lot more likely to
convert when they
are clear on what
journey they are
stepping into. This
will also result in
better quality leads. 5
6. Knowing the Basics
The Requirements
A brand brief, a photoshoot, logo
open files are just basic
requirements to kick off the
activities.
A Website
A website adds validation to
your brand. Most users would
like to see a website before
actually converting.
SEO
Your creatives lead to
engagement & curiosity around
your brand,, but when they
search for you on Google will
your site show up?
Organic Growth
Organic reach & growth is dead.
If you have 100 followers & you
post something it will barely be
seen by 12-15 people.
Using your Team
They are your first audience &
endorsers. They need to engage,
share & be the voice of your
brand, while maintaining basic
post hygiene.
Social Media Ads
These are key to build a
following & engagement for your
brand, These can’t be skipped or
avoided.
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7. Kinds of Social Media Ads
Reach &
Engagement
Followers &
Profile Push
Lead
Generation
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8. Lead Generation - The Funnel
Create
Interest
Convert the
Engaged
Engage the
Interested
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9. Going Beyond Social
Content Marketing
A thought leader is always
looked at with industry authority
or a future ready brand &
content marketing is the way to
achieve this position.
Google Search
SEO while effective takes a long
time, so for immediate or
seasonal keywords Google
Search can help boost results.
Google Display
Banner ads have extremely low
CTR but have probably some of
the highest possible digital
reach, so use them tactfully.
Remarketing
Remarketing is simple, it tracks
users engaging with the brand &
goes back to them with
contextual ads to push them to
the conversion point.
Thinking Regional
In the next 3 years close to 200
million users will come online
from Tier 2 -3 cities, english isn’t
going to be the language to
interact with them.
Thinking Audio
Podcasts are an excellent way to
reach a completely new
audience, building a unique
positioning for your brand & that
content has to be repurposed
across your social profiles.
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10. “
“Posts are not seen by users daily or
chronologically. So good designs may be
attractive but post specific micro storytelling
will always work better to establish a longer
term connection between the brand & the
audience.”
- Yash Sanghvi
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11. Any questions ?
You can find me at
◉ yash@fyagroup.com
◉ www.fyagroup.com
Thanks!
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