Struggling to find new customers? Cole Information can help. This webinar gives you hints and ideas on how to capitalize on your best customers to find new ones.
Welcome and thanks for choosing Cole Lists, where it's your list your way. You’ve signed on to a powerful tool to search for qualified customer and business prospects in your neighborhood or anywhere in the country.
With Cole Lists, you never sign a contract, can export your lists immediately and pay-as-you-go for qualified leads. During this 20-minute webinar, you’ll learn how to use this valuable prospecting tool to your advantage. We’ll teach you how to:
• Create a unique customer and business prospect list.
• Clone your best customers.
• Discover potential customers based on your profession.
• Target new movers.
And that's not all. At Cole Information, our passion is helping businesses find new customers.
You're the CEO, the CFO, the marketing director, office administrator and even the cleaning service on occasion. In other words, you're a small business owner. So, with all of these responsibilities, how do you find time to grow your business?
The answer lies in strategy and taking small bites for big results. During this Small Business Marketing 101 webinar, you'll learn the following:
• How to launch a successful marketing campaign. (Think small.)
• How to brand yourself.
• The importance of measuring.
Facebook is the most popular social networking site, yet when was the last time you updated your business' Timeline or posted an update to your customers and prospects? During our Small Business Marketing 101 webinar, you’ll learn five tweaks you can make to your Facebook Business Page that will make both customers and prospects sit up and take notice. They may even comment. Most importantly, it won’t take more than 10 minutes a day to complete.
What Would Jack Do? 6 Old-School Tactics that Continue to Drive Sales Results...Cole Information
What does it take to create a successful company that continues to be viable 65 years later? The founder of Cole Information, Jack Cole knows. In 1947, Jack used early computer technology to sort millions of people by their street address and phone number. The Cole Directory was known as a crisscross directory and were invaluable for a number of industries including door-to-door salesmen, law enforcement and even the government.
During this small business marketing 101 webinar, Cole Information President and CEO Jim Eggleston joins us to enlighten us on 6 sales tactics Jack Cole implemented that continue to drive sales results today. During the half-hour webinar, we’ll discuss what made Jack a successful entrepreneur including:
• The successful sales system he implemented.
• Critical questions he created and ways to formulate them.
• The best way to select marketing areas for any business/service.
It is easy to get overwhelmed when thinking about marketing your business. The secret is smarting small and building off your successes. Discover tips and tricks on how to create and execute an effective marketing campaign and the 10 elements of postcard design.
Marketing for Estate Planning Attorneys for the Chicago Bar Association Chelsey Lambert
Whether you're just starting your practice or are well established, marketing should be an important part of your week. It's recommended that small law firms spend a minimum of 1-4 hours per week on marketing their practice. In this session will cover how to make the most of those hours. Branding, building your message, establishing referral relationships, and promoting your practice can be accomplished without the help on an expensive marketing or website firm. Come ready to listen, learn and ask questions in this specialized course for Estate Planning & Probate Law Firms.
Lead generation for real estate brokersManaan Choksi
how to build a never ending pipeline of leads for your real estate business. Learn from time tested techniques of international trainers on how to cost effectively generate leads.
Welcome and thanks for choosing Cole Lists, where it's your list your way. You’ve signed on to a powerful tool to search for qualified customer and business prospects in your neighborhood or anywhere in the country.
With Cole Lists, you never sign a contract, can export your lists immediately and pay-as-you-go for qualified leads. During this 20-minute webinar, you’ll learn how to use this valuable prospecting tool to your advantage. We’ll teach you how to:
• Create a unique customer and business prospect list.
• Clone your best customers.
• Discover potential customers based on your profession.
• Target new movers.
And that's not all. At Cole Information, our passion is helping businesses find new customers.
You're the CEO, the CFO, the marketing director, office administrator and even the cleaning service on occasion. In other words, you're a small business owner. So, with all of these responsibilities, how do you find time to grow your business?
The answer lies in strategy and taking small bites for big results. During this Small Business Marketing 101 webinar, you'll learn the following:
• How to launch a successful marketing campaign. (Think small.)
• How to brand yourself.
• The importance of measuring.
Facebook is the most popular social networking site, yet when was the last time you updated your business' Timeline or posted an update to your customers and prospects? During our Small Business Marketing 101 webinar, you’ll learn five tweaks you can make to your Facebook Business Page that will make both customers and prospects sit up and take notice. They may even comment. Most importantly, it won’t take more than 10 minutes a day to complete.
What Would Jack Do? 6 Old-School Tactics that Continue to Drive Sales Results...Cole Information
What does it take to create a successful company that continues to be viable 65 years later? The founder of Cole Information, Jack Cole knows. In 1947, Jack used early computer technology to sort millions of people by their street address and phone number. The Cole Directory was known as a crisscross directory and were invaluable for a number of industries including door-to-door salesmen, law enforcement and even the government.
During this small business marketing 101 webinar, Cole Information President and CEO Jim Eggleston joins us to enlighten us on 6 sales tactics Jack Cole implemented that continue to drive sales results today. During the half-hour webinar, we’ll discuss what made Jack a successful entrepreneur including:
• The successful sales system he implemented.
• Critical questions he created and ways to formulate them.
• The best way to select marketing areas for any business/service.
It is easy to get overwhelmed when thinking about marketing your business. The secret is smarting small and building off your successes. Discover tips and tricks on how to create and execute an effective marketing campaign and the 10 elements of postcard design.
Marketing for Estate Planning Attorneys for the Chicago Bar Association Chelsey Lambert
Whether you're just starting your practice or are well established, marketing should be an important part of your week. It's recommended that small law firms spend a minimum of 1-4 hours per week on marketing their practice. In this session will cover how to make the most of those hours. Branding, building your message, establishing referral relationships, and promoting your practice can be accomplished without the help on an expensive marketing or website firm. Come ready to listen, learn and ask questions in this specialized course for Estate Planning & Probate Law Firms.
Lead generation for real estate brokersManaan Choksi
how to build a never ending pipeline of leads for your real estate business. Learn from time tested techniques of international trainers on how to cost effectively generate leads.
Brad Farris' presentation on how to grow your business and generate leads in the digital age. This presentation was given during MotherG's 2015 Family Reunion Event
Automatic Sales Lead Generation MachineCraig Klein
How to build an email list of targeted sales leads, create an email campaign they'll be glad to receive and use the email marketing analytics to identify the most qualified prospects for sales calls.
\'3 Online Anchors Every Business Needs\' was written to streamline the process for entrepreneurs and business owners to establish an internet presence, brand and following quickly and correctly.
Copywriter Liz Painter explains what you can do to improve your website and how that can lead to winning more clients. She talks through some of the most common mistakes business owners make on their websites and explain why it’s vitally important to create web copy that’s tailored to your target market.
Using LinkedIn Effectively for Sales PeopleDale Denham
Presented at AZPPA September 2016, this session covers the basics of using social media powerhouse LinkedIn to effectively connect with clients and prospects.
Innovation for Everyone - AWS Transformation Day 2018: DetroitAmazon Web Services
Organizations of all sizes often ask how their companies can innovate like Amazon. Since it’s humble beginnings as the "World's Largest Bookstore," Amazon has not only innovated across e-commerce and other adjacent segments but has also introduced entirely new and unrelated businesses to the organization. Over the years Amazon has gotten very good at taking hard to solve problems and making them easy for the masses to use. This session will look at how Amazon views and leverages technology as a utility to increase the pace of innovation across the organization.
About the event
AWS Transformation Day is designed for enterprise organizations migrating to the cloud to become more responsive, agile and innovative, while staying secure and compliant. Join us for this one-day event and we’ll share our experiences of helping enterprise customers accelerate the pace of migration and adoption of strategic services.
Who should attend?
This event is recommended for IT and business leaders who are looking to create sustainable benefits and a competitive advantage by using the AWS Cloud. CIOs, CTOs, CISOs, CDOs, CFOs, IT leaders and IT professionals, enterprise developers, business decision makers, and finance executives.
Innovation starts with the working backwards from the customer. In this session, we will share how this approach plus culture and other mechanisms can enable everyone to be an innovator. Hear about how your company can build an effective system and an environment that will foster and support human creativity and drive technological progress.
Speaker: Dipen Mehta, Head of Digital Innovation, APAC, AWS
Chances are you didn’t get a degree in marketing, because maybe you were focused on becoming an attorney? Law schools seem to skip the chapter on how to actually market your law firm. MyCase welcomes Mary Wenzel, Thomas Jefferson School of Law grad, legal marketing master and founder of Write Law to help you step up your legal marketing game.
Brad Farris' presentation on how to grow your business and generate leads in the digital age. This presentation was given during MotherG's 2015 Family Reunion Event
Automatic Sales Lead Generation MachineCraig Klein
How to build an email list of targeted sales leads, create an email campaign they'll be glad to receive and use the email marketing analytics to identify the most qualified prospects for sales calls.
\'3 Online Anchors Every Business Needs\' was written to streamline the process for entrepreneurs and business owners to establish an internet presence, brand and following quickly and correctly.
Copywriter Liz Painter explains what you can do to improve your website and how that can lead to winning more clients. She talks through some of the most common mistakes business owners make on their websites and explain why it’s vitally important to create web copy that’s tailored to your target market.
Using LinkedIn Effectively for Sales PeopleDale Denham
Presented at AZPPA September 2016, this session covers the basics of using social media powerhouse LinkedIn to effectively connect with clients and prospects.
Innovation for Everyone - AWS Transformation Day 2018: DetroitAmazon Web Services
Organizations of all sizes often ask how their companies can innovate like Amazon. Since it’s humble beginnings as the "World's Largest Bookstore," Amazon has not only innovated across e-commerce and other adjacent segments but has also introduced entirely new and unrelated businesses to the organization. Over the years Amazon has gotten very good at taking hard to solve problems and making them easy for the masses to use. This session will look at how Amazon views and leverages technology as a utility to increase the pace of innovation across the organization.
About the event
AWS Transformation Day is designed for enterprise organizations migrating to the cloud to become more responsive, agile and innovative, while staying secure and compliant. Join us for this one-day event and we’ll share our experiences of helping enterprise customers accelerate the pace of migration and adoption of strategic services.
Who should attend?
This event is recommended for IT and business leaders who are looking to create sustainable benefits and a competitive advantage by using the AWS Cloud. CIOs, CTOs, CISOs, CDOs, CFOs, IT leaders and IT professionals, enterprise developers, business decision makers, and finance executives.
Innovation starts with the working backwards from the customer. In this session, we will share how this approach plus culture and other mechanisms can enable everyone to be an innovator. Hear about how your company can build an effective system and an environment that will foster and support human creativity and drive technological progress.
Speaker: Dipen Mehta, Head of Digital Innovation, APAC, AWS
Chances are you didn’t get a degree in marketing, because maybe you were focused on becoming an attorney? Law schools seem to skip the chapter on how to actually market your law firm. MyCase welcomes Mary Wenzel, Thomas Jefferson School of Law grad, legal marketing master and founder of Write Law to help you step up your legal marketing game.
2013 Marketing Blueprint: 3 Must-Haves for Success Cole Information
Struggling with completing your 2013 marketing plan all the while successfully running your small business? We know you wear several hats, so in this Small Business Marketing 101 webinar, we’ll break it all down for you in bite-sized pieces. You’ll come away with the three essential components you need to have in your marketing plan and a template for incorporating it all together. Plus, you’ll get tips on increasing your online presence and which social media networks you should be hanging out at.
Cornelius crumity great ideas about lead generation that anyone can useCorneliusCrumity
Cornelius Crumity Most excellent service provider. Is generating leads difficult for you? No matter what you try, it does require patience. However, if you are not doing things correctly, this could take you a while to figure out. The information here will help you find new leads and increase the success of your business.
Cornelius Crumity Professional tips provider. Is generating leads difficult for you? Remember that patience is a part of marketing. However, if you are doing things incorrectly, you could be waiting forever. The information here will help you find new leads and increase the success of your business.
One of the questions that I get very often is, “Fabienne, how do you host your own introductory event? What is necessary and how do you promote it and all that good stuff?”
1. Find Your Niche
2. Know What Your Clients Desire
3. Establish a Presence Where Your Clients Hang Out
4. Use The Right Promotional Tactics
5. Ask for Reviews and Testimonials
To read more details ➡ https://www.slideshare.net/cloudwayshosting/how-to-get-clients-for-your-agency
7 Most Common Website Mistakes and How to Avoid ThemKelly Rice
Unfortunately, there are common mistakes that small businesses don’t realize they’re making, and these mistakes cause your website to perform poorly. This slide deck walks you though the mistakes and how to fix them.
Stay cool in the office while targeting hot prospects with Cole X-Dates. In 30 minutes, we'll go over three types of leads you should be focusing on during summer slow-down. You'll get tips on what to say and copy that pops.
Plus, we'll go over how product features and how to get the most of our your subscription. Don't miss out.
Now that summer is here, make sure your marketing is off to a sizzling start. In just 30 minutes, we’ll share insight from the country's top agents on how they're using Cole Realty Resource to find new customers.
You'll learn how to serve up a mouth watering marketing campaign including the:
• Necessary ingredients
• Important prep work
• How to put everything together
At Cole Information, our passion is helping businesses find new customers.
Insurance is a competitive industry and it's important for your agents to always be marketing to their preferred customer. Cole X-Dates can help agents succeed in growing their book of business efficiently and effectively. In 30 minutes, we’ll show you how agents can easily leverage timing, high value prospects and existing relationships in tandem with Cole X-Dates to be more productive and more importantly, make more money.
Four Ways to Automate Your Email Marketing Campaigns Cole Information
On average, small business owners spend more than two hours of their work day sending and responding to emails. While we all can agree this is an effective forms of communication and isn’t going away, there are ways to save time and energy in crafting the perfect email. It’s called email automation. When done right, automating your email campaigns be effective for both customer and prospect communication. DJ Waldow with Marketo, a marketing solutions provider, will join us for “Four Ways to Automate Email Marketing Campaigns.” During this Small Business Marketing 101 webcast, DJ will break down:
• Why all businesses should be automating email marketing campaigns.
• Four email campaigns you MUST automate now!
• Answers to all of your questions.
A low housing inventory and relatively low interest rates are making now the perfect time to get homeowners on the move. If you're scratching your head and wondering why more clients don't come your way, you may be committing one of the 7 deadly real estate prospecting sins.
During this real estate marketing 101 webcast, we'll go over potential crimes you may be committing and strategies to change your behavior and get back on the road to absolution!
We'll also divulge:
• The tactic that gains new clients more than 66% of the time
• A way to take your prospecting on the go
• Case studies, best practices and more!
Leverage Leads and the System to Produce Optimal ResultsCole Information
Cold calling is tough! Even worse, if you're not prepped to call the right people, to say the right script/rebuttal or to have an overall system in place, every call will end in a hang up. So how can you become a top producer rather than dreading picking up the phone and dialing?
During this Small Business Marketing 101 webcast, James Angel with DYL.com, joins us to break down the building blocks to successful telemarketing. You’ll walk away with a framework for:
• Generating high quality leads
• Slick sales system
• Telemarketing scripts including rebuttals and power closers
• Effective telemarketing solutions
Sell the entire neighborhood rather than just one home with Cole Realty Resource. In minutes you'll learn how to target the neighbors of your just listed/just sold properties for direct mail and/or telemarketing campaigns. This powerful tool also provides fingertip prospecting of renters, condo owners and businesses. You can get a bird's eye view and have access to unlimited searches and downloads throughout the duration of your subscription. Cole Realty Resource also empowers agents to:
• Farm a neighborhood using our Google Maps technology.
• Target prospects by home value, street, length of residence etc.
• Alert neighbors of your just listed/just sold properties.
See for yourself just how valuable VIN and auto X-Dates*information can be to generating auto quotes quicker, easier and more precisely. For the first time, Cole X-Dates is offering unlimited auto leads**.
The auto lead information includes:
• Owner Name
• Address
• Telephone Number
• VIN
• Vehicle, Make Model, Year
• Auto X-Date*
Plus, an annual subscription to Cole X-Dates entitles you to the core benefits of the product. Namely, hundreds of fresh, just in time leads for direct mail and telemarketing.
Information you need to target:
• Expiring Homeowner Policy Leads
• Life Leads
• Prospects with Push Pin Mapping Precision
• Referral Marketing Opportunities
• Renter and Condo Owners
• And Much More!
*Auto X-Date is not available in every area.
**Unlimited auto leads is only available to customers who subscribe to an annual Cole X-Dates premier plus package. Call 800-800-3271 to learn more.
At Cole Information, our passion is helping businesses find new customers.
3 Easy Tweaks to Drive Leads to Your Company’s LinkedIn PageCole Information
LinkedIn is a powerful social media tool to drive both B2C and B2B sales. So how can you harness this powerful tool? Michael Mitilier, CEO/ Author with Rule of Thumb Biz will join us for this webcast. He’ll cover:
• The top updates you should be making to your company page.
• A simple way to monitor whether your content marketing strategy is working.
• How to utilize your company’s Showcases pages for optimal results.
The housing market has shifted dramatically. How can you reach out to neighbors of your just listed/just solds to convince them that now's the time to sell their home too? Cole Realty Resource is your answer! During this webcast, we'll show you how to use the product to get your message out to these homeowners. And that’s not all.
You’ll also learn how to:
• Farm a neighborhood using our Google Maps Technology
• Target prospects by home value, street, length of residence etc.
• Find potential first time home buyers by targeting renters
At Cole Information, our passion is helping businesses find new customers.
The Federal Trade Commission (FTC) requires all telemarketers to register for a Subscription Account Number (SAN) as part of the National Do Not Call Registry. In other words, if you’re telemarketing, you need a SAN to be in compliance. However, obtaining one is easy and free for up to five area codes.
In less than 20-minutes, we’ll show you how to have DNC List Scrubbing Success with Cole Information! We will also show you step-by-step how to sign up for a SAN.
November 3 tactics to ensure next sale is around the cornerCole Information
Stretch your marketing dollars further by going hyperlocal. New research suggests the majority of consumers prefer spending their hard earned dollars close to home. Learn tactics to entice your closest neighbors to come through your small business’ front door.
In this Small Business Marketing 101 Webcast, we'll explore three ways you effectively reach out to local consumers and ensure your next sale is around the corner. You'll come away with knowledge on:
• Effective touch points for these next door consumers
• How to stay top of mind in your community
• How to extend your reach beyond a 5 mile radius
5 tips to generate hot real estate leads as temps chill with nadine printerbe...Cole Information
As temperatures dip, selling homes becomes fewer and farther in between. That doesn't mean real estate agents should take the next few months off until temperatures thaw. Nadine Larder from PrinterBees.com joins us for this real estate exclusive marketing webcast to talk about how Realtors can generate hot leads as temperatures chill.
Attendees will come away from this webcast with know-how on:
• The marketing tactic that builds lasting relationships
• The biggest mistake more than half of all realtors make
• Effective copy and creative tips
Attendees will also come away with the three most important marketing and real estate tips.
5 Secrets to Generate More Leads at Your Next Open HouseCole Information
Dread open houses because it's two hours of your Sunday you can't get back? Learn the 5 secrets of generating more leads with your next open house.
The 30-minute webcast will cover the hot search you need to use to quickly alert your top prospects. Plus, we'll cover script and marketing copy ideas and that's not all!
• How to alert the neighbors around your just listed house
• Unique ways to attract new prospects
• How to capture prospect contact information including email addresses
Is your agency struggling with finding new leads? It’s not for lack of trying. You’re pounding the pavement and making prospect calls. Yet, your hard work is getting you nowhere. If you’re nodding your head, this webcast is for you.
During this 30 minute webcast, we’ll go over 5 reasons why you’re not generating new leads and how to remedy the problem. You’ll learn the hot prospect you should be targeting and when best to reach them. Plus, we’ll give you script and marketing copy ideas.
We’ll also uncover:
• How to build a referral campaign.
• Why multi-line searches can be lucrative for your agency.
• How to build relationships with renters/condo owners.
At Cole Information, we’re passionate about helping you find new customers.
Crackdown on Cell Phone Calls: What Small Business Needs to KnowCole Information
Beginning October 16, 2013, you could be breaking the law by calling prospects on their cell phones. Learn the new telemarketing rules and how to maintain compliance as they relate to cell phones by joining us for a special webcast "Crackdown on Cell Phone Calls: What Small Business Needs to Know." Ryan Thurman with Contact Center Compliance will detail what small business needs to know during a special webcast. During the hour webcast, he’ll break down:
o The Telephone Consumer Protection Act (TPCA) Update
o What small business owners need to know
o Action required to be in compliance with the TPCA rules
Sales is tough. If you’re not prepared or have the right tools in place, every day can seem like the first day. So how can you become a top producer rather than dreading coming into the office?
During this Small Business Marketing 101 webcast, we'll break down 5 tools every successful sales pro has in their toolbox. We’ll tell you how to uncover new leads for your business. You’ll walk away with:
• The number one selling mistake
• The mindset successful small business owners must have
• A sample schedule for your office
Social media is no longer a passing fad, it’s here to stay. And frankly, a must for your small business as an inexpensive way to get your message out and reach your audience. So how can you be successful at finding new customers and building your brand using these online tools without spending tons of time, effort and money on it?
In this Small Business Marketing 101 Webcast, we'll explore the three secrets for pumping up your social media efforts in little time and with little effort.
You'll come away with knowledge on:
The top updates and tweets you should be sending
How to gain traction and new followers
How to take these online conversations to offline and ultimately build your business.
Learn the secrets to squeezing more productivity out of your work day. Dr. Billy Williams from Inspire A Nation Business Mentoring provides exclusive content during this Small Business Marketing 101 webcast including a day-by-day and weekly schedule He even provides a helpful answering machine message to keep your work day on schedule from the moment you walk in the door.
During the webcast, Dr. Williams will discuss:
• The biggest time wasters for insurance agents
• How to maximize your time and schedule
• Optimal times to prospect, follow-up and plan
How to Build a Module in Odoo 17 Using the Scaffold MethodCeline George
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
Delivering Micro-Credentials in Technical and Vocational Education and TrainingAG2 Design
Explore how micro-credentials are transforming Technical and Vocational Education and Training (TVET) with this comprehensive slide deck. Discover what micro-credentials are, their importance in TVET, the advantages they offer, and the insights from industry experts. Additionally, learn about the top software applications available for creating and managing micro-credentials. This presentation also includes valuable resources and a discussion on the future of these specialised certifications.
For more detailed information on delivering micro-credentials in TVET, visit this https://tvettrainer.com/delivering-micro-credentials-in-tvet/
Normal Labour/ Stages of Labour/ Mechanism of LabourWasim Ak
Normal labor is also termed spontaneous labor, defined as the natural physiological process through which the fetus, placenta, and membranes are expelled from the uterus through the birth canal at term (37 to 42 weeks
The simplified electron and muon model, Oscillating Spacetime: The Foundation...RitikBhardwaj56
Discover the Simplified Electron and Muon Model: A New Wave-Based Approach to Understanding Particles delves into a groundbreaking theory that presents electrons and muons as rotating soliton waves within oscillating spacetime. Geared towards students, researchers, and science buffs, this book breaks down complex ideas into simple explanations. It covers topics such as electron waves, temporal dynamics, and the implications of this model on particle physics. With clear illustrations and easy-to-follow explanations, readers will gain a new outlook on the universe's fundamental nature.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
Good afternoon. Thanks for joining us for Cole Information’s refresher webinar on Referral Marketing—how to target Neighbors of your Best Customers.
My name is Lora Ullerich & I’m the digital media specialist for Cole Information. Discuss today's session. Playing to your strengths by using your referrals— Starting off small— Constantly testing new ideas & processes & measuring those results to refine your process to reach success. We’ll also have five action points you can implement starting today.
Before we get started, just a little background on Cole Information. In 1947, Jack Cole created Cole Directory, a directory of people by their address and phone number. While companies had dabbled in this type of directory in the past, what made Cole Directory revolutionary was that he used IBM punch cards to streamline the process and thus created a searchable database. This type of crisscross directory was groundbreaking & invaluable to a number of industries including telemarketing, debt collection and law enforcement. Today, through a number of our products, including Cole X-Dates & Cole Lists, we have continued to provide small business owners this searchable database of addresses and phone numbers that allows them to target consumers and businesses in their own neighborhood. We also want to provide small businesses with the necessary tools and information they need to grow their business. We do that through Cole community.com and also these small business 101 webinars.
We also have a an online community called Cole Community, where with articles, a blog & other content including past webinars we think is interesting & is beneficial to small business owners like yourself. We invite you to take a look around, check out the site & use it as a resource for your needs.
Cole Community features articles, a blog & other content including past webinars we think is interesting & is beneficial to small business owners like yourself. Best of all, it’s FREE! We invite you to take a look around, check out the site & use it as a resource for your needs.
Whether you’re in the home services, automotive, real estate or the insurance industry, referrals are a great revenue source for your small business. These people have called or come into your store on the advice of one of your best customers. Usually this word-of-mouth promotion happens by spontaneously or organically—but wouldn’t it be nice for you to have it happen on purpose? With Cole Information products, in just a few clicks, you can influence new customers to choose you through…and we’ll show you how.
Don’t leave this to chance. Consider your 10 best customers –& ask yourself the following questions: how old are they? what’s their home worth? how long have they lived at their current residence? where do they live? Cole Information has products that offer customer cloning for your needs For Insurance Agents we also offer expiration dates of their homeowners insurance
Whether you are the local solution to a national provider or even it you’re not, there are easy ways to promote your referral business. You can put it in your email signature, on your social media sites to get the word out & also generate these new leads. and then reward those customers who are giving you referrals with a special gift.
To get to those referrals, let’s think about reasons to engage with & talk to you best customers. Find reasons to call them to initiate a conversation. Think about major milestones in their life: is it their birthday, anniversary? Have they recently renewed their policy with you or added a policy? Why not give them a call, then them for their business & then ask them for one of their friends/neighbors you can call to build your customer base. Call them, thank them for their business & ask if there’s one person they can refer to you. Offer an incentive—some sort of discount, freebie, or something.
Before you pick up the phone, stop! Spend 15 minutes coming up with a script you can use to call these referrals and generate new business.
As with any approach with someone you’ve never talked to before, be sure to include in your introduction: Be clear—tell them who you are and why you’re calling. Be sure to stress that you’re local—this separates you from the rest & lets them know that you know the area, people & are dealing with the same issues they are.
In your approach, go back to your referral “Bob” and say “I just wrote a new policy for Bob Smith & was able to save him a bunch a money on his homeowners insurance. See how that works for a week & then alternate with slightly different approach for a week & see which works best.
Use this same approach with the offer. In the offer, ask several different ways and see which one works best.
You can also build a referral list by finding the neighbors of your best customers by searching neighborhoods via a Google Map technology or radius search. This is accurate, reliable information that’s easy to use. All you have to know if the customer’s last name, their house number and zip code—and you can clone your best customer.
In your career, you’ll find working referrals generates the most revenue.
In your career, you’ll find working referrals generates the most revenue.
Not so fast…. You’ll fail every time: You don’t do your homework You don’t know which approach & offer works the most effectively You buy a list, pick the prettiest postcard with a pretty picture & mail it to everyone.
Pull those customer files & figure out your ten best customers
We also have a an online community called Cole Community, where with articles, a blog & other content including past webinars we think is interesting & is beneficial to small business owners like yourself. We invite you to take a look around, check out the site & use it as a resource for your needs.