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Avoid a Summer Slump: 3 Ways

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Stay cool in the office while targeting hot prospects with Cole X-Dates. In 30 minutes, we'll go over three types of leads you should be focusing on during summer slow-down. You'll get tips on what to say and copy that pops.

Plus, we'll go over how product features and how to get the most of our your subscription. Don't miss out.

Published in: Marketing
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Avoid a Summer Slump: 3 Ways

  1. 1. 1 Rev Up Marketing Efforts
  2. 2. 3 • Jump start marketing today: 3 ways • Telemarketing and direct mail tactics • Questions Session Framework
  3. 3. 4 • Cole Directory • Published in 1947 • Blue Book • Criss-cross directory of addresses and phone numbers • Today • In 2013 we delivered millions of expiring homeowner policy leads to thousands of agents. • “Cole has enabled us to reach new homeowner insurance prospects effectively and inexpensively.” -- John H., Insurance Agent Then & Now
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  6. 6. •43% of all Google searches are local •More than 50% of mobile searches are local •Use hashtags (#relevant keyword relating to your business) Connect to Your Audience
  7. 7. Broadcast Knowledge
  8. 8. 9 Show Your PersonalityShow Your Personality
  9. 9. The Guest List • Rule of thumb: 60% of RSPV’s show up. • Invite 40% more RSVPs to ensure success. • Create a targeted list around brick and mortar. • Send a postcard out to the 5 mile radius • Cole Information provides unlimited up-to-date information. • Keep in mind: • Average age • Length of residence • home value
  10. 10. Up-To-Date MKGT List •45 million homeowners move each year •48 million workers switch jobs •Errors in human data entry
  11. 11. Number of Renters on the Rise • Fire Damage Keeps them up at night. • 54% say it would take three + years to replace belongings. • 45% have insurance to protect personal belongings.
  12. 12. Who Are Renters? Young • Newly on their own (last 5-10 years) • “Gen Y” type customer • Change address every couple years • Expected to become homeowners • Most likely have an auto Long-Term • 35+ years old • Established, but choose to rent • Far less likely to change apartments • Understand the importance of insurance • Most likely have auto (s)
  13. 13. Tell the Neighbors!
  14. 14. 21 Cold Calling Success • Number’s Game • First 10-seconds count! • Focus on “local” in your introduction • Use your best inflection and tone • You’re calling to advise and consult, not sell • Time & day matter
  15. 15. • 212 million licensed drivers in America • Uncover unlimited auto leads in your area: • Vehicle make, model, year VIN and Auto X-Date* • Driver’s contact info Focus on Vehicle Owners
  16. 16. • Auto + house + Life + Toys = Umbrella. • It’s a win-win. The homeowner saves money and you increase your commission. • Time investment pays off. – Customer appreciates the consultation, compassionate, relationship-style approach. Focus on Vehicle Owners
  17. 17. 24 Your Agency’s Big Advantage • You know: • The local market area. • The customer’s preference. • The product. • You have the power: • To adjust your marketing. • Track and measure. • Figure out what’s working? What’s not?
  18. 18. 25 • Customer care advisors: 800-283-2855 Monday-Friday 8 a.m.-5 p.m. CST Jump Start Your Sales!
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  20. 20. 27 Timing is Critical •Timing: •The ability to deliver an offer when the consumer is likely to be most interested. •Relevant: •Respond to the customer’s unique needs, desires, preferences, attitudes, etc. •Personalized: •Tailor it to your ideal customer.

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