The document provides a summary of the 4th quarter 2015 Global Product Committee meeting held by Leo Burnett in Bali, Indonesia. It discusses how the immersive cultural experiences in Bali, such as traditional Balinese music and dance, helped inspire collaborative and cohesive teamwork. It also highlights some of the award-winning campaigns from Leo Burnett agencies around the world in 2015 and encourages reviewing the strong ideas in the 4Q15 collection to propel the network forward into 2016.
This edition of Pencil Shavings captures the fourth Global Product Committee meeting of 2014, held last month in Beijing. In addition to the 4Q14 collection of 8-ball and 7+ work, this issue includes a profile of LB Sri Lanka (Colombo), coverage of the 2014 Agency of the Year Awards and much more.
This edition of Pencil Shavings captures the fourth Global Product Committee meeting of 2014, held last month in Beijing. In addition to the 4Q14 collection of 8-ball and 7+ work, this issue includes a profile of LB Sri Lanka (Colombo), coverage of the 2014 Agency of the Year Awards and much more.
Leo Burnett London’s in-house experts and partners present “Predictions: 2017,” a collection of the hottest trends to look forward to this year. Read on to learn more about consumer behavior, brand sponsorships and retail technology.
HumanKind 2012: The Transformation of AspirationLeo Burnett
Once upon a time, there was a Big Plan. This Big Plan told us that good things would happen if we followed its instructions. All we had to do grow up, go to school, get married, have kids, and climb the corporate ladder. Sadly, the Big Plan died. It was mourned by educated men standing in the unemployment line. Oh well. It was a good run.
TWIST: Using HumanKind tools in my personal lifeHoward Laubscher
During our Friday morning chats called TWIST, we get to bring 10 minutes on any topic. I used our internal tools and approaches and applied them to my personal life. Doing thing allowed me to pressure test our approach into practical life and experience them first hand instead of for our clients.
The special edition of Leo Burnett London's Frisk is here. Frisk: Predictions 2015 aims to be different from the plethora of other prediction newsletters you may see circulating. We promise.
Hi there. Welcome to the latest Frisk special!
We’ve got a rather chewy edition for you this month. You see, there’s a general election happening - you’ll have spotted this in the press, unless you live in a Grand Designs- style eco-bunker with no TV and patchy wi-fi. It’s kind of a big deal.
The Big Three – Cameron limbering up in the blue corner, Miliband boxing clever in red, Clegg strapping on his yellow gloves – have been set for a rumble for some time, closing in on the last corner of the ring where Farage, Sturgeon, Wood and Bennett are fighting for the title of ‘fourth credible option’. A subjective notion, of course.
Free democratic elections are the ultimate expression of modern fairness – if you don’t put an X in the box, you don’t have the right to complain about whoever’s in power, right? Well, that may or may not be the case, as voter apathy continues to plague the ballot boxes (or rather, totally leave the ballot boxes alone while going to the pub instead to complain about how ‘they’re all the same’ or ‘none of them are worth voting for’) – so will this general election be any different to those of recent-ish years? Have the televised leaders’ debates and massive social media buzz turned this into our first truly digital election? Are people better informed today, or just angrier and more annoyed? This report aims to give you an eye-opening view on the nature of the whole hoopla.
Flipping through these colourful pages you’ll find insight from all corners of Leo Burnett London – what politics can learn from advertising (and vice versa), the culture of voting as it applies to women and to youth, a data angle, a social media angle, and a retrospective snapshot from the Creatives. There’s much to intrigue here.
I do hope that you enjoy what you read. If so – or indeed, if not – be sure to fire some feedback into the Twittersphere: the handle’s @LeoBurnettLDN.
See you next month for more of this punchy wordism.
Daniel Bevis
Senior Knowledge Editor
Leo Burnett London
Levis - Water Conservation - No Wash November - [Leo Burnett Internship 2010]Jake Szymanski
This campaign was developed for Leo Burnett during my internship over the summer of 2010 as a speculative new business pitch in partnership with a team of 4 other interns. My role: Art Direction and Strategy.
[Update:] Interestingly enough, I walked by the Levi's store in the Mall of America the other day, and guess what they're latest campaign is...? They're using the term Water<less>s challenges denim wearers everywhere to not wash their jeans for one whole month in an effort to conserve water and energy.
Hugs and Disses: Valentine's Day Insights from ArcLeo Burnett
Have you ever felt like your partner missed the mark on Valentine’s Day? Arc, the brand activation agency within the Leo Burnett Group, is here to make sure that this year Cupid’s arrow hits its target. A new survey reveals the truth about how people really feel about Valentine’s Day. Based on the responses of a gender balanced and generationally representative group of men and women aged 21-69, the U.S.-based survey, “Hugs and Disses” uncovers the differences between how men and women approach Valentine’s Day as well as statistics specific to different generations.
Arc shares these national survey results that help us better understand consumer behavior and attitudes surrounding Valentine’s Day. The survey is an extension of Humans Being, an ongoing exploration that pieces together the story of us. It’s a study on the changing face of humanity in culture, society, emotion, values and the human condition.
“As marketers, we’re always seeking to better understand how people think and behave in the real world,” said Nick Jones, EVP, retail practice lead, Arc Chicago. “The survey gives us a glimpse into the personal expectations, purchasing behaviors and attitudes of couples as they celebrate this annual romantic holiday.”
The Sharing Economy: Where We Go From HereLeo Burnett
The above is a report compiled by Leo Burnett aimed at uncovering the unspoken realities of the American sharing economy. Visit humansbeing.leoburnett.com for more information.
- -
PRESS RELEASE
NEW RESEARCH GETS INTO THE UNDERBELLY OF THE SHARING ECONOMY
A U.S. Study by Leo Burnett Decodes What Brands Need to Know About the Future of American Entrepreneurship
CHICAGO – A new study by global advertising agency Leo Burnett, “The Sharing Economy: Where We Go From Here,” reveals the surprising and unspoken realities of the sharing economy in America and what’s truly happening in it. The research provides insights into how people perceive, and participate in, the sharing economy.
“The sharing economy is taking on a life of its own, but it is much more nuanced than we realized,” said Chief Strategy Officer Mick McCabe, Leo Burnett USA. “Our research reveals the psychology and the behaviors of sharers that can help guide brands including why people share and why they do not.”
Sharing has more texture than what’s largely reported in the media. People are chiefly motivated by practical needs, convenience and the ability to save or make money. A nominal 35 percent of people are primarily motivated to share by altruism, community and the environment.
About Humans Being
Inspired by Leo Burnett’s HumanKind philosophy, Humans Being is a thought leadership series and ongoing exploration that pieces together the story of us. It’s a study on the changing face of humanity in culture, society, emotion, values and the human condition. We explore the intersection of where cultural trends become norms and ultimately mores. Humans Being “Sharing” follows the “Relationships” and “Technology” editions that explore the cultural and technological influences on relationships and the changing role of technology in society. Visit humansbeing.leoburnett.com for more information.
About Leo Burnett
Leo Burnett Worldwide operates with a simple and singular approach: put a brand’s purpose at the center of communications to truly connect with people. Part of the Publicis Groupe, Leo Burnett Worldwide embraces a HumanKind approach to marketing and is one of the world’s largest agency networks with 85 offices and nearly 9,000 employees. The global agency works with some of the world’s most valued brands including Coca-Cola, Fiat, Kellogg’s, McDonald’s, Nintendo, P&G, Samsung and Tata among others. For the past four years, Leo Burnett has been ranked #1 in "New World Thinking" by The Gunn Report. In 2014, Leo Burnett was named "Network of the Year" at the International ANDY Awards, ADC Awards, MENA Cristal Festival and at the inaugural Cannes Health Lions. To learn more about Leo Burnett Worldwide and its rich, 80-year history of creating iconic brands, visit our site, Facebook page and follow us via @leoburnett.
###
Twitter’s new algorithm ranks tweets based on users’ past engagements. The new timeline can increase visibility of a brand’s tweets hours after they have been published.
This edition of Pencil Shavings captures the first Global Product Committee meeting of 2014, held last month in Singapore. In addition to the 1Q14 collection of 8-ball and 7+ work, this issue includes a profile of Singapore ECD, Tim Green, wrap-ups from AdFest and Dubai Lynx, a Black Couch conversation with Paris' Xavier Beauregard and much more.
Where is this year’s mobile battleground? Will virtual reality become mainstream? Who will be catalysts of change? Let’s explore with Leo Burnett London’s annual predictions — a collection of thoughts about future trends of 2016.
Eye On: Why Do Instagram Stories Matter?Leo Burnett
On August 2, Instagram rolled out Stories, a function intentionally similar to Snapchat’s Stories, which allows users to capture and share content that disappears after 24 hours. In this Eye On report, we explore what Instagram stories are, how they work and, most importantly, what this update means for marketers, influencers and the digital sphere as a whole.
Tags: social media, technology, marketing, digital marketing, influencers, influencer marketing, technology updates, Snapchat, Snapchat Stories, Instagram, Instagram Stories, Instagram update, social media marketing, digital advertising
Leo Burnett London’s in-house experts and partners present “Predictions: 2017,” a collection of the hottest trends to look forward to this year. Read on to learn more about consumer behavior, brand sponsorships and retail technology.
HumanKind 2012: The Transformation of AspirationLeo Burnett
Once upon a time, there was a Big Plan. This Big Plan told us that good things would happen if we followed its instructions. All we had to do grow up, go to school, get married, have kids, and climb the corporate ladder. Sadly, the Big Plan died. It was mourned by educated men standing in the unemployment line. Oh well. It was a good run.
TWIST: Using HumanKind tools in my personal lifeHoward Laubscher
During our Friday morning chats called TWIST, we get to bring 10 minutes on any topic. I used our internal tools and approaches and applied them to my personal life. Doing thing allowed me to pressure test our approach into practical life and experience them first hand instead of for our clients.
The special edition of Leo Burnett London's Frisk is here. Frisk: Predictions 2015 aims to be different from the plethora of other prediction newsletters you may see circulating. We promise.
Hi there. Welcome to the latest Frisk special!
We’ve got a rather chewy edition for you this month. You see, there’s a general election happening - you’ll have spotted this in the press, unless you live in a Grand Designs- style eco-bunker with no TV and patchy wi-fi. It’s kind of a big deal.
The Big Three – Cameron limbering up in the blue corner, Miliband boxing clever in red, Clegg strapping on his yellow gloves – have been set for a rumble for some time, closing in on the last corner of the ring where Farage, Sturgeon, Wood and Bennett are fighting for the title of ‘fourth credible option’. A subjective notion, of course.
Free democratic elections are the ultimate expression of modern fairness – if you don’t put an X in the box, you don’t have the right to complain about whoever’s in power, right? Well, that may or may not be the case, as voter apathy continues to plague the ballot boxes (or rather, totally leave the ballot boxes alone while going to the pub instead to complain about how ‘they’re all the same’ or ‘none of them are worth voting for’) – so will this general election be any different to those of recent-ish years? Have the televised leaders’ debates and massive social media buzz turned this into our first truly digital election? Are people better informed today, or just angrier and more annoyed? This report aims to give you an eye-opening view on the nature of the whole hoopla.
Flipping through these colourful pages you’ll find insight from all corners of Leo Burnett London – what politics can learn from advertising (and vice versa), the culture of voting as it applies to women and to youth, a data angle, a social media angle, and a retrospective snapshot from the Creatives. There’s much to intrigue here.
I do hope that you enjoy what you read. If so – or indeed, if not – be sure to fire some feedback into the Twittersphere: the handle’s @LeoBurnettLDN.
See you next month for more of this punchy wordism.
Daniel Bevis
Senior Knowledge Editor
Leo Burnett London
Levis - Water Conservation - No Wash November - [Leo Burnett Internship 2010]Jake Szymanski
This campaign was developed for Leo Burnett during my internship over the summer of 2010 as a speculative new business pitch in partnership with a team of 4 other interns. My role: Art Direction and Strategy.
[Update:] Interestingly enough, I walked by the Levi's store in the Mall of America the other day, and guess what they're latest campaign is...? They're using the term Water<less>s challenges denim wearers everywhere to not wash their jeans for one whole month in an effort to conserve water and energy.
Hugs and Disses: Valentine's Day Insights from ArcLeo Burnett
Have you ever felt like your partner missed the mark on Valentine’s Day? Arc, the brand activation agency within the Leo Burnett Group, is here to make sure that this year Cupid’s arrow hits its target. A new survey reveals the truth about how people really feel about Valentine’s Day. Based on the responses of a gender balanced and generationally representative group of men and women aged 21-69, the U.S.-based survey, “Hugs and Disses” uncovers the differences between how men and women approach Valentine’s Day as well as statistics specific to different generations.
Arc shares these national survey results that help us better understand consumer behavior and attitudes surrounding Valentine’s Day. The survey is an extension of Humans Being, an ongoing exploration that pieces together the story of us. It’s a study on the changing face of humanity in culture, society, emotion, values and the human condition.
“As marketers, we’re always seeking to better understand how people think and behave in the real world,” said Nick Jones, EVP, retail practice lead, Arc Chicago. “The survey gives us a glimpse into the personal expectations, purchasing behaviors and attitudes of couples as they celebrate this annual romantic holiday.”
The Sharing Economy: Where We Go From HereLeo Burnett
The above is a report compiled by Leo Burnett aimed at uncovering the unspoken realities of the American sharing economy. Visit humansbeing.leoburnett.com for more information.
- -
PRESS RELEASE
NEW RESEARCH GETS INTO THE UNDERBELLY OF THE SHARING ECONOMY
A U.S. Study by Leo Burnett Decodes What Brands Need to Know About the Future of American Entrepreneurship
CHICAGO – A new study by global advertising agency Leo Burnett, “The Sharing Economy: Where We Go From Here,” reveals the surprising and unspoken realities of the sharing economy in America and what’s truly happening in it. The research provides insights into how people perceive, and participate in, the sharing economy.
“The sharing economy is taking on a life of its own, but it is much more nuanced than we realized,” said Chief Strategy Officer Mick McCabe, Leo Burnett USA. “Our research reveals the psychology and the behaviors of sharers that can help guide brands including why people share and why they do not.”
Sharing has more texture than what’s largely reported in the media. People are chiefly motivated by practical needs, convenience and the ability to save or make money. A nominal 35 percent of people are primarily motivated to share by altruism, community and the environment.
About Humans Being
Inspired by Leo Burnett’s HumanKind philosophy, Humans Being is a thought leadership series and ongoing exploration that pieces together the story of us. It’s a study on the changing face of humanity in culture, society, emotion, values and the human condition. We explore the intersection of where cultural trends become norms and ultimately mores. Humans Being “Sharing” follows the “Relationships” and “Technology” editions that explore the cultural and technological influences on relationships and the changing role of technology in society. Visit humansbeing.leoburnett.com for more information.
About Leo Burnett
Leo Burnett Worldwide operates with a simple and singular approach: put a brand’s purpose at the center of communications to truly connect with people. Part of the Publicis Groupe, Leo Burnett Worldwide embraces a HumanKind approach to marketing and is one of the world’s largest agency networks with 85 offices and nearly 9,000 employees. The global agency works with some of the world’s most valued brands including Coca-Cola, Fiat, Kellogg’s, McDonald’s, Nintendo, P&G, Samsung and Tata among others. For the past four years, Leo Burnett has been ranked #1 in "New World Thinking" by The Gunn Report. In 2014, Leo Burnett was named "Network of the Year" at the International ANDY Awards, ADC Awards, MENA Cristal Festival and at the inaugural Cannes Health Lions. To learn more about Leo Burnett Worldwide and its rich, 80-year history of creating iconic brands, visit our site, Facebook page and follow us via @leoburnett.
###
Twitter’s new algorithm ranks tweets based on users’ past engagements. The new timeline can increase visibility of a brand’s tweets hours after they have been published.
This edition of Pencil Shavings captures the first Global Product Committee meeting of 2014, held last month in Singapore. In addition to the 1Q14 collection of 8-ball and 7+ work, this issue includes a profile of Singapore ECD, Tim Green, wrap-ups from AdFest and Dubai Lynx, a Black Couch conversation with Paris' Xavier Beauregard and much more.
Where is this year’s mobile battleground? Will virtual reality become mainstream? Who will be catalysts of change? Let’s explore with Leo Burnett London’s annual predictions — a collection of thoughts about future trends of 2016.
Eye On: Why Do Instagram Stories Matter?Leo Burnett
On August 2, Instagram rolled out Stories, a function intentionally similar to Snapchat’s Stories, which allows users to capture and share content that disappears after 24 hours. In this Eye On report, we explore what Instagram stories are, how they work and, most importantly, what this update means for marketers, influencers and the digital sphere as a whole.
Tags: social media, technology, marketing, digital marketing, influencers, influencer marketing, technology updates, Snapchat, Snapchat Stories, Instagram, Instagram Stories, Instagram update, social media marketing, digital advertising
Social Change & Entrepreneurship in the Balkans: Rural Youth On The Cutting EdgeCatalyst Balkans
Slides from the presentation for the panel related to Youth Entrepreneurship and Employment -presented by Nathan Koeshall, director of Catalyst Balkans in the International Youth Conference in Kruševo, Macedonia.
What is company culture? Great question. While wikipedia’s definition is a good place to start, we at Culture Labx thought we’d break it down to see if we could do better. In the process we couldn’t stop ourselves from creating something more sharable than just a blog post. And so, The Culture Code was born.
InnovatorsBox® was founded in 2016 with the belief that fostering everyone’s innate creative mindset is the key to a better and more innovative future. This first Impact Report is our celebration of the two-year milestone at InnovatorsBox®, a reflection of our journey, and a look toward our future.
19 + 20 May 2016
For our 25th CS Global event we visited the happiest city on the planet to get underneath it's creative bonnet and find out what we can learn from the people, places and business that call it home.
Chivas Regal: why purpose matters & bringing to life the consumer brandHavas People
Jackie Chou, Global Account Director at Havas Worldwide, presents the Chivas 'Win the right way' campaign, which shows a a brand injecting purpose and meaning to do good.
Join us as we continue our community’s global conversation about the collective journey From Revolution to Renaissance in brand building for an abundant future.
Together, we will explore quickly-evolving opportunities and challenges in creating, measuring and communicating brand value, customer trust and reputation; new forms of creating shared value within your supply chain; imaginative social innovation in response to economic gloom and high unemployment, brand led positive behavior change; and new bold visions of restorative, 'net positive' business models with profit, as well as environmental and social benefits baked in by design.
We will also be looking at emerging impact investing trends and strategies, and the impacts of EU legislation on tomorrow's brand marketing landscape. And to top it all off, we will gaze at the developing landscape of ROI models you can use to translate these new forms of value to your CMO, CFO, CEO and the rest of the C-Suite.
The Buying Acceleration and Incentive Tool (B.A.I.T.)Leo Burnett
A new marketing tool created by Leo Burnett and Arc identifies how short-term sales offerings might align with long-term brand building. B.A.I.T was based on a six-month, 9,300-person study to help brands quicken the path to purchase and reinforce brand affinity.
Over the past few weeks, the shopping experts at Arc have inundated you with the best of the best in holiday shopping hacks. With the holiday shopping season still in full swing, be sure to check out our full infographic with all of the tips you don’t want to miss.
Arc teamed up with Alcon to create this innovative approach to get kids and parents educated about children’s eye care. Read more about the project here: http://leoburnett.com/articles/work/how-a-hedgehog-is-spreading-the-word-about-healthy-eyes/
Howdy. Welcome to the latest Frisk special.
We’re deep into 2015 now – still not quite sure how that happened, something to do with the Higgs Boson probably – and it’s been making us think a lot about the subject of Loyalty.
Did you make a new year’s resolution? And if so, did you stick to it? We’ve found a fairly even split between people who’ve remained loyal to their self-imposed vows and those who gave up after about fifteen minutes...
Of course, Loyalty spreads much wider than simply remembering to cycle to work because you told everyone you would. Giles Hedger’s Admap piece, which you’ll find within, posits that we need to think about brand loyalty as an outcome of successful brand building. We’ve also spoken to Canvas8, who suggested that a key facet of building customer loyalty is to be a bit annoying and rude, as well as quizzing the team in Arc Sponsorship for their views on the loyalty journey. And, as ever, we’ve picked the brains of the Planning department to get their own entertainingly disparate views on the subject.
So, plenty there to stimulate the ol’ grey cells. I do hope that you enjoy what you read. If so – or indeed, if not – be sure to fire some feedback into the Twittersphere: the handle’s @LeoBurnettLDN.
See you next month for more of this thoughtsmithery.
Daniel Bevis
Senior Knowledge Editor Leo Burnett London
Twitter Introduces Audio Cards: What Brands Need to KnowLeo Burnett
Bring in da noise.
In our latest Eye On (which spotlights the latest social trends, updates and launches), we take a deeper look at Twitter's newest feat: audio cards.
Last week (in partnership with SoundCloud and iTunes), as an addition to their growing lineup of multimedia-enabled, interactive tweets, Twitter launched audio cards, which are able to be docked and listened to while users explore other parts of Twitter.
Scroll through to learn more.
What’s on the menu for this month's Frisk (Leo Burnett London’s snazzy trend report)? Broadcasting and Content.
Broadcasting and Content has continuously evolved through the decades. Back in the day, you’ll probably remember a world of limited channels and passive media consumption. Today, manufacturers act as broadcasters and viewers have the power of shaping content- a multi-faceted, inclusive and dynamic approach- in the world of broadcasting and content.
Within this round-up, you’ll find examples of how things are constantly changing. From viewpoints provided by Jonathan Fraser, Global Head of Strategy & Ideas on the future of content and life after the golden age of TV, to how the GoPro camera can capture a mesmerizing story and turn it into great content, the possibilities of broadcasting and content are endless.
Take a break, make a fresh batch of coffee (or tea, if that’s your thing) and get in tune with the latest in broadcasting and content.
Within this round-up, you’ll find examples of how things are constantly changing. From viewpoints provided by Jonathan Fraser, Global Head of Strategy & Ideas on the future of content and life after the golden age of TV, to how the GoPro camera can capture a mesmerizing story and turn it into great content, the possibilities of broadcasting and content are endless.
Take a break, make a fresh batch of coffee (or tea, if that’s your thing) and get in tune with the latest in broadcasting and content.
Frisk is back! And this month, we present you with our Sponsorship special.
Sponsorships have been at the forefront of public consciousness as of late, even more so than usual thanks to the World Cup. Our Arc sponsorship team has been rather busy with it all, so we thought the time was right to share some of their pearls with you; within this round-up you’ll find our insights into the evolving relationship between McDonald’s and The FA, gritty observations about ambush marketing, a look behind the scenes at the World Cup in Rio, our clever Brandtasy League, and various viewpoints from our egghead Planning department.
Lots to enjoy there, then. So set aside a little time, mark out a segment of your diary as ‘really important meeting, do not disturb, seriously’ and have a flick through. Don’t worry, there are plenty of pictures in here too. Stops it being too much like hard work, eh?
Popularity is a theme very close to our hearts – in fact it’s in our DNA.
‘We don’t make brands famous, we make them popular’, that’s the Leo Burnett philosophy. We’ve been looking deeper into our belief that Popularity is an essential ingredient for a brand’s enduring success. In fact, straight from the smokin’ abacus of Mike Treharne, our Head of Doing Nifty Stuff With Numbers, we’ve done some brand new research into where brands sit in a lifecycle of popularity, and what drives that popularity. We’d be delighted to talk to you more about the study – just let us know. You can read a bit about it within this Frisk, along with plenty of other stuff that neatly complements it – a piece from Canvas8 on brands being your BFF, some wise thoughts on Popularity from our Planning department, and a big chunk of celebrity endorsement stuff thanks to our in-house retail mogul, Sarah Leccacorvi.
Branding Roundtable No. 2 – Purpose-Driven Branding Leo Burnett
Branding Magazine interviewed Leo Burnett’s Chief Strategy Officer Mick McCabe in the latest edition of The Branding Roundtable. The Branding Roundtable is a monthly, free, downloadable eBook that features interviews with industry experts, an effort to explore branding topics in greater depth. Each month, experts are asked about a different subject, and July’s topic is Purpose-Driven Branding. Read McCabe’s interview for his insights and opinions about the state of purpose in branding.
The June 2014 edition of Frisk is themed "Brands to Watch Out For." That’s ‘watch out for’ in a sense of ‘they will become bigger and more prominent,’ rather than ‘careful, it’s flying toward the back of your head,’ obviously.
Inside this issue, Leo Burnett London picked the brains – not literally, that would be awful – of their Planning department and Canvas8, a deep-dive insight network, to see what they thought was hot and next-y.
Just In Time For Summer: Trends In Travel For Marketers To ConsiderLeo Burnett
Our colleagues from across the pond (Leo Burnett London, that is) have issued their latest installment of Frisk, our go-to reference on all things trending for a particular topic.
This month's poison? Travel - and if you've had anything close to a Polar Vortex in your neck of the woods this winter, goodness knows an exotic destination is calling your name.
Read on for an deep-dive on the decline of beach vacations, the rise of eco-tourism (and its criticisms) and a few innovative destination examples that are succeeding by taking business-as-usual and tossing it out the window. And, though Frisk focuses centrally on what our British brethren are up to, we think these lessons can be valuable for all marketers, whether or not fish and chips suit your fancy (hot dog and fries, anyone?).
The latest Frisk (our British brethren's take on today's trends) shines a light on something every marketer should spend at least some of the year focusing on: the non-profit sector.
Inside you'll find intel from LB London about some of (in our opinion) the best non-profit work, an inside-look at LB Change and how not to have your cause end up in the fray.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
Website Link :
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https://skyeresidences.com/contact/
https://skyeresidences.com/queen-suite-with-sofa-bed/
https://skyeresidences.com/queen-suite-with-sofa-bed-and-balcony/
https://skyeresidences.com/queen-suite-with-sofa-bed-accessible/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-king-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed-accessible/
#Skye Residences Etobicoke, #Skye Residences Near Toronto Airport, #Skye Residences Toronto, #Skye Hotel Toronto, #Skye Hotel Near Toronto Airport, #Hotel Near Toronto Airport, #Near Toronto Airport Accommodation, #Suites Near Toronto Airport, #Etobicoke Suites Near Airport, #Hotel Near Toronto Pearson International Airport, #Toronto Airport Suite Rentals, #Pearson Airport Hotel Suites
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
1. GPC 4Q 15
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A Q U A R T E R LY N E W S L E T T E R F O R T H E G L O B A L P R O D U C T C O M M I T T E E
Dear Friends,
Last month, at the conclusion of a productive and inspiring week spent chairing the 4Q15 Global Product
Committee meeting in Indonesia, I sat with a group of Burnetters from across the world as we watched a
captivating performance of traditional Balinese music and dance. Onstage a dynamic group of people was
working in perfect sync with each other, the dancers adorned with ornate jewelry and colorful costumes,
and accompanied by an ensemble of flawless musicians attuned and responsive to everything around them.
When you observe a group of people operating with immaculate precision to achieve a shared goal, you
can’t help but marvel at the orchestration of it. There’s magic on display when collaborations come together.
I feel that same sense of awe and admiration when I see an agency produce undeniably beautiful work.
When you look at some of the stunning HumanKind acts created by our company, what you’re seeing is the
fruit of constructive working relationships, and the sum total of blood sweat and tears culled from countless
different people playing a small part in much larger productions. No one succeeds alone in our business;
our greatest victories are collective efforts, and our strongest ideas often demand an ‘all-hands-on-deck’
approach. As we step forward into the bright light of a new year, it’s worth reflecting on the fact that we do
our best work when we’re marching to the same beat, and when we’re pulling together in the same direction.
I want this kind of cohesive teamwork to be a focus in 2016. When we push each other to excel, we all win.
A Letter from Mark
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I want to thank our hosts from LB/Jakarta for insisting that the 4Q15 GPC
take place in Bali, a unique island with rich and vibrant traditions that
left a deep impression on all of us. Brian Capel and Anne Ridwan were
consummate hosts who organized an immersive experience for all of us,
ensuring that we were exposed to Bali’s inspiring cultural heritage. Over
the course of our week, we also had the opportunity to share the GPC
experience with a large number of observers from LB/Jakarta, who used
the meeting as a creative training program. There’s an enormous amount
to be learned for any creative professional who is immersed in hundreds
of campaigns from across the planet, and who is asked to evaluate the
merits and flaws of each idea and its execution. What makes the GPC
such a valuable tool for so many is the opportunity to listen to the probing
debates around the work, and to bask in the exchange of a range of
opinions and perspectives. This is what makes the GPC a game-changing
experience for many first-time delegates. We were delighted to open up the 4Q15 forum to so many people.
The backdrop helped, of course. Bali is a lush green volcanic island that’s been home to deeply creative
people for millennia. Some call it a magical place, and there’s clearly truth to that. The island feels flush with
energy, and the people who live there have cultivated a spiritual worldview that fuels their lifestyles and has
shaped their aesthetics. There’s an apocryphal story about the Balinese people in Marshall McLuhan’s classic
book “Understanding Media: the Extensions of Man.” Before making his now famous assertion that “the
medium is the message,” McLuhan noted that the Balinese infuse their everyday lives with a clear sense of
devotion, that manifests in an intense and unwavering zeal for craftsmanship; in Bali, the cultivation of beauty
is a way of life. This idea is expressed in the Balinese saying that McLuhan references: “we have no art; we
make everything as beautiful as we can.” This statement reflects the culture of people who for hundreds of
years dedicated the bulk of their creative endeavors to beautifying their temples as an ongoing devotional
practice. Today in Bali, everywhere you look there is immaculate beauty, deliberately laid out for maximum
impact. In recent years the island has become a haven for intrepid craftsman and traveling artisans from
across the planet, who appreciate the creative climate instilled by generations of locals who wholeheartedly
embrace the classic mantra repeated so often by today’s designers and art directors: God is in the details.
Bali: Where Art Becomes Worship
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I encourage all of you to spend some time poring over the 4Q15 7+ collection. There’s some really fresh ideas
here, across a lot of different communication channels, and these ideas are inspiring examples of well-crafted
HumanKind acts that will resonate with people and have an impact on our brands and clients. Some of this
work builds on campaigns we saw earlier this year, which is what should happen when we’ve got solid strategic
platforms that have strong foundations and are rooted in real human insights and truths. I’m proud of this work
and of the teams that produced it, and this collection is a worthy conclusion to a very strong year for LB/WW.
The new calendar year gives us an opportunity to refuel and reboot. We performed well in 2015, earning awards
and praise all over the world for outstanding work we’ve produced for our clients. Even amidst uncertainty, and
a business environment that’s transforming at a rapid clip, we continue to deliver creative business solutions
that help brands and business grow to meet the challenges of today and tomorrow. Creativity will always be the
strongest asset we have, and I’m deeply proud of the way our global network continually demonstrates how
creativity has the power to transform human behavior. Over the next few weeks, I urge all of you to spend
some time with your families, to rekindle your inner fires, and to seek out and find fresh inspiration and new
insights that we can use to help propel us forward into 2016 with the wind at our backs. Congratulations on
everything we achieved together this year, and I look forward to seeing what comes out of the hopper next year.
Thank you all for your creativity, your passion, your drive, and for all your hard work. Merry Christmas, happy
holidays, and best wishes for a happy and successful 2016!
Kind regards,
Mark Tutssel
Chief Creative Officer
Leo Burnett Worldwide
4. GPC 4Q 15
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We are the ultimate
people watchers.
5. GPC 4Q 15
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A Q U A R T E R LY N E W S L E T T E R F O R T H E G L O B A L P R O D U C T C O M M I T T E E
Contents
The 4Q15 Global Product Committee 6
The 2015 Leo Burnett Agency of the Year 7
The 4Q15 8-Balls 9
The 4Q15 7+ Gallery 16
“Ideas take shape in the brain of man alone. Ideas can come into being without a roof,
without lights, without heat, without food-without any condition for their production
except the presence of a human brain. Ideas alone enable man to survive and flourish.
Man, without ideas, would still be living in caves and tearing at raw meat.
Everything we call ‘wealth,’ everything we call ‘comfort,’ indeed everything we call
‘civilization,’ is the product of ideas.”
6. GPC 4Q 15
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A Q U A R T E R LY N E W S L E T T E R F O R T H E G L O B A L P R O D U C T C O M M I T T E E
The 4Q15 Global Product Committee
Kat
Limchoc
Manila
Bechara
Mouzannar
Beirut
Mark
Tutssel
Worldwide
Jarek
Ziebinski
Asia Pacific /
China
Nancy
Hannon
Chicago
Rosalie
Geier
Chicago
Jason
Williams
Melbourne
Sompat
(Kae)
Trisadikun
Bangkok
Rajdeepak
Das
Mumbai
Nigel
Tribe
Singapore
Jennifer
Skidgel
Chicago
Anna
Meneguzzo
Milan
Garret
Fitzgerald
Melbourne
Brian
Capel
Jakarta
Victor
Manggunio
China
Ethan
Yeo
Singapore
Anne
Ridwan
Jakarta
Chris
Chiu
Singapore
Tan
Kien Eng
Kuala Lumpur
Trevor
Kennedy
Colombo
Shunsuke
(Kaki)
Kakinami
Tokyo
Beri
Cheetham
London
Karen
Lim
Singapore
Sanpathit
(Golf)
Tavijaroen
Bangkok
Joe
Hill
Melbourne
7. GPC 4Q 15
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At Leo Burnett Worldwide’s 2015 Agency of the Year celebration, multiple agencies across the world
were recognized for their contributions and stellar achievements over the course of the year.
Congratulations to Leo Burnett Worldwide’s 2015 Agency of the Year: Leo Burnett Melbourne.
In 2015, LB/Melbourne generated a 22 percent growth rate while successfully retaining all the agency’s
clients and becoming the agency of record for four major new clients. Their work also earned a record
number of shortlists and awards in international shows. Congratulations to LB/Melbourne!
Congratulations also to the 2015 Bright Star winners, the agencies whose performance ranked them
amongst the finalists for LB/Worldwide’s Agency of the Year. LB/Beirut, LB/Buenos Aires, LB/Chicago,
LB/Sydney, and LB/Toronto are the 2015 Bright Star Winners.
The annual LB/Worldwide Pencil Awards recognize outstanding creative achievements in traditional or
non-traditional media. Congratulations to the teams that produced the following amazing campaigns:
LB/Chicago – Allstate “Social Savvy Burglar” (Gold Pencil Winner)
LB/London – Karma Nirvana “Suffocation” (Silver Pencil Winner)
LB/Dubai – Du Telecommunications “du Tuesday” (Bronze Pencil Winner)
LB/Madrid – Spanish Christmas Lottery “No Bigger Prize Than Sharing” (Bronze Pencil Winner)
LB/Paris – Atlantic Group “The Cube” (Black Pencil Winner)
The HumanKind Communication Award recognizes the best HumanKind idea in the network.
The 2015 winner is: LB/Buenos Aires – Samsung “Safety Truck.”
The 2015 Leo Burnett Worldwide Agency of the Year
8. GPC 4Q 15
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A Q U A R T E R LY N E W S L E T T E R F O R T H E G L O B A L P R O D U C T C O M M I T T E E
9. GPC 4Q 15
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A Q U A R T E R LY N E W S L E T T E R F O R T H E G L O B A L P R O D U C T C O M M I T T E E
Atlantic Heaters - Thermor - Sauter The Cube
Leo Burnett / Paris
Category: Case Study
Earlier this year, LB/Paris’ stunning film “37 days” for the Atlantic Group earned 2 Gold Lions and 2
Bronze Lions at Cannes. The film chronicles the passage of 37 days inside a heated Cube placed high
in the mountains of British Colombia during the winter, where the Cube is the only sign of life amidst
a frigid and barren landscape. Inside the Cube, plant seeds encased in ice begin to melt when the
Cube’s heaters switch on, and over the course of a little more than 5 weeks, a lush green cornucopia
takes root and blooms within the Cube. The film concludes with the line “Heat Is Life,” after vividly
illustrating its point in an unforgettable and visceral way. The widespread success and popularity of
this film has completely changed the business of Atlantic Heaters, breathing new life into a staid and
invisible category. This case study documents how LB/Paris has built a larger campaign around their
film, with online components and direct mail pieces culled from the Cube’s bountiful visuals. This case
study documents the creation of one of the best ideas Leo Burnett Worldwide produced in 2015.
‘Heat is Life. Atlantic Group. Thermor. Sauter.’
ballgallery
10. GPC 4Q 15
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A Q U A R T E R LY N E W S L E T T E R F O R T H E G L O B A L P R O D U C T C O M M I T T E E
Leo Burnett Melbourne - Anti-Bullying Initiative Reword
Leo Burnett / Melbourne
Category: Interactive
Online bullying is a rampant problem affecting youth in new and unforeseen ways. With the advent of the Internet and the omnipresent role that
mobile phones now play in the lives of young people, kids today are dealing with bullying in ways no generation before has ever experienced.
LB/Melbourne devised a simple and ingenious tool that helps to prevent cyberbullying. Given how incredibly easy it is for kids to write and
post hurtful comments online on platforms like Facebook and Twitter or with SMS messages, the agency worked with programmers to craft
an app called Reword. Parents install reword on their children’s digital devices, and the app functions as a sort of “bullying spell-check,” that
automatically detects hurtful comments and strikes a simple red line through them while asking the person typing to reconsider what they’ve
written before posting it. This simple act of striking a red line through hateful text has been proven to lower rates of cyberbullying, and the
agency believes it will help emphasize ethical behavior in children’s online interactions. The app is available for download from:
http://www.reword.it/#/
ballgallery
11. GPC 4Q 15
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A Q U A R T E R LY N E W S L E T T E R F O R T H E G L O B A L P R O D U C T C O M M I T T E E
Chicago Ideas Week Put The Guns Down
Leo Burnett / Chicago
Category: Online Film
Gun violence in Chicago is at epidemic levels, with the city enduring a record-breaking number of shootings over the course of 2015. In
an attempt to counter this troubling trend, LB/Chicago enlisted some of the city’s leading hip hop artists to launch a campaign entitled
“Music vs. Gun Violence.” As part of an ongoing conversation and dialogue at Chicago Ideas Week, the agency helped produce an
interactive music video called “Put The Guns Down”, which invited anyone to add a verse to the music video, which was housed on a
website containing poignant testimonials from people whose lives have been affected by gun violence. Currently, this interactive music
video is over 1 hour long, as new lyricists continue to add fresh verses to a song whose message grows more urgent everyday. The
artists featured in the video include Grammy-winner Common, along with local Chicago icons like King Louie, Katie Got Bandz, Saba,
Nick Jr., Tree, Mic Terror, Lil Herb and Noname Gypsy. How Can You Support the Movement? You can add your own verse to the video
at MusicVsGunViolence.com, and join the discussion on social media using the hashtag #PutTheGunsDown.
ballgallery
12. GPC 4Q 15
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A Q U A R T E R LY N E W S L E T T E R F O R T H E G L O B A L P R O D U C T C O M M I T T E E
Stabilo Boss Stabilo Note
Leo Burnett / Jakarta
Category: Interactive (Mobile App)
Stabilo highlighters have been used for decades to draw attention to
specific words and passages in printed text. Challenged to find a way
to make this highlighter brand relevant in today’s digital world, LB/
Jakarta launched Stabilo Note, an app that lets people scan, high-
light, and save passages of text on their devices, which can then be
converted into text files that can be edited and shared. The app also
encourages sales by keeping track of how much “ink” each user is
using, and asking them to purchase more ink to refuel their app after
hitting a certain threshold of usage. This simple and brilliant idea takes
a traditional reading tool into the 21st century.
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13. GPC 4Q 15
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A Q U A R T E R LY N E W S L E T T E R F O R T H E G L O B A L P R O D U C T C O M M I T T E E
Tourism Authority of Thailand Pray for Anna
Leo Burnett / Bangkok
Category: Online Film
A narrator describes the cautionary tale of Anna, an attractive young woman traveling
to Thailand who after a mere 24 hours in Bangkok now lies bedridden and seemingly in
a catatonic state. How did this happen to this seemingly healthy and vivacious visitor?
A stern-faced doctor explains the symptoms of Jawbone Syndrome, a paralyzing food
coma induced by Anna’s voracious appetite that is described by the Thai people who
witnessed it as “monstrous.” Footage shows Anna devouring an astonishing array of food
from street vendors, boats, restaurants, until finally her body simply cannot process any-
more. The doctor warns: “Tourists must be aware at all times, this is Thailand. Tasty foods
are everywhere.” This brilliantly counterintuitive film for the Tourism Authority of Thailand
went viral online immediately upon its release and captures the infinite array of delicious
foods available to anyone visiting the Kingdom of Thailand.
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14. GPC 4Q 15
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A Q U A R T E R LY N E W S L E T T E R F O R T H E G L O B A L P R O D U C T C O M M I T T E E
McDonald’s - All Day Breakfast We Hear You / Celebration
Leo Burnett / Chicago
Category: Film
On October 6th, 2015, McDonald’s rolled out its All-Day Breakfast menu in restaurants across the USA. The move to make some of
McDonald’s most popular breakfast items available all day comes after decades of people complaining, pleading, and lamenting about
the fact that McDonald’s has traditionally stopped serving breakfast after 10:30 am. To publicize this crowd-pleasing move, LB/Chicago
used actual tweets and social media posts from real people as the source material for a TV campaign celebrating the public’s new ability
to buy an Egg McMuffin at 5 pm in the afternoon. These tongue-in-cheek commercials and the success of the All Day Breakfast launch
helped McDonald’s shares reach a new all time record high in October 2015. Congratulations to LB/Chicago for helping usher in a new
chapter in McDonald’s storied history in the USA.
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A Q U A R T E R LY N E W S L E T T E R F O R T H E G L O B A L P R O D U C T C O M M I T T E E
WWF (World Wildlife Foundation) Just
Leo Burnett / Sydney
Category: Design & Packaging
Leo Burnett Sydney worked with the World Wildlife Foundation to craft a brilliant, eye-catching campaign that encouraged people to
consider their dependence on toxic chemical cleaning products packaged in plastic bottles. To dramatize how easy it is to utilize natural
alternatives to chemicals, LB/Sydney launched the “Just” campaign, which centered an entire product line of organic cleaning items
(like lemons in lieu of dish soap). The agency then placed these items on supermarket shelves in eye-catching recycled packaging,
and promoted the idea through visually arresting outdoor executions and a series of online films featuring a quirky and entertaining
spokesman. By teaching people how to be more responsible caretakers of the planet through conscious shopping decisions, the WWF
initiated a nuanced national conversation about plastic, chemicals, and sustainable organic solutions that can replace our dependence
on synthetic products. This beautiful eye-catching design work earned an 8-ball from the 4Q15 GPC.
ballgallery
16. GPC 4Q 15
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A Q U A R T E R LY N E W S L E T T E R F O R T H E G L O B A L P R O D U C T C O M M I T T E E
gallery7+
WWF (World Wildlife Foundation) Just / Just - Glass Cleaner
Leo Burnett / Sydney
Category: Film
The film component of LB/Sydney’s “Just” campaign for the World Wildlife Foundation features a
quirky and lovable hipster scientist in a lab coat demonstrating how organic everyday items can
replace the toxic chemicals found in the cleaning products that people commonly use. In a series
of humorous spots, this man shows how to use the WWF’s “Just” products, and the simplicity of
his solutions underscores the campaign’s larger point; it is easy to be a more responsible These
films and their understated humor underscore the point that it is possible to be a more responsible
consumer simply by embracing natural alternatives.
17. GPC 4Q 15
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A Q U A R T E R LY N E W S L E T T E R F O R T H E G L O B A L P R O D U C T C O M M I T T E E
gallery7+
WWF (World Wildlife Fund)
Just - Lemon / Cinnamon / Cucumber
Leo Burnett / Sydney
Category: Outdoor
These eye-catching outdoor pieces promoting the
WWF’s “Just” campaign captivated the Australian
public. Akin to art installations, these billboards
containing actual lemons, cinnamon sticks, and
cucumbers invited people to interact with them
and did a fantastic job of articulating the cam-
paign’s core idea. These impossible to ignore
pieces showed how ordinary organic items can
easily replace synthetic chemical products, while
encouraging people to develop a more conscious
approach to their chemical usage.
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Comunidade Vida e Paz 365
Leo Burnett / Lisbon
Category: Promo & Activation (Experiential / Event)
During Vogue’s “Fashion Night Out” in Lisbon, a hugely popular outdoor event,
Leo Burnett launched a provocative and unique urban wear clothing line called
365. Unlike any other fashion brand in the world, the 365 clothing collection
was not created by designers, but curated by the agency, culled from clothing
worn by someone homeless and by people without a residence or shelter. In
the weeks leading up to the event, fashion celebrities and cultural influencers
helped build interest in the 365 line through their social media accounts, so
that the actual launch proved was well-attended and highly publicized. The
365 fashion line showcased clothes that told rich human stories; each garment
was labeled with a tag documenting how many days it was worn outdoors by a
homeless person. The event generated positive PR coverage in the news and
also collected a large amount of donations directed towards an organization
dedicated to helping the homeless in Portugal. This beautifully crafted and
strategically compelling campaign is a fantastic example of a HumanKind act
that forces people to rethink how they view and issue, while giving people an
opportunity to engage and help address an ongoing social problem.
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Procter & Gamble - Tide A Small Change
Leo Burnett / Ho Chi Minh City
Category: Promo & Activation (Experiential / Event)
This brilliant stunt documents the difference a clean white shirt can make in the lives
of ordinary people. This case film examines the everyday lives of two street vendors
and a motorcycle taxi driver in Vietnam, and documents their sales over the course of
two days. On the first day, these participants wear their normal clothes, and go about
their lives conducting their business. On the second day, each wears a clean white
shirt. The three participants see a marked increase in their sales and a definite change
in the attitudes of their customers, who are more positive and generous towards them.
This simple and beautifully captured stunt concludes with the line, “trust the power of
a white shirt.”
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Karma Nirvana - Day Of Memory #RememberShafilea
Leo Burnett / London
Category: Promo & Activation
One of LB/Worldwide’s most highly awarded print ideas of 2015 was the stunning ad
LB/London crafted for Karma Nirvana in January. A blurry image of an unidentifiable
young girl was placed on the cover of Cosmopolitan Magazine in the UK, accompanied
with the following text, evoking the horrific honor killing of Shafilea Ahmed, who was
suffocated with a plastic bag by her parents for embracing western culture and bringing
‘shame’ upon her family: “Shafilea was suffocated by her parents in front of her siblings.”
This dramatic image was wrapped in the ubiquitous plastic cover commonly found on
women’s magazines, which forced readers to rip open the plastic to read the magazine,
driving home the horror of her murder. This brilliant, award-winning magazine cover
helped raise publicity around Karma Nirvana’s successful lobbying campaign to create
a national Day of Memory for “Britain’s Lost Women,” the victims and survivors of forced
marriage and honour-based abuse. The inaugural Day of Memory took place on the 14th
of July, Shafilea Ahmed’s birthday, and in the lead up to this day LB/London worked with
Karma Nirvana to launch a social media campaign that generated supportive messages
and engagement from across the planet. The agency used every tweet with the hashtag
#RememberShafilea as fuel to help create a 3-D printed image of Shafilea that would
ensure that her memory would endure, refuting the dark intent behind her murder to
erase her existence. On July 14th the final 3-D printed image was revealed to the public,
and the reveal generated widespread publicity for Karma Nirvana’s work and the Day
of Memory. Since this campaign began, the group’s impact has increased dramatically,
and given hope to many people at risk.
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Ontario Women’s Directorate #WhoWillYouHelp
Leo Burnett / Toronto
Category: Integrated Campaign
The Ontario government hired Leo Burnett Toronto to craft a PSA with the intention of raising awareness and addressing the behavior
underlying the deeply troubling statistics that indicate that 1 in 3 Canadian women will experience sexual harassment or assault at some
point over the course of their lives. Rather than taking a traditional PSA route and trying to address the victims of this sexual assault,
or shaming the perpetrators, the agency focused on speaking to bystanders. The resulting PSA puts the viewer in the uncomfortable
position of watching a man at a bar slip something into a woman’s drink, and encourages you to take action if you see behavior like
this. The gut-wrenching film was a component of a larger activation campaign, which spread the idea and message in print and social
media across the world.
#WhoWillYouHelp
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Procter & Gamble - Always Saudi Women’s Online March
Leo Burnett / Beirut
Category: Promo & Activation (Social Media)
In the Kingdom of Saudi Arabia, where a strict religious government enforces an ultra-
orthodox version of Islam, women must adhere to a unique set of laws governing their
behavior and appearance. In this context, it is considered taboo for women to show their
faces on social media sites like Facebook or Instagram. Always wanted to rewrite these
rules. In a country where public demonstrations are illegal, Always orchestrated the first
“Saudi Women’s March”, an online campaign that let women participate by filming their
steps towards the kind of world they want to inhabit, and then posting the footage of their
feet marching on Always’ Facebook page. The campaign empowered Saudi women by
giving them a platform to express themselves, and used the hashtag #MoveForTomor-
row to encourage women to join the movement across multiple social media channels.
5000 Saudi women participated, and the campaign generated new followers for Always
on social media and a large number of media impressions in a country where traditional
channels are strictly regulated. Always also provided funding for three of the most inspiring
marchers to help them achieve their goals as they #MoveForTomorrow.
Always. Rewrite the Rules.
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AIA BHD Health Report Card
Leo Burnett / Kuala Lumpur
Category: Online Film
This popular online film documents a thought-provoking stunt in
Malaysia, where children were given special exams that contained
questions regarding their parents’ health. Their parents were then
shown the dismal grades their kids received, without being told
the subject matter of the tests. Once the parents realized the low
scores on this report card were about the state of their own health,
they realized the need to change their behavior. After a series of
adorable confrontations between the parents and their concerned
children, the film concludes by noting that “we often do not notice
the state of our health, but our loved ones do. Send your loved
ones a health report card today.” This widely shared film helped
the AIA deliver a wake-up call to all Malaysians encouraging them
to take better care of their own health.
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Samsung - Smart TV Birthday
Leo Burnett Tailor Made / São Paulo
Category: Online Film
A young boy wakes in the morning flushed with excitement, eager to prepare for an imminent birthday celebration. Turning on his family’s
Samsung Smart TV, he finds a chef who walks him through the painstaking process of baking a birthday cake from scratch, and then
follows an interactive lesson that helps him design custom decorations for his party. When night rolls around the boy falls asleep after
an exhausting day of preparation, only to be woken by his mother at night when his absent father joins the family by Skype through the
Samsung Smart TV, and is delighted when his young son presents him with a birthday cake complete with candles and banners strung
throughout the house. The gorgeous film is an elegant showcase demonstrating the countless benefits of a Samsung Smart TV.
Connect with what you love the most. Smart TVs Samsung. Feel More Connected.
Samsung Keeper Alert
Leo Burnett / Jakarta
Category: Interactive (Mobile App)
Over 100 million Indonesians own more than one digital device. Samsung wanted to help people keep track of all of their devices, as it is
incredibly common for people to accidentally misplace one of their phones. With this in mind, LB/Jakarta created the “Keeper Alert” app,
a personalized app that lets you sync your devices, so that if you happen to leave one behind somewhere, the other devices vibrate and
deliver an alert notifying you that you’ve forgotten something important.
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Freeview - Freeview Play Set Yourself Free
Leo Burnett / London
Category: Film
This impeccably crafted animated film from LB/London tells the riveting story
of a lone TV which finds itself surrounded by a hostile army of authoritarian
screens. Unwilling to obey the restrictive dogma of a thousands of conformist
screens demanding that viewers “subscribe,” this one single TV breaks ranks
and flees in search of a place of his own. This lone Freeview TV eventually finds
a happy home amongst curious people who have been looking for programming
that doesn’t demand that a subscription. Stunning art direction and poignant
sound design turn this spot into a sensorial feast, a triumph of film craft and
storytelling that does a fantastic job of contrasting Freeview’s programming with
competing subscription services.
Freeview Play. #SetYourselfFree
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Mobinil #AnonymousGiver
Leo Burnett / Cairo
Category: Integrated / Branded Content
Egypt has been in deep political and social turmoil since the Arab Spring Revolution of
2011. Deep currents of mistrust have divided the country into competing camps, and
the ongoing upheaval has made it difficult for Egyptians to find common ground. In this
context, LB/Cairo launched a HumanKind act during the holy month of Ramadan which
was intended to bring the country together. On behalf of Mobinil, Egypt’s largest Telco
company, the agency launched an unbranded campaign called #AnonymousGiver, filling
Egypt’s streets with free items intended to be shared with people in need. Toys for chil-
dren appeared, along with free books on makeshift shelves for anyone in need, and food
appeared in public refrigerators for anyone to claim. The only markings on these items
was the hashtag “#AnonymousGiver,” and the public quickly adopted the campaign as
its own, resulting in a wave of generosity as people contributed all sorts of things to their
fellow citizens without asking for anything in return. Only after the campaign was widely
embraced by the public did the agency reveal the brand behind it, and by then the good-
will earned by Mobinil had made this one of the most beloved brand acts in Egypt. An
accompanying song that featured the musical talents of a wide range of Egyptian artists
from diverse genres perfectly captured the magic and universal appeal of #Anonymous-
Giver to the Egyptian public.
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J&T Bank Play Dow Jones
Leo Burnett / Bratislava
Category: Interactive
J&T Bank wanted to encourage Slovaks to invest more
of their money. The bank understood that the public
needed more than just simple encouragement to begin
investing; they also needed a primer on the Dow Jones
Index, and an orientation that would make the com-
plex world of financial investing more accessible and
appealing to everyday people. Working with Leo Bur-
nett in Bratislava, the agency mapped historical Dow
Jones data points from 1895 to 2014 onto a timeline,
and then used these linear charts as the basis for craft-
ing an original music score that was created by a highly
respected composer. Thus, the fluctuations of the finan-
cial markets were transformed into music, which could
be experienced online by any visitor to playdowjones.
com. This astonishingly rich website is full of immersive
visuals and compelling music that tells the story of the
last 120 years, while tracking the impact of important
events on the rise and fall of the Dow Jones Index. This
gorgeous visualization of data was also projected onto
building facades in Bratislava’s central square using 3-D
mapping technology during a highly publicized event.
The sheer size and scale of this spectacle received
news coverage in Bratislava and the unique immersive
quality of the website has led it to win awards in local
and international shows. Rarely has investing been pre-
sented in such a visceral and vivid way, accompanied
with original music and potent imagery that captures the
experience of investing in a constantly changing market.
This brilliant campaign does a fantastic job of educating,
informing, and teaching people about investing through
captivating visuals and a unique attention-getting idea.
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Bonds 100
Leo Burnett / Melbourne
Category: Film
Bonds is an iconic Australian clothing line famous
for its underwear and casual garments. As part of
the brand’s 100 year anniversary campaign, LB/
Melbourne shot a high energy TV spot filled with
an assortment of dancers getting down to a clas-
sic infectious INXS rock track. The total age of
each group of dancers onscreen adds up to the
number 100. For instance, a quartet of 25 year
olds in Bonds socks and briefs moonwalk across
a floor, followed by twenty 5-year olds in active
wear, and then a smiling 99 year old man paired
with a 1 year old toddler. Bonds = 100.
Easy Buy Boxing
Leo Burnett / Bangkok
Category: Film
This film tells a compelling story about the divergent
paths available to a young boy with a bloody lip; he can
take his anger out on the world at large, picking fights
with a series of increasingly sketchy characters until his
fate is sealed, or he can choose to channel his inner
drive into competition with real boxers and champions,
pushing himself to excel beyond expectations.
“Picking the right path is a choice only you can make.”
Easy Buy Financial Institution. We invest in you.
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Amazon - Kindle Paperwhite We Are The Readers
Leo Burnett India / Bangalore
Category: Film
This evocative homage to the literary-minded Indian reading public doubles
as a vivid and effective product demonstration for Amazon’s Kindle e-reader.
Over a series of beautiful and emotionally-compelling shots, a voiceover with
a heavily poetic cadence details the inner workings and undeniable virtues of
“the readers,” while championing the ease and joy people find in their Kindles.
NSPCC Astronaut - Alfie
Leo Burnett / London
Category: Film
This beautifully shot film juxtaposes a rich visual story of a joyful young child preparing for
a mission in space with a haunting boy’s voiceover describing how his new stepfather has
begun to beat both him and his mum. The contrast between the delight on the face of the
aspiring astronaut and the heavy burden carried by the young boy resolves the voiceover
notes that the NSPCC has helped his family to find a solution to their problem.”My name’s
Alfie, and I’m an astronaut.”
“When a child is free from abuse, they are free to dream again. We help to keep 1 million
children a year free from abuse and neglect. Your donation can take a child anywhere.”
NSPCC. Text Alfie to 70111 to donate 3 pounds. Every childhood is worth fighting for.”
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United Healthcare Services Lab Partner
Leo Burnett / Chicago
Category: Film
A lush cover of Sam Cooke’s classic paean to schoolboy love
serves as the soundtrack to this beautifully filmed story of a
teenager’s crush on the girl of his dreams. He watches from
afar as the object of his affection goes about her day blissfully
unaware of his aching heart, until by chance one afternoon his
chemistry professor assigns his beloved Maria to be his lab
partner. As he approaches, he notices with shock that Maria
has a vicious case of pink eye, but after only the briefest of
pauses, he lowers his face to look through the microscope she
was just using. Because young love will not be hindered by
something as mundane as conjunctivitis.
“There are thousands of ways into the complex healthcare sys-
tem. Choosing United Healthcare can help make the system
simpler for your family, by talking to a registered nurse day or
night.”
Procter & Gamble - Downy Parfum Collection Romance
Leo Burnett / Bangkok
Category: Film
This quirky commercial from Thailand chronicles the evolution of a couple’s
relationship, from the first throes of doting young love to a less romantic later
chapter characterized by benign neglect and overfamiliarity. The only thing that
seems to elicit the old magic is the nostalgic scent of Downy on fabric, that
brings out feelings that have long since grown dormant.
Downy Romance.
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Cotton Collection Shree
Leo Burnett / Colombo
Category: Design & Packaging (Corporate Identity)
Tasked with creating a new visual identity for Sri Lankan fashion
retailer the Cotton Collection, LB/Colombo created a gorgeous
new brand called Shree around a unique cultural insight; the Sin-
hala language native to Sri Lanka is constructed around a written
alphabet that contains no straight lines, as the letters were origi-
nally written on leaves. The agency used the beautiful curves of
the Sinhala characters as the design motifs central to the Shree
brand. Elegant and gorgeous Shree visuals were then used to
adorn clothing, purses, and other items, and the agency enabled
potential buyers to customize their purchases with letters from
the design palette they created. This gorgeous brand identity
sets the Cotton Collection’s products apart from competitors.
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Calbee Opening Good Times
Leo Burnett China / Hong Kong
Category: Direct
Calbee has been the leading snack brand in Hong Kong for
two decades. Tasked with finding a way to celebrate and
grow the brand’s success, LB/Hong Kong created a unique
activation campaign called “20 Years of Opening Good Times
with Calbee” that leverages the joy people have always felt
opening a bag of Calbee snacks. The agency cooperated
with express delivery companies to create oversized pack-
aging bags for their shipments, so that when people finally
got their hands on that long-awaited package they’ve been
tracking, the delivery was wrapped to resemble a giant bag
of Calbee snacks. This stunt and the corresponding online
campaign components that document these deliveries per-
fectly captures the joy and anticipation people feel when they
crack open a bag of Calbee snacks. The campaign resulted
in a large amount of free PR and media coverage.
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Diageo - Bundaberg Rum Mutiny
Leo Burnett / Sydney
Category: Design & Packaging
To celebrate the launch of Mutiny, Bundaberg Rum’s first Caribbean Spiced Rum, Bundaberg asked longtime partner Leo Burnett Sydney
to craft unique packaging that captured the unique rebellious attitude of this distinct rum. This gorgeous illustrated packaging work sets
Mutiny apart from its competitors and raises the profile of this iconic Australian brand at all points of sale.
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7-Eleven - Slurpee Slurpee Sound Cups
Leo Burnett / Melbourne
Category: Case Study
Building on the global success of 7-Eleven’s Slurpee BYO Cup campaign, LB/Melbourne ran a promotional drive this year highlighting
a new limited edition line of Slurpee Sound Cups, a series of unique receptacles that were produced by 3-D printers using blueprints
sourced from the audio waveforms of Slurpee radio ads. Fans could obtain the design files and print out their own Slurpee Sound Cups
if they had a 3-D printer, or they could win one of these limited edition collector’s items as part of the brand’s activation campaign.
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Go-Jek - Go Mart Beef Broccoli / Chicken Risotto / Fruit Salad
Leo Burnett / Jakarta
Category: Radio
This marvelously crafted radio campaign for Go-Jek grocery delivery services features
talented voiceover artists making motorcycle noises using the words for “Beef Broccoli,”
“Chicken Risotto,” and “Fruit Salad.” At the conclusion of each spot, an announcer asks
listeners who have cravings for food to call GoJek, who will dispatch a delivery bike im-
mediately with any groceries you may need.
Beef Broccoli (Radio)
Chicken Risotto (Radio)
Fruit Salad (Radio)
Leo Burnett Milan The Speech
Leo Burnett / Milan
Category: Film
This moving announcement makes great use of Leo Burnett’s famous “When to Take My Name Off the Door” speech. The film overlays
the audio of the iconic address over footage of workers removing the Leo Burnett logo from the agency’s office in Milan. Only at the
conclusion of the speech does a slate appear noting, “don’t worry Leo, we just moved.” This announcement of the opening of LB/Milan’s
new office space makes great use of one of Leo Burnett’s most memorable speeches, while highlighting the brand essence of our agency.
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Fiat Chrysler - Safety
Don’t Let Go
Leo Burnett / Istanbul
Category: Print / Outdoor
‘Don’t Let Go. Both hands on the
steering wheel.’
This safety message from Fiat uses
a striking visual image to remind
people to stay focused on the road.
While you’re driving, you might think
you’re alone, but your loved ones
are with you in spirit, and they would
want you to refrain from answering
calls, texting, or putting on makeup.
We risk more than just ourselves
when we drive dangerously.
Posten - Bring The Loyalty Knot
Kitchen / Leo Burnett Oslo
Category: Design & Packaging (Logo)
The Loyalty Award is given annually to a Scandinavian brand
that has cultivated a deep relationship with its customers and
core audience through targeted marketing. Asked to design
a visual identity and logo for this award, Kitchen / LB Oslo
struck upon the idea to create a unique knot that symbolized
togetherness, loyalty, and the unbreakable bond shared be-
tween a brand and it’s most ardent advocates. The agency
collaborated with a master knot-maker to design the “loyalty
knot,” which was then used to craft the visual identity and logo
around this award. Beautifully executed and rich in symbolism,
the “loyalty award” knot is a case study in smart thinking and
exquisite craftsmanship.
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