The document explores differing perspectives between men and women on Valentine's Day, revealing that 80% expect a kiss while many men view the day as a financial burden. Men spend more on gifts out of obligation, while women prefer surprises and experiences like romantic dinners. The text highlights unique preferences for gifts, social media interactions, and the emotional significance of the holiday between genders.

1. 14
Tous
Some things guys and gals do agree on?
Less hot, more bothered?
Some gifts just miss the mark.
You got me what?
His way, her way...and then,
there’s Valentine’s Day.
I
You
ADM
IT
ONE
ADMIT ONE
14
Tous
It’satotalsmoochfest.
Over 80%expectakissandnearlyhalfexpect
alittlesomethin’somethin’more.
Tugatmyheartstrings…ormytooth?
10% of menthinktheday’sonlyslightlybetterthangettinga
toothpulled,andnearly double the women vs.menenjoythe
holiday.(48%vs.28%)
Openyourheart...okay,yourwallet.
37% of menthinkValentine’sDayisatotalracket.
Moremoneyformyhoney.
Mencoughupabout$137whilewomenspendonly$86.
Ireallyoughta.
Menare4 times more likelytogiveagiftoutofobligation.
Butdon’tbefooled,13% of womenseerightthroughthis.
Deareveryone.
Ladiesaremorethantwice as likely topostapublic
Valentine’sgreetingonsocialmedia.
Practicalmakesperfect?
Formen,thatis.23%valueapracticalgiftvs.14% of women.
Asurprise?Forme?!
Youshouldhave!Themostvaluablegifttowomen
turnsouttobe,surprise!Asurprise!(35%)
Willsheorwon’the?
22% of mendon’texpecttoreceiveathing,whileonly
8% of womenthinkthey’llendthedayempty-handed.
Doyoufeelspecial?
Welldoya?25% of menseeitasjustanotherday.
Um,sweetiepie?
Nicetry.28% of womengivecandy,but,oopsies!,
only12% of menwantit.
Takemeout.Fine,don’t.
39% of women wantaneveningoutataspecialevent.
Toobadonly20% of menactuallyplanonthis.
CanwePLEASE juststayin?
33% of women wantaromanticeveningathome.
Troubleonthehomefront?Only18% of menactually
havethisinmind.
Notfeelingthesparks.
17% of menwanttoreceiveelectronics,butonly
4% of womenplantoelectrifythedaywithsuchagift.
Theworstthingyoucangiveaguyonthis
cuddliestofdays? Anythingofthestuffedanimal
variety.Hemaybeasoftieatheart,butdon’tplushit.
Andwordtothewise?
HomeisNOTwhereherheartis.Givealadyhome
decor,andshejustmayblowoutthecandles,close
thecurtainsandslamthedoorinyourface.
That’ssonotfair.
30% of womenareatleastsomewhatenvious
ofhowothersaretreatedbytheirValentine.
Wetakeoursweettime.
Boy(orgirl!)doweprocrastinate!Over 40%ofuswait
untilthelastweektodecidewhattogetourValentines.
Dinner,please!
Dinneroutisthe#1thingmenandwomenplan
ongiving.Feedingrightintothis?It’salsothegift
theymosthopetoreceive.
Ididthisforyou...Imeanme...Imeanus.
Choosingapresentbothenjoyissomethingthat
49% of menand55% of womentrytodo.
P.S.thismeansIloveyou.
Womenare25% more likelytogive
theirgiftasasignoflove.
Some things guys and gals do agree on?
Less hot, more bothered?
Some gifts just miss the mark.
You got me what?
His way, her way...and then,
there’s Valentine’s Day.
I
You
ADM
IT
ONE
ADMIT ONE
Valentine’s Day means the same
thing to everyone...right?
Well, not so fast. From kisses to misses,
we explore the very different ways ladies
and gents think about the heart-filled day.
©2015. Leo Burnett Company, Inc. All rights reserved.
an exploration
that pieces together
the story of us.