The document provides tips for more efficient and enjoyable holiday shopping by utilizing smartphone apps and technology. It recommends downloading shopping apps to find local deals and prices, paying without cash via mobile wallets, and using curbside pickup apps. It also suggests using delivery apps if you forget a gift so you don't have to leave your car. Finally, it discusses new payment technologies like fitness trackers and heartbeat wristbands that simplify purchases.
Why mobile marketing is the most important dish on your advertising strategy plate.
Full article: https://adcumulus.com/blog-posts/mobile-marketing-still-going-strong/
Collega StefanPresentatie over de Digitale Customer Journey - toegepast op de plantensector.
Wijs werd uitgenodigd om te spreken op de eerste 'End of Season Drink' van Floréac, Moterra, Horticept en Coverde.
De plantensector - tuincentra in het bijzonder - staan aan de vooravond van een interessante inhaalbeweging in e-commerce.
Welke impact heeft het op het digitale beslissingsproces van hun klanten?
Slides for 3 hours hands on workshop guiding small business to engage and sell using smart phones. Taught by ShinyDoor. Supported by Appalachian Regional Commission.
Leveraging Micro-Moments: Using PPC When It Matters MostHanapin Marketing
As a marketer, your biggest opportunities are in the smallest moments. Reaching your customers in moments that matter, in a way that is relevant to their intent and context is not only needed, it’s absolutely essential to your brand. You should understand this new behavior (micro-moments) and take action to address it, as hearts, minds and dollars are won or lost in these moments.
Join experts from Google and Hanapin Marketing as they set the foundation of understanding these important micro-moments and discuss actionable PPC tactics, like remarketing for search and display and bid strategies, to boost your account’s performance during these moments.
You’ll get expert-level PPC tips like:
How to segment and reach your customers at any point in their purchase journey
Targeting bottom of the funnel customers with long tail keywords
Using remarketing lists to bring in new visitors
TheFind presentation for Mobile Innovations Summit. New York March 2015Ramneek Bhasin
Mobile technology is changing the ecommerce landscape. Mobile has yet to lead in ecommerce transactions compared to the web, but the tipping point is not far in the future. With larger screen sizes, faster processors, an increased focused on mobile friendly and responsive ecommerce sites/apps, and new generations of consumer friendly wearables, shopping is forever changed.
Local search, in-store price comparison, product research/review, and the use of geo-fencing technologies have changed not only consumer behavior, but also retailer pricing strategies and in-store merchandising.
With advancements in wearables technology, like the imminent Apple Watch and increased adoption of NFC payment methods, these mobile trends will have even greater impact on consumers' shopping behavior.
Why mobile marketing is the most important dish on your advertising strategy plate.
Full article: https://adcumulus.com/blog-posts/mobile-marketing-still-going-strong/
Collega StefanPresentatie over de Digitale Customer Journey - toegepast op de plantensector.
Wijs werd uitgenodigd om te spreken op de eerste 'End of Season Drink' van Floréac, Moterra, Horticept en Coverde.
De plantensector - tuincentra in het bijzonder - staan aan de vooravond van een interessante inhaalbeweging in e-commerce.
Welke impact heeft het op het digitale beslissingsproces van hun klanten?
Slides for 3 hours hands on workshop guiding small business to engage and sell using smart phones. Taught by ShinyDoor. Supported by Appalachian Regional Commission.
Leveraging Micro-Moments: Using PPC When It Matters MostHanapin Marketing
As a marketer, your biggest opportunities are in the smallest moments. Reaching your customers in moments that matter, in a way that is relevant to their intent and context is not only needed, it’s absolutely essential to your brand. You should understand this new behavior (micro-moments) and take action to address it, as hearts, minds and dollars are won or lost in these moments.
Join experts from Google and Hanapin Marketing as they set the foundation of understanding these important micro-moments and discuss actionable PPC tactics, like remarketing for search and display and bid strategies, to boost your account’s performance during these moments.
You’ll get expert-level PPC tips like:
How to segment and reach your customers at any point in their purchase journey
Targeting bottom of the funnel customers with long tail keywords
Using remarketing lists to bring in new visitors
TheFind presentation for Mobile Innovations Summit. New York March 2015Ramneek Bhasin
Mobile technology is changing the ecommerce landscape. Mobile has yet to lead in ecommerce transactions compared to the web, but the tipping point is not far in the future. With larger screen sizes, faster processors, an increased focused on mobile friendly and responsive ecommerce sites/apps, and new generations of consumer friendly wearables, shopping is forever changed.
Local search, in-store price comparison, product research/review, and the use of geo-fencing technologies have changed not only consumer behavior, but also retailer pricing strategies and in-store merchandising.
With advancements in wearables technology, like the imminent Apple Watch and increased adoption of NFC payment methods, these mobile trends will have even greater impact on consumers' shopping behavior.
Mobile Moves On - Ecommerce UK event - 4th April 2014Practicology
Slides from Ecommerce UK's Mobile Moves On event from the 4th April 2014.
Presentations from Joanna Perry - Practicology, Lee Duddell - WhatUsersDo, Andre Rickerby - Etsy, Andrew Gilboy - Demandware, Helen Colclough - River Island, Angus Blest - Adyen and David Wild - Domino's.
The event included the launch of the Mobile Usability Report 2014 highlighting the positive and negative experiences users found on 15 major retailers' mobile websites. The report can be downloaded from www.practicology.com/mobilereport
While few would claim to know exactly what the future holds, many pundits do agree that cookies likely have a diminished role in digital advertising’s future. MaxPoint’s Casey Priore addresses the concerns of today’s conventional wisdom and offers insight into approaches that don’t rely on the crumbling cookie. Join Casey as he analyzes the issues in the current state of digital, offers some fresh alternatives and shows several success stories from brands and retailers that have found a better path.
Olapic and Movable Ink's webinar presentation, which reviews the 2016 customer-centric digital trends discussed at an industry breakfast event between TalkTalk, Wool and The Gang and Venture Beat.
In this webinar presentation you’ll learn:
-2015 insights into customer online buying behavior
-3 major customer-centric digital marketing trends for 2016
-Leveraging digital trends with Google Customer Match Advertising
For over 10 years StumbleUpon has been the place where people come to discover new things online. With over 40M global users and 50 billion pages served, they index the world’s content and have a unique view on the way its consumed. Join Anne Gherini, Director of Marketing at StumbleUpon, as she reveals trends in content creation and distribution and discusses why mobile and video are (finally) changing the game for both consumers and brands.
Workshop given to the Clay County and Calhoun County Chambers of Commerce in Alabama and sponsored by the Appalachian Regional Commission and Shiny Door.
2015's Biggest Digital Marketing Trends | Private School & Summer Camp MarketingOur Kids Media
Marketing and advertising private schools and summer camps has gone digital. Every parent considering a program for their kids will turn to Google to do their research, looking for reviews and trusted sources as third party referrals or testimonials. Not only can online advertising generate quality leads for your camp or private school, marketing kids programs in the right online spaces can support your brand message and move a prospect down the ‘consideration funnel’ so they feel confident they are making the right choice.
This presentation provides an overview of how Google is changing their mobile search algorithm in April 2015, and the significant impact it can have on your online visibility in google search. Plus, it includes a list of the best digital marketing trends for private schools and summer camps in 2015.
Google is the king of online marketing, and when they make changes, we need to listen or we’ll be left behind. Originally presented at the Our Kids Marketing Academy Seminar by Agnes Stawicki. More presentations and on demand webinars available at http://www.ourkidsmedia.com/marketing
10 Things You Need to Know to Ace Day-Of Event OperationsEventbrite
How do you ensure you've considered all the essential event operations questions? Flip through this quick slideshare for the questions (and answers) to reach event success more easily.
We’re All Divas Now — How to Reach High-Maintenance Consumers with Your Brand Story
Consumers have taken over, and they’re driving conversations that brands once owned. They’re doing this across channels, applications, and devices. For brands and interactive marketers, this makes defining and delivering a consistent journey and value-centric story for consumers exponentially more difficult. From social editorial content planning to mobile application messaging and email communications, brands and agencies have their work cut out for them. Additionally, consumers – and their shortened attention span – have a ridiculously high bar for brand impressions. Transparency and relevancy are no longer enough. They demand value. They thrive on having and knowing things early. They socialize through sharing.
Moderator: Julie Rezek, Seattle Wunderman Network
Panelists:
Kelby Johnson, Seattle Wunderman Network
Esther Lim, Story Worldwide
Jessica Michaels, BreadNButter
Drew Breunig
Utah Digital Marketing Conference 2019
Learn more at: utahdmc.org
Have you ever wished you could target audiences using their behaviors in the real world, the same way you might retarget based on the websites they visit or the content they view? With location intelligence you can do exactly that. In 30 minutes we'll make a complex subject simple as we take a whirlwind tour of location data -- how it's made, how it's processed, and how it's used -- so you can start using it in your marketing tomorrow.
Session Takeaways:
Learn how a phone figures out where it is and how that data is shared
Understand what location data can and can't do, so you can decide if it's relevant to your needs
See how marketers are using location data today to increase the relevancy of their campaigns
Discovery how you can leverage this data tomorrow
As of April 2015, Google will mark your site and mobile friendly or not. You need to ensure your website is mobile friendly to drive the mobile client to your website.. Let's review a few things about why this is important for you.
Global consumer discretionary: 2016 outlookBloomberg LP
Apparel retailers cannot ignore online shopping as the transition from stores accelerates and mobile browsing becomes the starting point for many purchases.
Case Study: Mastering digital disruption in retailScopernia
Retail companies have quite some challenges with the way the world is (rapidly) changing due to digitization. That’s why Belgian retailer Torfs & Duval Union Consulting have worked together to set up a strategy to master the digital transformation of Torfs.
In the following case study, we discuss the current market situation and disruptive trends in retail based on our seven Drivers of Transformation.
It’s fundamental to understand what is going on at the moment in the retail industry, where it is going and identify critical threats when constructing a digital strategy towards the future.
Need help with your transformation?
Do contact us: through a series of workshops, we help you to understand digital disruption and offer you a model to shape your own future.
Mobile Moves On - Ecommerce UK event - 4th April 2014Practicology
Slides from Ecommerce UK's Mobile Moves On event from the 4th April 2014.
Presentations from Joanna Perry - Practicology, Lee Duddell - WhatUsersDo, Andre Rickerby - Etsy, Andrew Gilboy - Demandware, Helen Colclough - River Island, Angus Blest - Adyen and David Wild - Domino's.
The event included the launch of the Mobile Usability Report 2014 highlighting the positive and negative experiences users found on 15 major retailers' mobile websites. The report can be downloaded from www.practicology.com/mobilereport
While few would claim to know exactly what the future holds, many pundits do agree that cookies likely have a diminished role in digital advertising’s future. MaxPoint’s Casey Priore addresses the concerns of today’s conventional wisdom and offers insight into approaches that don’t rely on the crumbling cookie. Join Casey as he analyzes the issues in the current state of digital, offers some fresh alternatives and shows several success stories from brands and retailers that have found a better path.
Olapic and Movable Ink's webinar presentation, which reviews the 2016 customer-centric digital trends discussed at an industry breakfast event between TalkTalk, Wool and The Gang and Venture Beat.
In this webinar presentation you’ll learn:
-2015 insights into customer online buying behavior
-3 major customer-centric digital marketing trends for 2016
-Leveraging digital trends with Google Customer Match Advertising
For over 10 years StumbleUpon has been the place where people come to discover new things online. With over 40M global users and 50 billion pages served, they index the world’s content and have a unique view on the way its consumed. Join Anne Gherini, Director of Marketing at StumbleUpon, as she reveals trends in content creation and distribution and discusses why mobile and video are (finally) changing the game for both consumers and brands.
Workshop given to the Clay County and Calhoun County Chambers of Commerce in Alabama and sponsored by the Appalachian Regional Commission and Shiny Door.
2015's Biggest Digital Marketing Trends | Private School & Summer Camp MarketingOur Kids Media
Marketing and advertising private schools and summer camps has gone digital. Every parent considering a program for their kids will turn to Google to do their research, looking for reviews and trusted sources as third party referrals or testimonials. Not only can online advertising generate quality leads for your camp or private school, marketing kids programs in the right online spaces can support your brand message and move a prospect down the ‘consideration funnel’ so they feel confident they are making the right choice.
This presentation provides an overview of how Google is changing their mobile search algorithm in April 2015, and the significant impact it can have on your online visibility in google search. Plus, it includes a list of the best digital marketing trends for private schools and summer camps in 2015.
Google is the king of online marketing, and when they make changes, we need to listen or we’ll be left behind. Originally presented at the Our Kids Marketing Academy Seminar by Agnes Stawicki. More presentations and on demand webinars available at http://www.ourkidsmedia.com/marketing
10 Things You Need to Know to Ace Day-Of Event OperationsEventbrite
How do you ensure you've considered all the essential event operations questions? Flip through this quick slideshare for the questions (and answers) to reach event success more easily.
We’re All Divas Now — How to Reach High-Maintenance Consumers with Your Brand Story
Consumers have taken over, and they’re driving conversations that brands once owned. They’re doing this across channels, applications, and devices. For brands and interactive marketers, this makes defining and delivering a consistent journey and value-centric story for consumers exponentially more difficult. From social editorial content planning to mobile application messaging and email communications, brands and agencies have their work cut out for them. Additionally, consumers – and their shortened attention span – have a ridiculously high bar for brand impressions. Transparency and relevancy are no longer enough. They demand value. They thrive on having and knowing things early. They socialize through sharing.
Moderator: Julie Rezek, Seattle Wunderman Network
Panelists:
Kelby Johnson, Seattle Wunderman Network
Esther Lim, Story Worldwide
Jessica Michaels, BreadNButter
Drew Breunig
Utah Digital Marketing Conference 2019
Learn more at: utahdmc.org
Have you ever wished you could target audiences using their behaviors in the real world, the same way you might retarget based on the websites they visit or the content they view? With location intelligence you can do exactly that. In 30 minutes we'll make a complex subject simple as we take a whirlwind tour of location data -- how it's made, how it's processed, and how it's used -- so you can start using it in your marketing tomorrow.
Session Takeaways:
Learn how a phone figures out where it is and how that data is shared
Understand what location data can and can't do, so you can decide if it's relevant to your needs
See how marketers are using location data today to increase the relevancy of their campaigns
Discovery how you can leverage this data tomorrow
As of April 2015, Google will mark your site and mobile friendly or not. You need to ensure your website is mobile friendly to drive the mobile client to your website.. Let's review a few things about why this is important for you.
Global consumer discretionary: 2016 outlookBloomberg LP
Apparel retailers cannot ignore online shopping as the transition from stores accelerates and mobile browsing becomes the starting point for many purchases.
Case Study: Mastering digital disruption in retailScopernia
Retail companies have quite some challenges with the way the world is (rapidly) changing due to digitization. That’s why Belgian retailer Torfs & Duval Union Consulting have worked together to set up a strategy to master the digital transformation of Torfs.
In the following case study, we discuss the current market situation and disruptive trends in retail based on our seven Drivers of Transformation.
It’s fundamental to understand what is going on at the moment in the retail industry, where it is going and identify critical threats when constructing a digital strategy towards the future.
Need help with your transformation?
Do contact us: through a series of workshops, we help you to understand digital disruption and offer you a model to shape your own future.
Futureproofing digital business models in Retail - Jacob Dutton, 383 - Byte B...383
Jacob Dutton, Partner & Commercial Director at digital experience studio 383, talks about the ways that traditional retail models are being disrupted. He also explore some practical ways that today's retailers can help to future proof their revenue streams for tomorrow
Jacob spoke at 383's monthly Byte Breakfast event. Each event features a guest speaker from inside one of the world’s most interesting companies and a related talk on product development and customer experience from a team lead at 383.
Identifying Millennial Buying Behavior On Mobile Logo Design Guru
Millennials are 2.5x more likely to be an early adopter. They are raised with tech gadgets. They are driving the shift from a PC-centric world to a mobile-first world. Find out how their personality traits are effecting their buying behavior on mobile and hand-held devices.
12 Tips for Providing Fantastic Holiday Phone SupportTalkdeskInc
https://www.talkdesk.com/resources/webinars/
Every customer service leader knows that the holiday season can be overwhelming for their call center. Watch this slide to find out how to keep your holiday customers jolly in 12 simple steps.
The CX Paradox: 3 Ways Measuring Your Customer Satisfaction Could Actually Da...Qualtrics
Everyone wants to improve the customer experience, but in the process, too many organizations actually end up damaging their relationships with customers.
Join Qualtrics and VoC expert, Aaron Robison as we discuss how organizations mismanage respondents in an effort to boost customer experience. We'll offer tips and guidelines for everything from controlling contact frequency across all surveys to making the entire survey experience more enjoyable.
Speakers:
Aaron Robison, VoC Expert, Qualtrics
Braydon Anderson, Product Marketing, Qualtrics
According to our Buisness Intelligence, this year’s Black Friday eCommerce in 2015 was 34% higher than 2014 and Cyber Monday was more of a European phenomenon.
Visit SAP NRF Resource Center to see how SAP helps drive infinite opportunity in Retail.
http://global.sap.com/campaign/na/usa/CRM-XU16-RET-NRF16ME/post/index.html
This deck reviews the strategic drivers for Retail Omni Commerce and how managing this digital transformation requires a new retail mindset.
People are slowly beginning to realize that the times, they are a-changing. When it comes to the future of work and automation, it’s not a question of how, but when. We usually only react when it’s already too late. But this time, the writings on the wall are too overwhelming to just ignore them.
Now don’t get me wrong. I’m not saying that you should stock up on guns, build a shelter and prepare for Skynet. But it’s probably a good idea to at least start considering the idea that things might change faster than you think. And in the end, we would hate to say we told you so. So start preparing right now with these 6 crucial tips to survive the second machine age.
The New Assembly Line: 3 Best Practices for Building (Secure) Connected CarsLookout
When an industry without experience in Internet security starts connecting things to the Internet, it typically makes a number of mistakes both in how it implements secure systems, and how it interacts with the security community. With connected automobiles, the stakes for getting security right have never been higher. “What’s the worst that could happen?” is a lot more serious when you’re talking about a computer that can travel 100+ MPH.
Recruitment: Candidate Experience and Storytelling Lessons from HollywoodPh.Creative
With the war for talent, we can't forget that the hero in story is in fact the candidate, not the brand.
This presentation looks at how recruiters can learn to improve the candidate experience by learning some key storytelling lessons from hollywood and even ancient mythology.
Candidate experience mapping is much like planning a classic 'Hero's Journey'.
We must understand more about how the candidate feels and what they think at each stage of the candidate experience in order to optimise the end result.
What makes millennial customers tick?
What is it that’s separates Generation Y from all the others? How does this generation think especially when it comes to buying decisions? How do you appeal to the customer in them? How do you reach them in this day and age especially when traditional forms of advertising don’t work on them as effectively? 2016 is the year of Millennials as customers. Millennials are altogether different generation with different sorts of preferences.
Here are some valuable insights that will help your business stay young and appeal to Millennials.
Real Estate Regulatory Bill: Amendments and HighlightsSquare Yards
The much awaited #RealEstateRegulatoryBill is pending in Rajya Sabha. But what makes it imperative for Indian Real Estate? Here's what you need to know!
11 Facts You Probably Didn't Know About PastaJodie Harper
Pasta has been a staple in the Canadian diet for generations, and you probably think you know all there is to know about pasta, right? Wrong! Here are 11 fun facts you probably didn't know about these delicious Italian noodles — including *spoiler alert* the fact that Italy wasn't even the first country where pasta was enjoyed. Shared by: http://rasacatering.sg/
The Truth about Tone from the Top by @EricPesikEric Pesik
Are your executives telling the truth when they say "ethics matter"? Senior executives are involved in 53% of bribery cases. And they know about 86% of corporate fraud cases. If management lies about ethics, what message does that send? What is the true "tone from the top"?
Go Beyond Opens & Clicks: Using Data to Optimize Your Client's CampaignsLitmus
"It's ok, we have good open and click rates." How many times have you heard that from a client or colleague? A campaign's success is often based on a handful of metrics, but these rarely give a well-rounded portrait of true customer engagement.
Are open rates declining on mobile? Have desktop and webmail opens increased? How long do subscribers actually spend reading each message?
In this actionable webinar, we dive into the other (often more) important metrics your team should be using to develop your clients' emails.
We provide our clients with the ability to improve the productivity and competitiveness of their organization or business, through the implementation and customization of technological solutions and consulting services for the automation, interoperability, and alignment of their processes, data, applications, and infrastructure with organizational goals and objectives. We have expertise in helping our retail business clients in domains like lifestyle, apparels, food & beverages, gift stores, electronics, hardware, footwear, books. We help clients in many ways like building brand value, SEO, AI, Analytics, suggestion which help consumers to shop using these sites and also increase the profit for our clients.
https://fewerclicks.in
ApplePay and the Mobile Landscape on Shopify - eCommerce Toronto MeetupDemac Media
Times are changing faster than ever, and with groundbreaking features like Apple Pay coming to Shopify this Fall are you prepared to make the most of it? Simply hitting enable in the dashboard is not going to cut it.
For July's eCommerce Toronto Meetup at Shopify's office in Toronto we discussed how online business owners can make the most of this roll out and how to improve customer engagement on a mobile device.
Who better to lead the Meetup on this topic than Demac Media's Director of Shopify Solutions, Jason Kemp. Jason joined us to discuss brand new mobile features like Apple Pay, and how merchants can make the most of them for the big Fall release. Jason also discussed the horizon in the mobile world to help online retailers be proactive rather than reactive!
Jared Spool: Revealing Design Treasures from The AmazonBayCHI
Jared Spool at BayCHI: Revealing Design Treasures from The Amazon
On its surface, Amazon.com just seems like a large e-commerce site, albeit a successful one. Its design isn't flashy, nor is it much to write home about. But deep within its pages are hidden secrets—secrets that every designer should know about.
Getting Profits for Taps - Apps That PayAbdul Samad
Find out how to make an occasional ten bucks or more daily by tapping some buttons on your smartphone. Check out this top of profitable yet undemanding apps that pay. https://www.goodcore.co.uk/blog/apps-that-pay/
this is going to show you how we convert spending into savings witch creates the shopping annuity as a customer or Unfranchies owner you can transfer your buying habits to save and create a shopping annuity shop.com is on the cutting edge of online shopping and technology and they just keep getting better. contact me for more information on becoming a business partner or customer . trish64odi@gmail.com
Research Presentation: The Everywhere ShopperMediaPost
GfK FutureBuy 2013 is the latest of several annual tracking studies of shoppers attitudes and behaviors in the US and abroad. Bill Romania, SVP of Gfk, will share some of the most relevant trends for marketers and retailers, with special emphasis on how mobile is revolutionizing shopper expectations and the impact for both brands and retailers. Bill will also share some global best practices and new technology that have the potential to help marketers meet the challenge.
PRESENTER
Bill Romania, SVP, Shopper & Retail Strategy , Gfk
2014 Customer Loyalty ASEAN Conference: MobextJim D Griffin
Arthur Policarpio boosted the energy level in the room with a very engaging and provocative presentation regarding mobile marketing. He presented an array of amazing best-in-class social-local-mobile marketing campaigns. The presentation included a wide array of illustrative video content which unfortunately is not available in this PDF version. Arthur is one of the architects of mobile value-added services in the Philippines, and was a pioneer of segmented marketing via SMS. Prior to leading Mobext in Asia Pacific, he was a co-founder of SnapWorx, Inc., one of the Philippines’ leading Filipino-owned digital marketing companies, specializing in search, social media marketing, and mobile marketing.
Brands create an expectation in our heads about how they should act, and the experiences we should have. They set the standard for other brands, irrespective of category.
Amazon might be the number 1 distributor of the last decade, re-inventing industries through Ecommerce, through a strategic focus on the customer. This report examines some of the tactics used by Amazon across industries.
A Seamless Commerce Vision from hellofuture. I developed an initial draft of this document in 2013, and revised it again last year. Presaged much of what is being shown with Amazon Go.
Revealing Design Treasures From The AmazonJared Spool
On its surface, Amazon.com just seems like a large e-commerce site, albeit a successful one. Its design isn't flashy, nor is it much to write home about. But deep within its pages are hidden secrets -- secrets that every designer should know about.
If one looks closely at what the team at Amazon has built, it's filled with innovative functionality and clever designs, all of which creates a delightful experience for its users and directly produces regular profits for its shareholders. But not all is perfect. Some design changes in the last few years have not been the success that the team had hoped for. Amazon's exceptional qualities and imperfections are critical knowledge for any designer that wants to dig deep into what makes the site tick.
In this entertaining presentation, Jared will share some of UIE's latest research into the hidden treasures of (the) Amazon.
You'll learn:
+ The simple Yes/No question that increased revenues by more than $1 billion
+ The elegant subtlety of Amazon's security system
+ Why Amazon's business model is more than meets the eye (and why designers need to care)
+ The wins and losses that Amazon has had with social media functionality
Leo Burnett London’s in-house experts and partners present “Predictions: 2017,” a collection of the hottest trends to look forward to this year. Read on to learn more about consumer behavior, brand sponsorships and retail technology.
Eye On: Why Do Instagram Stories Matter?Leo Burnett
On August 2, Instagram rolled out Stories, a function intentionally similar to Snapchat’s Stories, which allows users to capture and share content that disappears after 24 hours. In this Eye On report, we explore what Instagram stories are, how they work and, most importantly, what this update means for marketers, influencers and the digital sphere as a whole.
Tags: social media, technology, marketing, digital marketing, influencers, influencer marketing, technology updates, Snapchat, Snapchat Stories, Instagram, Instagram Stories, Instagram update, social media marketing, digital advertising
The Buying Acceleration and Incentive Tool (B.A.I.T.)Leo Burnett
A new marketing tool created by Leo Burnett and Arc identifies how short-term sales offerings might align with long-term brand building. B.A.I.T was based on a six-month, 9,300-person study to help brands quicken the path to purchase and reinforce brand affinity.
Twitter’s new algorithm ranks tweets based on users’ past engagements. The new timeline can increase visibility of a brand’s tweets hours after they have been published.
Where is this year’s mobile battleground? Will virtual reality become mainstream? Who will be catalysts of change? Let’s explore with Leo Burnett London’s annual predictions — a collection of thoughts about future trends of 2016.
Arc teamed up with Alcon to create this innovative approach to get kids and parents educated about children’s eye care. Read more about the project here: http://leoburnett.com/articles/work/how-a-hedgehog-is-spreading-the-word-about-healthy-eyes/
Hi there. Welcome to the latest Frisk special!
We’ve got a rather chewy edition for you this month. You see, there’s a general election happening - you’ll have spotted this in the press, unless you live in a Grand Designs- style eco-bunker with no TV and patchy wi-fi. It’s kind of a big deal.
The Big Three – Cameron limbering up in the blue corner, Miliband boxing clever in red, Clegg strapping on his yellow gloves – have been set for a rumble for some time, closing in on the last corner of the ring where Farage, Sturgeon, Wood and Bennett are fighting for the title of ‘fourth credible option’. A subjective notion, of course.
Free democratic elections are the ultimate expression of modern fairness – if you don’t put an X in the box, you don’t have the right to complain about whoever’s in power, right? Well, that may or may not be the case, as voter apathy continues to plague the ballot boxes (or rather, totally leave the ballot boxes alone while going to the pub instead to complain about how ‘they’re all the same’ or ‘none of them are worth voting for’) – so will this general election be any different to those of recent-ish years? Have the televised leaders’ debates and massive social media buzz turned this into our first truly digital election? Are people better informed today, or just angrier and more annoyed? This report aims to give you an eye-opening view on the nature of the whole hoopla.
Flipping through these colourful pages you’ll find insight from all corners of Leo Burnett London – what politics can learn from advertising (and vice versa), the culture of voting as it applies to women and to youth, a data angle, a social media angle, and a retrospective snapshot from the Creatives. There’s much to intrigue here.
I do hope that you enjoy what you read. If so – or indeed, if not – be sure to fire some feedback into the Twittersphere: the handle’s @LeoBurnettLDN.
See you next month for more of this punchy wordism.
Daniel Bevis
Senior Knowledge Editor
Leo Burnett London
Howdy. Welcome to the latest Frisk special.
We’re deep into 2015 now – still not quite sure how that happened, something to do with the Higgs Boson probably – and it’s been making us think a lot about the subject of Loyalty.
Did you make a new year’s resolution? And if so, did you stick to it? We’ve found a fairly even split between people who’ve remained loyal to their self-imposed vows and those who gave up after about fifteen minutes...
Of course, Loyalty spreads much wider than simply remembering to cycle to work because you told everyone you would. Giles Hedger’s Admap piece, which you’ll find within, posits that we need to think about brand loyalty as an outcome of successful brand building. We’ve also spoken to Canvas8, who suggested that a key facet of building customer loyalty is to be a bit annoying and rude, as well as quizzing the team in Arc Sponsorship for their views on the loyalty journey. And, as ever, we’ve picked the brains of the Planning department to get their own entertainingly disparate views on the subject.
So, plenty there to stimulate the ol’ grey cells. I do hope that you enjoy what you read. If so – or indeed, if not – be sure to fire some feedback into the Twittersphere: the handle’s @LeoBurnettLDN.
See you next month for more of this thoughtsmithery.
Daniel Bevis
Senior Knowledge Editor Leo Burnett London
Hugs and Disses: Valentine's Day Insights from ArcLeo Burnett
Have you ever felt like your partner missed the mark on Valentine’s Day? Arc, the brand activation agency within the Leo Burnett Group, is here to make sure that this year Cupid’s arrow hits its target. A new survey reveals the truth about how people really feel about Valentine’s Day. Based on the responses of a gender balanced and generationally representative group of men and women aged 21-69, the U.S.-based survey, “Hugs and Disses” uncovers the differences between how men and women approach Valentine’s Day as well as statistics specific to different generations.
Arc shares these national survey results that help us better understand consumer behavior and attitudes surrounding Valentine’s Day. The survey is an extension of Humans Being, an ongoing exploration that pieces together the story of us. It’s a study on the changing face of humanity in culture, society, emotion, values and the human condition.
“As marketers, we’re always seeking to better understand how people think and behave in the real world,” said Nick Jones, EVP, retail practice lead, Arc Chicago. “The survey gives us a glimpse into the personal expectations, purchasing behaviors and attitudes of couples as they celebrate this annual romantic holiday.”
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