Facebook has introduced a new feature called Music Stories that allows users to share 30-second previews of songs and albums from Apple Music and Spotify directly within Facebook. The feature aims to capitalize on the social aspects of online music by letting users share music previews with friends even if they don't subscribe to the same music services. Music Stories may increase the amount of time users spend on Facebook if music discovery and sharing grows similarly to how news consumption has within the platform. It also gives more control over social music curation by letting individuals and brands choose what music to share rather than flooding feeds with automatic listening updates.