2. ALPINE SKI HOUSE 2
N. HARIHARAN DDTP.,DOA ,
BCOM CS -SECOND YEAR
A. AMUTHA
3RD CHEMESTRY
ARULMIGU PALANIANDAVAR ARTS COLLEGE FOR
WOMEN
3. ALPINE SKI HOUSEALPINE SKI HOUSE
1969
3
Yamaha’s first 4-stroke engine motorcycle, the Yamaha XS1 (650 cc),
was exhibited at the Tokyo Motor Show in 1969. People commented
on its vivid green color and distinctive Yamaha light, sporty form, but
the fact that “2-stroke Yamaha” had produced a 4-stroke, large-
displacement motorcycle drew the most attention.
Large-displacement motorcycles at the time were referred to as
“super bikes” or “super sports,” and their horsepower, top speed, and
other performance characteristics graced the covers of motorcycle
magazines nearly every month.
4. ALPINE SKI HOUSEALPINE SKI HOUSE
1969
4
In August 1969, Yamaha launched a new multipurpose engine, the
MT100. Based on a 2-stroke engine developed for motorcycles, the
MT100 featured outstanding durability, steadfast starting
performance, thoroughgoing sound-reduction measures, and a unique
intake/exhaust mechanism that ensured stable power output. The
engine was very well received in all sectors. Yamaha subsequently
developed the 4-stroke MF series in 1979. There were a variety of
models with displacement volumes of 150 cc, 180 cc, and 260 cc. The
series penetrated the market as its robust power and outstanding fuel
efficiency were commended.
5. ALPINE SKI HOUSEALPINE SKI HOUSE
1977
5
In the latter half of the 1970s, as emission controls were getting
tougher in the US, market research came in from Europe
indicating that there were many riders eager for a pure 2-stroke
sports model. This news lit a fire under many engineers who had
staked their pride on Yamaha’s reputation for 2-stroke
motorcycles. They had a strong desire to create a model that
would be the epitome of Yamaha’s 2-stroke technology because
they thought it might be the last such bike they would have the
chance to build. With this, development on the RZ250/350
commenced.
The engine was a liquid-cooled 2-cylinder model adapted from the
TZ250/350 production racer. The specs—35 horsepower for the
250 cc model and 45 horsepower for the 350 cc model—were
phenomenal at the time.
6. ALPINE SKI HOUSEALPINE SKI HOUSE
1983
6
In 1980, Yamaha's 25th anniversary, the company was
searching for products that would constitute the seeds of
new businesses. Around that same time, the Agriculture,
Forestry and Fishery Aviation Association, an external body
of the Ministry of Agriculture, Forestry and Fisheries, had
been developing a system called the Remote Control Aerial
Spraying System (RCASS). In the course of these
activities, Yamaha had been asked to supply the engines,
and this prompted Yamaha to enter the field of unmanned
helicopters. After some time, in April 1983, the association
entrusted Yamaha with overall development of the RCASS
vehicle, including the engine
7. ALPINE SKI HOUSEALPINE SKI HOUSE
1990AT THE BEGINNING OF THE 1990S, SCOOTERS WITH 125 CC OR
LARGER ENGINES WERE QUITE POPULAR. THESE INCLUDED YAMAHA'S
LIGHT SCOOTER, THE CYGNUS, WHICH THE COMPANY FIRST
MARKETED IN 1982. YAMAHA CONDUCTED MARKET SURVEYS IN
ORDER TO ASSESS THE MARKET POTENTIAL OF THIS SEGMENT AND
THE RESULTS SHOWED THAT MOST DEMAND LAY IN THE THREE
METROPOLITAN AREAS OF TOKYO, OSAKA, AND NAGOYA, WHERE THE
MAIN USE WAS FOR COMMUTING TO WORK. IT WAS ALSO EVIDENT
THAT THERE WAS POTENTIAL FOR FURTHER GROWTH.
IN LIGHT OF THIS INFORMATION, YAMAHA DECIDED TO RELEASE NEW
MODELS IN THIS SEGMENT. THE PROCESS STARTED WITH
DEVELOPMENT STAFF ACTUALLY TESTING AND COMPARING VARIOUS
COMMUTING ROUTES
7
1990
8. ALPINE SKI HOUSEALPINE SKI HOUSE
1997
8
The SRV was developed to be an inexpensive boat that
would sell 1,000 units annually. In the marine
products business, 1,000 units is an extremely large,
unprecedented amount. During product planning,
Yamaha reasoned that there would be no alternative
but to pioneer a new market and that for the boat to
sell well, it would need to be purchased by people
other than existing fishing enthusiasts. After a series
of discussions by staff responsible for planning,
design, and sales, the idea of a 20-foot boat for 1.5
million yen was settled on. It would be a boat based
on a new concept with a price comparable to that of
popular cars.
9. ALPINE SKI HOUSEALPINE SKI HOUSE
1998
9
Yamaha conducted a massive sales promotion campaign,
"Weekend Riders," from March 1996 to summer 1998 in order
to generate demand for motorcycles. The campaign naturally
promoted the fun of cruising to teenagers and young people in
their twenties, at the time an age segment that had relatively
little experience with motorcycles due to lifestyle changes.
However, another major aim of the campaign was to bring
back the middle-aged segment, particularly people who
enjoyed riding motorcycles when they were young but now
only had unused licenses.
Along with conducting an extensive public relations campaign
with a media mix that included television and radio
commercials, flyers and posters at dealerships, full-page ads in
newspapers, and advertisements in popular weekly magazines
and specialty magazin
10. ALPINE SKI HOUSEALPINE SKI HOUSE
2002
10
Yamaha first began working to develop electric
wheelchairs in 1989, searching for ways to use the
company's distinctive technologies to help people with
disabilities. Research and development on wheelchairs
was eligible for subsidies and other forms of
preferential treatment if authorized by the
government, and this along with the goal of
contributing to the public welfare underpinned
development activities.
Yamaha's electric wheelchair products were packaged
as units that could be mounted to manual wheelchairs,
which users were already familiar with. The JW-I power
unit was the first product developed based on this new
approach
11. ALPINE SKI HOUSEALPINE SKI HOUSE
2002
11
At certain times and situations, the human body is
unconsciously and reflexively controlled by autonomic
nerves unrelated to the person's will. Humanonics
technology involves measuring and assessing these
human rhythms and biological fluctuations and applying
that data to product development. Yamaha initiated wide-
ranging research in this area by launching the
Humanonics Research Group, which is led by the
Technology Development Division.
Also in 1991, as this research was being advanced, the
humanonics concept was further extended, crystallizing
into the new term "trinics." Trinics refers to the fusion of
the three areas of mechanics, electronics,
12. ALPINE SKI HOUSE
THANK YOU.
N. Harihran , A. Amutha
ahslideshare@gmail.com
www.slideshare.net/Hariharanamutha1/
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