Quality Bicycle Products Fatbikes: A new user group and source of revenue Joseph Meiser
•What is a Fatbike•How and Where are they being used•What economic value do they representfor retailers and our organization•The size of the user group and howquickly the category is growing•Show what these bikes are capable ofthrough imagery of our rides.
For the bicycle industry, Fatbikes are a new andrapidly growing categoryAn estimated 7-9 million at the retail level
A Brief History of the Fatbike. - Late 1980s, Ray Molino, based in the southwest U.S. welds rims and hand sews tires for float on desert terrain - Late 1990s, Mark Gronewald begins refinement of concept in Alaska, hand built custom production frames and parts are built - 2004, The 350 mile Alaska Ultrasport race is won on a Fatbike - 2004/05 Surly Bikes launches the Pugsley frameset, Large Marge Rim, and Endomorph tire, offering the first widely available Fat tire and frame - 2007 - 2010 - 907 Cycles and Fatback Bikes of Anchorage, AK begin to produce production frames, rims, and sell complete bikes out of their shops - 2010/11 Surly Bikes and Salsa Cycles launch complete models of the Surly Pugsley and Salsa Mukluk
For QBP and our brands, fatbikes are acategory that we are both passionate aboutand that is good for our business.
Retail prices on complete bikes are between1600 and 4200 USD.
For trail systems and parks, Fatbikesrepresent a new and rapidly growing usergroup
How large is the user group?There are an estimated 10,000 Fatbikespurchased since 2005.
8500 of those were sold between 2010 andtoday.
In 2012 the category experienced 50%growth over the previous year
Estimates are for an additional 40-50% growth in2013.By this time next year there will be roughly 20,000Fatbikes in circulation.
What is our role?Educate and build awareness.Build enrollment to gain access to wintermountain bike, snowshoe, snow machine,and Nordic trail systems.Act responsibly and promote positivestewardship for the areas where Fatbikesare being ridden.
Follow up tasks.first annual Fatbike summit press release to all mediaoutlets, coordinated with Scott Fitzgerald, Gary SjoquistExpand the reach of the video Andy Williams of GrandTarghee created outlining why they opened nordic trails toFatbikes, after he submits press releaseFollow up with the West Yellowstone weekly reporter whoattended the Fatbike Summit, release her story link tovarious social outletsDraft my own experience of the Fatbike summit to sharevia various social outletsDraft my West n Back experience to share via social
Opportunities.Make the Fatbike Summit an annual that happens in 3-4regions (Alaska, Mountains, Upper Midwest, East?)Refine the content developed and make it available forothers to use and shareDraft a general outline of Fatbike etiquette for distributionBring the Fatbike Summit to the upper midwest during theCayuna Whiteout festivalRefine the presentation content for FrostbikeSell demo fleets to resorts for use on trail systems