2. Name- Wrigley's 5 gum
5 gum was introduced to United States
markets in March 2007, in Canada in
January 2008, in Russia, Europe and
Australia in 2009, in China, India, Italy,
Israel, Thailand, and Malaysia in 2010
Slogans "Stimulate Your Senses" and
"Everybody Experiences it Differently"
The name "5" hints at the five human senses.
I think that the image behind 5 gum is
not serious or funny, but they want to
stand out through their print and media
adverts.
I think that the 5 gum is aimed at
teenager and young adult because the
people used in the adverts are usually
quite young and the words used like
“make-out” are primarily used by
younger people.
The colours used are always bright and eye-catching, the
brightest parts are usually bringing focus to the gum itself.