Marketing in 2017 is an industry of bubbles. Marketers are oblivious to the apathy of their audiences and continue to push strategies that are, at their very best, ignored. Most however, alienate. Sales and marketing must adapt to shifts in society and culture by understanding -and working within- context.

1. The Future of Sales and
Marketing
2017

2. Context
2017

3. Marketing in 2017

4. Instagram: 2.4 million likes
YouTube: 400 hours
SnapChat: 6.9 million views
347K Tweets posted
Source: Domo
Content

5. Agency collusion
Desktop is dead, mobile is next
309 Million and growing
Privacy
Source: PageFair/AdWeek
Adtech

6. Collapse of the agency
Industry burnout
Freelance revolution
Democratization of creative
Talent

7. What is your favorite ad platform?
Audience fragmentation
Hype-cycle compression
Overstated results
Platform

8. Marketers ruin everything
-Gary Vaynerchuk
To sum up…

9. The Evolution of Sales

10. Always be closing
Consultative selling
Solution sales
Challenger sales
Where were we?

11. You should only answer your prospects’
questions if doing so can help you.
-Well known sales training organization
Are we different?
Prey and vegetables
Where are we?

12. Society and Culture

13. Customer demographics
Employee/Employer Relationships
Behavioral economics
Influencer explosion
Barriers to entry
Slice of the process
The Real Evolution

14. Pantone Greenery 15-0343
Uncompromising clarity
Authenticity and simplicity
Identity driven
More faces around the table
The Context

15. Sales in 2017

16. Personas
Journey maps
Influencer maps
Service Blueprint
Learn Deeper

17. Extreme collaboration
Make -not be- the hero
Cross the borders
Manage the change
Lead Beyond the
Organization

18. Who leads?
Who is at the table?
Reflect Reality

19. 10% -12% Overhead
Not thought leader, do leader
Do Something Worth
Buying

20. Thank you!
Contact information:
jwfellows@jwfellows.com | @jwfellows