The document outlines the principles of speech writing, including conducting an audience analysis, determining the speech's purpose, selecting and narrowing a topic, and gathering data. It describes the speech writing process and components like the introduction, body, and conclusion. It also discusses selecting a speech pattern, preparing an outline, editing and revising, and rehearsing. The goal is to provide the audience with a clear understanding of the topic in an engaging manner.

1. PRINCIPLES OF
SPEECH WRITING

2. Conducting an audience analysis
Determining the purpose of the speech
Selecting a topic
Narrowing down a topic
Gathering data
Speech Writing Process

3. Demography
• age range
• male-female ratio
• educational background
• nationality
• economic status
• academic or corporate designation
Audience Analysis

4. Situation
• time
• venue
• occasion
• size
Audience Analysis

5. Psychology
• values
• beliefs
• attitude
• preferences
• cultural and racial ideologies
• needs
Audience Analysis

6. Informative Speech
Entertainment Speech
Persuasive Speech
Purpose

7. Provides the audience with a
clear understanding of the
concept or idea presented by
the speaker.
Informative Speech

8. provides the audience with
amusement.
Entertainment Speech

9. Provides the audience with
well-argued ideas that can
influence their own beliefs and
decisions.
Persuasive Speech

10.  Selecting a Topic
•Choose a topic which you’re interested to.
 Narrowing down a topic
• Making your main idea more specific
 Data gathering
• Collecting ideas, information, sources, and
references relevant and related to the topic.
Selecting a Topic

11.  Biographical
•presents descriptions of the life of a
person
 Categorical/ Topical
•presents related categories supporting
the topic
 Casual
•Presents cause-effect relationship
Writing Patterns

12.  Chronological
•Presents the idea in time order
 Comparison/ Contrast
•Presents comparison/contrast of two or
three points
 Problem-solution
•Presents an identified problem, its
causes, and recommended solutions
Writing Patterns

13. Outline – an hierarchical list that
shows the relationship of your
ideas.
•Introduction
•Body
•Conclusion
Preparing an Outline

14. Provides explanations,
examples, or any details that
can help you deliver your
purpose and explain the main
idea of your speech
Body of Speech

15. Foundation of the speech
Here, the goal is to get the
attention of the audience and
present the subject or main
idea of your speech.
Introduction

16. Restates the main idea of the
speech.
Provides a summary, emphasizes
the message, and calls for action.
Aims to leave the audience with a
memorable statement.
Conclusion

17. Involves correcting errors in
mechanics, such as grammar,
punctuation, capitalization, unity,
coherence, and others.
Editing/Revising

18.  According to Andrew Dlugan (2013)
o Edit for Focus
oEdit for Clarity
o Edit for Conclusion
o Edit for Continuity
o Edit for Variety
o Edit for Impact and Beauty
Six Power Principles for
Speech Editing

19. Ensure that everything you have written,
from introduction to conclusion, is related to
your central message.
“So, what’s the point? What’s the message of
the speech?”
Edit for Focus

20. Make all ideas in your speech clear by arranging
them in logical order (e.g., main idea first then
supporting detail, or supporting details first then
main idea).
“I don’t understand the message because the
examples or supporting details were confusing.”
Edit for Clarity

21. Keep your speech short, simple, and clear by
eliminating unrelated stories and sentences and by
using simple words.
“ The speech was all over the place; the speaker kept
talking endlessly as if no one was listening to
him/her.”
Edit for Conclusion

22. Keep the flow of your presentation smooth by
adding transition words and phrases.
“ The speech was too difficult to follow; I was lost in
the middle.”
Edit for Continuity

23. Add spice to your speech by shifting tone and style
from formal to conversational and vice-versa,
moving around the stage, or adding humor.
“ I didn’t enjoy the speech because it was boring.”
Edit for Variety

24. Make your speech memorable by using these
strategies :
 Surprise of the audience
 Use vivid descriptive images
 Write well-crafted and memorable lines
 Use Figures of Speech
“ There’s nothing really special about the speech.”
Edit for Impact and Beauty

25. It gives you an opportunity to identify what works
and what does not work for you and for your target
audience.
Rehearsing

26. Reading your speech aloud
Recording for your own analysis or for your peers
or coaches to give feed back on your delivery.
Some Strategies

27. “ Constant practice makes perfect.”
The Best thing to Remember at
this Stage:

28. Some Guidelines
in speech writing

29. 1. Keep your words short and simple.
Your speech is meant to be heard by
your audience, not read.

30. 2. Avoid jargon, acronyms, or technical
words because they can confuse your
audience.

31. 3. Make your speech more personal. Use
the personal pronoun “I,” but take care not
to overuse it. When you need to
emphasize collectiveness with your
audience, use the personal pronoun “We.”

32. 4. Use active verbs and contractions
because they add to the personal
conversational tone of your speech.

33. 5. Be sensitive of your audience. Be
very careful with your language, jokes
and nonverbal cues.

34. 6. Use metaphors and other figures of
speech to effectively convey your point.

35. 7. Manage your time well; make sure
that the speech falls under the time
limit.

36. The Speech Writing Process
Quick Review

37. Conducting an audience analysis
Determining the purpose of the Speech
Selecting a Topic
Narrowing down a Topic
Gathering data

38. Selecting a speech pattern
Preparing an outline
Creating the body of the Speech
Preparing an introduction
Preparing the conclusion

39. Editing and/or Revising
Rehearsing

40. IMO MAMA
THANK YOU
THAT’S ALL THANK YOU!!!