The product is a skateboarding video aimed at promoting skateboarding to viewers between ages 12+. The video will contain scenes of skateboarding and landscape shots to draw people into the sport. The target audience is mainly male skaters aged 12+ as the video will not contain any offensive, vulgar, or rude material that could exclude younger viewers. Great care will be taken to avoid offending any social, religious, or ethnic groups by researching cultural beliefs in regions where the video will be released. The video will not use characters, names, or logos from existing intellectual properties to avoid copyright infringement issues, and will be a unique product different from others currently available.

1. Proposal
1
Working Title:
Skate vid
Product’s Purpose:
What is the product’s purpose (entertain/educate etc.) and how will you achieve this?
The product's purpose is to draw people towards skateboarding
Genre:
What sort of product is it
A video
Content
What is your product about? Discuss what you would put in it (be specific). Does it have a story? If
so, discuss it here
The product will contain scenes of skateboarding accompanied with landscape shots to try
and help promote a video
Audience:
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your project appeal to this person? My audience would be mainly male as there are
more men in the sport at the moment although more and more females are starting to skateboard.
It would be aimed at age 12+ as it won't be a vulgar or rude in anyway
Legal & Ethical Considerations:
Think about any offensive material you will include?there will be no offensive material as younger
views may see it
Will you restrict younger people using/accessing it? no
Will it offend any social groups/religions/ethnicities?no as we will research the cultural and
religious beliefs of the countries we will release the video in as to make sure we don't offend
anyone
Are you using characters/names/logos of existing products/IPs? No not at all
Will you product be sufficiently different from existing products to not get sued for copyright
infringement? The product will be completely different from others so we will not get sued for
copyright infringement