The document discusses research on existing magazine covers. It notes that successful covers typically use color contrast to catch the eye, feature a central dramatic image, and include smaller "sneak peek" images. The analysis indicates covers in the research all use contrast, dramatic shots, and sub-images. The work will apply these lessons by incorporating good contrast, a serious character image, and sneak peeks inside. It also establishes the target audience is 12-25 year olds, appealing to both genders of gamers, who respond to opportunities and impulse buys. The magazine aims to attract middle-class readers with a £4-6 price point.

1. Research
Reed Cunningham

2. Existing Product
On the magazine they have
included the main image at
the center of the page which
will catch the audiences eye The sub titles are
in white and are
small which
shows
importance but
not as much as
the main title
In the corner it will
have the date and
usually the price
which will show
which judge the
socioeconomic
status which for
this magazine
would be for the
working class/
middle class

3. Existing Product
The image takes up the
entire front cover of the
magazine and its in front
of the main title of the
magazine
The main head line text is
associated with the
character on the front
because it fits on him
perfectly and doesn't go
off him
Sub-images
allow for the
audience to
have sneak
peak of what
inside before
actually
opening it up

4. Existing Product
On the cover of
the magazine
they have used a
very dull grey
which has
allowed for the
title of the
magazine to
stand out
because of the
colour contrast
The main image
is in the centre
of the cover and
its hard for the
audience to
avoid the image
also its a
dramatic scene
which means
allows the
audience to
think about
what's
happened

5. Research Analysis
• What common features do the researched products have?
they all have very good colour contrast which makes it more eye catching for
the audience and they all include sub-images so it allows for a little sneak
peak for the audience, they all have dramatic shots of the character being
advertised
• What aspects of the research will you include within your on work?
– I will include good contrast between colours which will make it stand out more
– I will include a dramatic/ serious image of the character as it will make the
audience what's happening in that moment

6. Audience

7. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
12-25 • It will have games in the magazine which
will appeal to these ages
Gender
Male and female • Its proven that the majority of gamers are
male however there are the occasional
female gamers
Psychographic
Needs driven • This group acts upon impulse and instinct
and the group also does not plan and will
respond to messages relating to missing
opportunities and impulse buying
Social Status
Middle class • The magazine its self will cost around £4 or
£6 so its not that expensive.