The document discusses optimizing marketing campaigns and channels for return on investment (ROI). It provides tips for testing factors that impact ROI such as advertising copy, offers, site features, and product data to improve conversion rates. Key performance indicators like traffic, conversions, order value, and margins should be analyzed. Multivariate testing and using customer data from sources like search, reviews, calls and offline purchases can provide quick wins to positively impact ROI. Attribution modeling is important to measure the influence of different marketing channels in the buying process.

1. AffiliateSummit East 2011 ROI = KING

2. Yonego Founded in 2003 Started with #1 position on ‘ringtones’ in Google. ROI Driven Focus on ROI Driven Internet Marketing. More for less. 40 specialists At our offices in The Netherlands and Belgium.

3. 100% ROI Driven. Start withmeasuringfromday 1.Wherearepeopleleaving? Why? Howcanweoptimizethatprocess?

4. Start with Google AdWordsCheck yourconversionrates, averageordervalue etc. andusethatto roll out otherchannels!

5. Check out theimpactofseveralKPI‘s!Traffic, conversionrates, ordervalue, margins, fixedcosts, CPC, CTR etc…

6. Start with A/B- and multivariate testing!Combine qualitative datawith quantitative data. Yourvisitorsaretheboss.

7. ConversionOptimization: Quick wins! Test different offers! Use ‘free shipping’ for example and boost your conversion rates Amount of people Show visitors how many people are on your website at the moment! Site Search What are people searching for within your site? In stock? Show visitors how many products you still have in stock! Use reviews Show reviews from clients on your website. It works! ROI Registration after order Let visitors register on your website after they’ve paid!

8. Positive ROI? Letthepartybegin!

9. “PEOPLE don‘t read advertising. They read what interests them. Sometimes that is advertising.“

10. Keywordsaremagnets. Queriesareking!

11. Find newmagnetswith Site Search!

12. Check Wikipedia article traffic statistics! (stats.grok.se)

13. Use ‘Didyoumean’ in your advertisements!

14. Optimize text based on the ROI per 1000 views!

15. Use ‘Advanced search’ in your sitelinks!

16. How can you get the attention of a visitor?

17. Change text for example in the morning!

18. Sell yourproducts also via Facebook!

19. Advertise with your Facebook page in Google!

20. Use AdWords campaign experiments!

21. Maximize your ROI or DIE: Be sure you’re on mobile!

22. Usebackfeeddatatomaximizeyour ROI! Product feed data Identify out-of-stock, new and dropped products for example! Customer type data New customers vs. existing customers: How much are they worth? Offline data Are you already tracking phone calls and coupons? Customer value data Do people who bought a cheap product also buy expensive products? Conversion value data Use credit scores for lead valuation and knock out canceled orders ROI Attribution credit Measure the influence in the buying process of several channels!

23. E-mail marketing: Mailchimp and Google Analytics!

24. Use KeywordSpy to spy on your competitors!

25. Use Clicktale for form analytics and watch live videos!

26. Create an Alert for 404 pages!

27. Optimize your margins with Visual Website Optimizer!

28. Use Elance, hire online workers and get the Job Done!

29. Advertisebeforeproductsarelaunched! Letyourcompetitorspayfor expensive clicks… after you‘vegotthepreordersfor a better CPO!

30. AffiliateSummit East 2011 Joris Toonders: "ROI is KING!" Twitter:@joristoonders Phone: 0031 – 76 5 246 246 E-mail: j.toonders@yonego.nl Linkedin: Linkedin.com/in/joristoonders