Did you know that Direct Navigation traffic converts twice as much as search traffic? Learn about this growing practice among consumers and how domains can drive more qualified traffic to your business.

1. Domaining and Address Bar-Driven Traffic Monte Cahn, President and Founder, Moniker Online Services Jothan Frakes, Director of Industry Relations, Oversee.net

6. Revenue drove Domain Portfolio Creation Investment domains: BuyDomains …… 800,000 Oversee ………… 600,000 Fabulous ……….. 600,000 Vendare ………… 500,000 Marchex ………... 200,000 GeoSign ………… 100,000

10. Internet usage worldwide September 30, 2007 Source: Internet World Stats 244.70% 100.00% 100.00% WORLD TOTAL 149.90% 1.50% 0.50% Oceania / Australia 540.70% 9.30% 8.50% Latin America/Caribbean 117.20% 18.90% 5.10% North America 920.20% 2.70% 2.90% Middle East 221.50% 27.20% 12.30% Europe 302.00% 36.90% 56.50% Asia 874.6 % 3.50% 14.20% Africa Usage Growth Usage % of the world Population % of the world Region WORLD INTERNET USAGE AND POPULATION

18. Direct Navigation Conversion “ Conversion rates for direct navigation are almost twice that of search engines.” Source: WebSideStory.

22. Domain Traffic – CPC page (1 & 2 Click Revenue) TrafficClub.com – PPC Monetization

23. Domain Traffic – CPC page (2 Click Revenue)

24. Domain Traffic – “2 Click” Second Page Domain owner gets paid when users click on the second page. First page clicks are strictly navigational links.

27. Generic Domains Search Volume vs. Type-In Unique Visitors Search Volume Annual Uniques There is a direct relationship between domain phrase search volume and domain traffic volume

35. Q & A

38. Thanks! ( and remember the live domain name auction TODAY at 3pm next door in Pavillion 8 )