The document provides an overview of Push PPC's audit process and strategy recommendations. It includes a review of the client's current account structure, keywords, ad copy, mobile performance, and opportunities for expansion. Case studies are presented showing Push PPC's success in growing clients' revenues by 43-235% through optimizing search, display, and retargeting campaigns on Google, Bing, YouTube, and marketplaces. The document demonstrates Push PPC's data-driven approach to auditing accounts and developing strategies to improve performance and ROI.
Campaign PPC And Adwords Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Campaign PPC And Adwords Proposal Powerpoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2UHcT4H
PPC Service Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a PPC Service Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3kEmCnW
Adwords And PPC Management Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Adwords And PPC Management Proposal Powerpoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3jKpsqa
Adwords And PPC Consultants Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Adwords And PPC Consultants Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3mHlobU
The slides used by Matthew Sauer from iProspect at the E-commerce Meetup organized jointly with Neto, Hubspot and SEMrush: https://www.semrush.com/webinars/e-commerce-meetup/?language=en
Adwords And PPC Proposal Template PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Adwords And PPC Proposal Template PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2WP2y7C
The PPC Traffic Thermometer - Why You Should Care About Ice Cubes & LavaKlientBoost
Ever launched any PPC campaigns that didn't convert well? It's most likely because you didn't match your call to action with the intent of the visitor...
Campaign PPC And Adwords Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Campaign PPC And Adwords Proposal Powerpoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2UHcT4H
PPC Service Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a PPC Service Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3kEmCnW
Adwords And PPC Management Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Adwords And PPC Management Proposal Powerpoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3jKpsqa
Adwords And PPC Consultants Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Adwords And PPC Consultants Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3mHlobU
The slides used by Matthew Sauer from iProspect at the E-commerce Meetup organized jointly with Neto, Hubspot and SEMrush: https://www.semrush.com/webinars/e-commerce-meetup/?language=en
Adwords And PPC Proposal Template PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Adwords And PPC Proposal Template PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2WP2y7C
The PPC Traffic Thermometer - Why You Should Care About Ice Cubes & LavaKlientBoost
Ever launched any PPC campaigns that didn't convert well? It's most likely because you didn't match your call to action with the intent of the visitor...
Whether you’re planning your initial PPC budget or evaluating your current spend every day, there are plenty of tips and strategies for spending your PPC dollars more wisely. PPC accounts in all stages could probably use a refresher when it comes to spend planning, overall budgeting, and cost measurement.
For more information, visit www.wordstream.com
Whether you're planning your initial PPC budget or re-evaluating your current spend, there are always ways to spend your PPC dollars more wisely. Chances are, your PPC account could use a refresher when it comes to spend planning, overall budgeting, and cost measurement.
In this webinar, WordStream's Larry Kim and Hanapin Marketing's Carrie Albright will share best practices and creative tips for budget management, including:
- Reconciling PPC budget with your overall marketing costs
- Adjusting your strategy for large or small accounts
- Choosing the right metrics to help define your spend
- Incorporating expenses like agency or staff overhead
Watch now to learn proven strategies for better managing your ad spend.
"10 best practices for adwords" by Etienne Alcouffe from EffilabTheFamily
It's almost Christmas time: You asked for it, we deliver! Here's a workshop on the 10 best practices for AdWords :)
AdWords is always a hot topic for any startup looking to acquire customers or even test new ideas.
There's a lot you can learn on your own through testing and experimenting, but why not give yourself an unfair advantage and the best tools to succeed?
Learn to avoid the most common mistakes. With a small amount of work and by auditing your campaign, you can make a huge difference and get way ahead of your competitors.
The presentation covers various best practices that should be considered when developing PPC (Pay per Click) advertising campaigns on Google AdWords in order to increase your revenues and beat the competition.
Etienne Alcouffe is a Search Engine Marketing Specialist at the Effilab / Adsonwall group with a background in SEO, SMO, content and digital advertising.
Etienne is passionate about advertising and will transform you in an Ad Geek! Follow him on twitter: @EtienneAf
HOW TO LEVERAGE GOOGLE’S SMART AD UNITS FOR PROFITABILITYTinuiti
Advanced machine learning has been able to reduce manual efforts in Google’s Smart Ad with its algorithm elements. Learn to set unique performance target goals & optimize search bids to your attribution model. Hit your target ROAs and maximize conversions while Improving your Google’s Smart Ad Units performance. Join our expert Search speakers as we unpack how to improve your campaign’s performance with Smart Bidding, LSAs, and Responsive Search ads.
Real Estate Lead Generation (Google Ads) Case StudySachin Selvaraj
You can generate good amount of quality leads for your real estate business with the help of Google Ads.
With the help of this Lead generation case study you can learn how you can get leads for your real estate business.
If you want to grow your real estate business online & want any kind of help then just visit: https://yashus.in/domain-expertise/real-estate-digital-marketing-agency/
Top Digital Marketing Company in India EmmaWalker88
Hiring a Top Digital Marketing Company in India is an excellent approach to establishing a presence across various internet marketing channels. Digital Dadi has a solid track record of generating the best traffic leads for your website for social media and other advertising campaigns. Visit digitaldadi.in to get the services of the Top Digital Marketing Company in India.
Using Analytics to Improve Your Affiliate MarketingAffiliate Summit
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: Affiliates and Merchants will discover how to gain valuable actionable insights in analytics. We will cover best practices, most important metrics to use, and how to use this information for success.
Internet Marketing Proposal PowerPoint Presentation SlidesSlideTeam
Internet marketing has obliterated traditional marketing methods. Global reach and cost-effectiveness are amongst the most popular of numerous apparent advantages. Web marketing comprises several varied approaches. Search engine optimization, search engine marketing, influencer marketing, and email marketing are a few examples. This generates a massive market and a lot of business opportunities. So, SlideTeam dedicates this offering to internet marketers and service providers. Say hello to the all-new Internet Marketing Proposal PowerPoint Presentation Slides. Online and digital marketing vendors use this business proposal slideshow to pique the interest of their clients. A crisp cover letter acquaints your clientele with the value that your services offer. This may include brand positioning or other specialized solutions. This electronic marketing PowerPoint proposal layout is replete with state-of-the-art data visualizations. Demonstrate how your firm can help you engage and retain clients using large-scale social media advertising. Represent offerings like web page optimization, Facebook, and Instagram ad integration for revenue generation, using a tabular format. Dissect the plan of action into phases, and explain with the help of a timeline diagram. This professionally-built business proposal PPT theme assists you in presenting your e-marketing pricing packages. Our compelling PowerPoint format introduces your target audience to your organization with a dash of visual brilliance. Highlight major web marketing projects from the past through this PPT business proposal template. You can also make your proposal persuasive by adding client testimonials as featured in this intuitive PowerPoint deck. Put forth an amiable approach by introducing key personnel involved in the project. You can include a high-definition image and role of the individual. With the help of this PowerPoint presentation, you can include vital terms and conditions. Smash the download icon to close more deals and unlock new business opportunities. https://bit.ly/35FLWUj
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
3. Our Agenda
▪ Landing Page Review
▪ Our Strategy Development Process
▪ Our Prices & Packages
▪ Quick Overview of Push
▪ Your PPC Audit
▪ New Opportunities
4. Driving Digital Results
For Business Since 2007
50+ specialists in London, Manchester, Bucharest, Athens and Copenhagen
3. Deliver the
ROI
1. Understand YOUR
customer behavior
2.Select the channel
strategy
12. Global expansion
Lots of our customers operate globally and have expanded into new territories working with us.
Customer Areas we run campaigns in
Mountain Store
Hair Transplant Clinic
Golf Holiday Company
Diabetes Management
company
UK, SPAIN, FRANCE, GERMANY, USA, SWEDEN, AUSTRIA, AUSTRALIA, CANADA,
SWITZERLAND, DENMARK, NORWAY, FINLAND, JAPAN
BRAZIL, MIAMI, SCOTLAND, SYDNEY, GERMANY, AMSTERDAM, PERTH, ITALY, SAN
DIEGO,
LEBANON, SAUDI ARABIA, DENMARK, UK, NIGERIA
SWEDEN, DENMARK, UK, USA
UK, DENMARK, POLAND, CZECH REPUBLIC, FINLAND, NORWAY, GERMANY, HOLLAND,
AUSTRIA, SPAIN, GREECE, ITALY, SWITZERLAND, FRANCE
13. Winner
Best Customer Satisfaction
Award - Google Premier
Partner EMEA Awards
2016
Winner
Mobile Innovation Award -
Google Premier Partner
EMEA Awards 2017
No Agency In Europe Has Won More
Google Awards Than Push
Winner
Mobile Innovation Award -
Google Premier Partner
Global Awards 2017
Winner
Growing Business Online
Award - Google Premier
Partner EMEA Awards
2018
Also the first agency to win a Google award 3 years in a row!
16. Push Analyser
The push analyser puts together reports that would take us 3-4 hours to put together manually.
It saves time analysing and leaves us with more time to actually do work on your account.
20. We Can Help Your Business Grow
Through Multiple Channels
21. Our Agenda
▪ Landing Page Review
▪ Our Strategy Development Process
▪ Our Prices & Packages
▪ Quick Overview of Push
▪ Your PPC Audit
▪ New Opportunities
22. ■ Structure
■ Budget, Bids and Impression Share
■ Keywords and Matching (including Negatives)
■ Ad Copy
■ Ad Extensions
■ Mobile & Tablet Performance
■ Quality Score
■ Conversions
■ Remarketing
■ Video
■ Other Opportunities
■ Summary
PPC Audit
23. ▪ We have analysed your account from 1 July 2018 to 31 December 2018
▪ The budget spent was : £ 2,339.30
Strategy & Structure
24. ▪ Account overview - Your conversions has improved with reduced CPA over time. Although your clicks have
dropped but you can definitely test more for expansion.
Strategy & Structure
25. ▪ Keywords have been separated into few different campaigns and ad groups.
▪ This tells us there will be little control over how the budget is allocated.
Strategy & Structure
26. ▪ One of your campaign is using the display select setting.
▪ Visitors from search and display are very different ways, so they should be kept separate to capture both intent.
Strategy & Structure
28. ▪ Within ad groups the spend was dominated by too broad keywords that are paused and removed as of now.
▪ We always recommend a mix of all keyword match types to gain quality leads and maximise reach.
Strategy & Structure
29. ▪ You have implemented automated bidding which is not effective all the time and results in increased CPA.
Strategy & Structure
30. ▪ Various keywords are not able to perform due to low ad ranking which could either be due less bidding or low
quality score.
Strategy & Structure
31. ▪ Language settings are on English but should be on all languages to appear to a wider demographic.
Strategy & Structure
32. Account would perform better with a national / regional structure
Strategy & Structure
33. We structure our accounts to ensure each area has its own set of campaigns, ad groups and dedicated adverts.
Strategy & Structure
34. This allows us to control the budgets, the bids and messaging to create a strong user journey.
Strategy & Structure
35. From keyword to ad to the landing page we want to see locality reflected.
Strategy & Structure
36. We can create dynamic landing pages which reflect the area visitors are from.
Strategy & Structure
37. We have lists of every location in the country to help implement campaigns like this.
Strategy & Structure
38. Budgets & Bids
▪ We are able to see search trends for keywords in any country at any time and can use this to help you plan
your budget and spend for the year.
39. Budgets & Bids
▪ Campaigns are not limited by budget however various keywords are limited by bids.
▪ Average positions need to be between 1-3 and are currently 2.7
▪ Bidding is automated in all campaigns.
40. Scripts
Save More Than Just Time
Benefits Other Than Time
■ Minimise human errors
■ Analyse more data
■ Deliver better results
■ Create competitive advantage
■ Time to focus on strategy
41. We Use Building Scripts
Build Millions of Combinations
Minimise Problem
■ Millions of people searching in millions of
ways.
Solution
■ Input keyword themes and Script builds every
possible combination.
42. We Also Use Bidding Scripts
Bid Dynamically in Auctions
Minimise Problem
■ Millions of auctions in a very dynamic game.
Solution
■ Scripts are monitor market bids and optimise.
43. Our Quality Assurance Scripts...
… Ensure Things Run Smoothly
Minimise Problem
■ Too many things can go wrong on your website or your adwords account.
Solution
■ Scripts scan the account flagging abnormalities.
44. Optimisation Scripts
Adding/Excluding Keywords
Minimise Problem
■ Wider audiences and keywords
means discovering opportunities but
also accepting wastage.
Solution
■ Scripts include keywords generating
value - excluding keywords creating
wastage.
46. Geographical Targeting
▪ We can also bid separately for cities and locations where you convert better and even
create separate campaigns for them.
47. We can bid more aggressively
towards age & gender
48. In-market audiences for
search
▪ In-market audiences are now available for search. They identify lists of people based on their behaviour.
49. Sizes of our accounts
▪ When managing large accounts with lots of products you need the right tools and software as it’s difficult to
manage these things manually.
Customer Campaigns Ad Groups Keywords Ads Monthly Spend
Personalised
Gifts Company
17 173 6029 261 £50,000
Barriers &
Bollard Company
54 868 9505 3640 £45,000
Covers For Sofas
Company
27 57 65 62 £1500
Golf Holidays
Company
74 8581 42044 56269 £100,000
50. Impression Share
▪ We would always aim to have a percentage of 80% or above.
▪ Your impression share was 27.93%
51. Keywords
Keyword Match Type No. Of Keywords
Old Style Broad Match 0
Modified Broad Match 8
Phrase Match 57
Exact Match 0
Total 65
52. Keywords
▪ The Push analyser allows us to look at the match type performance and make decisions based on the
conversion data.
▪ Currently the old style broad keywords are being paused and removed which create a great deal of wastage.
▪ An even mix of keywords should be employed with all match types added.
67. Negatives
▪ It’s crucial to continually add negatives to your campaign otherwise your budget will be spent on irrelevant keywords.
▪ There are 351 negatives in place
68. We use a variety of reports
to reduce wastage
The Push Analyser can show us all searches that have not led to a conversion in the last 30 days.
70. Customer No. Of Keywords
Ironmongery
Recruitment
Law
Cottage Holidays
Software
Models
Currency Exchange
Weight Loss
Forklift Hire
Furniture
Hair Transplants
Personal Training
No. of Negatives
2637
1515
988
78877
40171
3980
3627
1544
6979
599
2433
5809
594
828
387
28972
11129
1804
1490
1426
2481
340
3387
9438
Typical Number of Negatives
71. Ad Copy
▪ Ads are being split test across most of the campaigns but rotation settings are not set to rotate ads evenly.
▪ To improve optimisation, the lesser performing ads should be paused and a newer ad created based on the best
performing ad
72. Ad Copy
▪ Your ads can be made larger as Google have introduced an extra headline and description line to their ads.
73. Ad copy analysis simplified
with Push analyser
▪ The push analyser can be used to show us when there is a difference between the click through rates of ads.
74. Structured Snippets highlighting specific aspects of your products and services
Price Extensions showing your prices on a mobile device
Message Extensions allow customers to message you via SMS
Site Links showing other pages on your website
Call Extensions showing your phone number
Location extensions showing your location
Callout extensions list other key USP’s
Ad Extensions
75. Ad extensions
. ▪ Structured Snippet, Location and Promotion extension are not in place.
78. Mobile & Tablet
▪ Mobile & Tablet bid adjustments have not been implemented where the conversions are the most, you should
monitor and apply in order to improve performance.
79. 50% of Your Traffic
Will leave if your mobile site takes over 3 seconds to load.
84. Quality Scores
▪ The quality score measures, how well visitors search terms match up to your adverts and onto your contents
website.
▪ Good quality scores can be rewarded with cheaper costs per click.
▪ The Push analyser tool can be used to show keywords with quality scores below 5. The account quality score
averages at 4.28
85. Conversion
▪ The most important measure for any campaign is looking at the number of leads/sales coming through and at
what cost.
▪ Conversion tracking is set up and is recording for different contact forms and calls from ads.
86. We place the call tracking
code on the website.
The code recognises when a
person visits the website via a
PPC advert and the number
dynamically changes.
If a visitor calls the number we
can then track which keyword
led to the call.
1 2 3
We use call tracking to improve
marketing effectiveness
87. We use a variety of intelligent
conversion reports
▪ The push analyser show us the exact phrases that lead to the conversions and we can add them as keywords to
the relevant campaigns.
89. Variables that can affect your
CPC & Conversion Rate
Websites structure
Website content
Products /pricing
Product feed
Bids set on the account using intelligent solutions
Quality score from Google through optimisation
Click through rates of your ads through ad testing
Impact of ad extensions on your adverts
through testing
Economic changes
Competitors adjusting their bids /ad copy / pricing / offers
Google’s algorithms
Inflation of CPC’s on the Google AdWords platform
Internal changes to the Google platform and policies
New Beta’s/features
Changes to the Google.com search page
Seasonality
Weather
Your audience behavior
World events – World cup etc.
Things you can impact
Things we can impact
Out of our control
90. We use Google alerts to keep up to date with
industry news
92. Smart display
▪ Smart display is a fully automated display campaign which uses Google’s artificial intelligence to control
bids, targeting and ad testing.
▪ Google internally report 20% increases in conversions with the same CPA and we have seen it halve the
CPA for some of our customers.
93. Responsive ads
▪ Responsive search ads are very powerful as they tailor the ad copy based on the profile of each user.
94. Enhanced CPC for
Conversion Value
■ Now Google have introduced enhanced CPC for conversion values on the beta program.
■ The objective is to give you more value for the same ROAS. A lot of businesses however have no value
attributed to their conversions.
100. Video Remarketing
The number of views
How long people
watch the video for
The number of clicks from
the video to the website
We can measure:
Video remarketing has very cheap costs per click.
101. Landing Page Analysis
Patented neuroscience AI predicts how users will look at
a website, newsletter, or landing page during the first few
seconds of arriving, with 90% accuracy...all via a SaaS!
The result of 20 years of attention research at Caltech, USC,
and UOS in Germany.
Eye tracking software accurately predicts how
users look at your websites using
neuroscientific models of human attention.
Improves conversion rates on pages by up to 170%
Eye Tracking Software
102. The Three 3 W’s
What? Why? Where Next?
What? Why? What next?
Main Message Explanation Call to action
111. Case Study
Construction (B2B)
■ Reporting on total web revenue (recommended)
Year Revenue % Difference
2015 £4,685,309.13 43%
2016 £5,426,094.07 16%
2017 £6,469,822.30 17.7%
Search ✔️ Shopping ✔️ Display ✔️ Re-marketing ✔️
Bing Ads ✔️ YouTube ✔️ Overlay ✔️ Marketplaces ✔️
112. Case Study
Thermostats (B2B)
■ Reporting on PPC revenue only
Month Revenue % Difference
June 2018 £25,579 -
July 2018 £41,647 61%
August 2018 £66,302 62%
Search ✔️ Shopping ✔️ Display ✔️ Re-marketing ✔️
Bing Ads YouTube ✔️ Overlay Marketplaces
113. Case Study
Aquatics (B2C/B)
■ Reporting on PPC revenue only
Month Revenue % Difference
Nov 17 (Push Employed) £41,252.63 -
Dec 17 £94,342.82 128%
Jan 18 £123,240.29 30%
Search ✔️ Shopping ✔️ Display ✔️ Re-marketing ✔️
Bing Ads YouTube Overlay Marketplaces
114. Case Study
Online Coffee (B2C)
■ Reporting on PPC data only
Month CPA Change in £
Aug 2016 £35.82 -
Aug 2017 £8.07 -£27.75
Aug 2018 £7.23 -£0.84
Search ✔️ Shopping ✔️ Display Re-marketing ✔️
Bing Ads YouTube ✔️ Overlay Marketplaces
115. Case Study
Gifts (B2C)
■ Reporting on total web revenue (recommended)
Year Budget % Difference
2014 £720,716.04 -
2016 £1,100,183.42 53%
2017 £1,573,26.29 43%
Search ✔️ Shopping ✔️ Display ✔️ Re-marketing ✔️
Bing Ads ✔️ YouTube ✔️ Overlay ✔️ Marketplaces
116. Case Study
Footwear (B2C)
■ Reporting on PPC revenue only
Year Revenue % Difference
May 2018 £61,970 -
June 2018 £64,446 +103%
July 2018 £151,471 235%
Search ✔️ Shopping ✔️ Display Re-marketing ✔️
Bing Ads YouTube Overlay Marketplaces
117. Case Study
DIY Tools (B2C)
■ Reporting on total web revenue (recommended)
Year Revenue % Difference
2016 £568,886.25 -
2017 £931,877.49 66%
2018 Forecast £1.3 million 39%
Search ✔️ Shopping ✔️ Display ✔️ Re-marketing ✔️
Bing Ads ✔️ YouTube ✔️ Overlay Marketplaces
118. Case Study
Skincare / Beauty (B2C)
■ Reporting on PPC revenue only.
Month Revenue (£) % Difference
July 2017 £6,725.06 -
July 2018 £8,044.70 +19%
August 2017 £6,001.47
August 2018 £15,949.04 +165%
Search ✔️ Smart Shopping ✔️ Display ✔️ Re-marketing ✔️
Bing Ads YouTube Overlay ✔️ Marketplaces
119. Case Study
London Museum (B2C)
■ Reporting on PPC revenue only.
Year Revenue % Difference
Joined 2015 - -
2016 £72,150.17 -
2017 £129,050.39 79%
Search ✔️ Shopping ✔️ Display ✔️ Re-marketing ✔️
Bing Ads YouTube Overlay Marketplaces
120. Case Study
Refrigeration Spare Parts (B2C)
■ Reporting on PPC Data only
Year CPA Difference
Nov 17 £6.57
Dec 17 £5.82 -11%
Jan 18 £4.55 - 21%
Search ✔️ Shopping Display Re-marketing ✔️
Bing Ads ✔️ YouTube Overlay Marketplaces
123. Summary – What’s next
▪ Campaigns structure is very simple so far and should be revised if you want to have control over how your budget
is spent and want to drive more quality enquiries.
▪ More intelligent bidding techniques should be tested such as bidding by time of day, demographic, location, in
market audiences and target ROAS.
▪ Different bidding strategy should be tested to drive controlled and quality conversions.
▪ Different keyword match type should be allowed to perform to engage and gain precise enquiries.
▪ Negatives should be on the top priorities.
▪ Ad copy should be tested with ads being rotated evenly so it’s a fair split test.
▪ There should be a mobile and tablet bidding strategy.
▪ All the relevant ad extensions should be implemented that will help to elaborate your services and offers.
▪ Branding should be tested within separate campaigns with correct settings and different relevant audience lists.
125. Our strategy development team will
arrange an initial call to discuss the
next steps and ensure they fully
understand your business objectives.
What
happens next
126. What happens next
An account plan is created and approved before we built or optimise the account.
128. What happens next
We work with you to get tracking, reporting and the Push analyser set up
129. What
happens next
Based on your plan we build new
AdWords campaigns and/or optimise
your existing campaigns.
130. What happens next
Before you go live you will have a call
with your Strategy Development
Manager and your new account
manager.
There will be a screen share and they will
take you through the all the work that’s
been done to check you are happy.
131. New accounts need lots of love and our teams work together
to ensure we find the winning formula to grow your business.
Your account manager, salesperson and strategy
development manager will meet monthly for the first three
months to review your account together and update you on
progress.
What
happens next
132. Our commitment
Comprehensive weekly and monthly reports written in a style to suit you.
Performance reviewed and improved on a daily basis.
Dedicated certified account manager.
Agree clear goals with you each month.
We take responsibility for the final result (not just the traffic!)... Sales, tel calls etc
133. Your commitment
Understand that campaign improvements can take time.
We need a minimum 3-4 month commitment.
Provide us with feedback on sales uplifts, lead quality
and any other measure that is relevant.
Treat us as part of the team. We’re here to help.
135. £997
■ Unique Push PPC strategy overseen by a team with over
20 years PPC experience (worth £750)
■ Account build/ optimisation by Google Certified Professional with
up to 50 steps completed
■ Check/ Implement conversion tracking including call tracking (worth £100+)
■ Boost conversions with our exit overlay (worth £291)
■ Free Google Ads voucher for new accounts (worth £75+)
Reduce your cost per acquisition
through our Push analyser
software
Conversion Booster
Wastage Reduction
Ad Performance Testing
New Keyword Discovery
Quality Score Optimsation
PPC Set Up
Push PPC set up includes
Push Push Analyser
Includes set up on
One off cost
+ Vat
136. £2997
■ Google Ads campaign management (includes Google Shopping)
■ Bing ad campaign management (includes Bing Shopping)
■ Display network targeting
■ Native advertising
■ Video advertising
■ Remarketing, search remarketing, video remarketing, dynamic remarketing
■ Face to Face quarterly business reviews
■ Bespoke Report Dashboards
■ Bespoke Script Dashboards
All Push customers have access
to our unique technology (worth
£297)
Push analyser
Call Tracking
Push Scripts
Exit overlays
Monster Forms
PPC Premier
Push PPC Premier offers all Google Ads
features including:
Push Push Technology
Ad spends up to £30,000
+ Vat
137. £1997
■ Google Ads campaign management (includes Google Shopping)
■ Bing ad campaign management (includes Bing Shopping)
■ Display network targeting
■ Remarketing
■ Search Remarketing
■ Video Remarketing
■ Dynamic Remarketing
■ Segmented customer audience list creation
All Push customers have access
to our unique technology (worth
£297)
Push analyser
Call Tracking
Push Scripts
Exit overlays
Monster Forms
PPC Plus
Push PPC Plus offers all Google & Bing Ads
features including:
Push Push Technology
Ad spends up to £20,000
+ Vat
138. £1497
■ Google Ads search & shopping campaign management
■ Bing Ads search & shopping campaign management
■ Remarketing (with Google Banner Advertisements)
■ Segmented customer audience list creation
■ Performance reviewed on a daily basis
■ Dedicated certified PPC account manager
■ Comprehensive reports written in a style that suits you
All Push customers have access
to our unique technology (worth
£597)
Push analyser
Call Tracking
Push Scripts
Exit overlays
Monster Form
PPC
Push PPC offers all Google & Bing Ads
features including:
Push Push Technology
Ad spends up to £15,000
+ Vat
139. £997
■ Unique Push PPC strategy overseen by a team with over
20 years PPC experience (worth £750)
■ Account build/ optimisation by Google Certified Professional with
up to 50 steps completed
■ Check/ Implement conversion tracking including call tracking (worth £100+)
■ Boost conversions with our exit overlay (worth £291)
■ Free Google Ads voucher for new accounts (worth £75+)
Reduce your cost per acquisition
through our Push analyser
software
Conversion Booster
Wastage Reduction
Ad Performance Testing
New Keyword Discovery
Quality Score Optimsation
PPC Set Up (Revised)
Push PPC set up includes
Push Push Analyser
Includes set up on
One off cost
+ Vat
140. £497
■ Google Ads search & shopping campaign management
■ Bing Ads search & shopping campaign management
■ Remarketing (with Google Banner Advertisements)
■ Segmented customer audience list creation
■ Performance reviewed on a daily basis
■ Dedicated certified PPC account manager
■ Comprehensive reports written in a style that suits you
All Push customers have access
to our unique technology (worth
£597)
Push analyser
Call Tracking
Push Scripts
Exit overlays
Monster Form
PPC (Revised)
Push PPC offers all Google & Bing Ads
features including:
Push Push Technology
Ad spends up to £15,000
+ Vat
141. Push PPC
Google & Bing search
& shopping campaigns
Remarketing
Does not include
Display Advertising
Does not include
Native Advertising
£1497
Monthly Report
Push PPC Plus
Google & Bing search
& shopping campaigns
Remarketing
Display Advertising
Does not include
Native Advertising
£1997
Monthly Report
Push PPC Premier
Google & Bing search
& shopping campaigns
Remarketing
Display Advertising
£2997
Monthly Report
Native Advertising