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Beyond Customer Acquisition Opportunities Affiliates Can Bring

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Affiliate Summit
Affiliate Summit

Session highlights examples where merchant/affiliate collaboration sparked tremendous growth including improving overall site conversion; identifying hot product trends; and translating online success into offline retail sales.

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Beyond Customer Acquisition: Opportunities Affiliates Can Bring Angel Djambazov, OPM, Custom Tailored Marketing
Brief Introduction ,[object Object],[object Object],[object Object],[object Object]
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Once Upon a Coupon Code Box ,[object Object],Enter Coupon Code If Affiliate Traffic then = click.linksynergy.com
Once Upon a Coupon Code Box ,[object Object],If Shopper Clicks on affiliate link
Once Upon a Coupon Code Box ,[object Object],If Shopper Clicks then Display on affiliate link clear dialog defining promotion: You will receive 10% OFF all sale items.
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Opportunities Affiliates Can Bring ,[object Object],[object Object],[object Object],[object Object],[object Object]
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Opportunities Affiliates Can Bring ,[object Object],[object Object],[object Object],[object Object],[object Object]
Case of lolcats Dilemma: Merchants often feel affiliate promotions do not translate into “real world” success offline. Scenario: Affiliate based social media campaign provides retail opportunity solidified by community response.
Case of lolcats Real World Example: Jones Soda launched Social Media based ccampaign with ICHC. Campaign drove record online sales in May and June of 2008. Afterwards upon seeing the community response Jones Soda decided to create lolcat labels.
Case of lolcats Result: Jones Soda was able to capitalize on offline opportunities with big box partners like:
In Closing The Key: Is to treat your affiliates like part of your marketing team. Let them help you discover opportunities you might otherwise miss.
In Closing Any Questions? Contact: Angel Djambazov Email: customtailoredmarketing@gmail.com Twitter: djambazov

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Beyond Customer Acquisition Opportunities Affiliates Can Bring

  • 1. Beyond Customer Acquisition: Opportunities Affiliates Can Bring Angel Djambazov, OPM, Custom Tailored Marketing
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  • 23. Case of lolcats Dilemma: Merchants often feel affiliate promotions do not translate into “real world” success offline. Scenario: Affiliate based social media campaign provides retail opportunity solidified by community response.
  • 24. Case of lolcats Real World Example: Jones Soda launched Social Media based ccampaign with ICHC. Campaign drove record online sales in May and June of 2008. Afterwards upon seeing the community response Jones Soda decided to create lolcat labels.
  • 25. Case of lolcats Result: Jones Soda was able to capitalize on offline opportunities with big box partners like:
  • 26. In Closing The Key: Is to treat your affiliates like part of your marketing team. Let them help you discover opportunities you might otherwise miss.
  • 27. In Closing Any Questions? Contact: Angel Djambazov Email: customtailoredmarketing@gmail.com Twitter: djambazov