I prepared this presentation when I was pursuing my MBA (2009-2011). That time It was not a vast subject. We did not expected that Digital Marketing will be very important part of today's Business. But still this presentation covers the basic we need to know about Digital Marketing.
This Presentation is all about Digital marketing and all modules of digital marketing. Modules of digital marketing are SEO, SEM, Email Marketing, Video Marketing, Content Marketing, Affiliate Marketing, Social Media Marketing.
SEO Search Engine Optimization
SEM Search Engine Marketing
Future of Digital Marketing
Why Digital Marketing?
Evolution of Digital Marketing
Types of Media
Types of Platforms
Youtube
Facebook
Instagram
A presentation about user-generated content in video games, the change in de media change, implications and a brief look at the business models related to this.
I prepared this presentation when I was pursuing my MBA (2009-2011). That time It was not a vast subject. We did not expected that Digital Marketing will be very important part of today's Business. But still this presentation covers the basic we need to know about Digital Marketing.
This Presentation is all about Digital marketing and all modules of digital marketing. Modules of digital marketing are SEO, SEM, Email Marketing, Video Marketing, Content Marketing, Affiliate Marketing, Social Media Marketing.
SEO Search Engine Optimization
SEM Search Engine Marketing
Future of Digital Marketing
Why Digital Marketing?
Evolution of Digital Marketing
Types of Media
Types of Platforms
Youtube
Facebook
Instagram
A presentation about user-generated content in video games, the change in de media change, implications and a brief look at the business models related to this.
Oracle Commerce Using ATG & Endeca - Do It Yourself SeriesKeyur Shah
After 2 years of marathon run I was able to complete the self-published book on Oracle Commerce (ATG & Endeca) which covers both the commerce product installation, configuration, concepts, architecture, and some of the open source tools that you can use such as Vagrant, Elasticsearch, Kibana, Logstash, and Splunk.
This book is absolutely free as my contribution to the industry, colleagues, and the commerce community.
The motivation behind this book is “no books written on the subject” and “the goal to make the journey of beginners as painless as possible”.
Hope this will be useful to not just the beginners but also those who embrace open source tools and technologies along with branded products and services.
Oracle Endeca 101 Developer Introduction High Level OverviewGordon Kiser
This slideshare gives developers a high level overview of the structure of an Oracle Commerce Experience Manager page used by business users to create scenarios and triggers that may control static pages and dynamic pages that automatically present content based on site visitor behavior.
The presentation describes how to do Oracle ATG Queries
Please find more details in my article: software-engineering-101.com/2016/07/12/atg-repository-queries
How to measure your share of the digital shelf?Rosie Pham
Read on if you want to learn about:
- What is e-commerce digital shelf?
- Why is it important to measure digital shelf ranking?
- How to measure your share of the digital shelf?
⬇️⬇️⬇️⬇️⬇️
* Access BlueBoard Search Performance: http://bit.ly/31w8NxX
* Subscribe BlueBoard Resources: http://bit.ly/2M4MCLH
* Discover BlueBoard: https://blueboard.io/
Using Tags & Taxonomies to super charge your eCommerce SEOMichael King
When you run an eCommerce brand with hundreds of thousands of products, your content strategy can feel overwhelming.
How can you use tags, site structure, and categories to increase your site’s discoverability?
Topics will include:
-- How to use categories like subfolders for better analytics
-- How to use tags to diversify and increase internal linking
-- Why relevant tags make the best recommendation engine
Increasing Your Product Discoverability on the Amazon SERPTinuiti
In this 60-min Amazon Product Discoverability course, former member of the Amazon Seller Services team, Pat Petriello, will take a deep dive into what drives the Amazon SERP & actionable steps you can take to get your products found.
How Lazada ranks products to improve customer experience and conversionEugene Yan Ziyou
Slides from sharing at Strata + Hadoop Singapore 2016 (http://conferences.oreilly.com/strata/hadoop-big-data-sg/public/schedule/detail/54542)
Ecommerce has enabled retailers to make all of their products available to consumers and consumers to access niche products not found in brick-and-mortar stores. This growth provides consumers with unparalleled choice. Nonetheless, the sheer number of products brings with it the challenge of helping users find relevant products with ease.
Lazada has tens of millions of products on its platform, and this number grows by approximately one million monthly. Lazada’s challenge: How can we help users easily discover good quality products they will like? How can we ensure product selection remains fresh and constantly updated?
One way to do this is through the ranking of products. Via ranking, Lazada helps customers easily find products that will delight them by ensuring these products appear in the first few pages. I’ll share how Lazada ranks products on our website. (Note: Google “how amazon ranks products” for some industry background)
Topics include how we:
* Develop methodology (and tricks) to solve not-so-well-defined problems
* Collect and store user-behavior data from our website and app
* Clean and prepare the data (e.g., handling outliers)
* Discover and create features useful features
* Build models to improve customer experience and meet business objectives
* Measure and test outcomes on our website
* Built this end-to-end on our Hadoop infrastructure, with tools including Kafka and Spark
Product Listing ads Campaign - Google adwordsPayal Daryani
With Shopping campaigns, you can promote your products using Product Listing Ads, an ad format that includes an image, title, price, your business name, and more. You can create a Shopping campaign once you've submitted your product inventory to Google Merchant Center.
Oracle Commerce Using ATG & Endeca - Do It Yourself SeriesKeyur Shah
After 2 years of marathon run I was able to complete the self-published book on Oracle Commerce (ATG & Endeca) which covers both the commerce product installation, configuration, concepts, architecture, and some of the open source tools that you can use such as Vagrant, Elasticsearch, Kibana, Logstash, and Splunk.
This book is absolutely free as my contribution to the industry, colleagues, and the commerce community.
The motivation behind this book is “no books written on the subject” and “the goal to make the journey of beginners as painless as possible”.
Hope this will be useful to not just the beginners but also those who embrace open source tools and technologies along with branded products and services.
Oracle Endeca 101 Developer Introduction High Level OverviewGordon Kiser
This slideshare gives developers a high level overview of the structure of an Oracle Commerce Experience Manager page used by business users to create scenarios and triggers that may control static pages and dynamic pages that automatically present content based on site visitor behavior.
The presentation describes how to do Oracle ATG Queries
Please find more details in my article: software-engineering-101.com/2016/07/12/atg-repository-queries
How to measure your share of the digital shelf?Rosie Pham
Read on if you want to learn about:
- What is e-commerce digital shelf?
- Why is it important to measure digital shelf ranking?
- How to measure your share of the digital shelf?
⬇️⬇️⬇️⬇️⬇️
* Access BlueBoard Search Performance: http://bit.ly/31w8NxX
* Subscribe BlueBoard Resources: http://bit.ly/2M4MCLH
* Discover BlueBoard: https://blueboard.io/
Using Tags & Taxonomies to super charge your eCommerce SEOMichael King
When you run an eCommerce brand with hundreds of thousands of products, your content strategy can feel overwhelming.
How can you use tags, site structure, and categories to increase your site’s discoverability?
Topics will include:
-- How to use categories like subfolders for better analytics
-- How to use tags to diversify and increase internal linking
-- Why relevant tags make the best recommendation engine
Increasing Your Product Discoverability on the Amazon SERPTinuiti
In this 60-min Amazon Product Discoverability course, former member of the Amazon Seller Services team, Pat Petriello, will take a deep dive into what drives the Amazon SERP & actionable steps you can take to get your products found.
How Lazada ranks products to improve customer experience and conversionEugene Yan Ziyou
Slides from sharing at Strata + Hadoop Singapore 2016 (http://conferences.oreilly.com/strata/hadoop-big-data-sg/public/schedule/detail/54542)
Ecommerce has enabled retailers to make all of their products available to consumers and consumers to access niche products not found in brick-and-mortar stores. This growth provides consumers with unparalleled choice. Nonetheless, the sheer number of products brings with it the challenge of helping users find relevant products with ease.
Lazada has tens of millions of products on its platform, and this number grows by approximately one million monthly. Lazada’s challenge: How can we help users easily discover good quality products they will like? How can we ensure product selection remains fresh and constantly updated?
One way to do this is through the ranking of products. Via ranking, Lazada helps customers easily find products that will delight them by ensuring these products appear in the first few pages. I’ll share how Lazada ranks products on our website. (Note: Google “how amazon ranks products” for some industry background)
Topics include how we:
* Develop methodology (and tricks) to solve not-so-well-defined problems
* Collect and store user-behavior data from our website and app
* Clean and prepare the data (e.g., handling outliers)
* Discover and create features useful features
* Build models to improve customer experience and meet business objectives
* Measure and test outcomes on our website
* Built this end-to-end on our Hadoop infrastructure, with tools including Kafka and Spark
Product Listing ads Campaign - Google adwordsPayal Daryani
With Shopping campaigns, you can promote your products using Product Listing Ads, an ad format that includes an image, title, price, your business name, and more. You can create a Shopping campaign once you've submitted your product inventory to Google Merchant Center.
Rich Snippets - What Are they and How do I get One?Colleen Harris
Rich Snippets. As Google moves into their transtional world were everything happens on the homepage, Rich Snippets are becoming so important. Learn everything you want about rich snippets and how to roll out structured data on your website today.
Product research is the process of gathering information and analyzing data about a specific product or market to gain insights into consumer needs, preferences, trends, and competition. It involves conducting thorough investigations, surveys, interviews, and analysis to understand the target audience, identify market opportunities, and make informed decisions about product development, pricing, marketing strategies, and overall business planning. The goal of product research is to gather reliable data and insights that can guide businesses in creating successful products that meet customer demands and drive profitability.
Competition for space on Google Shopping’s Product Listing Ads is on the rise, making it increasingly difficult for retailers and brands to get their products in front of potential customers who are actively searching for purchase options.
The 2016 Google Shopping Virtual Summit is designed to arm ecommerce marketing executives with an arsenal of Google Shopping Campaign insights and strategies to help increase product discoverability and ignite profitability and growth.
So premium digital display placements is such a thing of the past (i know, rich coming from a publisher) , but we need to face facts , traffic is far cheaper on networks and so far more successful for most companies we have worked with. the argument about brand on page takeovers hold validity , but there are many better channels for that sort of marketing. Saying that , if its reach you want with LOW CPM's , then you need to be talking to me ... if its CPC deals you are looking at , then let us build data for you and grow a re-marketing pool where you will see results second to none. Get in touch for a demo on what we can do - dennis@iface.co.za
Product research is the process of gathering information and analyzing data about a specific product or market to gain insights into consumer needs, preferences, trends, and competition. It involves conducting thorough investigations, surveys, interviews, and analysis to understand the target audience, identify market opportunities, and make informed decisions about product development, pricing, marketing strategies, and overall business planning. The goal of product research is to gather reliable data and insights that can guide businesses in creating successful products that meet customer demands and drive profitability.
Product research is the process of gathering information and analyzing data about a specific product or market to gain insights into consumer needs, preferences, trends, and competition. It involves conducting thorough investigations, surveys, interviews, and analysis to understand the target audience, identify market opportunities, and make informed decisions about product development, pricing, marketing strategies, and overall business planning.
Innovation in Corporations: Creative Productivity in a BoxPaul Schumann
This presentation covers productivity and creativity in organizations, patterns of change and how that is related to innovation. It also covers the innovation grid, patterns of industrial innovation, an innovation perspective and guidelines for successful intrapreneurship.
Maximizing Your Amazon Product Discoverability Via Content OptimizationTinuiti
Tune in as Pat Petriello, Former member of the Amazon Seller Services Team, dives into actionable steps you can take to improve your content & convert more consumers.
Similar to Oracle ATG Commerce Overview for developers (20)
E-commerce sales continue to grow, generating over $300 billion in the U.S. alone in 2015. But e-commerce still remains a small percent of overall retail sales at approximately 10%.
So what can multichannel and ecommerce retailers do to increase their online sales?
How would e-commerce look in 2018?
What skills Solution Providers would need to support retailer's technology needs?
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Welocme to ViralQR, your best QR code generator.ViralQR
Welcome to ViralQR, your best QR code generator available on the market!
At ViralQR, we design static and dynamic QR codes. Our mission is to make business operations easier and customer engagement more powerful through the use of QR technology. Be it a small-scale business or a huge enterprise, our easy-to-use platform provides multiple choices that can be tailored according to your company's branding and marketing strategies.
Our Vision
We are here to make the process of creating QR codes easy and smooth, thus enhancing customer interaction and making business more fluid. We very strongly believe in the ability of QR codes to change the world for businesses in their interaction with customers and are set on making that technology accessible and usable far and wide.
Our Achievements
Ever since its inception, we have successfully served many clients by offering QR codes in their marketing, service delivery, and collection of feedback across various industries. Our platform has been recognized for its ease of use and amazing features, which helped a business to make QR codes.
Our Services
At ViralQR, here is a comprehensive suite of services that caters to your very needs:
Static QR Codes: Create free static QR codes. These QR codes are able to store significant information such as URLs, vCards, plain text, emails and SMS, Wi-Fi credentials, and Bitcoin addresses.
Dynamic QR codes: These also have all the advanced features but are subscription-based. They can directly link to PDF files, images, micro-landing pages, social accounts, review forms, business pages, and applications. In addition, they can be branded with CTAs, frames, patterns, colors, and logos to enhance your branding.
Pricing and Packages
Additionally, there is a 14-day free offer to ViralQR, which is an exceptional opportunity for new users to take a feel of this platform. One can easily subscribe from there and experience the full dynamic of using QR codes. The subscription plans are not only meant for business; they are priced very flexibly so that literally every business could afford to benefit from our service.
Why choose us?
ViralQR will provide services for marketing, advertising, catering, retail, and the like. The QR codes can be posted on fliers, packaging, merchandise, and banners, as well as to substitute for cash and cards in a restaurant or coffee shop. With QR codes integrated into your business, improve customer engagement and streamline operations.
Comprehensive Analytics
Subscribers of ViralQR receive detailed analytics and tracking tools in light of having a view of the core values of QR code performance. Our analytics dashboard shows aggregate views and unique views, as well as detailed information about each impression, including time, device, browser, and estimated location by city and country.
So, thank you for choosing ViralQR; we have an offer of nothing but the best in terms of QR code services to meet business diversity!
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
3. Oracle's ATG Web Commerce is the industry's top-ranked
commerce solution that powers the world's best brands, and
delivers a consistent, personalized cross-channel customer
experience.
Rules for custom catalogs:
Each category exists in one and only one catalog
Each category can contain other categories and catalogs
Products can belong to multiple categories
Catalogs can be linked such that a catalog can contain one or more catalogs
Security can be defined on a per catalog basis
Note: A category can belong in multiple categories, as long as all of those categories are in the same catalog. A category can only be directly included in one catalog, but that entire catalog can then be added to other catalogs.
7
Product asset properties include
Name
Brand
Start and end dates
Description and long description
Keywords
Related products
Upsell products
Custom attributes
9
10
Provide a means to define a set of prices that are applied to products, SKUs or a combination of product and SKUs
Allow different price lists to be assigned to different groups of users according to business rules
Provide a means of overlaying price lists
price not found in current price list can be looked up in base price list, or (as of 9.1) on catalog object
Supported means of pricing include
price by product id
price by SKU id
price by product/SKU pairing
1. A pricing operation is requested and the PricingEngine is invoked.
2. PricingEngine constructs a new PriceInfo object, and passes it to pre-calculators which set an initial, undiscounted price in the priceInfo.
3. All discount promotions associated with the user are retrieved from the PricingModelHolder, which contains all promotions specific to the current user (from the Profile), and global promotions available to all users.
4. PricingEngine iterates through the user’s promotions and invokes each promotion’s discount calculator one at a time.
5. Each discount calculator uses the Qualifier service to check if the object being priced qualifies for the promotion associated with that calculator. If so, the price is discounted, and qualified objects are marked as having been used.
6. PricingEngine sends PriceInfo to post-calculators, which may further alter the price.
7. PricingEngine returns modified PriceInfo.
Users can also add new shipping groups by entering addresses in forms provided on the store pages. Registered and anonymous users can both add shipping groups this way. Anonymous users, who have no saved addresses, must add at least one shipping address.
Users can then set which commerce items are to be shipped to which addresses and select a shipping method for each shipping group. If they have ordered more than one of a particular item, they may choose to ship some of that item to one address and some to another.
A similar process is used to create and allocate the order among payment groups. If there are any saved credit cards or store credits (or other custom payment types) in a registered user's profile, they will be loaded into the PaymentGroupContainerService for possible use in this order. Users can also add payment groups as needed, which may be credit cards, gift certificates, store credits, or in the case of B2B sites, purchase orders.
Again, similarly to allocating shipping, users may be able to select how much of an order should be paid for by each payment group. Depending on how the application is designed, users may split shipping based on the total order amount (i.e., an order with a total of $400 for all items, tax, and shipping is paid for by a $100 gift certificate and a $300 credit card charge) or based on the individual line items (i.e., the tax, shipping, and cost of SKU123 is paid for by one purchase order, and the total cost of SKU456 is paid for by another). The ability to manually adjust the amount covered by each payment group is not currently exposed in the Commerce Reference Store.
By default, orders from anonymous users are not persisted in the Order Repository until they are submitted. Once an order is submitted, its status changes from INCOMPLETE to SUBMITTED.