Mark Willes, CEO of Deseret Media Company, will give a presentation on fairness, balance, and bias in the media. He will discuss how news organizations can be trusted voices that promote an informed citizenry. The document examines perceptions of media bias and how to determine if a news story or outlet exhibits unfairness or bias. It explores the differences between balance, fairness, and bias, and discusses cognitive biases that can influence perceptions of media bias.