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Week 3
Know Your Neighborhood
Internship
Information
Meetings

             Thursday,
September
15,
11:00
a.m.,
3220
WSC
              Friday,
September
16,
12:00
p.m.,
238
HRCB




     Washington
Seminar                                  Utah
State
Legislature
 •Spend
a
semester
in
Washington,
DC                  •Winter
semester
2012
 •Earn
upper‐division
credit                          •Earn
upper‐division
credit
 •Gain
prac:cal
career
experience                     •S:pend
provided
 •Housing
available                                   •A
great
internship
in
Salt
Lake
City
 •Variety
of
internships
available                    •Juniors
and
seniors
in
all

majors
may

 •Juniors
and
seniors
in
all

majors
may
apply.       apply.
Visit
us
at.
.
.
945
SKWT
*
801‐422‐6029
*
hSp://washingtonseminar@byu.edu
*
Like
us
on
Facebook
Can You Trust
    The Daily Show
to Give You the News?
Key Lesson Of News Literacy
       Number One

     Know
     Your
 Neighborhood
It’s Easy to Get Lost
How Is News Different?




 Taxonomy: a classification system
Taxonomy Starts with Definitions

            Promotion
  Is the marketing
       of goods,
     services and
     personalities
     designed to
    increase their
       appeal to
      consumers
Disney Onezies
Taxonomy: Promotion
  A Subset: Publicity
               The measures,
                  process or
                  business of
               securing public
              notice. Information
                 designed to
                 enhance an
                    image.
Taxonomy: Promotion
        A Subset: Advertising


Attracting attention by paying to
 have advertisements place on
 billboards, in newspapers and
   broadcasts or on websites.
Taxonomy: Propaganda

            Information, ideas or
             rumors deliberately
          spread widely to help or
           harm a person, group,
                   movement,
             Institution or nation.
             It is often biased or
           misleading, in order to
          promote an ideology or
            political point of view.
Taxonomy: Entertainment




  Something affording pleasure, diversion, or
amusement, often a performance of some kind.
Taxonomy: Raw Information
              Information that
                has yet to be
                examined or
                verified. It is
                  unfiltered
              information that
                 bypasses
                 traditional
             gatekeepers and
                 mediators.
WikiLeaks Site
When does raw/unfiltered information
       Become journalism?
What is News?
 Information of some
 public interest that is
shared and subject to
a journalistic process
of verification, and for
 which the individual
and organization are
     accountable.
How Is News Different?




Taxonomy = Clarity about differences among similar things
How Is News Different?




Taxonomy = Clarity about differences among similar things
What Methods Make Journalism Different?

           Verification
        Independence
        Accountability
            (Mnemonic device: “Via”)
What Makes News Different?

       Verification
  Process that establishes or
confirms the accuracy or truth of
           something
Verification
What Makes News Different?
         Independence
Freedom from the control, influence, or
 support of interested parties, coupled
with a conscious effort to set aside any
  preexisting beliefs and a system of
         checks and balances.
Independence

       Journalists must not
       have a relationship
         to their subjects.
Independence

       Journalists must not
       have a relationship
         to their subjects.
What Makes News Different?

    Accountability
Responsible or answerable
     for your work.
Accountability




Corrections are one way journalists
  are accountable for their work.
Which Neighborhood?:
“Tech Expert” Robin Raskin
   on Her Role in VNRs
           “I actually joked with my
             colleagues that, ‘Hey,
         I’m off to go do Whore TV.”
         I was fully aware that that’s
                  what it was.”

           -Excerpted from “True Enough,”
             by journalist Farhad Manjoo
Un-Blurring the Lines:
News or Advertising?
                  How to Spot VNRs:
               - Look for Sign Offs
                - Look for credentials of
                    experts – are they
                    Accountable and
                      Independent?
              - Look for multiple sources
                   supplying evidence
            - Look for verified information
Taxonomy is Challenged On the Web




 Which Neighborhood is it?
Un-Blurring the Lines Online




   Taxonomy helps sort News from Promotion
  Reliable bloggers give their name, credentials
                 and affiliations
The Blurring of the Lines:
 News vs. Entertainment
Un-Blurring the Lines:
    News vs. Entertainment
           ‘Based on Fact’
      ‘Inspired By a True Story’
If it has actors, if it has the word ‘drama’
 in its description, if it is produced by the
entertainment division – it’s not news, it’s
               entertainment.
The Blurring of the Lines:
 There is news About Entertainment




Is TMZ News?
The Blurring of the Lines:
      “Exclusives”

           When a famous person
         chooses one outlet to tell a
          high-demand story, what
         happens to verification and
              independence?
Neighborhoods Case Study:
       Gulf Oil Spill




     Which Neighborhood?
Know Your Neighborhood:
 What Makes News Different?


  What is Journalism?
  Who is a Journalist?
Who is a Journalist?
So Who is a Journalist?

 • Primary Mission is to
    Inform the Public
 • Employs Journalistic
   Methods and Values
So Who is a Journalist?

• Subjects work to verification
• Makes a conscious effort to
   maintain independence

   • Accountable: Stands
        behind work
Is Jon Stewart a Journalist?




   The Daily Show Hosts Al Gore
What Methods Make Journalism Different?

           Verification
        Independence
        Accountability
            (Mnemonic device: “Via”)
Know
    Your
Neighborhood
Homework assignment




     Due September 28
Next week

•   No class meeting
•   Lecture will be on the
    class website


http://byunewsliteracy.wordpress.com

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351 lecture 3

  • 1. Week 3 Know Your Neighborhood
  • 2. Internship
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Meetings
 Thursday,
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3220
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238
HRCB Washington
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  • 3. Can You Trust The Daily Show to Give You the News?
  • 4.
  • 5. Key Lesson Of News Literacy Number One Know Your Neighborhood It’s Easy to Get Lost
  • 6. How Is News Different? Taxonomy: a classification system
  • 7. Taxonomy Starts with Definitions Promotion Is the marketing of goods, services and personalities designed to increase their appeal to consumers
  • 9. Taxonomy: Promotion A Subset: Publicity The measures, process or business of securing public notice. Information designed to enhance an image.
  • 10. Taxonomy: Promotion A Subset: Advertising Attracting attention by paying to have advertisements place on billboards, in newspapers and broadcasts or on websites.
  • 11. Taxonomy: Propaganda Information, ideas or rumors deliberately spread widely to help or harm a person, group, movement, Institution or nation. It is often biased or misleading, in order to promote an ideology or political point of view.
  • 12. Taxonomy: Entertainment Something affording pleasure, diversion, or amusement, often a performance of some kind.
  • 13. Taxonomy: Raw Information Information that has yet to be examined or verified. It is unfiltered information that bypasses traditional gatekeepers and mediators.
  • 14. WikiLeaks Site When does raw/unfiltered information Become journalism?
  • 15. What is News? Information of some public interest that is shared and subject to a journalistic process of verification, and for which the individual and organization are accountable.
  • 16. How Is News Different? Taxonomy = Clarity about differences among similar things
  • 17. How Is News Different? Taxonomy = Clarity about differences among similar things
  • 18. What Methods Make Journalism Different? Verification Independence Accountability (Mnemonic device: “Via”)
  • 19. What Makes News Different? Verification Process that establishes or confirms the accuracy or truth of something
  • 21. What Makes News Different? Independence Freedom from the control, influence, or support of interested parties, coupled with a conscious effort to set aside any preexisting beliefs and a system of checks and balances.
  • 22. Independence Journalists must not have a relationship to their subjects.
  • 23. Independence Journalists must not have a relationship to their subjects.
  • 24. What Makes News Different? Accountability Responsible or answerable for your work.
  • 25. Accountability Corrections are one way journalists are accountable for their work.
  • 27. “Tech Expert” Robin Raskin on Her Role in VNRs “I actually joked with my colleagues that, ‘Hey, I’m off to go do Whore TV.” I was fully aware that that’s what it was.” -Excerpted from “True Enough,” by journalist Farhad Manjoo
  • 28. Un-Blurring the Lines: News or Advertising? How to Spot VNRs: - Look for Sign Offs - Look for credentials of experts – are they Accountable and Independent? - Look for multiple sources supplying evidence - Look for verified information
  • 29. Taxonomy is Challenged On the Web Which Neighborhood is it?
  • 30. Un-Blurring the Lines Online Taxonomy helps sort News from Promotion Reliable bloggers give their name, credentials and affiliations
  • 31. The Blurring of the Lines: News vs. Entertainment
  • 32.
  • 33. Un-Blurring the Lines: News vs. Entertainment ‘Based on Fact’ ‘Inspired By a True Story’ If it has actors, if it has the word ‘drama’ in its description, if it is produced by the entertainment division – it’s not news, it’s entertainment.
  • 34. The Blurring of the Lines: There is news About Entertainment Is TMZ News?
  • 35. The Blurring of the Lines: “Exclusives” When a famous person chooses one outlet to tell a high-demand story, what happens to verification and independence?
  • 36. Neighborhoods Case Study: Gulf Oil Spill Which Neighborhood?
  • 37.
  • 38. Know Your Neighborhood: What Makes News Different? What is Journalism? Who is a Journalist?
  • 39. Who is a Journalist?
  • 40. So Who is a Journalist? • Primary Mission is to Inform the Public • Employs Journalistic Methods and Values
  • 41. So Who is a Journalist? • Subjects work to verification • Makes a conscious effort to maintain independence • Accountable: Stands behind work
  • 42. Is Jon Stewart a Journalist? The Daily Show Hosts Al Gore
  • 43. What Methods Make Journalism Different? Verification Independence Accountability (Mnemonic device: “Via”)
  • 44. Know Your Neighborhood
  • 45. Homework assignment Due September 28
  • 46. Next week • No class meeting • Lecture will be on the class website http://byunewsliteracy.wordpress.com

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