Mobile Marketing<br />A.K.A. Cell Phones and Tablets (when they get cameras)<br />
The Good Old Days<br />
1G<br /><ul><li>The original analog
 Voice-only cellular telephone standard
 Allowed users to place and receive phone calls</li></li></ul><li>2G<br /><ul><li>Switch to fully digital network
 Allows for greater mobile phone penetration levels
 Introduction of data services (i.e. text messages)</li></li></ul><li>3G<br />Enhanced multimedia<br /><ul><li> Faster loa...
 Quick E-mail delivery
 Smoother video streams
 Roaming capabilities</li></li></ul><li>4G<br /><ul><li>Voice, data and streamed multimedia
 “anytime, anywhere" basis
 Higher data rates than previous generations</li></li></ul><li><ul><li>Web Browsing (WiFi)
  Email
  Image recognition
QR code recognition
  Instant Messaging
  Text Messaging
Organizational tool
  Play Games
  Utilize LBS – GPS and other tracking tools
  Mass Storage Device
  Music Playing Device
Camera
Video Camera</li></li></ul><li>Make Phone Calls<br />
Statistics!<br />
82% of brands and agencies  have plans to boost their mobile ad budgets in the next  year.<br />MediaPost’s Center For Med...
The Third Screen Is Now The First<br />260,000,000<br />240,000,000<br />220,000,000<br />200,000,000<br />160,000,000<br ...
41<br />Source: Nielsen Mar 2008, RBC Investments Jan 2008, Net Applications Dec 2007<br />
Mobile Is Personal<br />91% of mobile phone owners keep the phone within one meter 24 hours a day, 365 days per year <br /...
It takes an average of 26 hours for a user to (notice and) report a lost wallet yet if you lose a mobile phone, the averag...
AXE – Time Sensitive SMS<br />Fuses print + mobile advertising<br />Copy: “To complete this ad, send “AXE” to 2345 after 9...
A/R<br />Augmented Reality<br />
Geo Targeting<br />
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Mobile Marketing: The Creative Circus Digital Trends Class: Heddy Lunenfeld

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  • Operating systems evolve batteries live longer, and processors run faster. The US will pass 126 million mobile Internet users in 2013, more than doubling the number from 2008.
  • Mobile Marketing: The Creative Circus Digital Trends Class: Heddy Lunenfeld

    1. 1. Mobile Marketing<br />A.K.A. Cell Phones and Tablets (when they get cameras)<br />
    2. 2. The Good Old Days<br />
    3. 3.
    4. 4. 1G<br /><ul><li>The original analog
    5. 5. Voice-only cellular telephone standard
    6. 6. Allowed users to place and receive phone calls</li></li></ul><li>2G<br /><ul><li>Switch to fully digital network
    7. 7. Allows for greater mobile phone penetration levels
    8. 8. Introduction of data services (i.e. text messages)</li></li></ul><li>3G<br />Enhanced multimedia<br /><ul><li> Faster loading Web pages
    9. 9. Quick E-mail delivery
    10. 10. Smoother video streams
    11. 11. Roaming capabilities</li></li></ul><li>4G<br /><ul><li>Voice, data and streamed multimedia
    12. 12. “anytime, anywhere" basis
    13. 13. Higher data rates than previous generations</li></li></ul><li><ul><li>Web Browsing (WiFi)
    14. 14. Email
    15. 15. Image recognition
    16. 16. QR code recognition
    17. 17. Instant Messaging
    18. 18. Text Messaging
    19. 19. Organizational tool
    20. 20. Play Games
    21. 21. Utilize LBS – GPS and other tracking tools
    22. 22. Mass Storage Device
    23. 23. Music Playing Device
    24. 24. Camera
    25. 25. Video Camera</li></li></ul><li>Make Phone Calls<br />
    26. 26. Statistics!<br />
    27. 27. 82% of brands and agencies have plans to boost their mobile ad budgets in the next year.<br />MediaPost’s Center For Media Research and digital research firm Insight Express, <br />
    28. 28. The Third Screen Is Now The First<br />260,000,000<br />240,000,000<br />220,000,000<br />200,000,000<br />160,000,000<br />140,000,000<br />120,000,000<br />80,000,000<br />40,000,000<br />20,000,000<br />TV Households<br />Mobile Subscribers<br />Internet Households<br />80,000,000<br />114,800,000<br />250,000,000<br />Source – Nielsen and eMarketer 2008<br />
    29. 29.
    30. 30.
    31. 31. 41<br />Source: Nielsen Mar 2008, RBC Investments Jan 2008, Net Applications Dec 2007<br />
    32. 32. Mobile Is Personal<br />91% of mobile phone owners keep the phone within one meter 24 hours a day, 365 days per year <br />33%would rather lose wallet than phone<br />Source – Morgan Stanley 2007; Nokia Survey<br />
    33. 33. It takes an average of 26 hours for a user to (notice and) report a lost wallet yet if you lose a mobile phone, the average time to report it is 68 minutes<br />Source – Unisys Survey; Nokia Global Survey<br />
    34. 34. AXE – Time Sensitive SMS<br />Fuses print + mobile advertising<br />Copy: “To complete this ad, send “AXE” to 2345 after 9pm.”<br />
    35. 35. A/R<br />Augmented Reality<br />
    36. 36.
    37. 37. Geo Targeting<br />
    38. 38.
    39. 39.
    40. 40.
    41. 41.
    42. 42. Click to Call<br />
    43. 43.
    44. 44. QR Coding<br />
    45. 45.
    46. 46.
    47. 47. Gaming<br />Starring Geo-Targeting<br />
    48. 48.
    49. 49.
    50. 50.
    51. 51.
    52. 52.
    53. 53. Amazon RemembersLooptBright KiteSCVNGR<br />
    54. 54. Mobile Marketing Tools<br />SMS/MMS<br />Mobile Web<br />Bluetooth<br />Location<br />2D Codes<br />What is it? <br />B & W barcodes containing info that triggers an action when it is photographed from your phone<br />How to use it?<br /><ul><li> Big in Asia, they’re on OOH, TV spots, magazines, packaging, POS, business cards, etc
    55. 55. It can open a URL, photo, etc. </li></ul>What is it? <br />Access the web/mobile web from your phone<br />Preferably optimized content and data for the handset and small screen experience<br />How to use it?<br /><ul><li>Display & search ads linking to site, map and/or content
    56. 56. Click to call
    57. 57. Widgets & Apps
    58. 58. Video, photos, content
    59. 59. Games</li></ul>What is it? <br />Bluetooth technology allows you to send and receive applications, content or data wirelessly and for free. Users can also ‘bump’ information between phones with Bluetooth.<br />How to use it?<br /><ul><li>“Bluecasting” OOH send ads, photos, podcast style audio content, video, mobile ticketing, text messages, games and other apps to mobile devices</li></ul>What is it? <br />Track where people are&provide location based info.<br />Search important- 80% of mobile web users search for places to eat, shop, compare prices<br />How to use it?<br /><ul><li> Location aware services, advertising
    60. 60. And/or social networking, etc. </li></ul>What is it? <br />SMS = most used mobile marketing tool – cheap, safe and reaches almost every handset in US<br />MMS = Send&receive picture/ video<br />How to use it?<br /><ul><li>Voting
    61. 61. Surveys
    62. 62. Text & wins
    63. 63. Coupons, commerce, games, etc.</li></ul>38<br />
    64. 64. Buell MotorcyclesSperry TopsidersLagunitasMaximusIPABeer<br />

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