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InstaBRAND: The Rise of Visual Storytelling in a Content Marketing World

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InstaBRAND is an 37 page eBook written by Christian Adams for brand and social media managers on the growing trend and importance of crafting a visual storytelling experience.

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InstaBRAND: The Rise of Visual Storytelling in a Content Marketing World

  1. WHY NOW?
  2. (Disruptive) TECHNOLOGY Hardware & Coding Edition
  3. DEATH OF THE HOME PC Units Sold 1000000000 900000000 Tablets 800000000 700000000 600000000 500000000 Smartphones 400000000 300000000 200000000 Personal Computers 100000000 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Source: Gartner, IDC Strategy Analytics, company filings, Business Insider estimates
  4. SHIFT IN ECOMMERCE Website Traffic By Device 100% Tablet 90% Smartphone 80% 70% 60% 50% PC 40% 30% 20% 10% 0% Q1 2011 Q2 2011 Q3 2011 Q4 2011 Q1 2012 Q2 2012 Q3 2012 Source: Monetate
  5. RESPONSIVE DESIGN A Quick History Lesson - Then & Now
  6. Coded Web Timeline 1996-2000 HTML WYSIWYG Editors 2001 - Tableless, Fluid/ “Liquid” Layouts 2001: Content Management Systems 2005 - Adobe Flash 2010 - Now - HTML5/Mobile Applications/Responsive Design
  7. User Experience
  8. INFORMATION OVERLOAD “We’re  overwhelmed  by  data  and  info,  we  want  things  that   make  communica;ons  more  simple,  less  complex.” -­‐  Jason  Korman,  CEO  of  Gaping  Void
  9. “GeAng  informa;on  off  the   Internet  is  like  trying  to  take  a   drink  from  a  fire  hydrant.” -­‐  Mitchell  Kapor
  10. “Anyone?”
  11. Social Is Visual
  12. 44% of users ARE MORE LIKELY TO ENGAGE WITH A BRAND THAT POSTS PHOTOS VS. OTHER FORMS OF MEDIA Source: ROI Research
  13. Site Retargeting
  14. “Don’t put all your eggs in one basket.” Average CTR : 0.21% - Marketing Sherpa, 2008
  15. WHAT IS YOUR DIFFERENTIATION STRATEGY?
  16. “Never judge a book by its cover.”
  17. 90%  of  informa?on  transmi@ed  to  the  brain  is  visual,  and   visuals    are  processed  60,000X  faster  in  the  brain  than  text.                                                                            -­‐  Source:  3M            
  18. 1 month after the introduction of Facebook timeline for brands, visual content -- photos and videos -- saw 65% increase in engagement. Source: Simply Measured ...then they bought Instagram.
  19. Your customer is the new C-Level boardroom executive.
  20. THE SOLUTION?
  21. 6 Types of Visual Content Photos Videos Infographics Memes Comics Visual Note-taking
  22. B2C Case Study: Whole Foods
  23. B2B Case Study: Maersk Line Positive reinforcement in the # of impressions or subliminal repetition
  24. Visual does... Brand Awareness Promote Events Educates Brand Position Product Launches Sell
  25. WHAT DOES THE FUTURE HOLD?
  26. True Social/Mobile Commerce Platforms and Apps Have To Evolve for Publishers and Advertisers
  27. Luminate Image Platform
  28. Takeaways •A Return To Traditional (of sorts) •An “All Access Pass” •Images Add Value •Continued Growth •Big Data Equals Big Opportunities
  29. Actionable Items •Get your customers involved •Keep context top of mind •Focus on the experience •Utilize your SMEs •Go back to the future •Measure the data

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