Creating killer location-based mobile apps Jean-Luc David
So you want to build a mobile startup… App Store Features Layouts Scale Riche$ iOS Devs Android Logo VC Pitch Pilot
Actually…you want to provide valuable content & services to consumers.
Mobile is the right direction…
But you have to think outside the box. Credit: Snorg Tees
application programming interface “an  interface  between different software programs and  facilitates their interaction ,...
open:  the access is given to outside developers under certain rules and restrictions. closed:  used for internal develope...
 
Location-Based Services are Poised for Growth  <ul><li>Microsoft WW survey    (January 2011) </li></ul><ul><li>62% are awa...
<ul><li>business model extension </li></ul><ul><li>for your mobile apps </li></ul><ul><li>turns competitors into friends <...
<ul><li>business model extension </li></ul><ul><li>for your mobile apps </li></ul><ul><li>turns competitors into friends <...
“ $7bn worth of items on eBay through APIS”  – Mark Carges (ebay CTO) “  The API which has easily 10 times more traffic th...
case study:
35% of our  mobile traffic  will come from our API in 2011
APIs used or soon to be used YP Account Deals
1,000 developers are  registered  on our API.
30+ live  apps and websites  using our API
 
80+ APIs APIs and Developer Products
API billionaires club 5 billion API calls / day  (April 2010) 1.1 billion API-delivered stories / month  (March 2010) 5 bi...
1995 Why do we need a Web site? 2000 2005 2011 Of course we have a Web site Of course we have an API Why do we need an API?
<ul><li>business model extension </li></ul><ul><li>for your mobile apps </li></ul><ul><li>turns competitors into friends <...
 
one content, one logic, many devices
<ul><li>business model extension </li></ul><ul><li>for your mobile apps </li></ul><ul><li>turns competitors into friends <...
 
Uses 35-40 APIs
 
 
 
 
<ul><li>business model extension </li></ul><ul><li>for your mobile apps </li></ul><ul><li>turns competitors into friends <...
500K+ apps on iTunes alone
Ad Network Mobile Display & Brand Filter Local Ads Mobile Placement any app developer $ - linked to our business model (so...
What’s a &quot;Get Business Details&quot;?  (cont’d) <ul><li>... </li></ul><ul><li><Categories> </li></ul><ul><li><Categor...
Grab a loft, add WiFi, ridiculous skills and Red Bull. Mix. Serve chilled. hackdays
So what can they build in  6 hours?
 
“ Canadian Directory Publisher Scripts an API Success Story” “ YPG Making Good on API Strategy” “ Canada Yellow Pages Laun...
: Ready to Rock & Roll
Merci! jeanlucdavid.com connect:
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Creating killer location-based mobile apps

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  • Creating killer location-based mobile apps

    1. Creating killer location-based mobile apps Jean-Luc David
    2. So you want to build a mobile startup… App Store Features Layouts Scale Riche$ iOS Devs Android Logo VC Pitch Pilot
    3. Actually…you want to provide valuable content & services to consumers.
    4. Mobile is the right direction…
    5. But you have to think outside the box. Credit: Snorg Tees
    6. application programming interface “an  interface between different software programs and facilitates their interaction , similar to the way the user interface facilitates interaction between humans and computers.” - Wikipedia what is an API?
    7. open: the access is given to outside developers under certain rules and restrictions. closed: used for internal developers and select partners. open vs closed
    8.  
    9. Location-Based Services are Poised for Growth <ul><li>Microsoft WW survey (January 2011) </li></ul><ul><li>62% are aware of LBS WW </li></ul><ul><li>51% report using LBS WW </li></ul><ul><ul><li>59% of Canadian respondents </li></ul></ul><ul><li>18% use location sharing with other people WW </li></ul>
    10. <ul><li>business model extension </li></ul><ul><li>for your mobile apps </li></ul><ul><li>turns competitors into friends </li></ul><ul><li>innovation </li></ul>4 reasons why you should care
    11. <ul><li>business model extension </li></ul><ul><li>for your mobile apps </li></ul><ul><li>turns competitors into friends </li></ul><ul><li>innovation </li></ul>4 reasons why you should care
    12. “ $7bn worth of items on eBay through APIS” – Mark Carges (ebay CTO) “  The API which has easily 10 times more traffic than the website, has been really very important to us ” - Biz Stone (co-founder, Twitter) “  The adoption of Amazon’s Web services is currently driving more network activity than everything Amazon does through their traditional Web sites ” – Jeff Bar (Amazon evangelist) “ Google’s partner sites generated…through AdSense programs, of 28% of total revenues, in the second quarter of 2011. ” ($2.48 billion) – Larry Page (Google CEO)
    13. case study:
    14. 35% of our mobile traffic will come from our API in 2011
    15. APIs used or soon to be used YP Account Deals
    16. 1,000 developers are registered on our API.
    17. 30+ live apps and websites using our API
    18.  
    19. 80+ APIs APIs and Developer Products
    20. API billionaires club 5 billion API calls / day (April 2010) 1.1 billion API-delivered stories / month (March 2010) 5 billion API calls / day (October 2009) 8 billion API calls / month (Q3 2009) 3 billion API calls / month (March 2009) 3 billion API calls / day, 75% of all traffic (April 2010) Over 50% of all traffic via API (March 2008) Over 100 billion objects stored in S3 (March 2010)
    21. 1995 Why do we need a Web site? 2000 2005 2011 Of course we have a Web site Of course we have an API Why do we need an API?
    22. <ul><li>business model extension </li></ul><ul><li>for your mobile apps </li></ul><ul><li>turns competitors into friends </li></ul><ul><li>innovation </li></ul>4 reasons why you should care
    23.  
    24. one content, one logic, many devices
    25. <ul><li>business model extension </li></ul><ul><li>for your mobile apps </li></ul><ul><li>turns competitors into friends </li></ul><ul><li>innovation </li></ul>4 reasons why you should care
    26.  
    27. Uses 35-40 APIs
    28.  
    29.  
    30.  
    31.  
    32. <ul><li>business model extension </li></ul><ul><li>for your mobile apps </li></ul><ul><li>turns competitors into friends </li></ul><ul><li>innovation </li></ul>4 reasons why you should care
    33. 500K+ apps on iTunes alone
    34. Ad Network Mobile Display & Brand Filter Local Ads Mobile Placement any app developer $ - linked to our business model (soon in an app near you)
    35. What’s a &quot;Get Business Details&quot;? (cont’d) <ul><li>... </li></ul><ul><li><Categories> </li></ul><ul><li><Category isSensitive=&quot;false&quot;>Restaurants</Category> </li></ul><ul><li><Category isSensitive=&quot;false&quot;>Pizza</Category> </li></ul><ul><li></Categories> </li></ul><ul><li><MerchantUrl> </li></ul><ul><li>http://www.yellowpages.ca/bus/Canada/Ontario/Toronto/5907377.html </li></ul><ul><li></MerchantUrl> </li></ul><ul><li><Logos></Logos> </li></ul><ul><li><Products> </li></ul><ul><li><Video thmb=&quot;http://cdn.media.yp.ca/20712/1247101643128_t.jpg&quot;> </li></ul><ul><li>http://cdn.media.yp.ca/20712/1247101643128.flv</Video> </li></ul><ul><li><Photo thmb=&quot;http://cdn.media.yp.ca/20712/1246995857548_t.jpg&quot;> </li></ul><ul><li>http://cdn.media.yp.ca/20712/1246995857548.jpg</Photo> </li></ul><ul><li><WebUrl>http://www.4166531043.yp.ca</WebUrl> </li></ul><ul><li>... </li></ul>we need to speak a different language
    36. Grab a loft, add WiFi, ridiculous skills and Red Bull. Mix. Serve chilled. hackdays
    37. So what can they build in 6 hours?
    38.  
    39. “ Canadian Directory Publisher Scripts an API Success Story” “ YPG Making Good on API Strategy” “ Canada Yellow Pages Launches API - A Picture of a Modern Service” follow @yellowapi for more…
    40. : Ready to Rock & Roll
    41. Merci! jeanlucdavid.com connect:

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