1) Adults over 31 would prefer films without stereotypical characters and include more countertypical characters, as stereotyping may be offensive to this age group. They also prefer live action films over animation like younger audiences. 2) The survey results surprisingly showed that most adults over 31 preferred films where male characters dominate, despite also preferring countertypical characters over stereotypes where males usually dominate. 3) The preference for romantic comedy genres by older audiences was also surprising to the surveyor, who had stereotyped this age group to prefer more serious films. This would change their ideas about targeting older audiences with a stereotypical male lead but countertypical supporting characters in a light romantic comedy genre.

1. 31 and over response
By Lauren Mo

2. From your results what is important to
your audience?
I got five adults over 31 to complete my survey. From this I see if
my audience was aimed at this age, it would be important not to
include stereotypical characters, and include countertypical
characters. This may be because adults this age may find it
offensive when people stereotype themselves or people around
them.
I also see it is important to have my film live action. These were
the same results as 16-18 year olds decided was most important. I
think this is because when over the age of around 11 people grow
out of animated films, and see animation to be related to children's
films.

3. Are there any surprises in your results?
I found question 7 surprising, as the majority vote was male to
dominate the film. I found this a surprising result as on question 11
when asking ‘Would you prefer to see stereotypical characters or
countertypical characters?’ the answer was countertype. From this
result I would expect the answer to be women, as the male is
stereotypically always the dominating character.
I found the idea that 31 years old and over also preferred rom com
like 16-18 years old surprising; as I stereotyped my audience to
want a serious film, with a more serious plot.

4. How will these surprises change any ideas
you may have had?
If I was to aim my movie to an older audience with the age 31
and over, I would have changed my movie to the stereotypical
male as the main character, but keep most characters as
countertype.
I would also change the genre of my film. If my audience was
aimed at 31 years old and over, I would have did a romance, as I
would aim my audience towards women. But knowing the
preferred genre is a rom com I would not make it as serious as a
romantic film, and aim for both men and women as the audience.