PepsiCo's distribution strategy involves both direct distribution to partners like Pizza Hut and KFC, as well as an indirect distribution system through distributors, wholesalers, and retailers to get its products in front of consumers. PepsiCo segments the market based on geographic, demographic, psychographic, and behavioral factors. It focuses its marketing mainly on teenagers and young adults through niche marketing and product differentiation.
Sprite is a clear lemon-lime flavored soft drink produced by Coca-Cola. It was introduced in Pakistan in 1972 and is popular among teenagers and young adults. The report provides details on Sprite's history, variants, nutrition facts, competitors and marketing strategies. Sprite targets consumers aged 12-35 and positions itself as a crisp, refreshing drink. Both qualitative and quantitative research methods are discussed to understand consumer behavior and insights regarding Sprite consumption.
Pepsi was originally created in 1893 and has since expanded into a broader range of food and beverage brands. It aims to create more smiles with every sip and bite. Pepsi's main competitors are Coca-Cola and Dabur Real Juice. While Pepsi has a strong brand image, it relies heavily on carbonated drinks and has a weaker portfolio of healthy drinks compared to competitors. Pepsi targets teenagers and young adults and positions itself as a refreshingly tasty soft drink. It promotes heavily through celebrity endorsements and uses sales promotions, public relations, and placement in retailers and online merchants to distribute its products.
This document provides an overview of PepsiCo's Mountain Dew product line in Pakistan. It discusses how Mountain Dew was initially unsuccessful when launched in 1994 but became hugely popular after being re-launched in 2003 with major promotional campaigns. Mountain Dew currently holds a 95% market share in the citrus carbonated soft drink category. The presentation describes Mountain Dew's target demographic of male teenagers, its distribution channels, pricing strategy, and use of promotions like sponsoring music events to build brand awareness among youth.
Sprite is a lemon-lime soft drink launched in India in 1999 that has become the market leader in the lime category. It is known for its distinctive green bottle and bubbly design. Sprite targeted youth through advertisements with slogans like "Obey your thirst" and sponsorship of sports like basketball. Its ads portray an irreverent but straightforward attitude aligned with youth preferences. Recent campaigns in India focus on its refreshing and honest personality to build its brand identity and loyalty among youth.
The document is an executive summary from the advertising agency Crunch outlining their proposed marketing campaign for AriZona Beverage Co., an American producer of ready-to-drink teas. The campaign aims to promote AriZona's teas as being refreshingly healthy and naturally tasty by highlighting their use of 100% natural ingredients without artificial flavors, colors, or preservatives. Crunch's budget is $12 million and the campaign will run for one year targeting men and women ages 18-34.
This document is Zahid Ahmad's master's project report on the public relations of PepsiCo, submitted to the University of Sargodha. It includes an introduction to PepsiCo's history and brands. The report is divided into 7 chapters that will analyze PepsiCo's publics, PR strategies and objectives, media relations, budgeting, tactics, and evaluation. Zahid conducted this study under the supervision of Adnan Khaliq Bhatti to partially fulfill the requirements for a master's degree in mass communication.
- Pepsi was introduced in India in 1965 through a merger and has since expanded its product portfolio beyond its namesake beverage.
- It faces main competition from Coca-Cola, which has the largest market share in India and worldwide through strong branding, advertising, and exclusive retail partnerships.
- Pepsi targets teenagers and young adults with its "Fun for You" brand positioning and markets through mass advertising campaigns and sports sponsorships while distributing through a large network of distributors and retailers.
Sprite is a clear lemon-lime flavored soft drink produced by Coca-Cola. It was introduced in Pakistan in 1972 and is popular among teenagers and young adults. The report provides details on Sprite's history, variants, nutrition facts, competitors and marketing strategies. Sprite targets consumers aged 12-35 and positions itself as a crisp, refreshing drink. Both qualitative and quantitative research methods are discussed to understand consumer behavior and insights regarding Sprite consumption.
Pepsi was originally created in 1893 and has since expanded into a broader range of food and beverage brands. It aims to create more smiles with every sip and bite. Pepsi's main competitors are Coca-Cola and Dabur Real Juice. While Pepsi has a strong brand image, it relies heavily on carbonated drinks and has a weaker portfolio of healthy drinks compared to competitors. Pepsi targets teenagers and young adults and positions itself as a refreshingly tasty soft drink. It promotes heavily through celebrity endorsements and uses sales promotions, public relations, and placement in retailers and online merchants to distribute its products.
This document provides an overview of PepsiCo's Mountain Dew product line in Pakistan. It discusses how Mountain Dew was initially unsuccessful when launched in 1994 but became hugely popular after being re-launched in 2003 with major promotional campaigns. Mountain Dew currently holds a 95% market share in the citrus carbonated soft drink category. The presentation describes Mountain Dew's target demographic of male teenagers, its distribution channels, pricing strategy, and use of promotions like sponsoring music events to build brand awareness among youth.
Sprite is a lemon-lime soft drink launched in India in 1999 that has become the market leader in the lime category. It is known for its distinctive green bottle and bubbly design. Sprite targeted youth through advertisements with slogans like "Obey your thirst" and sponsorship of sports like basketball. Its ads portray an irreverent but straightforward attitude aligned with youth preferences. Recent campaigns in India focus on its refreshing and honest personality to build its brand identity and loyalty among youth.
The document is an executive summary from the advertising agency Crunch outlining their proposed marketing campaign for AriZona Beverage Co., an American producer of ready-to-drink teas. The campaign aims to promote AriZona's teas as being refreshingly healthy and naturally tasty by highlighting their use of 100% natural ingredients without artificial flavors, colors, or preservatives. Crunch's budget is $12 million and the campaign will run for one year targeting men and women ages 18-34.
This document is Zahid Ahmad's master's project report on the public relations of PepsiCo, submitted to the University of Sargodha. It includes an introduction to PepsiCo's history and brands. The report is divided into 7 chapters that will analyze PepsiCo's publics, PR strategies and objectives, media relations, budgeting, tactics, and evaluation. Zahid conducted this study under the supervision of Adnan Khaliq Bhatti to partially fulfill the requirements for a master's degree in mass communication.
- Pepsi was introduced in India in 1965 through a merger and has since expanded its product portfolio beyond its namesake beverage.
- It faces main competition from Coca-Cola, which has the largest market share in India and worldwide through strong branding, advertising, and exclusive retail partnerships.
- Pepsi targets teenagers and young adults with its "Fun for You" brand positioning and markets through mass advertising campaigns and sports sponsorships while distributing through a large network of distributors and retailers.
This document provides information about the soft drink Sprite. It discusses that Sprite is a lemon-lime flavored, caffeine-free soft drink produced by Coca-Cola. It was introduced in the United States in 1961 as a response to the popularity of 7 Up. Sprite comes in silver, green, and blue cans or green bottles with green and blue labels. The document also discusses Sprite's positioning as Coca-Cola's number 2 global brand behind Coca-Cola. It is Coke's largest brand in China and number 2 in India. The document discusses Sprite's past marketing campaigns and slogans over time that targeted teenagers. It provides recommendations for how to position the Sprite brand in India by connecting with youth in a simple,
PepsiCo is a global food and beverage company founded in North Carolina in 1965. It has a portfolio of popular brands including Pepsi, Lay's, Kurkure, Tropicana, Gatorade, Quaker, and more. PepsiCo emphasizes its mission of producing financial value while also nourishing consumers, providing jobs, and being environmentally responsible. It has a large presence in India as well through partnerships with farmers and efforts in water conservation. The company faces competition from Coca-Cola but also has opportunities to expand into new markets and develop healthier products.
The document discusses Sprite, a lemon-lime soft drink produced by Coca-Cola that is targeted towards teenagers. It provides details about Sprite's product information like pricing and packaging, promotion strategies using taglines, and distribution across supermarkets, stores, and malls. The document also compares Sprite to its main competitor 7Up and discusses how Sprite positions itself as the drink that quenches thirst for its target teenage consumer group.
Pepsico Hyderabad conducted an organizational study of Pepsico. Pepsico was founded in 1965 in North Carolina and established operations in India in 1989. It has a traditional and matrix structure and a culture that is customer-oriented and product-focused. The study found issues with Pepsico's distribution channels that caused dissatisfaction among retailers and distributors. It recommended that Pepsico improve its logistics, marketing strategies to reach more areas, and focus on building better relationships with retailers.
PepsiCo is a multinational beverage and snack company that operates in over 200 countries. It has a wide portfolio of brands including Pepsi, Mountain Dew, Lay's, Gatorade, and Quaker Foods. The document discusses PepsiCo's history, brands, mission, vision, organizational structure, competitors, and analyses their opportunities and threats considering various external factors like economic, social, technological, political, and environmental aspects. It provides an overview of PepsiCo's global operations and strategies.
The Sprite Boy was originally used to represent the fizziness of Sprite soft drinks. It helped communicate that "COKE" referred only to Coca-Cola products. The success of the Sprite Boy mascot led to the drink being named "Sprite."
Sprite differentiated itself through humor and attention-grabbing communication strategies. It portrayed an upbeat, carefree personality positioned as a refreshing drink suitable for all temperatures.
When product differences are difficult to create, brands must rely on memorable symbols and imagery to resonate with customers and distinguish themselves competitively. Sprite's mascot and messaging focused on drawing attention and retention through lightheartedness.
Marketing and Business strategy presentation that analyzes why PepsiCo would launch a juice+energy drink+soda that is targeted at the morning consumption occasion. It seeks to do it in less than 20 slides.
Conceptualized an advertising plan to promote the main line of AriZona products to a specific target audience. Worked with four other students to research the brand, develop a tagline and advertising campaign, create advertisements for multiple media, choose media for ads to run in, plan brand activation tactics for an advertising class. Designed: Fall 2014
This document provides an overview of PepsiCo, including its history, leadership, financial performance, competitors, and marketing strategies. Some key points:
- PepsiCo was formed in 1965 through the merger of Pepsi-Cola and Frito-Lay and has since expanded its portfolio through acquisitions of brands like Tropicana and Gatorade.
- It is the second largest food and beverage company globally and generates over $43 billion in annual revenue.
- Indra Nooyi has served as CEO since 2006 and has led the company's expansion beyond soft drinks into snacks and other foods.
- The document discusses PepsiCo's marketing environment and strategies, including a SWOT
The document summarizes information about Pepsi, including its history, products, competitors, objectives, strengths, and marketing strategies in Pakistan. Specifically, it notes that Pepsi was founded in 1893 and merged with Frito-Lay to form PepsiCo in 1965. It is a major competitor of Coca-Cola and aims to increase its market share in Pakistan through product innovation, strong branding, and promotional activities.
1. PepsiCo is a global food and beverage company formed through the merger of Pepsi-Cola and Frito-Lay in 1965. Originally starting as Pepsi Cola in 1898, PepsiCo has grown to generate over $92 billion in annual sales and operate in over 200 countries.
2. In 2006, PepsiCo achieved 5.5% overall growth, $36 billion in revenue, and a 26% return on investment, outperforming industry averages. It maintains strong market positions across beverages, snacks, and convenient foods.
3. PepsiCo appeals to younger consumers through sponsorships of music, entertainment, and sports. It also focuses on ethics and social responsibility through recycling programs
Sprite is a lemon-lime flavored soft drink created by The Coca-Cola Company. It originated in Germany in the 1920s and was introduced in the US in 1961 to compete with 7-Up. Sprite contains carbonated water, citric acid, sugar, and sodium citrate and has 140 calories per can. It is caffeine-free and known for its crisp, clean taste. Sprite's brand personality is portrayed as honest, straightforward, and refreshing without pretension. In India, Sprite's taglines have focused on being a basic thirst quencher without unnecessary additions. It targets all age groups and socioeconomic classes and positions itself as an authentic soft drink.
The document provides information on developing four potential energy drink concepts: a music energy drink, sports energy drink, organic energy drink, and a sports and organic energy drink combination. It includes details on the target audiences, packaging designs, flavors, and advertising ideas for each drink. The document then focuses on further developing the combination sports and organic energy drink idea. It discusses plans for the packaging design including drawings of athletes and sporting events on the white cans, limited edition event-themed cans, and text about environmental initiatives. Advertising ideas include using popular music and videos of athletes and sports alongside nature clips to promote the drink's organic qualities.
The document provides details on the development of four potential energy drink concepts: a music energy drink, sports energy drink, organic energy drink, and a sports and organic energy drink combination. It outlines the target audiences, packaging designs, flavors, and advertising approaches for each drink. The combination sports and organic energy drink is selected for further development, with plans to feature athlete drawings and limited edition event cans, promote environmental sustainability, and use mixed fonts and bright colors in the branding.
The presentation is about the marketing analyzes of the brand PepsiCo. We have taken the beverage segment in particular and analyzed the segment .It also includes the customer review of the same.
The document provides an acknowledgment and thanks section for those who helped with a research project. It then provides a short executive summary of the research project which aimed to analyze consumer preferences and satisfaction regarding Lay's chips flavors in Pakistan. It gives a brief history of Lay's chips, describing how it was founded and became a Frito-Lay brand. It also lists and describes the various flavors of Lay's chips that have been introduced globally.
Pepsi is a carbonated soft drink produced and manufactured by PepsiCo. Originally created and developed in 1893 and introduced as Brad's Drink, it was renamed as Pepsi-Cola on August 28, 1898, and then as Pepsi in 1961. Contents. [hide]. 1 History; 2 Pepsi-Cola trademark; 3 Rise; 4 Niche marketing
PepsiCo is a global food and beverage company founded in the late 1800s. It has grown significantly over the decades through mergers and acquisitions. PepsiCo operates various divisions including Frito-Lay North America, Quaker Foods North America, PepsiCo Americas Beverages, and PepsiCo International. The company offers a wide range of food and beverage products including snacks, juices, and drinks. PepsiCo's strategy focuses on marketing, advertising, and innovation to drive profitable growth around the world.
PepsiCo is an American multinational corporation that manufactures and markets carbonated and non-carbonated beverages as well as salty, sweet and grain-based snacks. It was founded in 1965 through the merger of Pepsi-Cola and Frito-Lay. Over the years, PepsiCo has grown significantly through acquisitions of other food and beverage brands such as Tropicana, Gatorade, Quaker Oats, and regional food brands worldwide. PepsiCo is led by CEO Indra Nooyi and operates its beverage, food and snack divisions in over 200 countries worldwide.
The document acknowledges and thanks Allah, the author's guide Rizwan Khan, and friends for their support and guidance. It then provides an executive summary of a report on Pepsi's marketing mix (4Ps) of product, price, place, and promotion. The summary discusses Pepsi's history and products, how it prices and places its products, and its promotional activities like advertisements. It concludes that Pepsi is the number one beverage brand worldwide but needs to increase its variety of products and flavors to stay ahead of competitors like Coca-Cola.
PepsiCo is an American multinational food and beverage corporation headquartered in New York. It produces beverages, snacks, and other products that are enjoyed over 1 billion times daily worldwide. PepsiCo has interests in manufacturing, marketing, and distributing grain-based snack foods, beverages, and other products. It operates various business divisions globally and has seen continued financial growth and expansion through acquisitions over the decades.
This document provides information about the soft drink Sprite. It discusses that Sprite is a lemon-lime flavored, caffeine-free soft drink produced by Coca-Cola. It was introduced in the United States in 1961 as a response to the popularity of 7 Up. Sprite comes in silver, green, and blue cans or green bottles with green and blue labels. The document also discusses Sprite's positioning as Coca-Cola's number 2 global brand behind Coca-Cola. It is Coke's largest brand in China and number 2 in India. The document discusses Sprite's past marketing campaigns and slogans over time that targeted teenagers. It provides recommendations for how to position the Sprite brand in India by connecting with youth in a simple,
PepsiCo is a global food and beverage company founded in North Carolina in 1965. It has a portfolio of popular brands including Pepsi, Lay's, Kurkure, Tropicana, Gatorade, Quaker, and more. PepsiCo emphasizes its mission of producing financial value while also nourishing consumers, providing jobs, and being environmentally responsible. It has a large presence in India as well through partnerships with farmers and efforts in water conservation. The company faces competition from Coca-Cola but also has opportunities to expand into new markets and develop healthier products.
The document discusses Sprite, a lemon-lime soft drink produced by Coca-Cola that is targeted towards teenagers. It provides details about Sprite's product information like pricing and packaging, promotion strategies using taglines, and distribution across supermarkets, stores, and malls. The document also compares Sprite to its main competitor 7Up and discusses how Sprite positions itself as the drink that quenches thirst for its target teenage consumer group.
Pepsico Hyderabad conducted an organizational study of Pepsico. Pepsico was founded in 1965 in North Carolina and established operations in India in 1989. It has a traditional and matrix structure and a culture that is customer-oriented and product-focused. The study found issues with Pepsico's distribution channels that caused dissatisfaction among retailers and distributors. It recommended that Pepsico improve its logistics, marketing strategies to reach more areas, and focus on building better relationships with retailers.
PepsiCo is a multinational beverage and snack company that operates in over 200 countries. It has a wide portfolio of brands including Pepsi, Mountain Dew, Lay's, Gatorade, and Quaker Foods. The document discusses PepsiCo's history, brands, mission, vision, organizational structure, competitors, and analyses their opportunities and threats considering various external factors like economic, social, technological, political, and environmental aspects. It provides an overview of PepsiCo's global operations and strategies.
The Sprite Boy was originally used to represent the fizziness of Sprite soft drinks. It helped communicate that "COKE" referred only to Coca-Cola products. The success of the Sprite Boy mascot led to the drink being named "Sprite."
Sprite differentiated itself through humor and attention-grabbing communication strategies. It portrayed an upbeat, carefree personality positioned as a refreshing drink suitable for all temperatures.
When product differences are difficult to create, brands must rely on memorable symbols and imagery to resonate with customers and distinguish themselves competitively. Sprite's mascot and messaging focused on drawing attention and retention through lightheartedness.
Marketing and Business strategy presentation that analyzes why PepsiCo would launch a juice+energy drink+soda that is targeted at the morning consumption occasion. It seeks to do it in less than 20 slides.
Conceptualized an advertising plan to promote the main line of AriZona products to a specific target audience. Worked with four other students to research the brand, develop a tagline and advertising campaign, create advertisements for multiple media, choose media for ads to run in, plan brand activation tactics for an advertising class. Designed: Fall 2014
This document provides an overview of PepsiCo, including its history, leadership, financial performance, competitors, and marketing strategies. Some key points:
- PepsiCo was formed in 1965 through the merger of Pepsi-Cola and Frito-Lay and has since expanded its portfolio through acquisitions of brands like Tropicana and Gatorade.
- It is the second largest food and beverage company globally and generates over $43 billion in annual revenue.
- Indra Nooyi has served as CEO since 2006 and has led the company's expansion beyond soft drinks into snacks and other foods.
- The document discusses PepsiCo's marketing environment and strategies, including a SWOT
The document summarizes information about Pepsi, including its history, products, competitors, objectives, strengths, and marketing strategies in Pakistan. Specifically, it notes that Pepsi was founded in 1893 and merged with Frito-Lay to form PepsiCo in 1965. It is a major competitor of Coca-Cola and aims to increase its market share in Pakistan through product innovation, strong branding, and promotional activities.
1. PepsiCo is a global food and beverage company formed through the merger of Pepsi-Cola and Frito-Lay in 1965. Originally starting as Pepsi Cola in 1898, PepsiCo has grown to generate over $92 billion in annual sales and operate in over 200 countries.
2. In 2006, PepsiCo achieved 5.5% overall growth, $36 billion in revenue, and a 26% return on investment, outperforming industry averages. It maintains strong market positions across beverages, snacks, and convenient foods.
3. PepsiCo appeals to younger consumers through sponsorships of music, entertainment, and sports. It also focuses on ethics and social responsibility through recycling programs
Sprite is a lemon-lime flavored soft drink created by The Coca-Cola Company. It originated in Germany in the 1920s and was introduced in the US in 1961 to compete with 7-Up. Sprite contains carbonated water, citric acid, sugar, and sodium citrate and has 140 calories per can. It is caffeine-free and known for its crisp, clean taste. Sprite's brand personality is portrayed as honest, straightforward, and refreshing without pretension. In India, Sprite's taglines have focused on being a basic thirst quencher without unnecessary additions. It targets all age groups and socioeconomic classes and positions itself as an authentic soft drink.
The document provides information on developing four potential energy drink concepts: a music energy drink, sports energy drink, organic energy drink, and a sports and organic energy drink combination. It includes details on the target audiences, packaging designs, flavors, and advertising ideas for each drink. The document then focuses on further developing the combination sports and organic energy drink idea. It discusses plans for the packaging design including drawings of athletes and sporting events on the white cans, limited edition event-themed cans, and text about environmental initiatives. Advertising ideas include using popular music and videos of athletes and sports alongside nature clips to promote the drink's organic qualities.
The document provides details on the development of four potential energy drink concepts: a music energy drink, sports energy drink, organic energy drink, and a sports and organic energy drink combination. It outlines the target audiences, packaging designs, flavors, and advertising approaches for each drink. The combination sports and organic energy drink is selected for further development, with plans to feature athlete drawings and limited edition event cans, promote environmental sustainability, and use mixed fonts and bright colors in the branding.
The presentation is about the marketing analyzes of the brand PepsiCo. We have taken the beverage segment in particular and analyzed the segment .It also includes the customer review of the same.
The document provides an acknowledgment and thanks section for those who helped with a research project. It then provides a short executive summary of the research project which aimed to analyze consumer preferences and satisfaction regarding Lay's chips flavors in Pakistan. It gives a brief history of Lay's chips, describing how it was founded and became a Frito-Lay brand. It also lists and describes the various flavors of Lay's chips that have been introduced globally.
Pepsi is a carbonated soft drink produced and manufactured by PepsiCo. Originally created and developed in 1893 and introduced as Brad's Drink, it was renamed as Pepsi-Cola on August 28, 1898, and then as Pepsi in 1961. Contents. [hide]. 1 History; 2 Pepsi-Cola trademark; 3 Rise; 4 Niche marketing
PepsiCo is a global food and beverage company founded in the late 1800s. It has grown significantly over the decades through mergers and acquisitions. PepsiCo operates various divisions including Frito-Lay North America, Quaker Foods North America, PepsiCo Americas Beverages, and PepsiCo International. The company offers a wide range of food and beverage products including snacks, juices, and drinks. PepsiCo's strategy focuses on marketing, advertising, and innovation to drive profitable growth around the world.
PepsiCo is an American multinational corporation that manufactures and markets carbonated and non-carbonated beverages as well as salty, sweet and grain-based snacks. It was founded in 1965 through the merger of Pepsi-Cola and Frito-Lay. Over the years, PepsiCo has grown significantly through acquisitions of other food and beverage brands such as Tropicana, Gatorade, Quaker Oats, and regional food brands worldwide. PepsiCo is led by CEO Indra Nooyi and operates its beverage, food and snack divisions in over 200 countries worldwide.
The document acknowledges and thanks Allah, the author's guide Rizwan Khan, and friends for their support and guidance. It then provides an executive summary of a report on Pepsi's marketing mix (4Ps) of product, price, place, and promotion. The summary discusses Pepsi's history and products, how it prices and places its products, and its promotional activities like advertisements. It concludes that Pepsi is the number one beverage brand worldwide but needs to increase its variety of products and flavors to stay ahead of competitors like Coca-Cola.
PepsiCo is an American multinational food and beverage corporation headquartered in New York. It produces beverages, snacks, and other products that are enjoyed over 1 billion times daily worldwide. PepsiCo has interests in manufacturing, marketing, and distributing grain-based snack foods, beverages, and other products. It operates various business divisions globally and has seen continued financial growth and expansion through acquisitions over the decades.
This document summarizes information about PepsiCo, including its mission to be a leading consumer products company focused on convenient foods and beverages. It discusses PepsiCo's history dating back to 1898 and lists some of its popular brands such as Pepsi, Lay's, Cheetos, and Gatorade. The document also describes PepsiCo's global marketing strategies, the importance of gift packs during festive seasons in India, and concludes with a SWOT analysis of the company's strengths, weaknesses, opportunities, and threats.
PepsiCo's mission is to be the world's premier consumer products company focused on convenient foods and beverages. It was founded in 1893 and has since grown significantly, introducing many popular brands over the decades. A survey of 250 retailers in Jaipur, India found that Pepsi products are widely used and generally satisfying to customers. Pepsi remains the top-selling cold drink brand, with 650ml bottles having the highest demand. The company has strong brand recognition but opportunities exist to expand rural distribution and improve supply chain management in some areas.
14 Inspirations and Trends from Natural Products Expo West 2016Rob Volpe
From Crickets to Kimchi, Ignite 360 CEO Rob Volpe observed (and tasted) his way through all the offerings at Natural Products Expo West 2016. Here are the top 14 items that inspired him - and why you should be paying attention.
Sprite originated in Germany in the 1960s and is now one of the top-selling lemon-lime soft drinks worldwide. It is known for its crisp, clean taste and quenching thirst. While Sprite has strong brand equity and associations with youth culture through campaigns like "Sprite Nights", research found some campaigns were confusing and less memorable than 7Up's iconic Fido Dido mascot. Recommendations include differentiating packaging from 7Up, introducing a unique mascot, and pursuing co-branding opportunities to strengthen Sprite's brand identity.
The document provides information about Pepsi, including its history, logo, brand, mission, vision, and brand strategy. It discusses how Pepsi was created in 1898 and sought to create an energizing drink. It details Pepsi's logo changes and focus on being young, fresh, and trendy to appeal to young consumers. Pepsi's mission centers around providing financial returns to investors while benefiting employees, partners, and communities. Its vision involves environmental stewardship and sustainability. The brand strategy aims to use social media to raise awareness and position Pepsi as accessible and affordable.
PepsiCo is an American multinational food and beverage corporation headquartered in New York. Formed in 1965 through the merger of Pepsi-Cola and Frito-Lay, PepsiCo has since expanded its portfolio through acquisitions. It owns popular food and beverage brands such as Pepsi, Lay's, Doritos, Gatorade, Quaker Foods, and Tropicana. PepsiCo operates in over 200 countries and has annual net revenues of over $43 billion, making it the second largest food and beverage business in the world. Indra Nooyi has served as CEO since 2006.
Marketing report on pepsi cola(beverage)Asim Ahmed
Pepsi Cola is a multinational beverage company that operates globally. It focuses on producing convenient foods and beverages to generate financial returns for investors while also providing opportunities for employees, business partners, and local communities. Pepsi targets youth as its main demographic and focuses on the middle/upper classes through social media. Its main competitor is Coca-Cola. Pepsi has strengths in its established brand, sales team, management, and distribution channels. It sees opportunities in expanding availability to capture more of the market.
PepsiCo is a large, global food and beverage company with revenues of $27 billion annually. It was founded in 1965 through the merger of Pepsi-Cola and Frito-Lay. PepsiCo owns popular brands like Pepsi, Lay's, Gatorade, Tropicana, Quaker Foods and others. The company has over 143,000 employees worldwide and its brands are available in nearly 200 countries. PepsiCo's mission is to be the premier consumer products company focused on convenient foods and beverages by producing healthy financial returns and growth opportunities.
This document provides information about competition between PepsiCo and Coca-Cola brands. It discusses PepsiCo's history and brands, which include Pepsi, Mountain Dew, Gatorade, and Frito-Lay snacks. It was founded in 1965 and has annual revenues of over $29 billion. The document also discusses Coca-Cola's history and brands such as Sprite and Fanta. The purpose of the study described is to analyze the lemon-flavored soft drink markets in Belgaum City, India to understand consumer preferences and the competitive position of Pepsi's 7UP brand versus Coke's Sprite. Objectives include studying the brands' competitive positions and consumers' most preferred lemon brand.
This document summarizes information about PepsiCo, its mission and products, with a focus on Mountain Dew. It discusses Mountain Dew's history and introduction in the US and Pakistan. It provides details on Mountain Dew's ingredients, marketing mix including product, promotion, placement and pricing strategies. It also includes a SWOT analysis of Mountain Dew in Pakistan.
As a final project for Intro to Advertising at Ithaca College, a team of four created an all-inclusive advertising campaign for Bai 5 including audience research, competitive analysis, creative executions and media planning. Campaign included original content, design and photography.
The document provides an overview of the Bai 5 marketing campaign developed by the agency HiDefinition. Bai 5 is a low-calorie, antioxidant-rich drink made from coffee fruit. HiDefinition's campaign strategy is to position Bai 5 as a guilt-free indulgence that supports an active, healthy lifestyle. The campaign's big idea is "Indulge Your Health". The creative strategy depicts women engaging in healthy activities to show how Bai 5 fits into their lifestyle. The ads promote Bai 5's health benefits and natural ingredients using green colors and the tagline "Indulge Your Health".
Pepsi was created in 1893 by Caleb Bradham in North Carolina under the name "Brad's Drink". It was later renamed Pepsi-Cola in 1898. Pepsi grew in popularity throughout the early 20th century as it was endorsed by celebrities and expanded its bottling and distribution operations. While Coca-Cola was offered opportunities to acquire Pepsi in the 1920s and 1930s, it declined each time. Today, PepsiCo is a global beverage company that generates over $1 billion annually from brands like Pepsi. Pepsi uses promotional activities like celebrity endorsements and advertising to market its products worldwide through a variety of distribution channels at competitive prices.
Our team worked to make an advertising booklet with a brand activation plan for Harvest Snap Peas. In our plan we made ad placements and marketing recommendations for Harvest Snap Peas.
This document provides an analysis of PepsiCo, including its mission, segmentation strategies, competitive landscape, SWOT analysis, positioning, marketing strategies, and more. Some key points:
- PepsiCo's mission focuses on producing financial rewards for investors while providing opportunities for employees and communities.
- PepsiCo targets youth as its main demographic but aims to attract customers of all ages. It focuses marketing efforts on middle/upper classes.
- PepsiCo faces competition from Coca-Cola and other beverage companies. It has a larger market share than Coke in Pakistan.
- PepsiCo's strengths include its brand portfolio and marketing campaigns, while weaknesses include overdependence on certain retailers and lower
This document outlines Pepsi's marketing plan. It provides an overview of Pepsi as a company with over 100 years of producing cola drinks. It then details Pepsi's vision, mission, strengths, weaknesses, opportunities, threats and product details. The marketing strategies section discusses Pepsi's positioning, product, pricing and distribution strategies. It also outlines the company's advertising approaches. The document concludes with an action plan and recommendations to strengthen Pepsi's research, partnerships and reputation in global markets.
1. Project study report
on
Distribution strategy of PepsiCo
SESSION 2014-2016
SUBMITTED TO:SWATI KHANDEWAL SUBMITTED BY: ANAND SHARMA
IILM Academy of Higher Learning
35/95, Sector-10, Kumbha Marg, RHB Colony Pratap Nagar,
Sanganer, Jaipur - 302033
2. INTRODUCTION
Pepsi was first introduced as "Brad's Drink", in New Bern, North
Carolina, United States, In 1893 the pharmacy of Caleb Bradham,
who made it at his drugstore where the drink was sold. It was later
labelled Pepsi Cola, named after the digestive enzyme pepsin and
kola nuts used in the recipe. Bradham sought to create a fountain
drink that was delicious and would aid in digestion and boost energy.
(Pepsistore.com)
In 1903, Bradham moved the bottling of Pepsi-Cola from his
drugstore to a rented warehouse. That year, Bradham sold 7,968
gallons of syrup. The next year, Pepsi was sold in six-ounce bottles,
and sales increased to 19,848 gallons. In 1909, automobile race
pioneer Barney Oldfield was the first celebrity to endorse Pepsi-Cola,
describing it as "A bully drink...refreshing, invigorating, a fine bracer
before a race." The advertising theme "Delicious and Healthful" was
then used over the next two decades. In 1926, Pepsi received its first
logo redesign since the original design of 1905. In 1929, the logo was
changed again.
In 1931, at the depth of the Great Depression, the Pepsi-Cola
Company entered bankruptcy – in large part due to financial losses
incurred by speculating on wildly fluctuating sugar prices as a result
of World War I. Assets were sold and Roy C. Mega gel bought the
Pepsi trademark.
3. MISSION
“Our mission is to be the world's premier consumer Products
Company focused on convenient foods and beverages. We seek
to produce financial rewards to investors as we provide
opportunities for growth and enrichment to our employees,
our business partners and the communities in which we
operate. And in everything we do, we strive for honesty,
fairness and integrity.”
VISION
PepsiCo's responsibility is to continually improve all aspects of
the world in which we operate - environment, social, economic
- creating a better tomorrow than today Our vision is put into
action through programs and a focus on environmental
stewardship, activities to benefit society, and a commitment to
build shareholder value by making PepsiCo a truly sustainable
company.”
4. STRENGTHS:-
PEPSICO has an excellent brand image.
Retailer friendly schemes.
Continuous & strategic improvements in the promotional
strategies.
Strong dealer network.
PEPSI has got goodwill in the market with regard to the
brand name.
It has a very wide product mix.
Large number of celebrity endorsed.
A very good sales force.
WEAKNESSES:-
PEPSI not able to keep the retailers satisfied as they are not
providing with the coolers on time as compared to others
Interior part of the city is not looked after as the main city
as the roads are not good enough for the vehicles to reach
there.
Support material not provided to the retailers as being
provided by the competitor.
5. PEPSI has only cola flavor where its competitor has coca
cola has coke and Thumps up.
Its one of the Popular brands PEPSI in cola flavor is lagging
behind with its nearest competitor only due to high sugar
content and less thrilling.
More emphasis is given to larger dealers.
OPPORTUNITIES:-
Consumers are showing increased interests in PEPSI
products.
Promotional activities provide it an edge over the
competitors.
Top position in C.S.D. products in India gives it an
advantage.
Pepsi can explore its distribution network in interior area
also.
6. THREATS:-
Some dealers are not very satisfied with the services of
Pepsi which directly affect the sale of product.
Competitor’s products already available in the market with
similar schemes.
Tough competition from others.
Strategic pricing by competitor may affect the company’s
margins.
Pesticide controversy taking away the consumer. Many
religious Guru asking their followers not to consume soft
drinks.
7. 4Ps:
Product:
A product (in Pepsi's case, a popular soda drink with cola
flavoring) must appeal to the marketplace and deliver taste to
consumers.
Price:
The second element, price, is all about offering a product for an
appealing price - one that still allows PepsiCo to make a tidy
profit from the sale of their drinks.
Place:
The third element, place, is about distribution of soda drinks.
Drinks may be sold in mass chain stores, such as Wal-Mart, and
in an array of other retail stores, such as drug stores, grocery
stores, and corner stores or bodegas. Distribution is the key to
getting the product in front of consumers, so place is a very
important part of the overall sales equation.
Promotion:
Promotion includes the marketing and advertising of a product.
In the case of Pepsi, marketing is international and takes place
in every form of mass media - including television ads, print
ads, and online marketing.
8. PRODUCTS DETAILS
Aquafina
Bottled water goes through a state-of-the-art purification process so
that you get the refreshment your body craves in its purest form.
Brisk
The original iced tea with tons of attitude. The one with the bold
lemon flavor that kicked iced tea off the back porch and gave it some
street cred. Now that's Brisk, baby!
Cheetos
CHEETOS Snacks are the playfully mischievous cheesy crunch that
add a little lighten-up moment to any day. Proof positive, you simply
can’t eat a Cheetos Snack without smiling. The CHEETOS brand
strives to provide consumers with fun times every step of the way.
Diet Mountain Dew
All the great taste and intensity of DEW without the calories.
Diet Pepsi
With its light, crisp taste, Diet Pepsi gives you all the refreshment you
need - with zero sugar, zero calories and zero carbs. Light. Crisp.
Refreshing. Diet Pepsi. Nothing refreshes like a Diet Pepsi
9. Doritos
DORITOS brand tortilla chips deliver a powerful crunch that unlocks
the bold and unique flavors you crave. The DORITOS brand is
constantly creating new ways to give you immersive and memorable
experiences, to put you in control of the things you love most.
Fritos
The popularity of FRITOS Corn Chips has put the snack in a class of
its own. From small towns and family barbecues to parties in the big
city, this classic snack is a true icon. The hearty chip even inspired the
creation of another American classic, FRITOS Chili Pie.
Gatorade
Available in over 80 countries, Gatorade's line of performance drinks
adds over 40 years of rehydration and sports nutrition research to
the PepsiCo portfolio. Born in the lab In early summer of 1965, a
University of Florida assistant coach sat down with a team of
university physicians and asked...
Lay's
Wherever smiles happen and happiness is celebrated, you’ll find
LAY'S potato chips. From backyard BBQs and birthday parties to 4th
of July picnics, LAY'S chips are there to share the moment. It’s no
wonder these deliciously fresh-tasting and perfectly crispy potato
chips have been America’s.
.
10. Lipton
Made with natural ingredients, new 100% Natural Lipton Iced Tea
unlocks the natural goodness of tea, blending it with delicious flavors
to hydrate and refresh you.
Mirinda
Mirinda is here to be your carefree laugh out loud partner. The bold
fruity taste and the vibrant fizz will remind everyone; don’t take life
too seriously. Enjoy the sensorial fruity Mirinda experience with
Orange, Citrus, Green Apple, Strawberry, Tangerine and
Pomegranate flavors. Release Mirinda....
Mountain Dew
Mountain Dew exhilarates and quenches with its one of a kind great
taste.
Pepsi MAX
Pepsi MAX is the only soda with zero calories and maximum Pepsi
taste.
Quaker
Quaker's family of brands includes household names you know and
love. These consumer brands which deliver great taste, nutrition,
quality and variety, have been around for as long as 130 years.
Ninety-two percent of our U.S. brands hold the number-one or
number-two position in their respective.
.
11. Ruffles
Chip lovers have come to know that ―R R R Ruffles Have Ridges The
thick ridges of RUFFLES® Potato Chips help hold more great potato
chip flavors and stand up to the thickest dips.
Sierra Mist
Sierra Mist Natural is made with real sugar and nothing artificial - just
natural ingredients so the crisp, clean lemon-lime flavor shines
through. It's simple, delicious, and refreshing - naturally!
Tostitos
TOSTITOS® tortilla chips are made for dipping. Whether it’s a couple
of friends gathered to watch the game or a giant backyard barbecue,
TOSTITOS are the must-have chips the ultimate salsa and dip delivery
system. With their perfect shape, texture and taste, TOSTITOS chips
are a reminder that the.
Tropicana
Tropicana, the strongest name in juices, extends the PepsiCo
portfolio of brands with plenty of nutritious, high-quality flavors.
Tropicana Products, Inc. is the leading producer and marketer of
branded fruit juices. Its products are marketed in the U.S. under a
variety of brand names, including.
12. DISTRIBUTION STRATEGY
Distribution strategy is sets of interdependent organization involves
in the process of making a product or service available for use or
consumption.”By channel distribution of Pepsi means the
intermediaries or the process through which Pepsi is transferred
from the producer to the ultimate users. There are a lot of
intermediaries between Pepsi producers and consumers. Some
intermediaries like wholesalers and retailers buy and resale the
product. They are known as merchant middle men.
Intensive Distribution:
Pepsi Co follows an intensive distribution strategy to distribute Pepsi.
To support their universal feature they want to place their product in
as many outlets as possible.
Distribution Model of Pepsi:
Pepsi uses two types of distribution model to distribute the product
among the consumers. They are
Direct Distribution System
Indirect Distribution System
Direct Distribution System:
Pepsi uses its direct distribution system to deliver suppliers. It
Supplies the product directly with
PIZZA HUT
KFC
According to the marketing channel Pepsi uses zero level of
marketing channels. It means
13. We can see there are no intermediaries between manufacturer and
consumer. This single type of marketing channel is maintained by
Pepsi.
Indirect Distribution System:
In this system, there are a lot of intermediaries such as distributors,
retailers, wholesaler etc. To make the product available at the right
places at the right time in the market, the sales department of
PepsiCo Company pays major attention on controlling the channel of
distribution. The nature of the channel is as follows
Manufacturer Consumer
DISTRIBUTORSPEPSI
WHOLESALER
CONSUMERSRETAILERS
14. So according to the marketing channel Pepsi uses 2-level marketing
channel. It means
Number of Intermediaries:
Pepsi Provides direct and indirect employment of 1, 50, 000 people
(including suppliers and distributors).
Distributors:
Distributors frequently have a business relationship with
manufactures that they represent. The distributors of Pepsi maintain
exclusive buying agreements that limit the number of participants.
The distributor becomes the company’s direct point of contact.
Distributors don’t sell the product directly to consumers. At first
PepsiCo supplies Pepsi to the distributors. Then they resale the
product to wholesaler or retailer. According to there are 70
distributors of Pepsi. Some of them are:
OTC GLOBAL LTD, INDIA (Exporting and importing Pepsi in 500 ML
pet Bottles )
SUNRISE FOODSTUFF JSC, VIET NAM (Exporting Famous-
Brand Pepsi Soft Drinks 330ml.)
ConsumerRetailersWholesalersManufacturer
15. Wholesalers:
The wholesalers of Pepsi generally buy a large quantity of products
directly from distributors or the company. Then they resale the
product to the retailers. According to http://www.exporters.sg/there
are 70 wholesalers of Pepsi. Some of them are:
FAR WAY GENERAL TRADING LLC (Exporting and importing Pepsi )
Brand Distribution Poland LTD, POLAND (Exporting Pepsi 0,33L 24
cans case)
Retailers:
Retailers consist of small and large for-profit businesses that sell
products directly to consumers. The retailers buy small quantities of
an item from a distributor or a wholesaler. Then resale them to
consumers. According to http://www.exporters.sg/ there are 563
retailers of Pepsi. Some of the retailers are
16. MARKET SEGMENTATION
As we know that Pepsi is provided among a huge population which is
called market. To distribute it and increasing the revenue the market
should be segmented. Pepsi has segmented their market keeping
four major segmentation variables in their mind which are:
Geographic
Demographic
Psychographic
Behavioral
Geographic Segmentation:
Geographic segmentation means dividing the market into different
geographical units such as nations, regions, states, countries, cities or
even neighborhood. Pepsi has put little emphasis to segment their
market geographically. They are doing business almost in maximum
places around the world.
Demographic Segmentation:
Despite the large customer base in the Soft Drink industry, Pepsi
prefers to segment itself as the beverage choice of the “New
Generation”, Generation Next, or just as the “Pepsi Generation”.
These terms adopted in Pepsi’s advertising campaigns are what
marketers refer to as Generation X, which are profiled to be between
the ages of 18 to 29. In addition, Pepsi shifted its focus to the
growing American teenage market in the 1990s by forming exclusive
contracts with American schools and developing advertising
campaigns such as “The Next Generation” and the “Joy of Pepsi”,
featuring Britney Spears. Pepsi believes that if they can get this
17. market to adopt their product, they could establish a loyal customer
in a long run.
Psychographic segmentation:
Psychographic segmentation divides buyers into different groups
based on social class, lifestyle or personality characteristics. People
from same demographic group can have very different
psychographic makeups. Pepsi’s segmentation has also been
emphasized psycho graphically. Their beverages are very much
focusing towards lower and upper middle class as they can afford to
drink Pepsi. They have a product like “Mountain Dew” a particular
drink which is focused especially who has adventurous personality.
Their campaign of this drink totally focuses to adventurous young
people.
Behavioral segmentation:
Behavioral segmentation divides buyers into groups based on their
knowledge, attitudes, uses or responses to a product. In this
segment, Pepsi has been concentrating carefully. Because they offer
in every special occasions, for the people who seek for benefits off
their products, to their loyal customer base. Occasional cases like
religious festivals; special days like mothers’ day, valentine’s day,
friendship day, any individual’s birthday or marriage ceremony or
anniversary in a word in every special occasions there are people to
whom buying Pepsi for celebration is must.
18. Segmentation
Variables
Data
Geographical
World region Asia
Country Bangladesh
Cities All major cities
Density Urban
Climate Tropical wet
Demographic
Age 14-30
Gender Male, Female
Family Size 1-2, 3-4, 5+
Family Life Cycle Married, Unmarried
Psychographic
Social Class Middle Class, Upper Class
Lifestyle Actualizes, Believers, Fulfilled, Achievers,
Strivers, Experience makers, Strugglers
Personality Adventurous
Behavioral
Occasions Parties, Birthdays, Sports, Regular
occasions
19. Benefits Quality, Taste
User Status First Time User
Loyalty Status Strong
Readiness Stage Aware, Interested
MARKET TARGETING:
Market Targeting can be carried out at several different levels.
Companies can target very broadly through “Undifferentiated
Marketing”, very narrowly through “Micromarketing” or somewhere
between “Differentiated Marketing” and “Concentrated or Niche
Marketing”. There are four strategies of market targeting. Pepsi
follows the strategy of “Concentrated or Niche Marketing”. In niche
marketing companies goes after a large share of one or a few
segments or niches. Through concentrated marketing, the firm
achieves a strong market position because of its greater knowledge
of customer it serves in the niches it serves and the special
reputation in acquires. Pepsi customers are mostly Teenagers and
Young Adults between the ages of 14 to 30. It also targets at Schools,
Colleges, Universities, Homes, Restaurants, Hotels, and Stores They
focused on varietal differentiation since 1990 by introducing a string
of niche products. To increase volume in order to counter flat Coca-
Cola sales, Pepsi introduced Sierra Mist in 2002-2003 to take the
place of 7-up and go head-to-head with Sprite. Pepsi has also tried to
boost volume by introducing products that appeal to specific target
markets that it currently is not reaching. Pepsi has introduced Code
Red and Live Wire, extensions of Mountain Dew, Pepsi One, and
20. Pepsi Blue. Finally, Pepsi is countering declining sales of carbonated
drinks through the marketing and distribution of Starbucks ready to
drink products, and the acquisition of SOBE and Gatorade. The
success of Pepsi’s Mountain Dew Code Red launched in 2001 was the
most successful soft drink innovation in 20 years and has spurred
even more niche product introductions for PepsiCo as well as other
competitors. In some sense Pepsi also follows the idea of
“Micromarketing”. As they are they are promoting their brands to
the local customer groups. They are sponsoring the signboards for
the little or big shopkeepers in town. They are also providing
refrigerator logoed “Pepsi”. All these they are doing to attract their
target customers.
MARKET POSITIONING:
PepsiCo plans to further create positions that will give products the
greatest advantage in their target markets. Pepsi has been
positioned based on the process of positioning by direct comparison
and have positioned their products to benefit their target market.
Positioning Strategies of Pepsi:
To find points of differentiation, Pepsi have followed some strategies
which have differentiated themselves from others. Usually marketers
try to differentiate along the lines of following things
• Product Differentiation
• Channel Differentiation
• Image Differentiation
21. Pepsi have differentiated themselves in the field of Product
Differentiation, Channel Differentiation and Image Differentiation.
The unique characteristic of their product and their brand image has
differentiated themselves from the other beverages in market.
Product Differentiation:
Product differentiation comes into play for sure in the case of Pepsi.
When looking at Pepsi, people think of soda.
Channel Differentiation:
Coke and Pepsi distribute their drinks through independent bottlers.
These firms make the ingredients for the drinks and then ship them
to the local bottlers, who pretty much finalize the product. After this
is done, this bottler has the right to distribute whatever brand it
wants to a specific region. On the other hand, a brand such as
Canady Dry does something much different. Canady Dry packages its
product in several locations and then ships them to wholesale
grocers who distribute them to the local grocery stores and outlets.
This is a great example as to why Canady Dry is strong within local
grocery stores, but why they are not present in vending machines
22. like Pepsi is. Furthermore, I found it really interesting that since the
vending machine market is dominated by Pepsi and Coke, that
Canady Dry actually has to be purchased in order to get into a
vending machine; something that doesn’t happen too often.
Image Differentiation:
Creating a strong and distinctive image requires creativity and hard
work. Symbols, signs, logos and color are used to create strong-
company or brand recognition and image differentiation.
Positioning statement for Pepsi:
As we discussed earlier that “Pepsi positions itself on points of
difference as well as points of parity. Pepsi's POD is their forward
thinking attitude. According to that Pepsi’s positioning statement is
“To new generation, those who want the best taste in drinks, Pepsi is
a cold drink which gave the best taste, low fat in a reasonable
spending.”
23. RECCOMONDATION
This is one of the most important and most difficult part of
study. I arrived a certain recommendation for a company
after the analysis of data, some of the recommendations are
as follows.
All brands should be making available in all outlets. The
distributor can do this with timeliness delivery. Availability
will increase visibilities, which in turn increase the sale.
Pepsi distributor can convince the more retailers for
entering into agreement for exclusive outlet with some
extra benefit.
He damage Product should be replaced as soon as possible.
The Sign board should be provided to all the Retailers.
Another brand of Cola flavor should be introduced and it
should have strong taste and more fizz so as to attract the
customers who like Thumps up more than Pepsi.
24. CONCLUSION
PepsiCo was found by CELEB BRADHAM in 1902 at North
Carolina in USA, its present CEO is INDIRA NOOYI and
PepsiCo. India holding chairman is Mr. RAJIV BAKSI. In India
it has 34 bottling plant of them 8 are COBO and 26 are
FOBO, in which one is in (Mathura) Varun Beverages Pvt.
Ltd. chhata(Mathura). is a franchise owned bottling plant
(FOBO), producing Pepsi range bottled soft drinks.
The conclusion of this project report is that PepsiCo
products are profitable and having good distribution
channel but should focus more on their distribution channel
and try to satisfied more by providing them better services.
Pepsi still had some distance to cover to catch up with Coke.