The document details the marketing strategies of Pepsi, including its value proposition, 4Ps (product, price, place, promotion), and target market segmentation primarily focusing on the 10-35 age range. It outlines the microenvironment affecting Pepsi, such as competitors, suppliers, and various environmental factors, along with positioning strategies and distribution models. Additionally, it discusses promotional tactics including advertising, sales promotions, and public relations.

2. Name ID
Nilufa Easmin Nila 133-11-612
Maha Buba Akter Nitu 133-11-664
Md. Ariful Alam 133-11-630
Fatema Tuz Zzohora 133-11-618

4. Marketing Myopia
Value Proposition of Pepsi
4Ps:
Product
Price
Place
Promotion

5. Selecting Customers to serve:
•Marketing Segmentation:
•Target Marketing: 10-35 ages
14- 29ages

6. Production concept:
Marketing concept
Amount of
product
Production
cost

7. Micro environment for Pepsi:
The company
Suppliers
Marketing Intermediaries
Customers
Competitors

8. Demographic Environment
Economic Environment
Natural Environment
Technological Environment
Political-Legal Environment
Social-cultural Environment

9. Market Segmentation
•Geographic
•Demographic
•Psychographic
•Behavioral
Market Targeting
Market Positioning:
•Product Differentiation
•Channel Differentiation
•Image Differentiation
Positioning statement for Pepsi
Total Population
10-35 ages
14-29
ages

10. Brand Positioning
Product attributes
Product Benefits
Brand name selection
Brand Sponsership
Brand development

11. Distribution Model of Pepsi:
Direct Distribution System
Indirect Distribution System

12.  PIZZA HUT
 KFC

13. PEPSI
DISTRIBUTORS
WHOLESALER
RETAILERS
CONSUMERS

14. Distributors
Wholesaler
Retailer

15. Promotion Mix of Pepsi
Promotion strategy of PEPSI
Advertising
Sale promotion
Public relation
Personal selling
Publicity:
Direct Marketing

16. Recommendation