7 Content Marketing Trends You Need to Know NowUberflip
Being great at content marketing was harder to do in 2016 than ever before. That's because there's more content in more places, with more topics and more faces. And that trend isn't going to stop in 2017 – it's only going to multiply.
Get ahead of the competition by understanding how to take a more nuanced, informed approach, so your content works smarter and harder.
Uberflip's Hana Abaza and Jay Baer from Convince & Convert dive into seven (at least!) content marketing trends that you cannot afford to ignore going into 2017.
Justin Gonzalez, Senior Marketing Manager at DoubleDutch, shares his tips for successfully proving the value of content marketing to executive teams. Learn how he found his window into the strategy table with content.
You’re probably creating content with the goal of generating demand and collecting leads, but are you also creating content to arm your Sales Team?
As marketers, we can’t forget that content can also support Sales, equipping them with the support materials and selling tools that they need to succeed.
Browse through our slides to read more about creating content that your Sales Teams can use to close more deals. You'll learn about:
- Different ways to leverage content for sales enablement
- Aligning content creation with insight from Sales
- Creating content to educate prospects and manage objections
Marketstein: How to Bring Your Content Back to LifeUberflip
Is the state of your content downright scary?
Even with Halloween right around the corner, your content strategy should focus on offering fewer tricks and a lot more treats for your audience. However, this can be difficult when your content experience is patched together from the same blueprint as Frankenstein's monster.
In this presentation, we discuss what it really takes to reanimate your content and revive your barren resource center.
Atomize Your Content: How to Make More Content With Less EffortUberflip
Creating a consistent flow of high-quality content is a challenge for even the most experienced content marketers. But you can't fix that problem by forcing yourself and your team to come up with a daily tide of amazing ideas — Walt Disney himself couldn't hurdle that creativity obstacle.
Instead of reinventing the wheel time and time again, you should create more versions of the wheels you already own. This is the magic of "content atomation" and it's the secret strategy of some of the world's best marketers.
In this presentation, Jay Baer from Convince & Convert and Hana Abaza from Uberflip show you exactly how it's done, including:
• How to plan for atomization from the concept stage
• How to choose where and how your atomized content is deployed
• How to unify content and social media in an editorial calendar that is atomization-friendly
• How to use curated content to boost your atomization success
The 2016 Framework for Evaluating Content Marketing SoftwareUberflip
It's 2016, and it's clear that content is no longer only in the marketer's domain — it fulfills the entire buyer journey from engagement and lead generation all the way through to sales and customer retention.
As such, the marketing technology landscape has exploded with content marketing software options. While this explosion of solutions is exciting, it can also be confusing and difficult to navigate. Should you seek a platform or point solutions? How do you avoid "software silos"? What kind of software do you actually need to crush your B2B marketing goals?
In this presentation, Uberflip Co-Founder and CEO Yoav Schwartz provides an authentic framework through which content marketing software should be evaluated to build a powerful marketing technology stack.
You’ll learn:
- How to navigate the marketing technology landscape and assess different content marketing software solutions
- How to avoid software silos and ensure your content marketing software is fully integrated with your marketing technology stack
- How to audit your marketing technology and build a lean, mean content marketing machine for your organization
How to Leverage Webinars for B2B Lead GenerationUberflip
Webinars are unique among content types; they're marketed like events, after all.
These web-based seminars attract qualified, invested audiences that you can convert into leads weeks before the content goes live, and months after it's aired. That makes webinars a powerful lead generation asset in your B2B content mix.
Join Hana Abaza, VP Marketing at Uberflip for a webinar about the best practices to get the most out of these live events.
The resource center on your website has the potential to be the most powerful lead generation tool in your arsenal. It’s rich with content znd ripe with information that helps guide prospects through the buyer journey, converting them from visitors into leads into customers. Unfortunately, most marketers are sacrificing conversion rates, customers and revenue due to a poorly designed and implemented content experience. In this session, you’ll learn the key elements of creating an effective resource center, how to implement this on your own site (without the IT department), and how one company boosted their own conversion rates by 250% by following these guidelines.
7 Content Marketing Trends You Need to Know NowUberflip
Being great at content marketing was harder to do in 2016 than ever before. That's because there's more content in more places, with more topics and more faces. And that trend isn't going to stop in 2017 – it's only going to multiply.
Get ahead of the competition by understanding how to take a more nuanced, informed approach, so your content works smarter and harder.
Uberflip's Hana Abaza and Jay Baer from Convince & Convert dive into seven (at least!) content marketing trends that you cannot afford to ignore going into 2017.
Justin Gonzalez, Senior Marketing Manager at DoubleDutch, shares his tips for successfully proving the value of content marketing to executive teams. Learn how he found his window into the strategy table with content.
You’re probably creating content with the goal of generating demand and collecting leads, but are you also creating content to arm your Sales Team?
As marketers, we can’t forget that content can also support Sales, equipping them with the support materials and selling tools that they need to succeed.
Browse through our slides to read more about creating content that your Sales Teams can use to close more deals. You'll learn about:
- Different ways to leverage content for sales enablement
- Aligning content creation with insight from Sales
- Creating content to educate prospects and manage objections
Marketstein: How to Bring Your Content Back to LifeUberflip
Is the state of your content downright scary?
Even with Halloween right around the corner, your content strategy should focus on offering fewer tricks and a lot more treats for your audience. However, this can be difficult when your content experience is patched together from the same blueprint as Frankenstein's monster.
In this presentation, we discuss what it really takes to reanimate your content and revive your barren resource center.
Atomize Your Content: How to Make More Content With Less EffortUberflip
Creating a consistent flow of high-quality content is a challenge for even the most experienced content marketers. But you can't fix that problem by forcing yourself and your team to come up with a daily tide of amazing ideas — Walt Disney himself couldn't hurdle that creativity obstacle.
Instead of reinventing the wheel time and time again, you should create more versions of the wheels you already own. This is the magic of "content atomation" and it's the secret strategy of some of the world's best marketers.
In this presentation, Jay Baer from Convince & Convert and Hana Abaza from Uberflip show you exactly how it's done, including:
• How to plan for atomization from the concept stage
• How to choose where and how your atomized content is deployed
• How to unify content and social media in an editorial calendar that is atomization-friendly
• How to use curated content to boost your atomization success
The 2016 Framework for Evaluating Content Marketing SoftwareUberflip
It's 2016, and it's clear that content is no longer only in the marketer's domain — it fulfills the entire buyer journey from engagement and lead generation all the way through to sales and customer retention.
As such, the marketing technology landscape has exploded with content marketing software options. While this explosion of solutions is exciting, it can also be confusing and difficult to navigate. Should you seek a platform or point solutions? How do you avoid "software silos"? What kind of software do you actually need to crush your B2B marketing goals?
In this presentation, Uberflip Co-Founder and CEO Yoav Schwartz provides an authentic framework through which content marketing software should be evaluated to build a powerful marketing technology stack.
You’ll learn:
- How to navigate the marketing technology landscape and assess different content marketing software solutions
- How to avoid software silos and ensure your content marketing software is fully integrated with your marketing technology stack
- How to audit your marketing technology and build a lean, mean content marketing machine for your organization
How to Leverage Webinars for B2B Lead GenerationUberflip
Webinars are unique among content types; they're marketed like events, after all.
These web-based seminars attract qualified, invested audiences that you can convert into leads weeks before the content goes live, and months after it's aired. That makes webinars a powerful lead generation asset in your B2B content mix.
Join Hana Abaza, VP Marketing at Uberflip for a webinar about the best practices to get the most out of these live events.
The resource center on your website has the potential to be the most powerful lead generation tool in your arsenal. It’s rich with content znd ripe with information that helps guide prospects through the buyer journey, converting them from visitors into leads into customers. Unfortunately, most marketers are sacrificing conversion rates, customers and revenue due to a poorly designed and implemented content experience. In this session, you’ll learn the key elements of creating an effective resource center, how to implement this on your own site (without the IT department), and how one company boosted their own conversion rates by 250% by following these guidelines.
Providing a well-optimized content experience is a crucial part of the content marketing process. The content experience is where content is managed to improve discoverability, where lead generation occurs, and where content can be effectively leveraged throughout the entire buyer journey. And yet, new data indicates that marketers don’t have the technology in place to optimize their content experience.
If content marketing is important to you (and let's face it: it's important to all of us), it's time to learn the 4 Pillars of Content Marketing framework. Uncover valuable insights into how leading marketers are using their software stack to execute their content marketing process during this technology-focused session. You'll also get insight into areas of the content process in which your technology may be lacking.
How to Educate and Convert in Competitive SaaS MarketsUberflip
Education and timing are key to closing deals – especially when your product or service doesn't have a line in your prospect's budget sheet.
This is a common problem among SaaS (software as a service) providers, who are selling in highly competitive and emerging markets. How can your sales and marketing teams work together to stand out from the competition?
In this presentation, Datanyze's Ben Sardella and Uberflip's Hana Abaza explain how to educate (and ultimately, convert) using a competitive sales strategy.
The document summarizes top performing B2B content from 2015 as identified by Uberflip and BuzzSumo research. It identifies common content types such as research reports, how-to posts, trends reports, reference assets/eBooks, product launches, curation posts, case studies, and tools. Examples are provided for each category. The document then discusses factors that influence content success such as content, relevance, distribution, and consistency. It provides tips for creating top performing content and engaging audiences.
Content is for Closers: How to Leverage Content for Sales Enablement Hana Abaza
Forget coffee. Content is for closers!
These slides are from my keynote presentation at Pipecon 2015 where we talked about how content can be used to accelerate sales, manage objections and help enable the sales team.
Enjoy!
Hana
How to Assemble a Results-Driven B2B Marketing TeamUberflip
Even if you've hired the most coveted talent for your marketing team, it doesn't always translate into success.
This is especially true for B2B marketing teams, where each function of the team plays a very specific role in moving your potential buyer down the funnel. However, for quickly growing B2B organizations, finding the right people for your marketing team is only the beginning — you also have to focus on providing your team with the tools and tactics that they need to succeed.
Assembling a results-driven B2B marketing team that can help your organization meet its growth goals is no easy task. In this presentation, Uberflip's Hana Abaza and LeadGenius' Lena Shaw explain how they manage the growth of their respective teams.
3 Ways to Transform eBooks to Boost Your B2B Marketing Results Uberflip
The document summarizes a webinar about transforming ebooks into interactive content to boost marketing results. It provides three ways to transform ebooks: 1) Add interactive elements, 2) Break content into smaller, snackable pieces, and 3) Utilize lead forms for richer data collection. The webinar advocates starting small with interactive elements and thinking big about content transformation and data collection opportunities.
A webinar focused on how marketers need to focus on optimizing their business blog. We cover 5 blogging blunders and how to avoid them:
1. Lack of purpose
2. Careless content
3. Shoddy user experience
4. No consistency
5. Marketing without metrics
What You Need to Know About Account-Based MarketingUberflip
Over 90% of marketers recognize the value of account-based marketing (ABM), but few understand where to get started and how to successfully implement ABM at their B2B organization.
It's time to clear the fog and take a comprehensive look at the people, processes, and tools that are involved when putting ABM into action.
In this presentation, we share the key elements you need to succeed with your ABM strategy.
In honor of Valentine's Day in February, this SlideShare explores love (and all that it entails) as a metaphor for the sales funnel. The long journey a customer takes up to purchase is kind of like the path one takes to meet their mate.
How a Content Marketing Company Does Content MarketingUberflip
You've invested in content marketing. You're consistently publishing valuable content that's relevant to your audience, but you're still not hitting your targets. What gives?
The truth is, even if your team is pumping out great content week after week, great content isn't enough. It's just as important to focus on the experience in which your content lives. Building a content experience that's responsive, strategically organized, and optimized for lead generation can dramatically improve your content's performance.
Optimizing the content experience to meet your marketing team's goals is critical to scaling your lead generation efforts. In this presentation, Uberflip's Hana Abaza for a webinar to learn how our marketing team leverages Uberflip to boost engagement, generate more leads and fuel marketing automation.
User Reviews: Your Best Kept Content Marketing SecretUberflip
This document summarizes a webinar about how companies can leverage user reviews to accelerate sales. The webinar discusses how buyers are increasingly relying on peer reviews in their purchase decisions and search behavior. It then provides best practices for companies to build a strong user review program, including acquiring reviews, maximizing review content value, refreshing reviews, responding to critique, and measuring success. Specific success stories are shared, such as how Tealium increased on-site conversion and pipeline by displaying reviews. The webinar concludes by providing resources for building a user review program to increase sales.
How Blackbaud Boosted Lead Generation Through Their Content ExperienceUberflip
Blackbaud K-12 exclusively serves the philanthropic market. Through supporting foundations, to education institutions and nonprofits, Blackbaud provides a platform that allows these organization to connect all their core functions (fundraising, marketing, academics, learning etc.). Blackbaud K-12 connects key content and events with families to ensure they are always connected with the organization.
Given that their audience is very tech-savvy, Blackbaud needed to find a better way for schools to experience their content mix online and help them move into an engaged visitors and eventually a lead. By leveraging Uberflip, Blackbaud was able to increase the number of return visitors, improve lead nurturing, empower the marketing team to manage this experience and increase the number of downloads and page views
How to Increase Your B2B Blog’s ShareabilityUberflip
Generating views and shares on content isn't easy – especially in competitive B2B industries. However, that's not to say it's impossible!
In this presentation, we're sharing insights from some B2B brands that are accomplishing this content feat. Join Uberflip's Hana Abaza and BuzzSumo's Steve Rayson as they break down the most-shared B2B content to identify themes, trends, and takeaways that you can apply to your own content to increase shareability.
How to Design Compelling Content ExperiencesUberflip
When you break it down, it’s not content that converts visitors, that compels them to opt-in to your marketing. If it was that easy, quantity and quality would be all you needed. But no, it’s the experience that ties it all together.
Can you attract an audience with value, encourage them to interact with content that engages them, and deliver the right call to action at the right time?
In this presentation, Uberflip’s Hana Abaza and SnapApp’s Vanessa Porter discuss how to leverage new interactive content formats in tandem with a content experience that’s optimized to make it all work.
The Top B2B Content of 2016: Six Lessons for MarketersUberflip
The document summarizes the top performing types of B2B content in 2016 based on an analysis by BuzzSumo of the 100 most shared B2B content items. The six top types of content were: 1) practical guides and helpful content, 2) in vogue and trending topics, 3) research and insights, 4) case studies, 5) infographics, and 6) authoritative industry news. Only 4% of the 114,000 analyzed posts received more than 3,000 shares, highlighting that most B2B content is not widely shared.
How to Use Customer Intelligence to Identify The Right Audience for Your B2B ...Uberflip
B2B marketers are focused on developing content and tools for certain buyer personas – targets they can broadly define to attract leads into the funnel and help them progress through the sales cycle. Then, they are challenged with identifying who is sales-ready for more efficient follow-up. At the same time, the growing popularity of account-based marketing means that marketing and sales teams are defining a narrower set of targets – specific titles at specific companies.
But who are those ideal targets?
In this presentation, Vision Critical's Nick Stein discusses the importance of using customer intelligence to define your targeted leads and fuel your content strategy.
How to Optimize the Content Experience for Lead GenHana Abaza
Here's my session from Pipecon 2015 about how you can optimize the content marketing experience for better lead generation. I talk less about the content itself (disclaimer: this is for content marketers who already know they need to create good content) and more about the packaging.
How can you increase your conversion on premium content, how should you tailor your content, organize it for your buyer persona etc.
Hope you enjoy!
Hana
How to Build High Converting Demand ExperiencesUberflip
In this webinar, Uberflip's Senior Content Marketing Manager Christine Otsuka explores how you can build engaging, immersive, multi-channel (think outside-the-inbox) experiences that work together and are optimized for content consumption. This way, your prospects can self-nurture and convert to sales-ready leads that much faster!
How To 10X Your Content Team's ProductivityHana Abaza
With limited resources and an unrelenting demand for more content, only a well-oiled content engine can maximize the ROI of your content marketing efforts.
Topics covered include:
- How to structure your content team for maximum efficiency
- How to define leaner processes that will save your team hours
- How to adapt your marketing ecosystem with the right tools for your content team
How to Personalize Content Experiences at Scale with UberflipUberflip
Whether ABM is a relatively new concept to you, or something you’ve been doing for years, there is no debating the power of ABM lies in personalization. But let’s face it, creating personalized content experiences for each of your target accounts can be a daunting task.
But does it have to be?
In this 30-minute webinar hosted by our Product Marketing Manager, Jason Oakley, you'll learn how to:
• Quickly pull together all your content for ABM
• Build personalized content experiences in minutes—without a line of code!
• Effectively distribute your content experiences for maximum impact and engagement
• Align marketing, sales, and customer success to scale personalized content experiences throughout the buyer journey
Secrets of Account-Based Marketing Success: 7 Best Practices from ABM ProsUberflip
Many content marketers know how important account-based marketing is, but don’t know where to start. Follow these best practices to make ABM work at your organization.
Content 2017: Content Marketing & the Customer ExperienceUberflip
Uberflip helps companies create more engaging customer experiences through personalized and customized content delivery. APriori, a manufacturing company, saw increased customer engagement and leads after implementing Uberflip. Visitors spent more time on APriori's site, read more content, and navigated beyond the initial content hub page, showing they were more engaged with the personalized content experience. Moving forward, APriori plans to take a more strategic approach to content by creating less but higher quality content and using data to promote the most engaging content.
Providing a well-optimized content experience is a crucial part of the content marketing process. The content experience is where content is managed to improve discoverability, where lead generation occurs, and where content can be effectively leveraged throughout the entire buyer journey. And yet, new data indicates that marketers don’t have the technology in place to optimize their content experience.
If content marketing is important to you (and let's face it: it's important to all of us), it's time to learn the 4 Pillars of Content Marketing framework. Uncover valuable insights into how leading marketers are using their software stack to execute their content marketing process during this technology-focused session. You'll also get insight into areas of the content process in which your technology may be lacking.
How to Educate and Convert in Competitive SaaS MarketsUberflip
Education and timing are key to closing deals – especially when your product or service doesn't have a line in your prospect's budget sheet.
This is a common problem among SaaS (software as a service) providers, who are selling in highly competitive and emerging markets. How can your sales and marketing teams work together to stand out from the competition?
In this presentation, Datanyze's Ben Sardella and Uberflip's Hana Abaza explain how to educate (and ultimately, convert) using a competitive sales strategy.
The document summarizes top performing B2B content from 2015 as identified by Uberflip and BuzzSumo research. It identifies common content types such as research reports, how-to posts, trends reports, reference assets/eBooks, product launches, curation posts, case studies, and tools. Examples are provided for each category. The document then discusses factors that influence content success such as content, relevance, distribution, and consistency. It provides tips for creating top performing content and engaging audiences.
Content is for Closers: How to Leverage Content for Sales Enablement Hana Abaza
Forget coffee. Content is for closers!
These slides are from my keynote presentation at Pipecon 2015 where we talked about how content can be used to accelerate sales, manage objections and help enable the sales team.
Enjoy!
Hana
How to Assemble a Results-Driven B2B Marketing TeamUberflip
Even if you've hired the most coveted talent for your marketing team, it doesn't always translate into success.
This is especially true for B2B marketing teams, where each function of the team plays a very specific role in moving your potential buyer down the funnel. However, for quickly growing B2B organizations, finding the right people for your marketing team is only the beginning — you also have to focus on providing your team with the tools and tactics that they need to succeed.
Assembling a results-driven B2B marketing team that can help your organization meet its growth goals is no easy task. In this presentation, Uberflip's Hana Abaza and LeadGenius' Lena Shaw explain how they manage the growth of their respective teams.
3 Ways to Transform eBooks to Boost Your B2B Marketing Results Uberflip
The document summarizes a webinar about transforming ebooks into interactive content to boost marketing results. It provides three ways to transform ebooks: 1) Add interactive elements, 2) Break content into smaller, snackable pieces, and 3) Utilize lead forms for richer data collection. The webinar advocates starting small with interactive elements and thinking big about content transformation and data collection opportunities.
A webinar focused on how marketers need to focus on optimizing their business blog. We cover 5 blogging blunders and how to avoid them:
1. Lack of purpose
2. Careless content
3. Shoddy user experience
4. No consistency
5. Marketing without metrics
What You Need to Know About Account-Based MarketingUberflip
Over 90% of marketers recognize the value of account-based marketing (ABM), but few understand where to get started and how to successfully implement ABM at their B2B organization.
It's time to clear the fog and take a comprehensive look at the people, processes, and tools that are involved when putting ABM into action.
In this presentation, we share the key elements you need to succeed with your ABM strategy.
In honor of Valentine's Day in February, this SlideShare explores love (and all that it entails) as a metaphor for the sales funnel. The long journey a customer takes up to purchase is kind of like the path one takes to meet their mate.
How a Content Marketing Company Does Content MarketingUberflip
You've invested in content marketing. You're consistently publishing valuable content that's relevant to your audience, but you're still not hitting your targets. What gives?
The truth is, even if your team is pumping out great content week after week, great content isn't enough. It's just as important to focus on the experience in which your content lives. Building a content experience that's responsive, strategically organized, and optimized for lead generation can dramatically improve your content's performance.
Optimizing the content experience to meet your marketing team's goals is critical to scaling your lead generation efforts. In this presentation, Uberflip's Hana Abaza for a webinar to learn how our marketing team leverages Uberflip to boost engagement, generate more leads and fuel marketing automation.
User Reviews: Your Best Kept Content Marketing SecretUberflip
This document summarizes a webinar about how companies can leverage user reviews to accelerate sales. The webinar discusses how buyers are increasingly relying on peer reviews in their purchase decisions and search behavior. It then provides best practices for companies to build a strong user review program, including acquiring reviews, maximizing review content value, refreshing reviews, responding to critique, and measuring success. Specific success stories are shared, such as how Tealium increased on-site conversion and pipeline by displaying reviews. The webinar concludes by providing resources for building a user review program to increase sales.
How Blackbaud Boosted Lead Generation Through Their Content ExperienceUberflip
Blackbaud K-12 exclusively serves the philanthropic market. Through supporting foundations, to education institutions and nonprofits, Blackbaud provides a platform that allows these organization to connect all their core functions (fundraising, marketing, academics, learning etc.). Blackbaud K-12 connects key content and events with families to ensure they are always connected with the organization.
Given that their audience is very tech-savvy, Blackbaud needed to find a better way for schools to experience their content mix online and help them move into an engaged visitors and eventually a lead. By leveraging Uberflip, Blackbaud was able to increase the number of return visitors, improve lead nurturing, empower the marketing team to manage this experience and increase the number of downloads and page views
How to Increase Your B2B Blog’s ShareabilityUberflip
Generating views and shares on content isn't easy – especially in competitive B2B industries. However, that's not to say it's impossible!
In this presentation, we're sharing insights from some B2B brands that are accomplishing this content feat. Join Uberflip's Hana Abaza and BuzzSumo's Steve Rayson as they break down the most-shared B2B content to identify themes, trends, and takeaways that you can apply to your own content to increase shareability.
How to Design Compelling Content ExperiencesUberflip
When you break it down, it’s not content that converts visitors, that compels them to opt-in to your marketing. If it was that easy, quantity and quality would be all you needed. But no, it’s the experience that ties it all together.
Can you attract an audience with value, encourage them to interact with content that engages them, and deliver the right call to action at the right time?
In this presentation, Uberflip’s Hana Abaza and SnapApp’s Vanessa Porter discuss how to leverage new interactive content formats in tandem with a content experience that’s optimized to make it all work.
The Top B2B Content of 2016: Six Lessons for MarketersUberflip
The document summarizes the top performing types of B2B content in 2016 based on an analysis by BuzzSumo of the 100 most shared B2B content items. The six top types of content were: 1) practical guides and helpful content, 2) in vogue and trending topics, 3) research and insights, 4) case studies, 5) infographics, and 6) authoritative industry news. Only 4% of the 114,000 analyzed posts received more than 3,000 shares, highlighting that most B2B content is not widely shared.
How to Use Customer Intelligence to Identify The Right Audience for Your B2B ...Uberflip
B2B marketers are focused on developing content and tools for certain buyer personas – targets they can broadly define to attract leads into the funnel and help them progress through the sales cycle. Then, they are challenged with identifying who is sales-ready for more efficient follow-up. At the same time, the growing popularity of account-based marketing means that marketing and sales teams are defining a narrower set of targets – specific titles at specific companies.
But who are those ideal targets?
In this presentation, Vision Critical's Nick Stein discusses the importance of using customer intelligence to define your targeted leads and fuel your content strategy.
How to Optimize the Content Experience for Lead GenHana Abaza
Here's my session from Pipecon 2015 about how you can optimize the content marketing experience for better lead generation. I talk less about the content itself (disclaimer: this is for content marketers who already know they need to create good content) and more about the packaging.
How can you increase your conversion on premium content, how should you tailor your content, organize it for your buyer persona etc.
Hope you enjoy!
Hana
How to Build High Converting Demand ExperiencesUberflip
In this webinar, Uberflip's Senior Content Marketing Manager Christine Otsuka explores how you can build engaging, immersive, multi-channel (think outside-the-inbox) experiences that work together and are optimized for content consumption. This way, your prospects can self-nurture and convert to sales-ready leads that much faster!
How To 10X Your Content Team's ProductivityHana Abaza
With limited resources and an unrelenting demand for more content, only a well-oiled content engine can maximize the ROI of your content marketing efforts.
Topics covered include:
- How to structure your content team for maximum efficiency
- How to define leaner processes that will save your team hours
- How to adapt your marketing ecosystem with the right tools for your content team
How to Personalize Content Experiences at Scale with UberflipUberflip
Whether ABM is a relatively new concept to you, or something you’ve been doing for years, there is no debating the power of ABM lies in personalization. But let’s face it, creating personalized content experiences for each of your target accounts can be a daunting task.
But does it have to be?
In this 30-minute webinar hosted by our Product Marketing Manager, Jason Oakley, you'll learn how to:
• Quickly pull together all your content for ABM
• Build personalized content experiences in minutes—without a line of code!
• Effectively distribute your content experiences for maximum impact and engagement
• Align marketing, sales, and customer success to scale personalized content experiences throughout the buyer journey
Secrets of Account-Based Marketing Success: 7 Best Practices from ABM ProsUberflip
Many content marketers know how important account-based marketing is, but don’t know where to start. Follow these best practices to make ABM work at your organization.
Content 2017: Content Marketing & the Customer ExperienceUberflip
Uberflip helps companies create more engaging customer experiences through personalized and customized content delivery. APriori, a manufacturing company, saw increased customer engagement and leads after implementing Uberflip. Visitors spent more time on APriori's site, read more content, and navigated beyond the initial content hub page, showing they were more engaged with the personalized content experience. Moving forward, APriori plans to take a more strategic approach to content by creating less but higher quality content and using data to promote the most engaging content.
Virtual reality (VR) refers to computer-generated simulations that immerse users in an artificial 3D environment that can be interacted with. The document provides an overview of VR, discussing its history from early prototypes in the 1950s-60s to modern implementations. It describes different types of VR systems including immersive, augmented, and desktop VR. The hardware components and data flow that enable the VR experience are outlined. Applications of VR in fields like gaming, medicine, aviation, and military training are highlighted. The document suggests VR will continue advancing in the future.
Dokumen ini membahas tentang kompetisi menjawab pertanyaan kreatif dan lucu di grup Facebook Komedi ASik untuk merayakan acara Eat Bulaga secara digital. Peserta harus menjawab pertanyaan yang diupdate setiap minggu dengan tag teman, pemenang dipilih berdasarkan kriteria tertentu, dan hadiahnya berupa smartphone dan pulsa.
Dokumen tersebut memberikan ringkasan strategi media sosial dan konten untuk merek bernama Cololite. Strategi media sosial akan difokuskan pada Facebook, Instagram, dan e-majalah, sedangkan konten akan dibangun di sekitar empat pilar: tips dan trik gaya hidup, fakta menarik, gaya hidup dan fashion, serta aktivitas di luar ruangan. Konten akan berupa postingan, video online, dan produk review yang bertujuan untuk meningkatkan keterlibatan audiens target
Social Content Life Cycle: From Cradle to Grave at IAB Deep Dive Session Sing...Nick Pan
10 STEPS of Social Content Life Cycle: From Cradle to Grave
1. AUDIT – What do we have
2. ANALYSE – Are they useful
3. STRATEGIZE – How does it help
4. CATEGORIZE – What should it be used for
5. PRODUCTION – Making it complete
6. REVIEW – Internal checks
7. APPROVE – Stakeholder approvals
8. PUBLISH – Getting it out there
9. UPDATE – Content integrity
10. ARCHIVE – Content afterlife
Snack Size Everything! How to Use Micro Content for Social Media VisibilityTanya Smith Online
This is a presentation I delivered at the 2016 Rocks Digital Conference focused on how to leverage multimedia short form content for greater visibility and attention. For more details, review the summary at RocksDigital(dot)com.
Mission:
- Be the Top of mind educational institution when it comes to high
quality private education
- Connect personally with our existing and new audience on Facebook and Instagram
- Heighten brand awareness of Sampoerna Schools System and generate interest and inquiries
Virtual Reality UX - Designing for Interfaces without ScreensRhiannon Monks
Digital marketing has reached the point in its evolution where we know what the best practices are: A seamless omnichannel strategy, an emphasis on customer experience and the use of social media to co-create the brand with the customer, to name a few.
digital marketing will soon be shifting into a new gear, as virtual reality (VR) and artificial intelligence (AI) begin to gain critical mass.
Types of the content on the online resources and social media channels. Text, audio, visual, and video are the main types of the online content. you will find a brief structured infographic shows the kinds in each type with a short explanation for each one.
Creating Share-Worthy Content for Your Social Media StrategySocially Authentic
Strong content is essential to a successful social media strategy. In this presentation, you will learn:
--> The 4 elements of share-worthy content including the importance of an emotional connection and a relevant call-to-action
-->Best practices for creating strong status updates, photos, videos, infographics and blog posts
--> How to design a holistic content design process that includes planning, assigning, creating, editing, approving, scheduling, publishing and analyzing content.
This presentation was designed and delivered by Tracy Samantha Schmidt, the founder of Socially Authentic, a social media education consultancy. Learn more about us at SociallyAuthentic.com.
Boost Engagement with Better Content ExperiencesUberflip
Consumers are being bombarded with more content than ever before and attention spans are at an all time low. Great content isn’t enough.
No matter how thought provoking a piece of content is, if the content experience falls short, its effectiveness drops. The environment where your content lives impacts how that content is consumed and influences your end-user’s desire to act.
In this SlideShare, you'll learn:
What the “content experience” is and why it matters
How to build engaging digital and physical content experiences
How to execute with a small team and limited resources
Virtual reality uses computer technology to create artificial 3D environments that simulate physical presence in real or imagined worlds. The document introduces virtual reality, its uses for dangerous operations, medical training, and business applications. It outlines different types of VR and discusses challenges like cost, health effects, and monetization. The team is introduced and an example is given of bringing the game Clash of Clans into a VR environment.
How Industry Leading Brands Use Content to Drive Lead GenerationUberflip
What you'll learn:
Why a content experience matters
How to add contextual CTAs to your experience to get leads
Real examples of content optimized for a great experience
Andrea D'Ottavio gives a presentation on how to amplify content with social media. He discusses using Facebook and Instagram to attract, engage, and convert audiences. Some key tips include using high-quality images on Facebook, creating different audience segments to target, and using Instagram stories to share real-time updates. The overall message is that content marketers should use social platforms to drive traffic to content and move people through the funnel of attracting their attention, engaging them with relevant posts, and ultimately converting them into customers or subscribers.
How to Build a B2B Social Content CalendarUberflip
The document summarizes the key points from a webinar about building a B2B social content calendar. It discusses the benefits of sharing content on social media, including increasing reach, boosting engagement, generating leads, and establishing industry leadership. It then outlines a 5-step process for creating a social media content calendar: 1) establishing a posting cadence, 2) figuring out the best networks, 3) determining engaging content types, 4) sourcing quality content at scale, and 5) starting to fill out the content calendar using tools like Google Calendar, Excel templates, workflow tools, and social media management platforms. The webinar advocates for planning campaigns, crafting timely content, and maintaining sanity through an organized social
10 Tips for Building Your Best Performing Social Content EVEROli Richards
Live content published in and around Big Sports Events is very likely to be the most successful social media activity you do all year. Here are our top 10 tips for creating your best performing social content EVER.
Dokumen tersebut memberikan ringkasan strategi konten media sosial untuk meraih tujuan brand awareness, engagement, dan sustain. Strategi tersebut mencakup fokus konten, rencana saluran, kerangka pesan konten, jadwal editorial, dan contoh postingan reguler serta kampanye.
Mission
- Strengthen the awareness for LA Streetball among young generation
- Drive the audience to use www.la-streetball.com as the portal for basketball information
- To engage with Indonesian basketball community
Objective: To be the top of mind in basketball updates, and become the one and only trustworthy basketball information portal in Indonesia.
The document provides a proposed social media and content strategy for Sudocream in Indonesia. It includes:
- An analysis of current social media usage in Indonesia, with Facebook and Instagram being the top platforms.
- Objectives, tone, and types of content that will be shared on Facebook and Instagram to build brand awareness, engagement, and educate customers.
- A framework that outlines the different types of content that will be shared, including parenting tips, healthy baby information, lifestyle content, and product promotions.
- Sample social media post concepts for each content pillar and promotional contests to drive engagement.
- Guidelines around posting frequencies and quantity of posts per platform.
Fuel Your Holiday Marketing with Re-Wrapped ContentUberflip
Ahhh, the holidays. A time when marketers can kick back, relax and reflect on a successful year. Kidding! Not quite.
The reality is, you’re scrambling to fine-tune your corporate holiday card, hit your Q4 numbers and keep up with the day-to-day. Never fear. A Christmas miracle has arrived!
With very little effort on your end, you can give your existing content pieces a festive face lift.
In this SlideShare by LeadMD, SnapApp, and Uberflip to learn how repackaging content can help you:
- Generate new buzz (or was that the egg nog?)
- Warm up cold prospects
- Close end-of-year deals
Is Your Content Resonating? How to Build Connections With ContentUberflip
You've been creating content for a while now, but is it really resonating with your audience?
Great marketing is all about building connections. All your marketing efforts – from content to programs – will only be effective if they manage to capture and leverage your audience's interest. This starts with a deep understanding of your audience, and must be reflected in the content you create and the environment in which your content lives.
In this presentation, Uberflip's Hana Abaza and SnapApp's Lena Prickett provide actionable tips for how to deliver a powerful experience full of content that resonates with your audience.
You’ll learn:
- How to get to know your audience and identify what will resonate with them
- How to find the data you need to continue creating and delivering resonant content
- How to organize your content and provide an engaging content experience
Balanced, Strong & Flexible: 3 Ways to Get Your Content and Campaigns In Stan...Uberflip
70% of marketers have pledged to create more content this year. How are you going to stand out from the increase in blog posts, ebooks, and white papers across all marketing campaigns? Learn 3 ways to transform your PDF-first marketing strategies into stronger, more engaging experiences that connect with your audience!
The New Playbook for Personalizing Content Experiences at ScaleUberflip
Content is the driving force behind your most effective marketing strategies, from demand generation and inbound marketing to sales enablement and account-based marketing. As marketers, you aim to personalize how your prospects and target accounts experience your content, and scaling the creation of these experiences becomes your next big hurdle.
In this webinar, Uberflip’s Director of Content Experience, Paige Gerber, and Drift’s Customer Marketing Team Lead, Chris Handy, reveal five easy steps to help you focus, align your team, and truly deliver meaningful experiences so you can rock marketing campaigns that delight your prospects and customers.
How Content Fuels the Entire Buyer's JourneyUberflip
Marketers spend a crazy amount of time acquiring and nurturing potential buyers before they’re handed off to sales and ultimately customer success. The lifecycle of a customer can oftentimes be disjointed, but there are easy fixes to circumvent this with content.
In this presentation, Uberflip and BrightTALK discuss how to incorporate content throughout the entire buyer’s journey - from identifying prospects to securing renewals.
How to Optimize Your Webinar Strategy to Meet Your Marketing GoalsUberflip
Many B2B organizations have introduced webinars into their marketing mix. While it's a good idea to optimize your webinar strategy to increase registrants, attendees, interaction, and engagement, are these elements really moving the needle for your business?
By understanding how webinars can help your organization solve your biggest marketing challenges, you can start to shift your optimization efforts to achieve better results from your webinar strategy.
In this presentation, Thue Madsen, Marketing Operations Manager at Kissmetrics, explains how to use webinars to meet your B2B marketing goals.
How to Personalize Content Experiences at ScaleUberflip
This document discusses how to personalize content experiences at scale. It recommends auditing existing content, creating personalized content experiences for different audiences, and personalizing content delivery across different channels. Specifically, it suggests tagging content by topics, personas, accounts etc. to organize it better. It also advises marketers to build initial personalized content streams for key accounts or segments. The document then provides examples of how to personalize content delivery via paid, email, social, sales and organic channels. It emphasizes that personalizing content at scale requires the right mix of content for audiences delivered at the right time.
How to Capture, Nurture & Ensure High Quality LeadsUberflip
Quality leads are integral to ensuring your Sales team's time and effort is effectively spent.
From your method of capturing new contacts to the moment you hand off that list of qualified leads, there are several steps to ensure Sales is reaching out to the right prospects with the highest probability of success and potential impact on revenue.
In this presentation, you'll learn how to:
→ Capture quality leads with content.
→ Nurture these leads into potential buyers.
→ Ensure more effective lead qualification.
Lay of the Landing Page: A 101 Intro to LPO, CRO & A/B TestingLiesl Barrell
This deck covers important landing page basics like attention ratio, message match and key elements. Including a walk-through of some examples of landing pages to see which ones converted best and why so that you can run better, more efficient campaigns and get the most out of your marketing spend.
Presented by Liesl Barrell at MTL+ECOMMERCE
May 14, 2014
Predictive Analytics: A Content Marketer's Secret WeaponUberflip
What if you could produce content that hit the mark every single time?
Predictive analytics is making this feat closer to a real possibility. By leveraging historical data from your content, predictive analytics allows marketers to rely less on educated guesswork and more on data when it comes to producing effective content.
So, how can you start leveraging predictive analytics in your content marketing strategy? In this presentation, Infer examines the intersection between content marketing and predictive analytics.
Uberflip and Infer – Predictive analytics: A Content Marketers Secret WeaponInfer
Content marketing has proven to be an vital channel in the B2B marketing mix. However, one of the biggest challenges businesses face with content marketing is understanding which programs or pieces are the driving the best leads?
Normally you would have to wait for a full sales cycle to understand the overall effectiveness of each content program. However, with Predictive Analytics, you can see instantly which programs and assets are you best sources of good leads.
In this presentation we'll cover:
• Why content marketing and predictive analytics go hand-in-hand
• How to drive more value from content using effective targeting and segmentation from predictive analytics
• How top B2B organizations are leveraging predictive analytics to boost their B2B marketing results
50+ Content Marketing Hacks That Will Double Your Engagement & Conversion RatesUberflip
Little things can make a big difference. In this fast-paced session, Matt Heinz of Heinz Marketing will walk you through dozens of tricks, best practices, apps and more to help increase content engagement, conversions, and more.
How to Increase Conversions With Marketing PersonalizationUberflip
For today’s buyers, mass marketing tactics come across as nothing more than just another business vying for attention in a crowded internet. The only messages that stand out are the ones that speak directly to the people you’re trying to reach—who they are, where they’re coming from and what they really want.
One-to-One Marketing, or personalized marketing, is the future of how companies will communicate with customers.
In this presentation, Salesforce's Mathew Sweezey, author of Marketing Automation for Dummies, explains how to go beyond audience segmentation and start implementing true marketing personalization.
Leveraging Webinars & Optimizing Content to Generate LeadsUberflip
You might be creating awesome content, but is it converting?
In this B2B Content Hacks session with Hana Abaza, you’ll learn:
- How to create valuable content for your audience
- How to build a content experience that’s better equipped to seize conversion opportunities
- How to strategically gate content and use webinars to boost your conversion rates
Uncovering the Mystery of High-Converting Demand Generation ExperiencesUberflip
This document discusses how to build high-converting demand experiences through nurturing leads. It recommends using a multi-channel cadence with personalized content tailored to leads' personas, funnel stages, and interests. The content should focus on delivering a positive experience through gated, ungated, and recommended content that contextualizes calls-to-action and experiments with "nurture destinations". Success is measured through metrics like lead qualification, pipeline, and closed deals that demonstrate influenced revenue.
What is Account-Based Marketing and Where Does Content Fit In?Uberflip
Account-Based Marketing is on the mind of every B2B marketer today.
Instead of a one-to-many approach to marketing, ABM focuses on building one-to-one relationships with your key customers’ accounts. With ABM, content and marketing is personalized to fit the real buying process and its stakeholders.
In this presentation, co-founder of Marketo and Engagio Jon Miller explains how ABM can dramatically improve your demand generation strategy.
Every B2B marketer knows the struggle is real. It’s not easy to create engaging content.
Engaging your audience isn’t about trying to shock them through gimmicks and off-brand quips. It’s about truly understanding who’s at the receiving end of your content: Real people. Unless you understand what keeps them up at night and what gets them excited, your content marketing simply won’t cut through the clutter and generate results.
Many marketers are still playing “Where’s Waldo” when it comes to measuring the real ROI of content. That’s because they start thinking about it too late in the process.
In this B2B Content Hacks session, Marketo’s Heidi Bullock reveals the secret to achieving actionable insight into content ROI.
Persuading Prospects Through Personalization Uberflip
If you're like two out of three marketers, you recognize that personalizing content is critical; but you also know that it's damn hard to do. Aligning the buyer's journey to customers' growing appetite for personalized experiences is easier said than done--or is it?
In this webinar, Uberflip's President and CMO explores:
- How content fuels personalization and how to approach developing and organizing it at scale
- To deliver truly relevant content to customers and prospects across different channels, formats, and touch points
- Tips on using customer and prospect scores to trigger personalized ads and landing pages—and how to distribute specific content across channels
Similar to 3 Ways to Warm Up Your Holiday Marketing (20)
This document summarizes Randy Frisch's presentation on accelerating the buyer's journey through content. Some key points include:
- The buyer's journey is fueled by content at each stage from brand awareness to sales enablement. Successful B2B marketers use content strategically.
- Demand generation owns the content function as content supports websites, social media, email, ads and sales reps.
- Personalized content experiences that are segmented by attributes like region or role are more effective than one-size-fits-all content.
- Personalization justifies the investment because buyers expect it and it can double deal rates and triple deal sizes when done well.
How B2B Marketers are Personalizing ABM Content ExperiencesUberflip
Presented at Big Skies: Big Ideas 2019, Randy Frisch, CMO and Co-Founder at Uberflip, shares how B2B marketers are creating personalized ABM content experiences.
Persuading Prospects Through Personalization Uberflip
Your customers live in a world where personalized content is a given and therefore critical. But scaling this expectation to thousands of prospects is easier said than done—or is it?
In this presentation, Uberflip CMO Randy Frisch presents an actionable framework for persuading prospects through the power of personalized content experiences.
Personalizing ABM Content Experiences at ScaleUberflip
In this session, Uberflip CMO Randy Frisch explored how B2B marketers are increasingly taking ownership of the end-to-end content experience, expanding beyond initial acquisition to sales enablement and ABM.
Building a Customer Experience That Converts - Four Pillars to Creating a Win...Uberflip
As consumers, we live in an overloaded world. So, as B2B marketers, how do we ensure our company's value proposition is crisp instead of part of the raucous? In this session, Christina Bottis, Head of Marketing at Coyote Logistics walked through four pillars of building a winning marketing strategy from the ground up.
How to Build and Distribute Personalized Content Experiences for ABM and Even...Uberflip
ABM is all about prioritization and engagement; prioritizing your top accounts, and organizing content to engage and educate accounts. In this session, Francesca Krihely, Director of ABM and Demand Generation at MongoDB, showcased the many ways she has used Uberflip as the underlying content experience tool for powering her ABM strategy to organize, distribute, and measure the impact of their content.
Beyond Mindshare: How Aon Used the Power of Content Experience to Drive Engag...Uberflip
Getting people to know who you are is easy. Getting people to know how you can help them is much more difficult. In order to truly educate potential customers about their business, Aon used a Content Experience Platform (CEP) to elevate their content marketing efforts. In this session at Oracle MCX 2019, Danielle Ashbaugh, Marketing Manager at Aon, spoke about how what started as a content solution has now become a mainstay for account-based marketing and demand generation, as well as a tool multiple solution lines now use.
How B2B Marketers are Personalizing ABM Content ExperiencesUberflip
Presented at the ABM Innovation Summit, Randy Frisch explores how B2B marketers are increasingly taking ownership of the end-to-end content experience, expanding beyond initial acquisition to sales enablement and ABM.
The New 5-Step Playbook for Personalizing Content Experiences at ScaleUberflip
Presented at B2B Marketing Exchange, Uberflip’s VP of Demand Generation Brandi Smith explores five easy steps to help you focus, align your team, and truly deliver meaningful experiences so you can rock marketing campaigns that delight your prospects and customers.
Creating Harmony Between Demand Generation and ABMUberflip
Between the need to launch and scale your ABM programs to managing your current demand generation efforts, it’s easy to feel overwhelmed and drop the ball on one or the other.
Brandi Smith, VP, Demand Generation Marketing at Uberflip and Charm Bianchini, Head of Global Demand at Engagio, explore how their teams make both strategies work in tandem and create harmony in their marketing department.
Supercharge Your Content and ABM Strategies with Uberflip & SigstrUberflip
The document summarizes a discussion between representatives from Snowflake, Uberflip, and Sigstr about how they collaborate on account-based marketing strategies. Snowflake shifted to an ABM approach to focus sales on key verticals and accounts. They use Uberflip to create tailored content destinations and share timely, relevant content at scale. Sigstr allows them to run 110 personalized email signature campaigns simultaneously. The new integration between Uberflip and Sigstr will make it easier to connect Uberflip content to email campaigns and promote all content streams. The personalized approaches have led to high engagement rates and half of all content being consumed coming from 1-to-1 campaigns.
How to Personalize Content Experiences at ScaleUberflip
Your customers live in a world where personalized content is a given and therefore critical. But scaling this expectation to thousands of prospects is easier said than done—or is it?
Presented at the Chicago CMO Executive Summit, Randy Frisch shares an actionable framework for persuading prospects through the power of personalized content experiences through your top marketing strategies—inbound marketing, account-based marketing, and sales enablement.
Customizing the Content Experience: Five Data Science Insights That Will Impr...Uberflip
Today’s top marketers know that simply producing content isn’t enough. That’s because—in a world of Netflix and Spotify—buyers crave content that’s eye-catching, easy to find, and personalized just for them.
In this webinar, find out how to maximize the returns from your content by improving the content experience as a whole.
You’ll learn:
- How to get 7x your current conversion rate
- One simple thing you can do today to see an 800% lift in content views
- How to implement AI to automatically boost engagement
Convert Your ABM Target Accounts with Personalized Content SlideshareUberflip
The document discusses how to use personalized content and account-based marketing (ABM) strategies to target accounts. It provides examples of how Terminus and Uberflip help companies create personalized landing pages and content experiences for prospects and track engagement across target accounts. Key recommendations include empowering sales with content, measuring engagement among target accounts, and focusing on providing an authentic and memorable content experience for prospects.
Fire Up Your ABM Programs With Personalized Video Content at ScaleUberflip
Vidyard and Uberflip dig into some burning questions on sales and marketing alignment, adding video to your custom account destinations, and scaling these experiences for your one-to-one programs without spending additional dollars or getting burned.
Re-Engage the Dead With Killer Content ExperiencesUberflip
You spend a lot of time building your lead generation programs and feeding those leads with irresistible brain food, from top-of-the-funnel blog posts to middle-of-the-funnel webinars. Then you’ve got your sales team working those phones trying to close these high-ticket deals. But sometimes, along the way, some of these leads become disengaged and opportunities are lost.
It’s going to take the same amount of DEADication—and a killer content experience—to breathe life back into your dead leads and opportunities.
We rallied a powerful trio of zombie experts at Uberflip, LeadMD, and Bizible for this webinar to spew out some bloody-good advice on getting your dead leads to crawl out of the ground and fuel your pipeline.
Mastering the Content Experience: Five Data Science Insights That Will Improv...Uberflip
Today’s top marketers know that simply producing content isn’t enough. That’s because—in a world of Netflix and Spotify—buyers crave content that’s eye-catching, easy to find, and personalized just for them.
In this class, we’ll show you how to maximize the returns from your content by improving the content experience as a whole.
You’ll learn:
- How to get 7x your current conversion rate
- One simple thing you can do today to see an 800% lift in content views
- How to implement AI to automatically boost engagement
Persuading Prospects Through PersonalizationUberflip
Your customers live in a world of Spotify and Netflix. The expectation of personalized content experiences has been set. If you're like 2 in 3 marketers, you recognize that personalizing content is critical, but you also know it's damn hard to do-harder still as you scale to thousands of prospects. Aligning the buyer's journey to customers' growing appetite for personalized experiences is easier said than done-or is it?
Randy Frisch, President and CMO at Uberflip, presents an actionable framework for persuading prospects through the power of personalized content experiences for your top B2B marketing strategies-inbound marketing, account-based marketing, and sales enablement.
5 Ways to Personalize Your ABM Content Strategy at ScaleUberflip
Account-Based Marketing is high-touch and extremely targeted; its very nature, however, creates challenges for personalizing content experiences, which can be time intensive and resource heavy.
Uberflip's President and CMO, Randy Frisch, explores how to build an account-based content marketing approach to deliver greater personalization to your target accounts at scale.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Basic Management Concepts., “Management is the art of getting things done thr...DilanThennakoon
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
1. @uberflip#uberwebinar
3 Ways to Warm Up Your
Holiday Marketing
Sam Brennand
VP Customer Success, Uberflip
@sambrennand
Kara Widdison
Marketing Specialist, SnapApp
@kwiddison28
6. @uberflip#uberwebinar
Interactive Content
FOR HOLIDAY
CAMPAIGNS
1.) Add an engaging spin to your
content with themes and two-way
conversations
2.) Re-gift your content for the right
audience by repurposing what you
already have
3.) Create fun experiences for your
audience
Warm Up Your Marketing
8. @uberflip#uberwebinar
91% of buyers prefer
more interactive/visual
content that can be
accessed on demand.”
“
- Demand Gen Report
It’s What Your Audience Wants
15. @uberflip#uberwebinar
What happens to all the
data you collect?
Streamline new data into your
marketing automation forms
Collect more detailed information
from your prospects
Provide your sales team with more
qualified leads
Arm Your Sales Team
16. @uberflip#uberwebinar
Capture rich profile data with the questions
Question and answer data flows into lead
records within your marketing automation
system
Data can be used to lead score, qualify
prospects, assign personas, and trigger
nurture campaigns
Better Scoring, Profiling & Nurturing
17. @uberflip#uberwebinar
42% 71% 13%
Click Rates Completion
Rates
Lead Conversion
Calls to action that deliver
higher click-through rates
What Are The Benefits?
18. @uberflip#uberwebinar
42% 71% 13%
Click Rates Completion
Rates
Lead Conversion
Calls to action that deliver
higher click-through rates
5x industry average
increase in lead conversion
rates
What Are The Benefits?
19. @uberflip#uberwebinar
42% 71% 13%
Click Rates Completion
Rates
Lead Conversion
Calls to action that deliver
higher click-through rates
5x industry average
increase in lead conversion
rates
Better data for lead scoring
and faster MQL creation
What Are The Benefits?
23. @uberflip#uberwebinar
Use the themes & messages of
your core content to create
related pieces that build the
strength of your brand’s
connection.
Repurpose Your Content
34. @uberflip#uberwebinar
Content-Enabled Campaigns:
Use experiences to create
engagement, conversation
Bring qualification criteria up
the lead funnel
Deliver insights for better
nurturing
Accelerate most qualified
leads to sales
Turn Those Experiences Into Campaigns
41. @uberflip#uberwebinar
RESOURCES
Winter Marketing Campaign Worksheet:
https://content.snapapp.com/i/606204-worksheet-plan-a-winter-marketing-campaign
Reason for Every Season Guide:
https://content.snapapp.com/i/599394-a-reason-for-every-season
10 Ways to Use Interactive Content in 2017:
https://content.snapapp.com/i/751557-10-ways-to-use-interactive-content-in-2017