The Top B2B Content of 2016: Six Lessons for Marketers

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The document summarizes the top performing types of B2B content in 2016 based on an analysis by BuzzSumo of the 100 most shared B2B content items. The six top types of content were: 1) practical guides and helpful content, 2) in vogue and trending topics, 3) research and insights, 4) case studies, 5) infographics, and 6) authoritative industry news. Only 4% of the 114,000 analyzed posts received more than 3,000 shares, highlighting that most B2B content is not widely shared.

Marketing

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Sam Brennand
VP of Customer Success,
Uberflip
@SamBrennand
Steve Rayson
President,
BuzzSumo
@steverayson
The Top B2B Content of 2016
Six Lessons for Marketers

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B2B Content Shares: A Little Perspective

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Distribution of B2B Content Shares (100 top sites)
Only 4% (4,500 of
114,000 posts) got
more than 3,000
shares.

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1. Practical guides and helpful content
2. In vogue and hot topics
3. Research and insights
4. Case studies
5. Infographics
6. Authoritative industry news
Top Performing B2B Content

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Practical Guides & Helpful Content

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In Vogue & Trending Topics

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Research & Insights

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Case Studies & Stories

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Authoritative Industry News

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RESOURCES
The Top B2B Content of 2016: Six Lessons for Marketers
http://buzzsumo.com/blog/top-b2b-content-2016-lessons-marketers

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Sam Brennand
VP of Customer Success,
Uberflip
@SamBrennand
Steve Rayson
President,
BuzzSumo
@steverayson

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