Snack Size Everything! How to Use Micro Content for Social Media Visibility
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This is a presentation I delivered at the 2016 Rocks Digital Conference focused on how to leverage multimedia short form content for greater visibility and attention. For more details, review the summary at RocksDigital(dot)com.
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Snack Size Everything! How to Use Micro Content for Social Media Visibility
- 1. SNACK SIZE EVERYTHING HOW TO LEVERAGE MICRO CONTENT FOR MORE ATTENTION
- 4. Times have changed! Mobile Phones, Digital Search, Social Selling, and more cc: kohlmann.sascha - https://www.flickr.com/photos/96323831@N06
- 6. A little back- ground His cancer diagnosis made me think differently and find new ways to deliver services using shortcuts. I learned to leverage long form content into snack size bites.
- 7. The Fam Snack sizing gave me back the time, passion and resources I needed to continue to operate a business and enjoy family time
- 9. you will learn... • How to leverage 5 types of microcontent for social success • How to give existing content new life • How to find simple ways to stay current cc: laurabillings - https://www.flickr.com/photos/14784969@N08
- 10. Leverage five types of Micro Content
- 11. • Video • Audio • Images • HeadlineText • Charts/Lists
- 12. Give your existing content new life
- 15. www.tanyasmithonline.com | text SNACKSIZEIT to 66866 for updates
Editor's Notes
- How many of you have a smartphone? And how often do you check it per day? Latest stats 2.3 billion social media users, 1.97 billion active mobile social users, 3.42 billion internet users Our changing habits, new preferences for media and the platforms where we consume information demand a different way of thinking & marketing if we want to maintain relevance in a digital world. Traditional channels of communication don't carry the cred or interest they used to Remember newspapers? That was how we got the latest updates and it was 24 hours or longer. Now we can see news happening in real time - earthquakes, mass shootings, babies being born halfway across the world It's a new age and the way we share content has to be agile Your content on social media represents who you are as a business. It's the way potential customers/clients are judging you and your worth. Your latest post could be the reason a person hires you or decides not to. And you have less time now than ever before to capture their attention. A study in the past 3 years suggested that attention spans now have shrunk to that of less than a goldfish (8 seconds). What this means is that you must have in your arsenal effective, compelling snack size content that makes your point quickly and allows for further engagement should the viewer choose.
- I've been doing online marketing a long time. When I started coaching in 2007, I was juggling lots of other things (and I still do). Technology was how I could leverage a full-time corporate job, new baby and household. But I just followed the winds and watched what other experts said to do. We wrote long blogs, lengthy whitepapers, did 2-3 hour seminars in one sitting. Seemed we had more time to do that back then. And because I'm in the remedial class, I didn't catch on very fast when things started changing. Then last year, my husband was diagnosed with colon cancer. It rocked our world and it instantly changed my thinking. I no longer had the leisure of sitting on a 3 hour teleseminar, or week-long conference, or taking days to perfect a blog post. Besides the time, I didn't have a passion for it.
- I've been doing online marketing a long time. When I started coaching in 2007, I was juggling lots of other things (and I still do). Technology was how I could leverage a full-time corporate job, new baby and household. But I just followed the winds and watched what other experts said to do. We wrote long blogs, lengthy whitepapers, did 2-3 hour seminars in one sitting. Seemed we had more time to do that back then. And because I'm in the remedial class, I didn't catch on very fast when things started changing. Then last year, my husband was diagnosed with colon cancer. It rocked our world and it instantly changed my thinking. I no longer had the leisure of sitting on a 3 hour teleseminar, or week-long conference, or taking days to perfect a blog post. Besides the time, I didn't have a passion for it.
- Out of that period of time was born an idea for snack size marketing. If I could somehow produce quicker content that would operate on auto-pilot for me while I tended to my family, that would be a winner. Thus, my snack size shorts were born on sites like Clammr, a bite size podcast service. It’s not that detailed articles or long form, rich content are any less important, it’s simply a case of finding ways to be relevant to the social media platform and accessible to an ever detached consumer who’s on the move with a low attention span
- Point 1 leverage 5 types of content Why - multimedia is excellent for reaching people how they prefer and sharing in a way that suits you best What - audio, video, images, headline text, and charts/lists Story - my facebook engagement had dropped to negatives then with FB Live Result - it picked up significantly and increased my reach big time Seed - I am delivering a 5 week challenge over FB Live to engage people in a new membership program
- Images: https://www.pinterest.com/coachtanyasmith/22-ways-to-be-unique/
- Point 2 repurpose what you've already created Why - it saves you time and helps as a teaser to your longer form content What - take presentations, courses, books and more and chunk them down to small snacks Story - my book on discovering your uvp turned into powerpoint/instagram slides and short audios on clammr then directed people to purchase Result - more visibility and more sales Seed - picmonkey, canva, list.ly
- Point 3 stay current in your industry and with marketing trends Why - things are changing so fast, your job can't just be that of a specialist. You have to understand why and what your audience will consume and give it to them. What - find groups, magazines, blogs, and books Story - had a difficult time incorporating books so i found Blinkist Result - quick hitter read to stay on top of trends Seed - getpocket.com, feedly, blinkist
- Information thru content is key. People want to be informed, so how do you use snack size content to influence them and engage with them on such a level they want to learn more and do more with you