3 POPULAR PRODUCTS IN THE MARKET WHICH ARE SELLING LIKE HOTCAKES AND THE MARKETING STRATEGY FOLLOWED BY THE COMPANIES FOR MAKING THESE PRODUCTS SUCCESS.

1. 3 POPULAR PRODUCTS IN THE
MARKET WHICH ARE SELLING LIKE
HOTCAKES & THEIR MARKETING
STRATEGY FOR MAKING THESE
PRODUCTS SUCCESS
Presented by,
DIVYA BINU

2. PRODUCTS
 Face wash - HIMALAYA
 Wireless Bluetooth head phones - SONY
 Matte lipstick - LAKME

3. HIMALAYA – NEEM FACE FASH
Himalaya have a good marketing strategy and it is help the company to success its products in the market.
Himalaya follows a B2C marketing strategy, Himalaya neem face wash has greater accessibility as it reaches
maximum target audience. The product directly reaches the consumers without any middle business involved in
it. There are various Himalaya outlets which delivers all the variance and all the products Himalaya has to offer.
Therefore Himalaya shares a more up-close and personal relation with its customers. Its based more on the love
marriage notion where the decisions are mostly influenced by personal choices and preferences.
Himalaya is a 1000 crore brand growing at a CAGR of 26% in India
and 35% internationally. Its skin care division grows at a rate of 30-
35% every year. That is power of the brand Himalaya today.
Himalaya Neem face wash is a product of great quality, has an
exclusive tube design which makes it very appropriate to use and
provides satisfying service to its customers. And Himalaya
purifying neem face wash is the fastest selling product of Himalaya
in the market.
MARKETING STRATEGY

4. The other marketing strategy of Himalaya is holistic or sustainable marketing.
HOLISTIC OR SUSTAINABLE MARKETING :
Holistic or sustainable marketing is an idea that talks about sustainability of the business as a whole. Where the
producers, the company and the owners have a responsibility towards the environment and the society as a whole.
It talks about creating better business, better relationship and better environment. The sensitizing of everyone
towards a greener future and a promise to give a same if not a better society with better and healthy environment
to the next generations to come.
To find a mid way to lessen the damage that is being made every day, by the producers who come up with new
and improved products.
Himalaya has established itself as herbal brand with ayurvedic ingredients that are being used which pose no harm
to the society.

5. Segmentation, Targeting, Positioning
Himalaya neem face wash segments its customers as:
· Young people who suffer from various skin problems like acne and pimples.
· Middle income and higher middle income groups
· People between the age of 15 to 25.
Himalaya neem face wash targets :
· Key focus is on people who suffer from skin problems.
· People who still have faith in the age old ayurvedic methods.
· Major focus on young teens who face problems of pimples die to the hormonal changes.
Himalaya positions itself :
· As an ayurvedic, chemical free brand which provides solution to the skin problems of the masses
· It positions itself as a consumer good.
· It ensures it reach and affordability to the middle and upper middle class groups.
Himalaya Company’s marketing strategy can be defined as one of the most
comprehensive yet important in the present times. Himalaya’s biggest marketing strategy was shift from
focusing Ayurvedic ideas to herbal personal care. Leading marketing approaches of Himalaya are high quality,
wellness, and uncompromised service with a smile. They are able to supply the products needed main by the
customers at all times by keeping high standards.

6. SONY - WIRELESS BLUETOOTH HEADPHONE
SONY is an electronic company whose main products are audio and
video electronics. Sony sells products, and services globally, the
range of products includes; televisions, computers, dvd players,
head phones etc. Sony is the market leader in electronics. Sony's
most selling products in the market is wireless Bluetooth
headphone.
MARKETING STRATEGY
The main objective of Sony is increasing sales through innovative quality products as well as deliver value to
the customers and partners. The main reason for the success of sony products is that the company have a
good CRM(Customer Relationship Management). Sony is a strong believer in communication with customers
through personal interaction. Market research and marketing strategy is based on the feedback from
customers. Sony provides opportunity to customers to send feedback about the products they purchased.
Sony offers instruction manuals on all products. Marketing is not an event but an on going process in the case
of sony. Sony uses customer feedback to improve their products. Sony welcomes complaints, suggestions, and
ideas from customers and all the information received through feedback is send to planning and design
group.

7. Web marketing is the most dominate feature of Sony. It offers different Videos and pdf brochures to help
customers understand their business and products. There is Sony a reward program which offers credit card
and opportunities to win prizes and save on Sony products, participates in entertainment games and earns
additional points, (Sony Rewards, 2009).
Sony uses skimming price strategy for its high priced high quality products and maintains its
prices, rather than following strategy of lowering its prices over time to skim successive market segment.
Sony electronics advertise through direct mail, TV advertisement, newspapers, magazines etc. through their
promotional activities Sony has get a wide range of customers reactions. geographically sony products are
distributed to places all over the world.
sony includes e- business in their marketing strategy. Today sony communicates with its
customers, individuals through the internet. These type of marketing strategies help sony to increase their
sales and promotion of their products in the market.

8. LAKME - MATT LIPSTIK
The vast range of products and services helps lakme to occupy major share in the domestic market. Nearly
about 300 items of lakme brands are got used by professional hair artists in salon as well as individual both in the
domestic and international market.
It has vast distribution channel that includes 1200 sales outlets with beauty advisors. The products are easily
available to customers through service of distributors, stokist and retailers. Beside its outlets the products are also
available at hypermarkets, supermarkets, beautyshopes etc.
It realizes that pocket friendly and affordable rates will result in large volumes and eventually will lead to better
profits. It helps lakme to reach its customers in all areas. The pricing strategy of the company approaches its
customers. The company want to reach its customers are possible by penetrating both urban and rural market
and for this reason it has adopted a reasonable pricing policy because it wants to reach masses.
MARKETING STRATEGY
Lakme is an Indian cosmetics brand and it is the most popular brand among
female population. It is associated with FMCG industry and deals with personal
care products. Matt lipstick is one of the best product of lakme. And it is the
most selling products in the market. Even with extensive range and retail
presence, it has given tough challenge to the other companies.

9. The add campaigns and advertised through televisions, billboards, news papers, magazines, and social
medias.
It believes in star power and so it hired many special faces or celebrities for promoting its
products via campaigns. Lakme having Karenna Kapoor and ananya Kapoor as the brand ambassador, it
helps to increase the selling of the products. Lakme able to hold the customers attention in a multispace,
which is increasing the expectations of the users. Lakme fashion week, is conducted with the biggest stars,
models, designers, hair stylists and makeup artists in attendance.
Segmentation, Targeting , Positioning
Lakme has used customer groups such as individual customers and the professionals through its network
salon and the varied need of customers in the areas of beauty, hair care, make up, and skin care as a basis of
segmentation.
It has targeted to the young and upper and upper middle affluent class customers who have enough
disposable income and want to show of there beauty.
The brand has positioned as India's largest or biggest beauty care and cosmetics brand reaching out to nook
and corner of the country