Briox Cosmetics Enterprise plans to open a cosmetic shop in Mbarara, Uganda. The shop will be solely owned by Akampurira Brian and will use UGX 52,380,000 in startup capital, including a UGX 18,000,000 bank loan. The shop will provide quality cosmetics like lotions, oils, and herbal products made from local fruits to improve customers' skin health and beauty. Its objectives are to obtain customer satisfaction, continuous production, and create customer loyalty. Strategies include offering quality products at lower prices, providing samples, and employing customer-focused staff.

1. XECUTIVE SUMMARY
This plan is to set up a cosmetic shop in the name of " Briox Cosmetics Enterprise ", which
will be located in Easy View Arcade Garage street Mbarara. The cosmetic shop will be a sole proprietors
hip owned by Akampurira Brian. I will use startup capital of 52,380,000 Uganda
shillings. UGX 34,380,000 will be owners’ equity and the remaining UGX 18,000,000 will be a
bank loan which will be secured from centenary bank at 10% interest rate.The key personnel at the
cosmetic Enterprise will include Senior manager, buying inputs andoverall supervisory work, operations
and production staff, sales and marketing staff, skin therapyand hairdressing staff, record keeping and
accounting, stock control and direct selling staffThe key objective of the cosmetic shop will be to provide
fresh quality cosmetics to our clients toenable them improve their general skin beauty, to obtain
maximum customer satisfaction throughcontinued quality production
,
to obtain continuous production and supply of our products to thecustomers, to create customer loyalty
to our products such that they become well pronounced inthe customer minds.
To achieve our objective, the cosmetic shop will employ strategies such as: Offering quality, bodyskin
lotions, oils and herbal cosmetics that help fight the skin diseases made from fresh fruit andvegetable
which are nutritious through adequate research and proper mixture of the lotions, oilsand herbal
ointments to meet the standard skin contents and characteristics of customers in themarket through
advertisement by use of sign posts, direct selling and radio stations, offeringspecial incentive to our
regular clients, offering our cosmetics at relatively lower prices for market penetration, creating
a conducive environment for our clients, employing people who understandthe meaning of customer
care and meaning of quality by giving them samples for use as a way ofexpanding our markets especially
among the young children, youth and women. All thisencompasses our strategies that include,
communication strategy, supplier relationship strategy,marketing strategy, competitive strategy and
human resource strategy.
The vision of the cosmetic shop will be ‘To be the leading suppliers of quality, fresh and healthskin
booting cosmetics product’
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Our mission will be, dedicated at improving the skin health and body look and appearance of ourclient.
"We seek to become the recognized leader in our targeted local and international market forcarrying a
diverse line of in demand cosmetics including perfumes, makeup, and other accessoriesthat will have a
competitive edge towards customer satisfaction and retention at attractive prices.Our major customers
will be corporate employees, students, market vendors, tourists and retailerswho will be consuming a
range of our products including; Perfumes 1st class, Lemon body lotion,Hair relaxer cream, Avocadoes
body cream smoother and Hair glow.Our forms/ ways of distribution will include, through Retailers,
distributors and wholesalers whowill buy and sell in bulk to our final customers which we cannot sell to

2. directly we shall also selldirectly to the customers because we have a high customer traffic at our main
outlet in Mbarara.We shall as well be using a van that will be leased to distribute to our customers who
order in largequantities.In terms of our legal responsibilities, the following taxes apply to our business,
sales tax,
employees’ income tax, national social security fund and Mbarara Municipal Council Tax and
other licenses like trading license, and Uganda National Bureau of Standards license. We shall aswell
need to the insurance for our business and also carry out other social responsibilities likecorporate
social responsibility, being environmentally friendly, and ensuring cleanliness ofMbarara town.
Our products are costed and priced after comparison with our major competitor’s prices and
costing information acquired through market research. We have as well carried out cash flowestimates
to ensure that our business does not run out of cash.Our startup capital has been allocated to what we
intend to start our business with that is renting building for two months, buying machines for mixing the
inputs, Machines, leasing van, buyingfurniture and fittings, massage equipment, cloths and uniforms and
other necessary things to startwith including the employee salaries for the first two months.This plan
will be effective on 1
st
January 2018 and that is when my business will begin inMbarara Easy View Arcade.
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CHAPTER ONE
1.0. BUSINESS IDEA1.1. Name of the business
Briox Cosmetics Enterprise
1.2. Produce the following products
Briox Cosmetics Enterprise will provide different kinds of cosmetic products ranging from bodylotion to
hair relaxers with potentials of using local fruits, both rare and common fruits as key primary
ingredients in the production of body oils and lotions. This will be intended to improvethe general skin
health as well as boosting the beauty skin of our clients especially ladies. Amongthe fruits we will use to
extract include grapes, Chew cumber, palm fruits, avocadoes, lemons,oranges, among others to produce
body lotions that moisturizes and smoothens the skin for healthyattractive look of the boy and hair.Our
business will also provide moisturizing creams, body lotions, hair lotions of various types andvarieties to
our esteemed customers.Our product will be offered to the young, the youth and the old, who will need
to improve theirgeneral health and skin beauty.
1.3. Provide the following services

3. We will also offer the cosmetic products to our esteemed customers while providing consultancyadvise
inform of skills for mixing and using the oils for their own benefitWe will provide free consultancy
services about lotion use, making and maintenance and caringfor the skin especially mostly by the ladies
and young girls who our major customers and advisethem on maintaining a healthy balanced diet which
include fruits and vegetables.
1.4. The customers will be
Other businesses that deal in cosmetics, retail shops, supermarkets all over the country, in
foreigncountries in East Africa like Kenya, Rwanda, Tanzania, and Burundi and other customers will
be buying from our company directly and from our mobile distributors and they will be both theyoung
children, men and mostly women.

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1.5.
The business will sell in the following way
Distribute to our national and international distribution centers, supermarkets, retail outlets, ouragents
all over the countries in East African regions and some customers will buy directly fromour company
main outlet in Mbarara.
1.6. The business will satisfy the following needs of the customers
Briox cosmetics will offer reliable cosmetics, lotions, and jerrys intended to improve the generalskin
health as well as boosting the beauty skin of our clients especially ladies, skin treatment, cureskin
rashes, and ensure all time beauty of our clients.
1.10. SWOT ANALYSIS
The Cosmetics industry is one of the growing industry in the country with a number of industriesUnisex
beauty cosmetics with many branches, and other small businesses which have joined the
industry. Despite the increase in the Cosmetics industries, customer’s demands are not fully m
etdue to the increasingly growing population and poor delivery of the cosmetics to the customers,Briox
cosmetics Enterprise is therefore aiming at filling this gap. The industry has shown a greatinterest for
investment. The industry has earned great reputation due to the increased differencesin customer
requirements like skin colors, hair styles by different hair cosmetics and customergeneral beauty.
1.11. Strengths of the cosmetic enterprise

5. Availability of startup capital,
Ability to make cosmetic products from local available fruits
Strategic location in the Easy View Complex which has a high enough space.
High level of customer care that we shall portray
We shall operate on a daily basis 24 hours to meet our customer needs which will ensureconstant
supply.
We shall do skin therapy to our special customers based on appointments at an affordable price which
will gain fame amongst corporate women.
High quality and exceptional packaging material which are environmental friendly that weshall offer.
Operating from the cleanest environment
Offering free training and consultancy services to our customers.

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1.12. Weaknesses
Limited nature inputs like fruits and vegetables to our business.
Low supply of skilled labour that will assist in mixing the right quantities for the inputs
Low levels of knowledge about the cosmetic business

9. Low capital inputs to start up with in establishing the plant and expanding the businessoperations to
other regions.
Do not have enough record keeping mechanism.
Inadequate experience in the market due to few months of operation than our competitors
Few workers in company which delays production
1.13. Opportunities.
Briox Cosmetics Enterprises is growing and new cosmetics dealers are setting up which will increase the
market base.
The competitors of Briox Cosmetics Enterprises do not know about the new emerging ideas in the global
markets like new product development techniques to suit customer demand.
The competitors of Briox Cosmetics Enterprises do not know how to efficiently manage their supply
chain and distribution channels like Unisex group of companies.
Financial boost from banks for service expansion and facility improvement.
1.14. Threats
The customers are used to buying from already established cosmetic industries like Movit and Samona
who can easily adopt to rapidly changing techniques of production and global competition which is hard
to adopt to for us
Constant changes in customer demands which impact on our level of satisfaction to our customers and
changing economic environment.