This project studied Hindustan Unilever Ltd and their fairness cream Fair & Lovely. The study focused on purchase patterns, brand preferences, and side effects among 50 female respondents in Nagina, U.P. Most respondents bought Fair & Lovely every 1-3 months and were highly satisfied with it. Over 70% preferred Fair & Lovely for its fairness results. The majority reported no side effects from using Fair & Lovely. Suggestions for improvement included better packaging, lower prices, stronger fragrance, body lotions, and reducing dryness.

1. Project guide Made by- Aghna shamsi
Dheeraj Gandhi sir BBA V th
Sec-A

2.  Company Hindustan Unilever ltd.
 CEO NITIN PARANJPE
 EXECUTIVE MR. SHRIJEET MISHRA
DIRECTIOR, FOODS
 EXECUTIVE DIRECTOR, MR. HEMANT BAKSHI
HOME AND PERSONAL
CARE
 HEADQUARTER MUMBAI, INDIA
 FORMED IN 1975

4. • To study on the purchase pattern and level of
satisfaction.
• To find out the brand preference for fairness
cream among female.
• To study on the side effect of using fairness
cream.

5.  A detailed study of a subject, especially in
order to discover (new) information or reach a
(new) understanding.
 Sampling unit: The study was restricted to
NAGINA (U.P).
 Sampling size: The sample size taken for the
purpose of study was around 50 respondent
from the Nagina region.

6.  Sampling procedure: I tried to contact
customer almost from all the places of
Nagina region.
 Sampling method: convenience sampling
method.

7.  Out of the total 50 respondents, 21 respondent
buy in less than 1month, 19 buy in 1-3 month, 7
buy in 3-6 month, 3 buy more than 6 month.
 More than half i.e. 94% of the respondents are
satisfied with fair & lovely while 4% are not
satisfied and 2% are average satisfied.

8.  More than half i.e. 74% of the respondents considered
“fairness” provided as the prime factor in making a
choice of fairness cream. The second rated is
“sunscreen” with 16% respondents laying importance
to it. The least rank is fragrance i.e. 10%.
 Fair & lovely wins by clear majority of 72% i.e. 36
out of 50 respondents feel that fair & lovely does not
have any side effect.

9. This graph represents “How often do the respondent buy fair&
lovely” ?
0
5
10
15
20
25
less than 1
month
1-3 month 3-6 month more than 6
month
BAR GRAPH
Series1

10. This graph represent whether they are satisfied with this cream
or not
0
5
10
15
20
25
30
35
40
45
50
yes no average satisfied
Series1

11. This graph represent which factor influenced them in buying fair n lovely
37
8
5
00
5
10
15
20
25
30
35
40
fairness sunscreen fragrance none
Series1

12. This graph represent whether fair & lovely provide any side
effect or not.
0
5
10
15
20
25
30
35
40
pimples rashes irritation skin
allergy
others none
BAR GRAPH
Series1

13.  Packaging should be improved.
 Price of fair & lovely should be decreased.
 Fragrance of fair & lovely is low and it should
be increased.
 It should introduce fair & lovely body lotion.
 As per the respondent fair & lovely cream is
dry so changes should be made accordingly
to remove the dryness of the cream.
 Quality should be improved.

14. THANKYOU