The document outlines 12 hypothesis forms testing various assumptions for a new business model. Each form tests a hypothesis about a different component, such as revenue streams, value propositions, key partners and customer segments. The tests generally involve asking target customers questions to validate whether over 70% would accept certain proposed aspects, such as being willing to pay for a service or believing partnerships or channels would provide value. If the tests show sufficient validation, usually over 70%, then those components or ideas would be incorporated into the business model.

1. HYPOTHESIS FORM #1
Component: Revenue Streams 1
Hypothesis Individuals will be willing to pay to be
part of the service
Test Ask our target market if they would be
willing to pay and how much
Validation If over 75% says yes, then we can
introduce a new source of revenue
Result

2. HYPOTHESIS FORM #2
Component: Revenue Streams 2
Hypothesis Organizations will be willing to pay
subscription fees
Test Talk/Ask with businesses (with
decision-makers within a company)
Validation If over 70% says yes, then the
subscriptions stay
Result

3. HYPOTHESIS FORM #3
Component: Value Proposition 3
Hypothesis All three areas create value for both
individuals and corporations
Test Ask people’s opinion about all our
service
Validation If 70% believe that the three areas
create value, then the three will stay
Result

4. HYPOTHESIS FORM #4
Component: Key Partners 4
Hypothesis Partnership with universities as the
best way to give us an “initial jump”
and very important for business
Test Ask interviewees how valuable they
think a partnership with universities
is (prestige and support)
Validation If positive around 75%, then
Universities will bring in a more
professional environment to our
target as well as more prestige
Result

5. HYPOTHESIS FORM #5
Component: Customer Segments 5
Hypothesis Organizations are receptive to the
ideas of all kind of people (i.e. without
higher education)
Test Ask businesses how receptive they are
to everyone and not only “graduated”
or professionals
Validation If 70% positive, keep the target for
mass market
Result

6. HYPOTHESIS FORM #6
Component: Value Proposition 6
Hypothesis Social Networks just for promotion
Test Ask consumers if they would prefer
social networks just for promotion of
our service, or for brainstorming area
(instead of having an area of its own)
Validation If 70-75% positive, then only for
promotion (having in our website our
own brainstorming section)
Result

7. HYPOTHESIS FORM #7
Component: Channels 7
Hypothesis Universities and social networks as
promotional channels of the service
Test Ask customers and organizations
what the most suitable channel to be
used by us that would capture more
attention from them
Validation 70-75% vote for universities and
social networks then they will stay (if
other suggestions are made we will
take them into account)
Result

8. HYPOTHESIS FORM #8
Component: Value Proposition and Customer Segments 8
Hypothesis People’s eagerness in participating in
companies’ innovation
Test Ask our potential customers how
interested they are in participating in
companies’ development
Validation If 70-75% yes, then we got forth with
the idea
Result

9. HYPOTHESIS FORM #9
Component: Value Proposition 9
Hypothesis “Innovators” or people interested in
innovation have problems
communicating their ideas to
companies
Test Ask people that usually suggest ideas
to companies, what feedback they
received from companies in response
Validation If 70% have experienced issues than
this value proposition is confirmed
Result

10. HYPOTHESIS FORM #10
Component: Key Activities 10
Hypothesis Importance of non-disclosure of
information from “innovators”
Test Ask target market how important is
the secrecy of the project in general
and to what extent would they be able
to disclose information
Validation If secrecy is very important (between
70-75% believe it is vital), we must
consider legal protection measures
and ways to overcome the challenge
Result

11. HYPOTHESIS FORM #11
Component: Revenue Sources 11
Hypothesis Companies will be willing to pay a
certain amount for challenges.
Test Ask businesses how much they reckon
to be acceptable to pay (the more they
pay, the higher our brokerage fee)
Validation If 70-75% are willing to pay for
challenges than we should keep this
area of service
Result

12. HYPOTHESIS FORM #12
Component: Customer Relationship 12
Hypothesis Individuals will need monetary
rewards to participate.
Test Do A/B test with different landing
pages
Validation Check which landing page will have
greater acceptance (more than 60%)
Result