Schaeffler invited 180 students, professors, and professionals from 8 countries in Asia Pacific to a 3-day event focused on knowledge sharing, learning, teamwork, and networking. Maximum Employment Marketing Group was tasked with hosting the event and enhancing Schaeffler's employer brand among the participants. They created event materials and ensured a successful welcome gala with performances, team competitions, and awards. After the event, a report was posted on Schaeffler's careers website.

1. 1© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved
THREE
DAYS !
OF!
FUN
CASE STUDY
A 3-days gala of intensive
knowledge sharing, learning,
teamwork and fun in APAC.
Client
Schaeffler!
!
Region
China!
!
Date
2011!
!
Keywords
On-boarding
Employer Brand
Management
Large Groups
Knowledge Sharing
Career Sites

2. 2© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved
BACKGROUND
Schaeffler invited 180 students, professors, industry experts and
Schaeffler professionals from 8 countries in APAC for 3 days of
intensive knowledge sharing, learning, teamwork and fun.

3. 3© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved
BRIEF
Enhance Schaeffler’s employer branding to the gala participants
and guests in APAC.

4. 4© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved
SOLUTION
After Maximum was assigned to host the gala, we prepared all
event materials to enhance Schaeffler’s employer branding, and
welcomed all guests and participants at the successful event.

5. 5© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved
WELCOME GALA
Welcome letter and name badge. Mini brochure on the reception
desk for all participants.
Signature board.
On stage backdrop.
Table settings.

6. 6© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved
WELCOME GALA
Team performance.
Awards for winning teams.

7. 7© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved
POST EVENTS
Post event report on the careers
website.

8. 8© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved
For more information, talk to me.
Emile Mac Gillavry
Managing Director
T: +86 139 1811 0043
E: emile.mac.gillavry@maximum.com
W: maximum.com/emile-mac-gillavry
NEXT STEPS

9. 9© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved
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People’s Republic of China
T: +86 21 52 305 321
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© 2014 Maximum Employment Marketing Group. All rights reserved. All content is private and strictly confidential and is the property of Maximum Employment Marketing Group Limited.