1. 1© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved.
LET US
GUIDE
YOUR
CAREER
CASE STUDY
A creative concept
communicating offerings to
graduates.
Client
Deloitte
Region
China
Date
2013
Keywords
The Big Idea
Graduate Marketing

2. 2© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved.
BACKGROUND
After the previous success of Deloitte’s “The Green Dot”
campaign, Deloitte wanted to continue conveying its message
– “the best start of your career”.

3. 3© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved.
BRIEF
Continue communicating joining Deloitte is the best start of your
career for graduates. On top of this, highlight and convince
targeted students that they offer strong “Training”, “Mentoring”
and “Respect culture”.

4. 4© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved.
SOLUTION
Maximum translated the career path of
graduates into mastering different types of
dance.
The concept was consistently used on campus
recruitment material such as print, outdoor,
website and e-brochure and onsite during
campus talks.

5. 5© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved.
The visual refers to Deloitte’s training – "
The Pirouette takes years to perfect.
The visual refers to Deloitte’s mentoring – It
takes two to Tango.
POSTERS
The visual refers to Deloitte’s respectful culture
– Moonwalk in your own way.

6. 6© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved.
E-BROCHURE
V
V

7. 7© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved.
CAREER WEBSITE

8. 8© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved.
CAMPUS TALK
Maximum developed an execution book with
a material list and script to guide all
recruiters on how to execute the campus
event and what key messages to
communicate to students on site. The topics
and content of whole event was fully in line
with the dance steps concept.

9. 9© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved.
For more information, talk to me.
Emile MacGillavry
Managing Director!
!
!
T: +86 139 1811 0043
E: emile.mac.gillavry@maximum.com
W: maximum.com/emile-mac-gillavry
NEXT STEPS

10. 10© 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved.
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© 2014 Maximum Employment Marketing Group. All rights reserved. All content is private and strictly confidential and is the property of Maximum Employment Marketing Group Limited.