1. Federal-Mogul is a global technology supplier that wanted to promote itself to fresh university graduates in China to recruit technology talent. 2. Maximum created an integrated marketing campaign using Federal-Mogul's products in visuals across posters, mailers, and an interactive online game on a dedicated careers website to effectively promote the company. 3. The career website game allowed students to learn about and create images using Federal-Mogul's car parts and technologies, and then apply for jobs on the site.

1. 1© 2013/2014 Maximum Employment Marketing Group, Maximum Advertising (Shanghai) co., ltd.. All rights reserved.
UNKNOWN,
UNLOVED
CASE STUDY
Creating employer brand
awareness to recruit
technology talent for one of
the leading companies in
the Chinese automotive
industry.
Client
Federal-Mogul
Region
China
Date
2010/2011
Keywords
The Big Idea
Employer Brand
Management
Graduate Marketing
Career Sites

2. 2© 2013/2014 Maximum Employment Marketing Group, Maximum Advertising (Shanghai) co., ltd.. All rights reserved.
BACKGROUND
Federal-Mogul is a global technology supplier. In Mainland
China, they are committed to fostering a professional, growth-
oriented environment that is conducive to personal success. It is
this type of team achievement that is key to providing leading
technology and innovations to the China market.

3. 3© 2013/2014 Maximum Employment Marketing Group, Maximum Advertising (Shanghai) co., ltd.. All rights reserved.
BRIEF
Promote Federal-Mogul to fresh university graduates in an
engaging and effective way so that they would want to join,
while standing out from the strong competition.

4. 4© 2013/2014 Maximum Employment Marketing Group, Maximum Advertising (Shanghai) co., ltd.. All rights reserved.
SOLUTION
Maximum created an integrated campaign using high impact
visuals. Each visual was made using Federal-Mogul products to
produce traditional posters and direct mailers to drive the
potential workers to a dedicated careers site.
On the website, they were met with an interactive online game
where they could learn more about Federal-Mogul and its
products.
At the end of the fun experience, they could fill in an online
application form for the job of their dreams.

5. 5© 2013/2014 Maximum Employment Marketing Group, Maximum Advertising (Shanghai) co., ltd.. All rights reserved.
KEY VISUAL
PRODUCTION
The leopard represents the power from Federal-Mogul driving your
development.
The leopard represents the power from Federal-Mogul driving your
development.

6. 6© 2013/2014 Maximum Employment Marketing Group, Maximum Advertising (Shanghai) co., ltd.. All rights reserved.
GAME
Not only could students select
any car part from Federal-Mogul
products to create innovative
images, but they were introduced
to learn more about each car part
and its amazing impact on car
manufacturing.
www.workatfederalmogul.com

7. 7© 2013/2014 Maximum Employment Marketing Group, Maximum Advertising (Shanghai) co., ltd.. All rights reserved.
POWER OF
FRIENDS
Users can email the application
page to their friends whom they
think are suitable to join Federal
Mogul.

8. 8© 2013/2014 Maximum Employment Marketing Group, Maximum Advertising (Shanghai) co., ltd.. All rights reserved.
RESPONSIVE
DESIGN
Federal-Mogul career website is
responsive to also provide the full
user experience on mobile
devices.
© 2013/2014 Maximum Employment Marketing Group, Maximum Advertising (Shanghai) co., ltd.. All rights reserved.

9. 9© 2013/2014 Maximum Employment Marketing Group, Maximum Advertising (Shanghai) co., ltd.. All rights reserved.
For more information, talk to me.
Emile MacGillavry
Managing Director!
!
!
T: +86 139 1811 0043
E: emile.mac.gillavry@maximum.com
W: maximum.com/emile-mac-gillavry
NEXT STEPS

10. 10© 2013/2014 Maximum Employment Marketing Group, Maximum Advertising (Shanghai) co., ltd.. All rights reserved.
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