MCHS social media strategy public
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This document outlines Midcoast Health's 2011-2012 social media marketing and community relations strategy. The strategy aims to increase website traffic, search engine rankings, brand awareness, and community engagement through various social media platforms including blogs, social networks, microblogging, widgets, wikis/reviews, multimedia sharing, and more. Tactical plans are provided for each platform along with short term objectives and key metrics to measure success.
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MCHS social media strategy public
- 1. 2011-2012 Marketing and Community Relations Strategy: Social Media Steven Trockman, MPH Director of Community Relations and Outreach 19 September 2011
- 3. Marketing Strategy – Social Media hat about ocial media?
Editor's Notes
- Before we get into this, when we use the term “social media” what do you think of? What examples come to mind of organizations who use social media really well? And why?
- As much as we think that we are in complete control of our messages, or our brand, it is important to remember that people are talking about us, and our brand online. And they are doing it even when we’re not listing. Our goal should be to listen, and to join in and guide the conversations to best support our vision and services.
- The key to successful use of social media is to NOT simply use it as a marketing vehicle. That will bore and annoy our visitors. Rather, it is also a tool for the world to TELL US, and EACH OTHER what we do well, to tell their stories, to communicate with each other about us. BUT TO DO IT IN A WELL MANAGED FASHION!
- So what is social media? The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. Social media is "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.” Businesses often refer to social media as consumer-generated media (CGM). A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value. People obtain information, education, news and other data from electronic media and print media. Social media are distinct from industrial or traditional media, such as newspapers, television, radio, and film. They are relatively inexpensive and accessible to enable anyone to publish or access information, compared to industrial media, which generally require significant resources to publish information.
- Let’s briefly review these 8 categories, looking at short-term objectives, key metrics, and a conservative estimate of time required to manage each.
- A blog (a blend of the term web log ) is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. Most blogs are interactive, allowing visitors to leave comments and even message each other via widgets on the blogs and it is this interactivity that distinguishes them from other static websites. Corporate and organizational blogs A blog can be private, as in most cases, or it can be for business purposes. Blogs used internally to enhance the communication and culture in a corporation or externally for marketing, branding or public relations purposes are called corporate blogs. Most often in healthcare, we see the CEO and/or a physician or nursing leader blogging on behalf of a hospital or health system.
- Any questions?