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1
25 Things To Do Today
To Sell More Tomorrow
By Brian Offenberger, CeM, CSMA
March 24, 2015
Southeast Electronic Security Conference
2
Today’s Objective
Improve the Value of Your Company by
Improving Your Marketing Engine
3
LiveWatch to Monitronics
$67 Million Sales Price
RMR = $900K x 47 = $42.3 Mil.
Marketing Engine =
$24.7 Million!!!!
4
Meet Brian Offenberger
5
Industry Involvement
6
Featured By
7
8
# 1 – Why You Over the Other Guy
9
Everyone Has Competition
10
How Are You Different
11
#2 – Convey Trust
12
# 3 – Information Resource Center
13
# 4 – Tell What You Do
14
# 5 – Develop a Keyword Glossary
15
Keyword Research Tools
16
# 6 – Fix Your Meta Titles
17
How to Find Meta Titles
18
#7 – Fix Meta Descriptions
19
# 8 – Local Directory Listings
20
# 9 – Local Inbound Links
21
# 10 – Local Social Signals
22
# 11 – Avoid Carousels
23
#12 – Cause Marketing
24
# 13 – Joint Venture Marketing
25
# 14 – Call to Action Statements
26
# 15 – Get a Name
27
# 16 – Use Email
28
Get My Newsletter
29
# 17 – Test
30
# 18 – Data Driven Decisions
Hippo Data-Driven
31
Analytics Programs
32
# 19 – Keep It Simple
33
Keep It Simple
34
# 20 – Understand Intent
35
# 21 – Message Focus
36
# 22 – Use Webinars
37
Facebook
YouTube
Remarketing
Search Engines
# 23 – Advertising
38
#24 – Train Your Salespeople
Search Engines
LinkedIn
Facebook
Twitter
Email
Voice Mail
Text Messaging
Digital Collateral
39
# 25 – 1 Click Upsells
40
# 26 – Responsive Website
41
# 27 – 30 Minutes a Day
42
Fundamental Equation
43
Your Action Plan
1. Identify your opportunities.
2. Create an action items list.
3. Identify expected results.
4. Prioritize actions.
5. Begin testing.
6. Rinse and repeat.
44
Free Mini Marketing Plan
45
How to Reach Me
• Toll Free: (877) 837-8803
• Fax: (602) 412-3663
• Local: (602) 412-3168
• Website: www.RightOn-NoBull.com
• Email: Brian@RightOn-NoBull.com
• Facebook: https://www.facebook.com/RightOnNoBull
• Address: 5530 East Beck Lane,
Scottsdale, AZ. 85254

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