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Developing a Market Prioritization Model For Greater Effectiveness
- 1. Developing a Market Prioritization Model For Greater Effectiveness Nick Neels, Head of Local Search | @nickneels | nneels@location3.com #LSA17 @NickNeels
- 2. We Built a Model & Started a Dialogue #LSA17 @NickNeels +10% +561% +13% +1,200%
- 3. Digital Marketing for Multi-unit and Franchise Systems #LSA17 @NickNeels
- 4. Gone are the Days #LSA17 @NickNeels
- 5. The Competition Has Heated Up #LSA17 @NickNeels
- 6. The Competition Has Heated Up #LSA17 @NickNeels
- 7. Digital Marketers Back in the Day #LSA17 @NickNeels
- 8. Unable to React #LSA17 @NickNeels
- 9. Poor Non-brand Visibility #LSA17 @NickNeels
- 10. Poor User Experience #LSA17 @NickNeels
- 11. Poor Store Page Speed #LSA17 @NickNeels
- 13. Focus on Location Level Results #LSA17 @NickNeels
- 14. The Picture is Not Complete #LSA17 @NickNeels
- 15. It Gets to the Point Where… #LSA17 @NickNeels
- 16. Monkey Investment Portfolio #LSA17 @NickNeels
- 17. Monkey Portfolios Beat the Stock Universe #LSA17 @NickNeels
- 18. ….and a method that is a lot more safe. #LSA17 @NickNeels
- 19. Don't Rely on a Blindfolded Monkey #LSA17 @NickNeels
- 20. Tiered Market Prioritization Model #LSA17 @NickNeels
- 22. Top ROI Indicators #LSA17 @NickNeels Store Number Stability Assessment Sales 100 Open (5,000)$ 101 Open 12,000$ 102 Open (10,000)$ 103 Open 6,000$ 104 Open 6,000$ 105 Open 1,000$ 108 Future Closure (March 2017) 109 Future Closure (April 2017) 106 New Store (June 2017) 107 New Store (July 2017)
- 23. Tiers For the Win! #LSA17 @NickNeels Store Number Sales $ Sales 100 $ (5,000) 1 101 $ 12,000 3 102 $ (10,000) 1 103 $ 6,000 2 104 $ 6,000 2 105 $ 1,000 2 Middle of the Pack Low Priority High Priority High Priority
- 24. Current Local Search Performance #LSA17 @NickNeels Store Number LLM SEO PPC 100 3 2 2 101 2 2 3 102 2 2 1 103 2 3 2 104 3 3 2 105 1 1 2
- 25. Population Density #LSA17 @NickNeels Store Number Population 100 2 101 1 102 3 103 2 104 2 105 2
- 26. Real Estate Team #LSA17 @NickNeels
- 28. Scale It #LSA17 @NickNeels Location ID Group Lat Long High Competitor Count Group Lat Long Miles Apart 1 SlimGenics 39.815068 -105.081104 5 Jenny Craig 40.6667729 -73.475811 1658.9 2 SlimGenics 41.459875 -82.019666 4 Jenny Craig 41.861201 -87.975686 903.7 3 SlimGenics 41.681404 -81.296272 3 Jenny Craig 32.9411882 -97.1176371 648.9 4 SlimGenics 44.866012 -93.056131 5 Jenny Craig 34.074212 -118.37558 833.2 5 SlimGenics 44.8731253 -93.3254647 7 Jenny Craig 31.9941086 -81.1286575 1439.7 6 SlimGenics 39.749225 -105.000338 7 Jenny Craig 35.443561 -80.859494 1354.9 7 SlimGenics 41.119607 -81.47236 3 Jenny Craig 38.6702055 -121.1552884 862.6 8 SlimGenics 41.539973 -81.451364 5 Jenny Craig 42.2746069 -71.7501199 1734.0 9 SlimGenics 45.039171 -93.220902 4 Jenny Craig 39.8808624 -105.0942944 4.6 10 SlimGenics 44.9054244 -92.9240745 4 Jenny Craig 33.0154311 -96.7088565 660.8
- 29. Competitive Saturation #LSA17 @NickNeels Store Number Competition 100 2 101 3 102 2 103 2 104 2 105 1
- 30. Final Priority Score & Tiers #LSA17 @NickNeels Store Number Sales LLM SEO PPC Population Competition Priority Score Priority Tier 100 1 3 2 2 2 2 12 2 101 3 2 2 3 1 3 14 3 102 1 2 2 1 3 2 11 1 103 2 2 3 2 2 2 13 2 104 2 3 3 2 2 2 14 3 105 2 1 1 2 2 1 9 1
- 31. The Trump Card #LSA17 @NickNeels
- 32. Highest Priority, Regardless of Data #LSA17 @NickNeels Store Number Sales $ Sales LLM SEO PPC Population Competition Priority Tier The Trump Priority 100 $ (5,000) 1 3 2 2 2 2 2 - 101 $ 12,000 3 2 2 3 1 3 3 1 102 $ (10,000) 1 2 2 1 3 2 1 1 103 $ 6,000 2 2 3 2 2 2 2 - 104 $ 6,000 2 3 3 2 2 2 3 - 105 $ 1,000 2 1 1 2 2 1 1 -
- 33. Poor Performance, High Population #LSA17 @NickNeels
- 34. Poor Performance, Low Population #LSA17 @NickNeels
- 35. Edge Cases: Ranked 2, 4, 11, 21, or Page 2 #LSA17 @NickNeels
- 36. Case Study: Page 1 Visibility #LSA17 @NickNeels +10% +561%
- 37. Case Study: Top 10 Visibility #LSA17 @NickNeels +13% +1,200%
- 38. Increased ROI: Personal & Corporate Investment #LSA17 @NickNeels
- 39. Roadmap for All Locations #LSA17 @NickNeels
- 40. Build a Model. Start a Dialogue. Educate. Then Put in the Work. #LSA17 @NickNeels
- 41. Developing a Market Prioritization Model For Greater Effectiveness Nick Neels, Head of Local Search | @nickneels | nneels@location3.com #LSA17 @NickNeels