A presentation on Media Advocacy

1. 21st Century Learning
Conference
Advocacy...Why, How, Problems & Solutions!
KGV

2. Iain Williamson
Head of Film/Media
VSO Nepal: 2001-2003

3. Kieran Ryan
Head of Film/Media
English Teacher
Internet Safety
Sabbatical

4. DEV COM- Development Communication
Post Web 2.0
Citizen Journalism
Isolation? Open Source
Questionable Collaborative
relevance of Crowdsourcing
skills? Better response to Haiti
Post-Colonial than the U.N.
Values?

5. ‘A Picture is Worth 10,000 Words’- Confucius
Rwanda, 1994 - Survivor of Hutu death camp.
See www.jamesnachtwey.com
"I have been a witness, and these pictures are
my testimony. The events I have recorded should
not be forgotten and must not be repeated."

6. Ownership
Media advocacy: Is “the strategic use of the mass media
as a resource to advance a social or public policy
initiative” (Jernigan and Wright, 1996.)

7. 5 Principles for the Age of Networked Intelligence
Collaboration Sharing
Text
Integrity Openness
Interdependence

8. Mark Johnson: Playing for Change

9. Pedagogical Change: Curriculum 21
Didactic
One Size Fits All Student Focused
Multiple Pathways
Customised
Collaborative
http://www.curriculum21.com/home

10. Why advocacy?
• Creative subjects are easy
• Creative subjects are
pointless
• Creativity is messy

11. Problems
• IGNORANCE

12. Problems
• Fatigue

13. - Often surprising how little students, and people, know about politics,
national and global issues
- Presumably here is a self-selecting group who are interested
- What are you up against? Compassion fatigue...

14. Problems
• Lack of empathy

15. Problems
• TMI
The human being is
engulfed by
narrative
Gregory O'Toole

16. The world we live in - multiple streams of information. Internet, 24 hour television,
general availability of all media content very easily all the time. People engage with
a lot more info but necessarily engage with it at a much shallower level. Doesn't
mean people are less intelligent - it means the definition of literacy and intelligence
may well need to change.

17. Used to be the issue was getting info to people,
now it's about filtering information.
How to do it, who gets to do it...

20. 21st Century Skills

21. Web 2.0 & Media Advocacy

22. 21st Century Skills?
• Six principles for media education
• David Gauntlett, Professor of Media
and Communications at the University
of Westminster
• 1. Hands-on, DIY learning
• 2. Creativity as the Core
• 3. Social engagement
• 4. Critical but intelligent
• 5. The return of ideas
• 6. Tools for thinking and making

23. Henry Jenkins- New Media Literacy Skills & Fostering
Participatory Cultures
Play — the capacity to experiment with one’s surroundings as a form of problem-solving
Performance — the ability to adopt alternative identities for the purpose of improvisation
and discovery
Simulation — the ability to interpret and construct dynamic models of real-world
processes
Appropriation — the ability to meaningfully sample and remix media content
Multitasking — the ability to scan one’s environment and shift focus as needed to salient
details.
Distributed Cognition — the ability to interact meaningfully with tools that expand
mental capacities
Collective Intelligence — the ability to pool knowledge and compare notes with
others toward a common goal
Judgment — the ability to evaluate the reliability and credibility of different information
sources
Transmedia Navigation — the ability to follow the flow of stories and information
across multiple modalities
Networking — the ability to search for, synthesize, and disseminate information
Negotiation — the ability to travel across diverse communities, discerning and respecting
multiple perspectives, and grasping and following alternative norms.
Source: Confronting the Challenges of
Participatory Cultures: Media Education for the
21st century

24. - Real Clients/Authentic Audiences
Start in own school.
Student voice?
Necessary skills?
CAS, Media, Film- resources, time?

25. DC/Renaissance- Cross curricular
ESF Film Awards-
commoncraft

26. Anna Sharma & Gershon Sng

27. Alison Thomas

28. Rosie Shaw- Amnesty International

29. Hong Kong Aids Foundation- 2011

30. Distribution/Exhibition
NexSIS/Hong Kong School Film Awards
www.esfmediforum.com
www.esfmedia.com
sisfilmmaker (You Tube)
esffilmmaker (You Tube)
Facebook/Twitter
Netvibes
Alumni Networks